Da Vinci Creative Kids
Da Vinci Creative Kids is a Malaysian-founded children's arts and crafts enrichment centre operating a three-tier curriculum (Little, Junior, Intermediate Da Vinci) for children aged 3-12, delivered through a network of physical learning centres in Malaysia, Singapore, and Indonesia via licensing arrangements.
- Company typePrivate
- Founded2003
- HeadquartersKuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Da Vinci Creative Kids does
Da Vinci Creative Kids is an arts and crafts creative development centre for children aged 3 to 12 years, operated by the Malaysian private limited company One Creative Development Centre Sdn. Bhd. (Company No. 563163H), founded in 2003 and headquartered in Kuala Lumpur. The company offers a structured three-tier curriculum — Little Da Vinci, Junior Da Vinci, and Intermediate Da Vinci Creative Kids Programmes — developed over five years at a stated investment of RM 1.5 million and grounded in 15 years of professional expertise. It supplements its core subscription programmes with seasonal school holiday workshops (themed activities such as Foil Art, Woodworking, Crayon Canvas Art), birthday parties, special event workshops, and a sticker-based Loyalty Programme.
The underlying business is a physical-retail children's enrichment service delivered through a network of learning centres in shopping malls across Malaysia, Singapore, and Indonesia, with cross-border expansion executed via master licensing arrangements — PT Kreatif Harbour as Da Vinci Indonesia master licensor (2010) and Da Vinci Asia Licensors for Singapore (2011). Revenue mechanics combine recurring tuition for enrolled programmes with one-time workshop fees (RM 38 per session for non-members; RM 28 for members), free trial classes offered through promotional partnerships (notably KFC Malaysia's Chicky Club), and word-of-mouth referrals. The go-to-market motion is event-driven: mall workshops, art competitions, school holiday programmes, exhibitions, television appearances, and recurring promotional tie-ups with major entertainment IP holders (Disney/Pixar annually since 2005, plus Sony Pictures, Mattel/Barbie, Buena Vista Columbia TriStar, Astro), consumer brands (KFC, IKEA, Stabilo), and The One Academy as a core strategic partner for joint competitions.
The company operates with a lean HQ staff of 9 employees, reflecting a franchise/licensee-heavy operating model where centre-level instructors and operations are largely borne by licensees or franchisees rather than the central entity. There is no evidence of institutional investment, public listing, or external funding; the business is privately held with the founder Ms. Veronica Ho as Principal and Mr. Tan Chin Wee as General Manager. Da Vinci is PDPA-compliant under Malaysian law, holds no patents or trademarks in the disclosed data, and shows no AI/ML capabilities — its differentiation rests on curriculum content, brand recognition built over 15+ years, and a partnership-driven demand-generation engine rather than on technology or data assets.
Da Vinci Creative Kids firmographics
Firmographics- Name
- Da Vinci Creative Kids
- Legal name
- One Creative Development Centre Sdn. Bhd.
- Website
- https://davinci.com.my
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Da Vinci Creative Kids is a Malaysian-founded children's arts and crafts enrichment centre operating a three-tier curriculum (Little, Junior, Intermediate Da Vinci) for children aged 3-12, delivered through a network of physical learning centres in Malaysia, Singapore, and Indonesia via licensing arrangements.
- Ownership category
- akta.pro rank
Da Vinci Creative Kids industry classification
Industry- Product category
- Children's Arts Education
- NAICS
- Fine Arts Schools (611610)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Classroom Learning Centers & Thematic Units (Dramatic Play, Blocks, Sensory, STEM) (EDACAJAH)
- akta.pro secondary industry
- Creative Arts, Music & Movement Content (EDAGACAG)
Keywords
Where Da Vinci Creative Kids is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices5 records
Markets served
Da Vinci Creative Kids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Art Programs Tuition: Recurring tuition fees for enrollment in Little Da Vinci, Junior Da Vinci, and Intermediate Da Vinci Creative Kids Programs at physical centers.
- Workshop Fees: One-time fees for school holiday workshops, special event workshops, and seasonal craft sessions.
- Workshop Registration: Fee-based workshop sessions for non-members (RM38) and members (RM28) for special holiday programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Non-member workshop rate |
| Unit Pricing | Pay-as-you-go | Member workshop rate |
| Freemium | One time | Free trial classes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Da Vinci Creative Kids product offering
Product offeringCore offering
Da Vinci Creative Kids operates physical learning centers providing structured arts and crafts creative development programs for children aged 3-12, delivered through a tiered curriculum (Little Da Vinci, Junior Da Vinci, Intermediate Da Vinci) and school holiday workshops. The proprietary curriculum was developed over five years with RM1.5 million investment based on 15 years of professional expertise, and centers are operated across Malaysia, Singapore, and Indonesia.
Product overview
Da Vinci Creative Kids offers a structured tiered programme system for children's arts and creative development, consisting of three core programmes (Little Da Vinci, Junior Da Vinci, and Intermediate Da Vinci) that progress in complexity. The programmes were developed over five years with a RM1.5 million investment and are based on 15 years of professional expertise. In addition to regular programmes, the company conducts seasonal School Holiday Workshops with themed activities, and operates a Loyalty Programme to reward student participation. The company also organizes art competitions and charity workshops as part of its community engagement activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Little Da Vinci Creative Kids Programme An introductory arts and crafts programme for young children focusing on foundational creative development through hands-on art activities. Designed for the youngest age group in the Da Vinci curriculum.
- Junior Da Vinci Creative Kids Programme An intermediate level arts and crafts programme for older children that builds on foundational skills with more complex creative projects. Continues the development of artistic and creative abilities.
- Intermediate Da Vinci Creative Art Programme An advanced arts and crafts programme designed for children seeking to develop higher-level artistic techniques and creative expression. The top tier of the Da Vinci curriculum.
- School Holiday Workshops Seasonal workshop programmes conducted during school breaks, offering specialized craft activities such as Foil Art, Woodworking, Crayon Canvas Art, and seasonal-themed crafts. Available to members and non-members at RM28 and RM38 per session respectively.
- Loyalty Programme A student rewards programme that gives stickers for class attendance, with accumulated stickers qualifying students for lucky draw prizes including electronics, toys, and entertainment packages.
Companies that use Da Vinci Creative Kids
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Da Vinci Creative Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Da Vinci Creative Kids partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and flagship.
- StabilominorGo Green Recycle Workshop partnership with Stabilo at multiple mall locations including MPH The Curve, MPH Subang Parade, Borders The Garden, Borders The Curve, Popular Johor Bahru, and Popular IPC.
- KFC MalaysiaminorKFC Chicky Club promotion partnership offering free trial lessons at participating Da Vinci centers to KFC Chicky Club card holders.
- Mattel (Barbie)minorBarbie Design-A-Tote Bag Workshop and other Barbie-themed workshop partnerships conducted at various Da Vinci centers nationwide.
- PT Kreatif Harbour (Da Vinci Indonesia Master Licensor)coreDa Vinci expanded to Indonesia through PT Kreatif Harbour as the master licensor. The first center opened in Gading Serpong, Jakarta on 10 October 2010, followed by Mal Artha Gading center in October 2011.
- Sony PicturesminorPartnered with Sony Pictures for Cloudy With A Chance Of Meatballs promotion at Tropicana City Mall.
- Columbia PicturesminorPartnered with Columbia Pictures for Water Horse movie promotion in April 2008.
- The One AcademycoreLong-standing partnership with The One Academy for program development and joint art competitions including Creative Art Award Competition and World Peace & Friendship Creative Awards.
- Yayasan Harapan Kanak-Kanak MalaysiaminorStudents participated in Gift of Hope Night 2005 charity event, auctioning artworks to build a home for HIV children at Salak Tinggi, Selangor.
- Astro (Disney Channel)minorInvited to Astro's celebration with Disney Channel at Putra World Trade Centre.
- Disney/PixarflagshipAnnual promotional partnership for animated movie releases including Monsters Inc, Finding Nemo, The Incredibles, Cars 2, Brave, Monsters University, and Frozen 2. Partnership includes nationwide art competitions and workshop activations.
- Buena Vista Columbia TriStarminorParticipated in Spider-Man movie promotions including first-ever Spider-Man Convention 2003 at National Science Centre and Spider-Man 2 Collector's Fair 2004 at Mid Valley Convention Centre.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
Da Vinci Creative Kids competitors and assessment
Company assessmentDirect peers
- Artland: Malaysia-based children's art enrichment centre operator offering structured art classes and workshops. Comparable to Da Vinci in market geography (Malaysia), target segment (children), and creative-arts centre model.
- Abrakadoodle: US-originated children's art education franchise delivering in-center art programmes and parties. Comparable to Da Vinci as a franchise-driven, art-curriculum enrichment operator targeting the 3–12 segment.
- Artary: Singapore-based children's creative art school offering multi-tier art programmes and workshops for young learners. Closely comparable to Da Vinci in target age range, programme structure, and enrichment focus on visual arts.
- Lorna Whiston Schools: Singapore enrichment and education provider with structured creative and English programmes for children. Comparable to Da Vinci in regional centre-based enrichment, parent-targeted marketing, and tiered age-appropriate curriculum.
- Crestar Education Group: Singapore enrichment provider offering structured art, dance, and music programmes for children through a franchise/centre network. Overlaps with Da Vinci in Southeast Asian enrichment, tiered curriculum design, and multi-country centre footprint.
- Cherie Heart: Malaysia- and Singapore-based early childhood and enrichment provider running centre-based programmes for young children. Comparable to Da Vinci in Malaysia/Singapore centre model, parent-targeted enrichment positioning, and franchise-style operations.
Others
- The One Academy: Malaysian tertiary art college that has a long-standing co-development and joint competition partnership with Da Vinci Creative Kids. Relevant as an affiliated ecosystem partner and source of curriculum talent rather than a direct competitor.
Broad incumbents
- Yamaha Music School: Globally established music and arts education franchise with centre-based programmes for children. Comparable to Da Vinci as a long-running, multi-country enrichment franchise with tiered programmes and recurring tuition, though oriented to music rather than visual arts.
- MindChamps: Singapore-headquartered enrichment group offering a portfolio of children's learning programmes through centre networks in Asia. Comparable to Da Vinci in Southeast Asia centre model and parent-targeted enrichment positioning, though at a larger scale and broader curriculum.
- Kumon: Global supplementary education franchise offering structured after-school programmes across multiple subjects. Comparable to Da Vinci as an established enrichment franchise model with multi-country presence and recurring tuition, but with a broader academic scope beyond arts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Da Vinci Creative Kids social profiles
Digital presenceDa Vinci Creative Kids compliance and trust
Trust signalCompliance1 record
Da Vinci Creative Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Da Vinci Creative Kids leadership team
Management profileNumber of profiles
Profiles4 records
Da Vinci Creative Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Da Vinci Creative Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Da Vinci Creative Kids
What does Da Vinci Creative Kids do?
Da Vinci Creative Kids operates physical learning centers providing structured arts and crafts creative development programs for children aged 3-12, delivered through a tiered curriculum (Little Da Vinci, Junior Da Vinci, Intermediate Da Vinci) and school holiday workshops. The proprietary curriculum was developed over five years with RM1.5 million investment based on 15 years of professional expertise, and centers are operated across Malaysia, Singapore, and Indonesia.
Is Da Vinci Creative Kids a public or private company?
Da Vinci Creative Kids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Da Vinci Creative Kids founded?
Da Vinci Creative Kids was founded in 2003. It employs 1 to 10 people.
Where is Da Vinci Creative Kids based?
Da Vinci Creative Kids is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Da Vinci Creative Kids make money?
Three revenue lines are on record. Art Programs Tuition is the primary driver. The others are workshop Fees and workshop Registration.
Who are Da Vinci Creative Kids's main competitors?
Direct peers on record are Artland, Abrakadoodle, Artary, Lorna Whiston Schools, Crestar Education Group and Cherie Heart. The One Academy is listed as an others. Broad incumbents are Yamaha Music School, MindChamps and Kumon.
Does Da Vinci Creative Kids have an API?
No public API is recorded for Da Vinci Creative Kids.
What industry is Da Vinci Creative Kids in?
Da Vinci Creative Kids's product category is Children's Arts Education. Its primary akta.pro industry code is EDACAJAH, Classroom Learning Centers & Thematic Units (Dramatic Play, Blocks, Sensory, STEM), with a secondary code of EDAGACAG, Creative Arts, Music & Movement Content. Its NAICS code is 611610 and its SIC code is 8351.