Datapar Ltda

What Datapar Ltda does

Datapar Ltda is a Brazilian vertical software company founded in 1990 and headquartered in Indaiatuba, São Paulo, that develops Rodopar, a comprehensive transportation management system (TMS) sold exclusively to road transport companies (transportadoras), logistics operators (operadores logísticos), and warehousing and distribution firms across Brazil. The company serves 250+ clients with a team of 60–72 professionals and operates from two offices in Indaiatuba and Campinas, both opened in 2018.

The Rodopar platform is built on a modular architecture with 24 integrated modules covering the full operating stack of a transport company: fleet management, billing, third-party carrier management, CRM, purchasing, maintenance, fiscal (NF-e, CT-e, MDF-e, NFS-e, SPED), accounting, assets, cash flow, scheduling, gate control, access control, banking with EDI, human resources, safety/certification (SASSMAQ, ISO), WMS, pre-delivery inspection, reporting, parameters, BI, and a customer-facing web portal. Data entered in one module automatically updates all others, and the system is integrated with Brazilian telematics providers (Autotrac) and electronic tolling/payment services (Sem Parar). In 2018 the company added Rodopar Control Tower (RCT), a web-based dashboard providing real-time operational visibility.

Datapar monetizes via custom annual enterprise licensing, implementation services, and ongoing customization/consulting delivered by transportation-sector specialists; pricing is quote-based and not publicly disclosed. The go-to-market is direct enterprise field sales targeting large transportadoras and logistics operators throughout Brazil, supported by case-study-led content marketing via the corporate website. Revenue is recurring subscription-like (annual billing) plus professional services, with no disclosed funding, no parent company, and no public revenue figures.

Name

Datapar Ltda

Legal name

Datapar Ltda

Website

https://datapar.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Datapar Ltda is a Brazilian vertical-SaaS company that develops Rodopar, a 24-module transportation management system serving 250+ road transport companies, logistics operators, and warehousing firms across Brazil, monetized via annual enterprise licensing and consulting services.

Ownership category

akta.pro rank

Product category

Transportation Management Software

NAICS

Support Activities for Transportation (488), Freight Transportation Arrangement (488510)

akta.pro primary industry

Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)

akta.pro secondary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Transportation management software
• Logistics software
• Fleet management
• Warehouse management
• Fiscal compliance

Headquarters

HQ city

Indaiatuba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing and Implementation: Rodopar system sales with tailored implementation for each client. The system is planned and implemented to meet specific needs and profile of each customer, minimizing transition impacts.
2. Consulting Services: Highly specialized consultants in transportation and logistics sector providing implementation support, training, and ongoing technical maintenance.
3. Customization and Development: Custom development of specific processes and features for individual clients, as demonstrated with Transjordano's automatic driver payment system and West Cargo's customer notification service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Datapar develops and sells Rodopar, a comprehensive Transportation Management System (TMS) for Brazilian road cargo carriers and logistics operators. The system is delivered through the Rodopar Visual platform and bundles 24 integrated modules covering fleet management, billing, tax/fiscal compliance, accounting, CRM, maintenance, warehouse operations, and driver/vehicle administration. A complementary product, Rodopar Control Tower (RCT), provides an executive-level dashboard for fleet and operational monitoring.

Product overview

Datapar offers Rodopar (also called Visual Rodopar), a comprehensive transportation management system (TMS) as its core product. The platform operates on a modular architecture with 24 integrated modules covering all aspects of transport company operations: fleet management (Frota), billing (Faturamento), third-party management (Terceiros e Agregados), CRM, materials (Materiais), maintenance (Manutenção), fiscal/tax compliance (Fiscal, Tributos), accounting (Contabilidade), assets (Patrimônio), cash flow (Fluxo de Caixa), programming/scheduling (Programação), gate control (Portaria), access control (Controle de Acesso), banking (Banco), human resources (RH), safety certification (SSMQ), warehouse management (WMS), PDI, reporting (Relatórios), parameters (Parâmetros), Business Intelligence, and Web Portal. An add-on product, Rodopar Control Tower (RCT), provides real-time operational dashboards for strategic control.

Differentiator

Problem solved

Functional benefit

Brands

• Rodopar: The most complete transportation and logistics management software system for trucking companies and logistics operators, featuring integrated modules for fleet, billing, taxes, accounting, access control, commercial, materials, maintenance, and more.
• Rodopar Control Tower (RCT)

Products and services

• Rodopar (Rodopar Visual) Comprehensive Transportation Management System (TMS) delivered through the Rodopar Visual platform, bundling 24 integrated modules covering fleet management, freight billing, tax/fiscal compliance, accounting, CRM, maintenance, warehouse operations, and driver/vehicle administration. Sold to Brazilian road cargo carriers and logistics operators that need to run transport operations on a single integrated system.
• Rodopar Control Tower (RCT) Executive-level dashboard layer built on top of Rodopar that provides fleet and operational monitoring views for transport operators.

Quantifiable outcome

• Companies report complete integration eliminating manual data export/import processes
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AutotraccoreTechnology or IntegrationIntegration partner for vehicle tracking. The Rodopar system is integrated with Autotrac, providing additional reliability and speed to reports by capturing real-time vehicle location and tracking data.
• Sem PararcoreTechnology or IntegrationIntegration partner for electronic toll and fleet payment. The Rodopar system is integrated with Sem Parar, providing additional reliability and speed to reports by capturing toll and payment data automatically.
• IETHA (International Ethanol Trade Association)minorOthersTransjordano, a Datapar client, became a member of IETHA in 2009 as the only invited transporter. This is a customer achievement rather than a formal Datapar partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SAP Transportation Management: Global ERP/TMS incumbent that increasingly localizes for Brazil. While not vertical-specialized like Rodopar, it competes for larger Brazilian enterprises seeking bundled ERP+TMS deployments.
• Descartes Systems Group: Global logistics technology vendor offering TMS, fleet telematics and customs solutions. Operates more broadly than Rodopar across geographies but overlaps functionally in Brazilian freight transportation software.
• Blue Yonder: Global supply chain and TMS platform serving large enterprises and 3PLs. Competes for larger Brazilian logistics operators via its transportation planning and execution modules, though without the same transport-fiscal specialization.
• Oracle Transportation Management: Global TMS platform that competes at the high end of the Brazilian logistics software market with broader supply-chain suite capabilities, typically targeting large shippers and 3PLs rather than mid-market carriers.

Direct peers

• Omnitracs (Roadnet Technologies): Provider of fleet management, routing and TMS software for trucking companies globally. Direct functional overlap with Rodopar's fleet and routing modules, especially for asset-based carriers seeking dispatch optimization.
• Linx (Stone Co.): Brazilian retail and logistics software provider (now part of Stone) with TMS-adjacent capabilities for distribution and transport management. Competes for vertical-specific Brazilian logistics software budgets.
• Senior Sistemas: Brazilian enterprise software provider with logistics and transportation modules that overlap with Rodopar's addressable market. Competes for the same mid-market Brazilian trucking and logistics operators with bundled ERP+TMS offerings.
• TOTVS: Largest Brazilian enterprise software vendor with a logistics/transport management suite. Directly competes with Rodopar in the Brazilian TMS mid-market, especially for transportadoras and operadores logísticos seeking an end-to-end ERP+TMS stack.

Regional players

• Solística (formerly I-Factoring): Latin American 3PL and logistics technology provider operating across Brazil and other LatAm countries. Comparable because it offers TMS-adjacent technology and competes for the same Brazilian logistics operator customers, with regional LatAm reach Datapar lacks.

Emerging players

• Trimble Transportation: Telematics and transportation management vendor with growing Brazilian presence via fleet and TMS solutions. Represents the modern, cloud-first competitive threat that could pressure legacy on-premise TMS deployments like Rodopar.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/datapar-ltda

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datapar Ltda