Marea
Marea is a coastal Italian fine dining restaurant brand operating three premium US locations — New York, Beverly Hills, and Aspen — under Altamarea Group. It serves affluent diners, corporate clients, and private-event hosts through handmade pastas, fresh seafood, crudi, and a caviar and wine program at check averages of $38-$210 per main.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Marea does
Marea is a coastal Italian fine dining restaurant brand founded in 2009 by Chef Michael White and currently operating three US locations: a flagship at 240 Central Park South in New York City, a Beverly Hills restaurant at 430 N. Camden Drive opened in January 2025, and a seasonal outlet inside The St. Regis Aspen Resort. The brand is owned and operated by Altamarea Group, LLC through its intellectual property subsidiary Altamarea Intellectual Property, LLC, with the parent group also running sister brands Ai Fiori, Costata, Nicoletta, and Osteria Morini.
The core product is a handmade-pasta-and-seafood menu built around signature crudi, house-made primi (notably fusilli with red-wine-braised octopus and bone marrow, and marubini ricotta ravioli), premium pesce e carne mains ($48-$210), and a caviar service ($175-$350). Supplementary offerings include private dining and full buyout capacity (up to 200 guests in NYC), lunch and Sunday Supper prix fixe menus, an Aperitivo Hour at Beverly Hills, online takeout from NYC, gift cards redeemable across all locations, and event-driven programming such as the Candlelight Concert Series and Game Day Menu.
Revenue is generated almost entirely through in-person fine-dining transactions at premium price points, supplemented by private-event catering, bar and beverage programs, and a small online-ordering stream. The operating technology stack is light and entirely third-party: SevenRooms for reservations and VIP subscriptions, Tripleseat for event inquiries, BinWise for wine inventory, and a generic online-ordering storefront. Marketing relies on earned media, the @MareaRestaurants Instagram presence, and a deep reputational base built on the 2010 James Beard Award for Best New Restaurant, three New York Times stars, and ongoing inclusions on Michelin, Forbes, La Liste, and Infatuation rankings.
Marea firmographics
Firmographics- Name
- Marea
- Legal name
- Altamarea Intellectual Property, LLC
- Website
- https://marearestaurant.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marea is a coastal Italian fine dining restaurant brand operating three premium US locations — New York, Beverly Hills, and Aspen — under Altamarea Group. It serves affluent diners, corporate clients, and private-event hosts through handmade pastas, fresh seafood, crudi, and a caviar and wine program at check averages of $38-$210 per main.
- Ownership category
- akta.pro rank
Marea industry classification
Industry- Product category
- Italian Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Marea is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Marea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Dine-in Restaurant Service: Full-service fine dining with table service covering lunch, dinner, and weekend brunch/seafood menus featuring handmade pastas, fresh seafood, and upscale Italian cuisine. Average check sizes reflect high-end positioning with mains ranging from $48-$210.
- Private Events and Catering: Private dining rooms and full restaurant buyouts for corporate events, celebrations, and special occasions. Multiple venue options accommodate groups from 12-200+ guests with custom menus.
- Bar and Beverage Program: Full wine and liquor program including premium cocktails (martinis $22-$36), extensive wine list with fine dining selections, and caviar service. Bar operates as standalone revenue stream and complements dining experience.
- Online Ordering and Takeout: Digital ordering capability through website for pickup service, expanding revenue beyond physical dine-in capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Prix Fixe - Piccolo |
| Unit Pricing | Pay-as-you-go | Lunch Prix Fixe - Classico |
| Unit Pricing | Pay-as-you-go | Sunday Supper Prix Fixe |
| Unit Pricing | Pay-as-you-go | Marea Aspen Dinner |
| Unit Pricing | Pay-as-you-go | Signature Pasta and Seafood Mains |
| Unit Pricing | Pay-as-you-go | Cocktail and Wine Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Marea product offering
Product offeringCore offering
Marea operates upscale coastal Italian fine dining restaurants featuring a seafood-forward menu with a dedicated raw bar (crudi), primi, pesce e carne, caviar selections, and craft cocktails. The brand runs three physical locations — New York (flagship, opened 2009), Beverly Hills (opened 2025), and Aspen (seasonal at St. Regis) — and complements dine-in service with private dining events, online takeout/delivery ordering, and gift card sales.
Product overview
Marea is a collection of three coastal Italian fine dining restaurants located in New York (Central Park South), Beverly Hills, and Aspen (seasonal at St. Regis Aspen Resort). The company operates as a unified brand offering handmade pastas, fresh seafood, and decadent desserts. The product portfolio includes core dine-in restaurant services across all locations, supplemented by private dining rooms and event spaces (Praiano, Ravello, Salerno in NYC; Amalfi, Positano, Upper/Lower Deck, Lounge, Patio in Beverly Hills), online ordering (NYC), catering services, gift cards, and specialty dining experiences such as Aperitivo Hour and Sunday Supper prix fixe menus. The menu features signature crudi, primi pasta dishes like Fusilli and Spaghetti, pesce e carne entrees, and caviar experiences. Reservations are managed through SevenRooms across all locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Marea New York Restaurant Coastal Italian fine dining restaurant in New York offering a seafood-forward a la carte menu, dedicated raw bar, caviar selections, and craft cocktails for upscale individual diners and event guests.
- Marea Beverly Hills Restaurant Coastal Italian fine dining restaurant in Beverly Hills offering the Marea menu of crudi, primi, pesce e carne, caviar, and craft cocktails to upscale Los Angeles diners.
- Marea Aspen Seasonal Restaurant Seasonal coastal Italian fine dining restaurant at the St. Regis in Aspen, serving the Marea menu to resort and destination diners during the mountain season.
- Private Dining and Events Full-service private dining program for corporate functions, weddings, receptions, and milestone celebrations, offering custom menus and dedicated event coordination at Marea locations.
- Online Ordering Direct-to-customer online ordering service for Marea menu items, supporting takeout and delivery orders placed through the brand's online platform.
- Marea Gift Cards Gift cards redeemable at Marea restaurant locations, available for purchase online and in-restaurant as a gifting and customer-acquisition product.
Quantifiable outcome
- Recipient of 2010 James Beard Award for Best New Restaurant
- +3 more outcomes
Companies that use Marea
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Marea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Marea partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SevenRoomscoreReservation and events management platform used across all Marea locations for booking tables, managing private events, and VIP subscriptions. Critical operational technology for customer acquisition and experience management.
- St. Regis Aspen ResortcoreLuxury hotel partnership at St. Regis Aspen Resort, housing Marea's seasonal Aspen location. The partnership provides premium hospitality setting for the restaurant's alpine presence.
- Altamarea GroupcoreParent company operating Marea and other restaurants including Costata, Nicoletta, Osteria Morini, and Ai Fiori. Provides corporate infrastructure, branding, and operational support.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Marea competitors and assessment
Company assessmentEmerging players
- Catch Steak: Modern luxury steakhouse/seafood concept with NYC and LA locations. Comparable on seafood-heavy menu, high-end pricing, prime real estate (incl. Beverly Hills adjacency), and power-dining positioning.
Direct peers
- Del Posto: Former Batali/Bastianich Italian fine-dining flagship in NYC (now closed/relaunched). Historic peer in the high-end Italian category for culinary authority, multi-course menus, and corporate-event clientele.
- Carbone: Major Food Group's high-end Italian-American restaurant in Greenwich Village, NYC. Direct competitor in the luxury Italian fine-dining category with similar celebrity-chef origins, $50+ mains, and power-dining clientele.
- Osteria Mozza: Nancy Silverton / Mario Batali-founded coastal Italian restaurant in LA and NYC. Comparable seafood-and-pasta Italian fine-dining concept with celebrity-chef provenance and West Coast presence similar to Marea Beverly Hills.
- Ai Fiori: Sister brand under Altamarea Group, located in the Langham Place hotel in NYC. Direct peer as a coastal Italian fine-dining concept within the same parent — similar menu structure, pricing, and luxury-hotel setting.
- Il Buco / Il Buco Alimentari: BondST Hospitality Group's celebrated NYC Italian restaurant. Direct peer in luxury Italian fine dining with similar handmade-pasta emphasis, prime NYC real estate, and affluent neighborhood positioning.
- Lilia: Missy Robbins' Italian restaurant in Williamsburg, NYC. Comparable on craft pasta program, seafood emphasis, and chef-driven NYC fine-dining positioning, though slightly less traditional ambiance.
- Sant Ambroeus: Long-established upscale Northern Italian restaurant in NYC (and now Miami) with similar price points, private-dining focus, and high-end clientele. Comparable on ambiance, pricing tier, and brand prestige.
Broad incumbents
- Mr Chow: Long-established global luxury restaurant group with NYC and Beverly Hills outposts. Comparable on celebrity clientele, premium prix-fixe-style pricing, and dual-coast presence targeting affluent diners.
Regional players
- Madeo Ristorante: Beloved Beverly Hills Italian institution serving upscale clientele with handmade pastas and seafood. Comparable on West Coast luxury-Italian positioning relative to Marea Beverly Hills.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marea social profiles
Digital presenceMarea compliance and trust
Trust signalCompliance2 records
Marea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marea leadership team
Management profileNumber of profiles
Profiles4 records
Marea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marea
What does Marea do?
Marea operates upscale coastal Italian fine dining restaurants featuring a seafood-forward menu with a dedicated raw bar (crudi), primi, pesce e carne, caviar selections, and craft cocktails. The brand runs three physical locations — New York (flagship, opened 2009), Beverly Hills (opened 2025), and Aspen (seasonal at St. Regis) — and complements dine-in service with private dining events, online takeout/delivery ordering, and gift card sales.
Is Marea a public or private company?
Marea is a private company. It is classified as corporate owned and is currently operating.
When was Marea founded?
Marea was founded in 2009. It employs 11 to 50 people.
Where is Marea based?
Marea is headquartered in New York, United States, in the North America region.
How does Marea make money?
Four revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are private Events and Catering, bar and Beverage Program and online Ordering and Takeout.
Who are Marea's main competitors?
Catch Steak is listed as an emerging player. Direct peers are Del Posto, Carbone, Osteria Mozza, Ai Fiori, Il Buco / Il Buco Alimentari, Lilia and Sant Ambroeus. Mr Chow is listed as a broad incumbent. Madeo Ristorante is listed as a regional player.
Does Marea have an API?
No public API is recorded for Marea.
What industry is Marea in?
Marea's product category is Italian Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.