DAVOSA Watches

What DAVOSA Watches does

DAVOSA is a privately held Swiss watch manufacturer with its sales, marketing, customer service, and service-center headquarters in Herford, Germany. The company's roots trace to the Hasler family's watchmaking business established in 1881 in the Swiss Jura, with the DAVOSA consumer brand launched in 1987 under Hasler & Co. S.A. (rebranded from Hasler Frères, founded 1946). The current strategic leader is CEO Corinna Bohle, who has held the role since 2000.

DAVOSA produces Swiss Made automatic and quartz timepieces organized into five collections: Diving (Ternos Professional Chronograph, Ternos Professional 68h, Argonautic 39/41/43, Apnea Diver), Pilot (Newton Pilot Chronograph, Neoteric Pilot, Newton Pilot Automatic, Newton Lady Automatic), Performance (Argonautic World Traveller, Ternos GMT Lucent, Trailmaster, Axis), Executive (Gentleman, Evo 1908, Classic Automatic), and Quartz entry-level pieces. The company leverages proprietary DAV caliber designations (DAV 3021ND, DAV 3032, DAV 3052, etc.) built on base movements supplied by Swiss movement manufacturers ETA, Sellita, and Soprod, with features including elaborated regulation, 38-68 hour power reserves, water resistance from 5 to 50 ATM, sapphire crystals, and complications such as chronograph, GMT, and skeletonized rotors.

The business model is direct-to-consumer e-commerce through davosa.com (with multi-language support in German, English, Simplified Chinese, and Italian, free shipping over €200, and complimentary bracelet adjustment) supplemented by a global network of authorized dealers across 30+ countries. Pricing spans from approximately €195 for entry quartz pieces to over €2,500 for limited editions. Revenue streams include watch sales, replacement straps and accessories (rubber, leather, metal, nylon), and after-sales service and repairs through the Herford service center. The brand maintains long-standing sponsorship relationships with extreme athletes (free-diver Nik Linder since 2014, freeskier Luca Tribondeau since 2015) and recurring environmental limited-edition collaborations with marine conservation organizations (Coral Guardian in 2022, Shark Angels in 2025).

Name

DAVOSA Watches

Legal name

DAVOSA Swiss

Website

https://davosa.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

1–10 employees

Short description

DAVOSA is a privately held Swiss Made watch manufacturer (Hasler family legacy since 1881, brand since 1987) selling automatic and quartz timepieces across Diving, Pilot, Performance, Executive, and Ladies collections via DTC e-commerce and authorized dealers in 30+ countries, headquartered in Herford, Germany.

Ownership category

akta.pro rank

Product category

Luxury Watches & Timepieces

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)

Keywords

• Swiss-made watches
• Automatic timepieces
• Professional dive watches
• Pilot chronographs
• GMT complications

Headquarters

HQ city

Herford

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Watch Sales: Primary revenue from direct sales of Swiss-made automatic and quartz watches across multiple collections including Diving, Pilot, Performance, Executive, and Ladies lines
2. Strap and Accessory Sales: Revenue from sale of replacement straps (rubber, leather, metal, nylon), clasps, and accessories including watch boxes, microfiber cloths, and tools
3. After-Sales Service and Repairs: Warranty services, maintenance, and repair services through their service center in Germany

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DAVOSA manufactures and sells Swiss-made mechanical (automatic) and quartz wristwatches across five primary collections: Diving, Pilot, Performance (including GMT), Executive, and Ladies. The company also sells replacement straps, metal bracelets, clasps, and related accessories. All watches are produced in Switzerland under the Swiss Made designation, and the brand supports its products with after-sales warranty service through its German headquarters.

Product overview

DAVOSA Watches is a Swiss watch manufacturer with headquarters in Germany, producing mechanical and quartz timepieces across multiple specialized collections. The product portfolio is organized into five main categories: Diving watches (Ternos Professional, Ternos Diver, Ternos Medium, Apnea Diver, and Argonautic lines in 39mm, 41mm, 43mm, and Lumis variants) for professional and recreational underwater use; Pilot watches (Newton Pilot Chronograph, Newton Pilot Rally Chronograph, Aviator Quartz, Neoteric Pilot, Newton Pilot Automatic, and Newton Lady Automatic) for aviation and motorsport applications; Performance watches (Argonautic World Traveller, Ternos GMT Lucent, Ternos GMT 40mm, Ternos Pro GMT 42mm, Trailmaster, and Axis) for active lifestyles and multi-timezone travel; Executive watches (Gentleman, Evo 1908, Classic Automatic, and Classic Automatic Lady) for formal occasions; and Quartz watches for everyday precision. The brand also offers accessories including metal bracelets, WaveSlide clasps, rubber straps, leather straps, and nylon straps. All DAVOSA watches carry Swiss Made designation.

Differentiator

Problem solved

Functional benefit

Products and services

• Ternos Professional Chronograph Professional diving chronograph watch for underwater exploration and professional diving applications, featuring the DAV 3052 caliber with 62-hour power reserve.
• Ternos Professional 68h Eagle Bay Limited Edition Limited edition professional diving watch featuring a 68-hour power reserve, engineered for extended diving expeditions.
• Ternos Diver Blue Lagoon Diving watch from the Ternos Diver line designed for recreational and professional underwater use.
• Ternos Pro Black Rock Professional diving watch with a dark aesthetic for underwater applications.
• Ternos Pro Nebulous Diving watch with distinctive dark aesthetic, designed for professional underwater applications.
• Ternos Diver 40 mm Compact 40mm diving watch offering professional diving capabilities for narrower wrists.
• Ternos Medium Mid-sized diving watch offering professional features in a more compact form factor.
• Apnea Diver Specialized freediving watch designed for apnea and breath-hold diving activities with appropriate timing features.
• Argonautic 41 Shark Diver Limited edition diving watch from the Argonautic 41 line supporting shark conservation via Shark Angels partnership.
• Argonautic 39 Compact 39mm diving watch combining professional features with versatile sizing.
• Argonautic 43 Larger 43mm diving watch for those preferring larger timepieces.
• Argonautic Lumis Diving watch with enhanced luminous properties for improved visibility in low-light underwater conditions.
• Newton Pilot Chronograph Pilot chronograph designed for aviation and aviation-inspired timing applications.
• Newton Pilot Rally Chronograph Pilot-inspired chronograph combining aviation heritage with motorsport design elements.
• Aviator Quartz Quartz-powered pilot watch offering precise timekeeping with clean aviation-inspired design.
• Neoteric Pilot Modern pilot watch combining contemporary aesthetics with traditional pilot watch functionality.
• Newton Pilot Automatic Automatic mechanical pilot watch featuring self-winding movement in classic pilot watch styling.
• Newton Lady Automatic Ladies automatic watch in the Newton collection offering elegant pilot-inspired design.
• Argonautic World Traveller Multi-timezone GMT watch for travelers to track multiple time zones.
• Ternos GMT Lucent GMT watch with enhanced luminous features and sapphire crystal bezel inserts for tracking multiple time zones.
• Ternos GMT 40 mm GMT watch in 40mm case size combining functionality with versatile sizing.
• Ternos Pro GMT 42 mm Professional GMT watch in 42mm with enhanced specifications for frequent travelers.
• Trailmaster Adventure and outdoor watch designed for land-based exploration and rugged conditions.
• Axis Performance-oriented watch designed for active use and outdoor activities.
• Gentleman Executive dress watch designed for formal occasions and professional business settings.
• Evo 1908 Executive timepiece with historical design inspiration representing the brand's heritage in elegant dress watch form.
• Classic Automatic Classic dress watch with automatic movement offering timeless design with self-winding mechanical functionality.
• Classic Automatic Lady Ladies version of the Classic Automatic featuring automatic movement in elegant feminine design.
• Metal Bracelets and WaveSlide Clasps Metal watch bracelets with proprietary WaveSlide folding clasp system offering micro-adjustment for precise fit.
• Rubber, Leather, and Nylon Straps Replacement watch straps in rubber (sport/diving), leather (dress/casual), and nylon (sport/field) materials.
• After-Sales Warranty and Repair Service Warranty service, maintenance, and repair of DAVOSA watches through the Herford, Germany service center.

Quantifiable outcome

• Watches maintain accuracy within elaboré category specifications
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Shark AngelsminorStrategic or Co-development Partner · 14 July 2025Environmental partnership for Argonautic Shark Diver Limited Edition. DAVOSA released 300 limited edition watches with proceeds supporting shark conservation efforts. Collaboration combines watchmaking with marine environmental awareness.
• Coral GuardianminorStrategic or Co-development Partner · 1 January 2022Environmental partnership where DAVOSA launched 300 limited edition Argonautic Coral watches with proceeds supporting coral reef protection and marine conservation efforts.
• Nik LindercoreOthersProfessional free diver and multiple world record holder serving as brand ambassador since 2014. Tests DAVOSA watches under extreme conditions including ice diving, lake swimming challenges, and shark diving expeditions. Associated with Ternos Professional and Argonautic models.
• Luca TribondeauminorOthersAustrian Olympic hopeful in freeskiing who became brand ambassador in 2015. Tests DAVOSA watches including Titanium with carbon dial under real-world active lifestyle conditions.
• ETAcoreTechnology or IntegrationSwiss movement manufacturer supplying base calibers for DAVOSA's proprietary DAV movements. DAV 3050, 3051, 3052 based on ETA/Valjoux movements.
• SellitacoreTechnology or IntegrationSwiss movement manufacturer supplying base calibers for DAVOSA's automatic movements used in various DAV calibers.
• SoprodcoreTechnology or IntegrationSwiss movement manufacturer providing calibers for DAVOSA's proprietary movement development.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tissot: Mass-to-mid Swiss watchmaker with broad portfolio spanning sport, diving (Seastar), pilot, and dress. Comparable to DAVOSA on Swiss Made positioning, price overlap, and use of ETA/Sellita movements, but with vastly larger scale and marketing reach.
• Hamilton: Swatch Group brand with strong pilot, military, and field watch heritage (Khaki Aviation). Closely comparable to DAVOSA on pilot watch aesthetic, mid-luxury pricing, and mechanical movement positioning.
• Mido: Swatch Group mid-luxury Swiss watchmaker focused on automatic mechanical watches across diving, sport, and dress categories. Overlaps with DAVOSA on price band, Swiss Made positioning, and reliance on ETA calibers.
• Alpina: Swiss sports watch heritage brand focused on diving, pilot, and outdoor mechanical watches at mid-luxury price points. Comparable to DAVOSA on product categories, customer segments, and mechanical Swiss Made positioning.
• Christopher Ward: Direct-to-consumer-focused British-Swiss watchmaker with proprietary movements (Sellita-based) and competitive mid-luxury pricing. Closely comparable to DAVOSA on DTC-first go-to-market, in-house caliber development, and mid-luxury price positioning.
• Oris: Independent Swiss watchmaker known for in-house movements, the Aquis diver line, and pilot watches. Directly comparable as an independent competitor to DAVOSA in the mid-priced Swiss diver and pilot segments with a similar customer base.
• Frederique Constant: Swiss mid-luxury watchmaker known for in-house calibers, classic dress watches, and accessible mechanicals. Overlaps with DAVOSA's executive and classic collections and on mid-luxury Swiss positioning.
• Certina: Swatch Group-owned Swiss watchmaker positioned in the accessible-to-mid mechanical segment with strong sports and diving heritage (DS Action, DS-2). Directly comparable to DAVOSA on price band, target buyer (sport, diving, professional), and reliance on ETA movements.

Regional players

• Junghans: German heritage watchmaker with strong pilot and minimalist design DNA (Max Bill). Comparable to DAVOSA as another German-rooted mid-luxury watch brand with pilot collections and similar pricing, though primarily quartz-driven.
• Zeppelin Watches: German heritage watch brand with pilot and aviator-styled mechanical and quartz watches at accessible prices. Comparable to DAVOSA as another German-headquartered, multi-line mid-market watch brand with a strong pilot identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/davosa_watches
• LinkedInlinkedin.com/company/davosa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAVOSA Watches