Pemberton Holmes

What Pemberton Holmes does

Pemberton Holmes is referenced as the operating entity, though the substantive source content describes David Hale Personal Real Estate Corporation, an individual residential real estate practice based in Greater Victoria, BC, founded in 1989 and operating under brokerage affiliation with Team 3000 Realty Ltd. The practice serves residential home buyers and sellers across the Greater Victoria area, spanning first-time purchasers through to luxury market participants, and is led by a practitioner with 40+ years of real estate experience.

The core offering is conventional residential brokerage — listing properties on the MLS via the Vancouver Island Real Estate Board and the Victoria Real Estate Board, conducting buyer representation, and earning standard transaction-based real estate commissions. Layered on top is a differentiated "Shared Home Ownership" program, positioned as an alternative ownership pathway, supported by a Skool-based educational community for prospective participants. The digital storefront is built on the myRealPage platform, providing property search, virtual tours, and listing presentation; no proprietary AI, data, or technology stack beyond standard third-party real estate SaaS is indicated.

The business model is commission-based with a direct-to-consumer go-to-market. Lead generation appears to rely on the practitioner's personal reputation and long-tenured local presence rather than paid performance marketing at scale. Pricing follows prevailing market commission norms for Vancouver Island residential real estate; no subscription, SaaS, or recurring-revenue layer is present in the source material. Customer concentration is structurally diffuse given the retail nature of residential real estate, and there is no indication of enterprise accounts, institutional counterparties, or repeat commercial clients.

Name

Pemberton Holmes

Legal name

David Hale Personal Real Estate Corporation

Website

https://davidhale.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Pemberton Holmes is associated with a Greater Victoria, BC residential real estate practice serving individual home buyers and sellers, operating through MLS listing distribution and a differentiated Shared Home Ownership program supported by a digital portal and educational community.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Shared home ownership
• Mls property listings

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from buying and selling residential properties. Commissions are typically split between the listing agent and buyer's agent, with the brokerage taking a percentage.
2. Shared Home Ownership Services: Revenue from pioneering innovative shared home ownership arrangements, helping clients achieve affordability through non-traditional ownership structures.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Residential real estate brokerage services for buyers and sellers in the Greater Victoria, BC region, delivered through a Personal Real Estate Corporation affiliated with Team 3000 Realty Ltd. The practice delivers traditional buying and selling representation alongside a pioneering Shared Home Ownership Program that offers an alternative ownership model for buyers who cannot qualify for traditional mortgages.

Product overview

The source content does not relate to Pemberton Holmes. The provided data describes David Hale's Personal Real Estate Corporation website (davidhale.com), which operates under Team 3000 Realty Ltd. This is a real estate agent's personal website featuring MLS property listings for the Greater Victoria, BC area, along with buying and selling resources, market updates, and a mortgage calculator. No technology products, SaaS platforms, or software services associated with Pemberton Holmes are present in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Traditional commission-based residential real estate representation for buyers and sellers of homes in Greater Victoria, BC, including listing, showing, negotiation, and transaction management delivered through Team 3000 Realty Ltd.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Team 3000 Realty LtdcoreChannel Partner/ Reseller/ DistributorDavid Hale operates as a Personal Real Estate Corporation affiliated with Team 3000 Realty Ltd. This brokerage relationship provides listing services, MLS access, and administrative support for all real estate transactions.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Emerging players

• eXp Realty Canada: Cloud-based brokerage operating in BC with a tech-enabled, commission-based model. Comparable as a residential brokerage operating in the same Canadian market, with a different cost structure and agent experience.
• Wahi (formerly Realosophy): Canadian real estate platform offering data-driven home-buying tools and agent matching, including in the Greater Toronto and Vancouver areas. Represents the emerging tech-enabled brokerage/portal model that competes for buyer attention and lead generation.

Broad incumbents

• Royal LePage: Largest Canadian-owned real estate brokerage with deep British Columbia presence. Comparable as a residential brokerage serving the same geographic markets, but operates at national scale with thousands of agents versus David Hale's individual practice.
• RE/MAX of Western Canada: Major real estate franchise with strong Vancouver Island presence. Directly comparable residential brokerage model with agent-affiliated structure, brand recognition, and MLS distribution.

Regional players

• DFH Real Estate (Duttons Famhawke): Independent Victoria-based real estate brokerage specializing in the local Vancouver Island market. Comparable as a residential brokerage serving the same geography with a similar community-oriented positioning.

Direct peers

• Sotheby's International Realty Canada: Luxury-leaning residential brokerage with offices in Victoria and across BC. Comparable in providing agent-driven residential representation in the same Greater Victoria market, with a focus on higher-end properties.
• Pemberton Holmes: Established Victoria, BC-based real estate brokerage with deep Vancouver Island roots. Provides traditional residential brokerage services in the same Greater Victoria market — a direct in-market competitor with overlapping services.
• Team 3000 Realty Ltd: BC-based brokerage where David Hale holds his affiliation. Operates the same residential brokerage model with shared MLS access, administrative support, and Vancouver Island coverage — effectively the parent platform for this practice.
• Engel & Völkers Victoria: International boutique brokerage with a Victoria office. Comparable residential brokerage model serving Greater Victoria, with a similar agent-led, premium-service orientation.
• Macdonald Realty: BC-based residential real estate brokerage with significant Victoria and Vancouver Island operations. Closely comparable as a regionally focused Canadian brokerage offering traditional residential services in the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pemberton-holmes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pemberton Holmes