What Mercure Hotel MOA Berlin does

MOA Berlin is an independent urban hub hotel and event venue operating from a single property at Stephanstraße 41 in Berlin-Mitte (Moabit district). The asset comprises 336 rooms across seven categories (Standard, Superior, Family, Junior Suite, Superior Suite, Deluxe Suite), 7,000 sqm of meeting and event space across 40 rooms capable of hosting up to 4,000 guests, an on-site restaurant (MOA EAT), a bar lounge (MOA BAR), a co-working space (MOA WORK), a fitness studio, and a parking garage with 20 EV charging stations. The hotel serves a mix of business travelers, conference and event organizers, leisure tourists, remote workers, and LGBTQ+ travelers.

The business runs on a property management system integrated with the moa.de booking engine and major OTAs (Booking.com, Tripadvisor), supplemented by a corporate direct-sales channel for framework agreements and an event-inquiry channel ([email protected]). The customer-facing technology stack is intentionally lightweight: 3D virtual tours for venue and co-working previews, a community newsletter and MOA Society loyalty portal, and active social media presence across Instagram, Facebook, LinkedIn, and TikTok. Hybrid event setups and modern conference technology are offered across the MICE floor.

Revenue is generated from five streams: nightly room accommodation (pay-as-you-go tiered pricing), MICE venue rental and catering (project-based fees), MOA EAT and MOA BAR food and beverage, MOA WORK co-working subscriptions and meeting room rentals (€55 day pass, €300–€555 monthly, meeting rooms from €70/hour), and ancillary services (parking, EV charging, breakfast, bike rental, laundry, room service). Following the January 12, 2026 separation from Accor Group's Mercure franchise, the hotel operates as MOA Berlin Betriebs GmbH & Co. KG under the "Congress, Kiez & Culture" positioning, with three managing directors (Alexander Wendeln, Philip Ibrahim, Cornelia Doß) and 61 employees.

Name

Mercure Hotel MOA Berlin

Legal name

MOA Berlin Betriebs GmbH & Co. KG

Website

https://moa.de

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

51–100 employees

Short description

MOA Berlin operates a 336-room independent urban hub hotel in Berlin-Mitte with 7,000 sqm of MICE space, integrated restaurant, co-working space, and fitness studio, serving business travelers, conference organizers, leisure guests, and remote workers following its January 2026 exit from the Accor/Mercure franchise.

Ownership category

akta.pro rank

Product category

Hotel and Conference Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM), Corporate Conference Center Hotels (THAGALAF)

Keywords

• Hotel accommodation
• Conference venue services
• Co-working space rentals
• Event catering services
• Hospitality and lodging

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Stays: 336 rooms across multiple categories including Standard, Superior, and Suite rooms; revenue from nightly accommodation with Bestpreis-Garantie (best price guarantee)
2. MOA MEET Events & Conferences: 7,000 sqm of meeting space with 40 modern meeting rooms; catering services for events; venue rental for conferences, corporate events, and private celebrations up to 4,000 guests
3. MOA EAT Restaurant & Bar: On-site restaurant MOA EAT with front-cooking kitchen open daily 18:00-22:30; MOA BAR lounge open Mon-Sat 11:00-01:00, Sun/Holidays 11:00-23:00; room service available with 15€ surcharge
4. MOA WORK Co-Working: Co-working space with flexible desk options; meeting rooms bookable hourly from 70€; various passes (Day Pass 55€, Weekend Pass 225€); office spaces from 990€ monthly
5. Ancillary Services: Parking (25€/day or 3€/hour), breakfast buffet, laundry service, bike rental (16€/day), extra beds (35€/night), airport transfers

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hotel MOA Berlin is a 336-room independent urban hub hotel in Berlin-Mitte offering accommodation across seven categories (Standard, Superior, Family, Junior Suite, Superior Suite, Deluxe Suite), conference and event services across 7,000 sqm with 40 meeting rooms for up to 4,000 guests, on-site restaurant and bar services, co-working space with flexible desk and office rentals, and ancillary services including parking with EV charging, fitness center, and bike rental.

Product overview

MOA Berlin is a 336-room urban hub hotel in Berlin-Mitte (Moabit district), positioning itself as Berlin's second-largest conference hotel with 7,000 m2 of meeting space across 40 rooms accommodating up to 4,000 guests. The integrated product portfolio comprises MOA Stay (accommodation across 7 room categories from Standard to Deluxe Suite), MOA Meet (comprehensive conference and event services with catering and technology), MOA EAT (on-site restaurant and bar), MOA Work (co-working space with meeting rooms and offices), MOA Fitness (fully equipped gym), MOA Society (loyalty program), and MOAments (community event programming). The hotel operates as an independent property following its departure from the Accor Group/Mercure brand on 12 January 2026, under the tagline 'Congress, Kiez & Culture'.

Differentiator

Problem solved

Functional benefit

Brands

• MOA Stay: Hotel accommodation services with 336 rooms including Standard, Superior, and Suite categories
• MOA Meet
• MOA Work
• MOA EAT
• MOA BAR
• MOA Society
• MOA Pride

Products and services

• MOA Stay (Hotel Accommodation) Hotel accommodation service offering 336 rooms across seven categories (Standard Single, Standard Double, Superior Double, Family Room, Junior Suite, Superior Suite, Deluxe Suite), all barrier-free and sustainably equipped, with free high-speed WiFi.
• MOA Meet (Conference & Event Services) Conference and event services with approximately 7,000 sqm of meeting space across 40 meeting rooms (including Convention Hall, Atrium, MOA 1-5, MOA 15-17) accommodating up to 4,000 guests, plus catering and event technology services.
• MOA EAT (Restaurant & Bar) On-site restaurant offering daily dinner service from 18:00 to 22:30 with front-cooking kitchen and seasonal menus, plus MOA BAR lounge open Monday-Saturday 11:00-01:00 and Sundays 11:00-23:00, with room service available (15€ surcharge).
• MOA WORK (Co-Working Space) Co-working space with flexible workspaces, meeting rooms (The Loungeroom, The Livingroom, The Garden, The Boardroom, MOA E, MOA F), phone booths, and offices. Offers day passes (55€), monthly plans (flex desk 300€, fix desk 355€), and dedicated office space rentals with plug-and-play facilities and high-speed WiFi.
• MOA Fitness (Fitness Studio) On-site fitness studio on the 3rd floor open Monday-Sunday 6:00-22:00, equipped with cardio machines (treadmill, crosstrainer with flatscreens), weights, floor mats, mirror wall, refreshment station, towels, showers, and changing rooms.
• MOA Society (Loyalty Program) Loyalty membership program offering exclusive member rates, special deals, and benefits for frequent guests, with quarterly MOA Community News newsletter distribution.
• MOAments (Community Events) Monthly event series featuring afterwork live music, quiz nights, brunches, panel talks, comedy evenings, and sports watch parties held at the hotel.
• Parking Facility (with EV Charging) On-site parking garage with 20 electric vehicle charging connections (Type 2, 22 kW each) across ground, 1st, and 2nd floors. Rates: 20-25€ per day or 3€ per hour.

Quantifiable outcome

• Top 10% of hotels worldwide based on guest reviews
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MOA Unlocked (Independent Transition)coreOthers · 15 January 2026On January 15, 2026, MOA Berlin celebrated its independence from Accor Group franchise after 15 years. The hotel now operates as an independent Berliner Urban Hub under the motto 'Congress, Kiet & Culture'. This transition enables maximum flexibility and individuality for guests, partners, and team members.
• Hotel HeidegrundminorStrategic or Co-development PartnerThe 4-star superior Hotel Heidegrund is the partner hotel for cross-training exchange. Trainees from MOA Berlin gain experience in a different hospitality environment (conference & wellness vs. conference & business), promoting industry understanding and diverse skill development.
• Pink Pillow Initiative (VisitBerlin)coreStrategic or Co-development PartnerMOA Berlin is partner of VisitBerlin's Pink Pillow Initiative and part of the pink pillow Berlin Collection. This partnership signals commitment to LGBTQ+ friendly hospitality and an active stance against discrimination, promoting openness and respect.
• AfroBerlin (by Yanibes)coreStrategic or Co-development PartnerMOA Berlin is the official hub of AfroBerlin, a partnership for diversity. The hotel is signatory to the Diversity Charter and committed to human rights due diligence. This partnership supports social sustainability beyond environmental initiatives.
• Accor Group (Former Partnership)coreChannel Partner/ Reseller/ DistributorPreviously operated as Mercure Hotel MOA Berlin under Accor Group franchise. Partnership ended on January 12, 2026. Employees had access to Accor Heartist Card benefits. Existing bookings with Accor points are being accommodated with goodwill solutions.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Estrel Berlin: Berlin's largest conference hotel with approximately 1,125 rooms and ~30,000 sqm of event space. Most direct competitor in the Berlin MICE segment and the primary venue MOA Meet competes against for large association conferences.
• Maritim Hotel Berlin: 505-room conference hotel near Potsdamer Platz with substantial meeting facilities. Long-established direct competitor in the Berlin conference hotel segment, particularly for association and corporate events.
• Grand Hyatt Berlin (Potsdamer Platz): 342-room luxury hotel at Potsdamer Platz with significant meeting and event space. Closest comparable to MOA Berlin by room count and urban-conference positioning, and competes for the same corporate event RFPs in central Berlin.
• Hotel Adlon Kempinski Berlin: Iconic 5-star luxury hotel at Brandenburg Gate with 382 rooms and meeting/event facilities. Comparable central-Berlin full-service competitor targeting the high end of business and leisure segments.
• Westin Grand Berlin: 400-room upscale hotel on Unter den Linden with meeting facilities and central location. Comparable urban full-service competitor for both leisure and business segments, with Marriott Bonvoy distribution scale.
• Pullman Berlin Schweizerhof: 377-room upscale hotel near Kurfürstendamm with conference facilities. Most direct Accor-affiliated competitor to the former Mercure MOA, now positioned to capture corporate clients that previously booked through the Accor system.
• Scandic Berlin Potsdamer Platz: Scandinavian-chain conference hotel near Potsdamer Platz with strong sustainability and meeting credentials. Comparable in target segment (sustainability-conscious corporate meetings) and now an Accor-affiliated competitor for the same RFPs.
• Radisson Blu Hotel, Berlin: 427-room conference hotel at Alexanderplatz with one of Berlin's largest event spaces (including a 4,000+ capacity ballroom). Direct competitor for large-scale conferences and central-Berlin stays.
• Titanic Chaussee Berlin: Independent 4-star Berlin-Mitte hotel with meeting facilities, spa, and on-site dining. Comparable independent urban hub competitor operating in the same Berlin-Mitte district as MOA Berlin.
• Hilton Berlin (Gendarmenmarkt): 601-room full-service hotel at Gendarmenmarkt with extensive meeting facilities and central Berlin location. Direct competitor for both individual business travelers and corporate conferences, with Hilton's global loyalty program offsetting MOA Berlin's distribution gap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@moaberlin
• Facebookfacebook.com/HotelMOABerlin
• LinkedInlinkedin.com/company/mercure-hotel-moa-berlin
• Instagraminstagram.com/moaberlin
• TikToktiktok.com/@moaberlin_

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercure Hotel MOA Berlin