Data-Driven Decisions, L3C

What Data-Driven Decisions, L3C does

Data-Driven Decisions, L3C (D3) is a Lansing, Michigan-based low-profit social enterprise (L3C) founded in 2020 by Ken Roubal. The firm provides consulting and professional services to nonprofits and other mission-driven organizations, operating across 12 interconnected service lines that include Strategic Consultation, Training/Coaching/Workshops, CRM Transition and Transformation, Secure Data Storage, Data Visualizations, Data Management, Human-Centered Design, Continuous Quality Improvement, Data Analytics, Landscape Analysis, Data-Driven Storytelling, and Project Management. Its stated differentiators are a human-centered design methodology and a mission-aligned L3C structure intended to keep services affordable for nonprofit clients.

The company is technology-agnostic and assembles client solutions on third-party platforms including the Zoho software suite, Salesforce (including Salesforce Nonprofit Cloud), Tableau, Power BI, and Canva, supplemented by encrypted cloud-based and on-premises data storage offerings. D3 employs five named personnel (Founder/CEO, COO, IT Manager, Administrative Lead, and an Early Childhood Education Specialist) and supports statewide Michigan initiatives such as the 35i MiFamily Engagement Centers Grant alongside regional engagements in East-Central Michigan.

Revenue is generated through bespoke consulting engagements priced on a quote basis, with no publicly disclosed rates, tiers, or recurring product contracts. Go-to-market is sales-led and relationship-driven, relying on direct outreach, content marketing (LinkedIn, Facebook, YouTube, blog), and inbound scheduling via Zoho Bookings, email, and phone. Named customers are concentrated among small and mid-sized Michigan nonprofits and community organizations, including the Michigan Health Improvement Alliance and the East-Central Michigan Child Care Coalition. No external funding rounds, acquisitions, or geographic expansion beyond Michigan have been disclosed.

Name

Data-Driven Decisions, L3C

Legal name

Data Driven Decisions, L3C

Website

https://data-driven-decisions.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Data-Driven Decisions, L3C is a Lansing, Michigan-based low-profit social enterprise that provides consulting and data services — including CRM transition, data management, analytics, and human-centered design — to nonprofits and mission-driven organizations across Michigan.

Ownership category

akta.pro rank

Product category

Nonprofit Consulting Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

Keywords

• Nonprofit consulting services
• Data management consulting
• CRM migration services
• Data visualization services
• Human-centered design consulting

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting and Professional Services: D3 generates revenue through consulting engagements with nonprofits and mission-driven organizations. Services include strategic consultation, training/coaching/workshops, CRM transition and transformation, data management, data analytics, landscape analysis, data-driven storytelling, project management, and continuous quality improvement. As an L3C (low-profit social enterprise), the company balances profit motive with social mission.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Data-Driven Decisions (D3) is a low-profit social enterprise (L3C) that delivers a portfolio of twelve consulting and professional services to nonprofits and mission-driven organizations. Offerings include strategic consultation, training/coaching/workshops, CRM transition and transformation, secure data storage, data visualizations, data management, human-centered design, continuous quality improvement, data analytics, landscape analysis, data-driven storytelling, and project management. Services are delivered as bespoke engagements rather than packaged software, with D3 operating as a technology-agnostic integrator across Zoho, Salesforce, Tableau, Power BI, and Canva platforms.

Product overview

Data-Driven Decisions (D3) is a low-profit social enterprise (L3C) offering a portfolio of consulting and service offerings rather than a unified software product. The company provides a comprehensive suite of 12 interconnected services: Strategic Consultation, Training/Coaching/Workshops, CRM Transition and Transformation, Secure Data Storage, Data Visualizations, Data Management, Human-Centered Design, Continuous Quality Improvement, Data Analytics, Landscape Analysis, Data-Driven Storytelling, and Project Management. These services are designed for nonprofits and mission-driven organizations, with a focus on helping clients enhance operational efficiency, strengthen community initiatives, and drive sustainable change through data-driven solutions, technology, and research.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consultation Expert guidance tailored to organizational needs, helping nonprofit and mission-driven clients navigate challenges and optimize strategic decision-making.
• Training, Coaching, and Workshops Hands-on training sessions, coaching programs, and workshops designed to enhance team skills and efficiency for nonprofit and mission-driven clients.
• CRM Transition and Transformation Comprehensive CRM migration, optimization, and scaling services including strategic consultation, transition planning, data migration, system customization, and training, primarily across Zoho and Salesforce platforms.
• Secure Data Storage Encrypted cloud-based and on-premises data storage solutions ensuring data integrity, compliance, security, and rapid accessibility, with hybrid storage options and continuity/recovery capabilities.
• Data Visualizations Transformation of complex data from multiple sources into interactive and intuitively designed visualizations that enhance understanding and drive smarter decisions, using Tableau, Power BI, and Canva.
• Data Management Organization, cleaning, and structuring of data enabling seamless access, analytics, and informed decision-making for nonprofit clients.
• Human-Centered Design Solution creation that prioritizes user needs, ensuring intuitive experiences and higher engagement for end-users, applied across D3's client engagements.
• Continuous Quality Improvement Iterative processes to enhance operational efficiency, optimize workflows, and maximize impact for nonprofit and mission-driven clients.
• Data Analytics Advanced analytics to uncover actionable insights, streamline processes, and maximize organizational performance across nonprofit clients.
• Landscape Analysis Comprehensive research providing strategic insights on industry trends, market shifts, and opportunities for mission-driven clients.
• Data-Driven Storytelling Crafting compelling narratives backed with real data and context to make reports, presentations, and campaigns more impactful and persuasive for nonprofit and mission-driven clients.
• Project Management Rigorous methodologies for executing projects with precision, ensuring efficiency, timely delivery, and successful outcomes across consulting engagements.

Quantifiable outcome

• Streamlined operations through eliminated redundancies and inconsistencies
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bloomerang: Donor management and nonprofit CRM platform serving small and mid-sized nonprofits with engagement, retention, and reporting tools. Addresses the same end-customer need—nonprofit CRM and donor engagement—that underpins D3's CRM Transition service.
• CiviCRM: Open-source CRM built specifically for nonprofits, advocacy groups, and civic-sector organizations. Adjacent to D3 because CiviCRM is often selected and customized by nonprofit IT consultants during CRM transformation projects.
• Bonterra: Provider of purpose-built CRM, fundraising, and case management software for nonprofits (formed from combining Network for Good, Salsa Labs, and other entities). Comparable because it addresses the same nonprofit CRM modernization pain point that drives D3's largest service line, though as a product vendor rather than consultant.

Direct peers

• Tecker International: Consulting firm serving nonprofits, associations, and government agencies with strategy, governance, fundraising, and operational improvement services. Comparable in client segment (mission-driven organizations) and consulting-led delivery model.
• Tech Impact: Nonprofit that delivers IT services, software, and consulting to other nonprofits, including data and technology capacity building. Closest comparable on the technology/services side of D3's offering, especially for CRM, data management, and secure infrastructure work serving nonprofits.
• FSG: Global nonprofit and social-impact consulting firm helping foundations, nonprofits, and corporations develop strategy, evaluate impact, and improve program effectiveness. Comparable to D3 along mission-sector consulting focus, although at substantially larger scale.
• La Piana Consulting: Nonprofit and philanthropy consulting firm offering strategy, change management, and capacity-building services to mission-driven organizations. Directly comparable to D3 as a similarly sized, consulting-led nonprofit advisor without its own software product.
• Bridgespan Group: Nonprofit and philanthropic-sector consulting firm advising on strategy, organization design, and impact. Directly comparable to D3's nonprofit strategy and capacity-building work, but operating at a much larger scale and with broader services.

Broad incumbents

• Deloitte (Nonprofit & Human Services practice): Global professional services firm with a dedicated Human Services and Nonprofit practice offering CRM, data, and technology transformation for mission-driven clients. Serves the same buyer as D3—nonprofits and grant-funded organizations—but offers many additional services and global scale.
• PwC (Public Sector & Nonprofit practice): Big Four firm with a public-sector and nonprofit practice that competes for CRM, data, and management consulting work with nonprofits and government agencies. Comparable buyer segment and overlapping service lines, though at vastly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@DataDrivenDecisions-bf8yd
• Facebookfacebook.com/DataDrivenDecisionsL3C
• LinkedInlinkedin.com/company/data-driven-decisions-l3c

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data-Driven Decisions, L3C