DAS Mediacentrum

What DAS Mediacentrum does

DAS Mediacentrum is a regional media and marketing services company headquartered in Someren, North Brabant, Netherlands, operating as a private limited company (Besloten Vennootschap) under parent group Telstar Mediagroep. Founded in 1903 and currently running a core team of 5 employees supplemented by per-title editorial heads, the company serves local entrepreneurs and small-to-medium businesses in the Peelland region — covering the municipalities of Deurne, Someren, Geldrop-Mierlo, Heeze-Leende, Asten, Waalre, and Valkenswaard. Its go-to-market is sales-led through named media advisors (Martijn van Bree, Marianne van Gelder, Dianne van Kaathoven) who engage local advertisers directly, supported by an internal sales back-office team.

The company's core asset is a portfolio of seven toponymic local newspaper titles (Middenstandsbelangen, Weekblad voor Deurne, 't Contact, De Schakel, Peelbelang, De Mierlose Krant, Valkenswaards Weekblad) paired with their associated online news websites and mobile apps. Revenue is generated primarily through advertising space sales across these owned print and digital channels, with secondary streams from print production and house-to-door distribution services (Drukwerk & Verspreiding) and a third-party print-on-demand platform partnership (Lokaalensneldrukwerk.nl). The company has expanded its scope beyond pure media placement into adjacent marketing services including social media management, WordPress-based website development, corporate identity and campaign design, and copywriting/photography — packaged as a single-partner, single-invoice full-service local marketing proposition.

The underlying technology is conventional: WordPress for website builds, standard local-news CMS for the digital publications, and outsourced logistics for house-to-house print distribution. No AI/ML capabilities, proprietary platforms, or APIs are documented. Pricing follows custom multi-year contracts (1-year standard with 3-month notice) with placement-based rates and shortfall charges for unfulfilled reserved space; payment terms are 14 days post-invoice. Revenue figures are not publicly disclosed and the company carries no patents, certifications, or external recognition beyond its Telstar Mediagroep group affiliation.

Name

DAS Mediacentrum

Legal name

DAS MEDIACENTRUM Mediacentrum

Website

https://dasmediacentrum.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DAS Mediacentrum is a Dutch regional media and marketing services company in the Peelland region (North Brabant), operating seven local newspaper titles alongside digital news properties and offering local SMBs full-service cross-media advertising, print distribution, web design, and social media management under parent Telstar Mediagroep.

Ownership category

akta.pro rank

Product category

Local Advertising Services

NAICS

Newspaper Publishers (51311), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Local advertising services
• Cross-media marketing
• House-to-house distribution
• Local newspaper publishing
• Regional print services

Headquarters

HQ city

Someren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Advertising Space Sales: Sale of advertising space across multiple media channels including local newspapers, news websites, news apps, and social media platforms. Pricing based on advertentietarieven (advertising rates) negotiated per agreement or published general rates.
2. Print & Distribution Services: Print materials (posters, business cards, promotional items) and house-to-house distribution services. Distribution can be targeted by neighborhood or postal code area.
3. Lokaalensneldrukwerk.nl Platform: Third-party print platform partnership for commercial printing products with competitive European pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

DAS Mediacentrum is a full-service local media partner for the Peelland region of North Brabant, Netherlands, selling cross-media advertising space across local news websites, news apps, social media, and house-to-house print newspapers. The company complements advertising with marketing production services including print and distribution, social media management, corporate identity/ campaign design, WordPress website development, and copywriting/photography. It also publishes seven local newspaper titles and offers a third-party print ordering platform.

Product overview

DAS Mediacentrum is a full-service local media partner in the Peelland region, providing a cross-media advertising and marketing offering. The company operates as a publisher of local news combined with marketing services for local businesses. The product portfolio centers on six core services: Advertising (Adverteren), Print & Distribution (Drukwerk & Verspreiding), Social Media management, Corporate Identity & Campaigns (Huisstijl & Campagnes), Website development (Websites), and Text & Photography (Tekst & Fotografie). These services are complemented by seven local newspaper publications (Middenstandsbelangen, Weekblad voor Deurne, Valkenswaards Weekblad, De Schakel, Peelbelang, De Mierlose Krant, and 't Contact) and a print ordering platform (Lokaalensneldrukwerk.nl). The company's value proposition is the unique cross-media combination of online and offline media, guaranteeing local reach through news sites, apps, house-to-house newspapers, and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Adverteren (Advertising) Cross-media local advertising service offering placement across local news websites, news apps, social media, and print publications (house-to-house newspapers). Guarantees message delivery to thousands of households and consumers in the Peelland region.
• Drukwerk & Verspreiding (Print & Distribution) Print production and house-to-door distribution service. Offers printing of various materials including posters, business cards, and corporate clothing, with distribution targeted by neighborhood or postal code area.
• Social Media Management Social media management and content creation service. Sets up or optimizes business pages, develops content strategies, and handles advertising on social platforms. Client content can be amplified through the company's own news brand social channels for extra local reach.
• Huisstijl & Campagnes (Corporate Identity & Campaigns) Corporate identity design and campaign development service. Creates logos for use on print materials or websites, as well as complete corporate identity systems. Includes consultation, design, presentation of various expressions, and delivery of all design files.
• Websites Website development service built on WordPress. Creates attractive, goal-oriented websites with SEO optimization, offering different website types for various business needs with easy content management.
• Tekst & Fotografie (Text & Photography) Professional copywriting and photography service. Experienced writers create texts for websites, newsletters, or brochures, and matching photography including atmosphere photography for websites and flyers.
• Lokaalensneldrukwerk.nl Print Platform Print ordering platform offering competitive prices for various printed materials with a simple four-click ordering process. Operated as a partnership with a third-party print service.

Quantifiable outcome

• Messages reach thousands of households and consumers in the region guaranteed

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Telstar MediagroepcoreOthersParent company holding. DAS Mediacentrum is a subsidiary of Telstar Mediagroep, a Dutch media group operating multiple local media centers across the Netherlands. The group includes Arena Mediacentrum, Groot Hellevoet Mediacentrum, Talvi Mediagroep, Telstar Mediagroep, De Havenloods Mediacentrum, Mooi Schijndel, and ZVA Mediacentrum.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DPG Media: Largest Dutch media group operating national and regional newspaper titles (including regional dailies like Eindhovens Dagblad), large digital properties, and broad advertising inventory. Overlaps with DAS in regional newspaper + advertising services but at far greater scale and national reach.
• Mediahuis Nederland: Dutch-Belgian media group publishing regional newspapers and operating digital news brands with associated advertising services. Operates in overlapping local advertising markets with much broader national footprint.

Direct peers

• NDC Mediagroep: Dutch regional media company combining local newspaper titles with cross-media advertising services for local advertisers. Very similar in business model to DAS Mediacentrum, though operating at a different scale across multiple regions in the north of the Netherlands.
• Talvi Mediacentrum: Sister regional media center within the Telstar Mediagroep group, focused on cross-media local advertising and newspaper publishing in a different Dutch geography.
• Koninklijke BDU: Established Dutch regional publisher with a portfolio of local newspapers and advertising services targeted at local SMBs in multiple Dutch regions. Comparable publishing-plus-advertising model.
• Mooi Schijndel: Sister regional media company under Telstar Mediagroep serving a different Dutch locality with the same publishing + advertising services mix, making it a near-twin operating peer.
• De Havenloods Mediacentrum: Direct peer within Telstar Mediagroep operating a comparable local newspaper + advertising services model aimed at SMB advertisers in its region.
• Arena Mediacentrum: Direct sister company under the Telstar Mediagroep holding, operating the same cross-media local advertising and newspaper publishing model in a different Dutch region. Highly comparable in business model, customer type, and service stack.
• Groot Hellevoet Mediacentrum: Sister regional media center under Telstar Mediagroep offering local newspaper publishing plus cross-media advertising services. Closely comparable in scope, scale, and go-to-market.
• ZVA Mediacentrum: Direct sister company under Telstar Mediagroep, also combining local newspaper publishing with multi-channel advertising sales for local SMB advertisers. Same operating model and customer profile as DAS Mediacentrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/das-mediacentrum

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAS Mediacentrum