Shark Angels
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Shark Angels firmographics
Firmographics- Name
- Shark Angels
- Legal name
- Shark Angels
- Website
- https://sharkangels.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Shark Angels industry classification
Industry- Product category
- Marine Conservation Non-Profit Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH)
- akta.pro secondary industries
- Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB), Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)
Keywords
Where Shark Angels is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shark Angels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Donations and Fundraising: The organization accepts donations through its website, monthly giving programs, and one-time contributions to support shark conservation, education, and advocacy efforts.
- Shark Adoption Programs: Three-tier adoption program (Virtual, Original, Deluxe) where supporters can symbolically adopt a shark and receive corresponding merchandise and certificates. Funds support education, advocacy, and conservation.
- Merchandise Shop: Online shop selling shark-themed merchandise, gear, and educational materials to supporters.
- Travel and Adventures: Shark diving expeditions and citizen science trips to shark hotspots worldwide, supporting eco-tourism in exchange for trip fees.
- Charity Auctions: Annual charity auctions featuring dive trips, shark artwork, scuba gear, and exclusive Megalodon fossils to support shark conservation and mentorship programs.
- Corporate Partnerships: Corporate partnership programs allowing companies to sponsor classrooms, support conservation efforts, and engage in employee matching programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Virtual Shark Adoption - Digital certificate download |
| Other | One time | Original Shark Adoption - Plush and physical materials |
| Other | One time | Deluxe Shark Adoption - Premium package with framed certificate |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Shark Angels product offering
Product offeringCore offering
Shark Angels is a 501(c)(3) non-profit that delivers shark conservation through a portfolio of programs: symbolic shark adoptions (Virtual, Original, Deluxe tiers), bookable shark conservation presentations (Shark Angels U), citizen-science shark diving expeditions, an intern mentorship program (Earn Your Wings), and the Spot-A-Shark-USA photo-ID initiative. Revenue is generated via donations, adoption fees, merchandise sales, paid eco-tourism trips, charity auctions, and corporate partnerships, with funds directed to education, advocacy, and on-the-ground conservation.
Product overview
Shark Angels is a nonprofit shark conservation organization founded in 2007 that operates across three pillars: education, hands-on experiences, and advocacy. The organization offers a comprehensive suite of products and programs centered on shark conservation. Core offerings include Adopt A Shark (with Virtual, Original, and Deluxe tiers), Shark Angels U educational presentations, and shark diving expeditions as citizen science adventures. The Intern Mentorship Program provides real-world conservation experience, while Shark Quizzes and Kids Shark Educational Programs engage broader audiences. The Monthly Chomp Newsletter delivers ongoing education, supplemented by Positive Media content and an extensive Resource Library. Shark Legislation Advocacy work drives policy change, supported by Youth Empowerment initiatives. The organization also runs annual Charity Auctions and maintains the Spot-A-Shark-USA citizen science database with over 1,350 cataloged sharks.
Differentiator
Problem solved
Functional benefit
Brands
- Shark Angels U: Educational program providing presentations to homes, schools, and events about shark conservation
- Earn Your Wings
- Spot A Shark USA
- Monthly Chomp
Products and services
- Adopt A Shark Symbolic shark adoption program sold to individual supporters in three tiers (Virtual downloadable certificate; Original plush plus physical materials; Deluxe premium package with larger plush, framed certificate, and great white shark tote bag). Funds support shark conservation, education, and advocacy.
- Shark Angels U Presentations Bookable educational presentation service bringing real-life shark experiences and hands-on shark conservation content into homes, schools, and events for children, students, and adults.
- Shark Diving Expeditions Paid citizen-science shark diving expeditions to international shark hotspots, designed to create new shark ambassadors while supporting ethical eco-tourism and conservation funding.
- Kids Shark Educational Program (Classroom Sponsorship) Sponsored classroom program delivering shark conservation education to students, available for purchase/sponsorship by companies or individuals wanting to fund a class.
- Annual Charity Auctions Annual charity auction selling dive trips, shark artwork, scuba gear, and shark-themed memorabilia to raise funds for shark conservation, education, advocacy, and the Earn Your Wings mentorship program.
Quantifiable outcome
- 255 million people reached via social media
- +4 more outcomes
Companies that use Shark Angels
Customer profileSegments4 records
Ideal customer profiles3 records
Shark Angels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shark Angels partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- North Carolina AquariumscoreNorth Carolina Aquariums partnered with Shark Angels Advisory Board Member Tanya Houppermers and SEZARC to develop the Spot A Shark USA citizen science program in 2018. The program tracks sand tiger shark populations along the U.S. Atlantic coast using photo identification.
- South-East Zoo Alliance for Reproduction and Conservation (SEZARC)minorSEZARC partnered with North Carolina Aquariums and Tanya Houppermans to develop the Spot A Shark USA citizen science program for tracking sand tiger sharks.
- Georgia AquariumcoreGeorgia Aquarium, along with Mote Marine Laboratory and CONANP, led efforts to establish the Mexican Caribbean Biosphere Reserve and Whale Shark Biosphere Reserve, protecting critical whale shark habitat in the Yucatán Peninsula.
- Mote Marine LaboratorycorePartnered with Georgia Aquarium and CONANP to establish marine protected areas for whale sharks in the Yucatán Peninsula following research discoveries.
- CONANP (Mexico's Natural Protected Areas Commission)coreMexico's Natural Protected Areas Commission administers and monitors the Mexican Caribbean Biosphere Reserve established following whale shark research.
- Papago SunglassesminorCorporate partner advertising on Shark Angels website.
- OutlnminorCorporate partner advertising on Shark Angels website.
- DavosaminorCorporate partner advertising on Shark Angels website.
- IndoboardminorCorporate partner advertising on Shark Angels website.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Shark Angels competitors and assessment
Company assessmentDirect peers
- WildAid: Wildlife conservation non-profit running consumer-facing media campaigns to reduce demand for marine products (including shark fin). Closely comparable in the use of celebrity-driven media campaigns and consumer behavior change as a conservation tool.
- Project AWARE Foundation: Diver-led ocean conservation non-profit mobilizing scuba community for marine protection. Closely comparable as a dive-community-based advocacy organization with citizen science and policy engagement.
- Shark Research Institute: Non-profit dedicated specifically to shark conservation through science, education, and policy. Directly comparable as a shark-specialist organization combining citizen science, advocacy, and public education.
- Sea Shepherd Conservation Society: Marine conservation non-profit focused on direct-action campaigns to protect marine species including sharks. Highly comparable as a donor-driven marine advocacy organization with media-savvy outreach, though with a more confrontational enforcement model.
- Shark Conservation Fund: Dedicated shark conservation fund supporting science, management, and policy. Direct peer as a shark-focused grantmaking and advocacy organization operating in the same policy and funding ecosystem.
Emerging players
- Marine Stewardship Council: International non-profit setting sustainable fishing standards with material implications for shark bycatch and finning. Comparable as a marine sustainability NGO driving consumer choice and fisheries policy.
- Reef World Foundation: Diver-led reef conservation non-profit partnering with dive operators on stewardship and education. Comparable as a scuba-community-based marine conservation organization with eco-tourism and education programs.
Broad incumbents
- World Wildlife Fund (WWF): Largest global wildlife conservation NGO with active shark and ocean programs. Comparable in advocacy and donor-driven funding model, but with a vastly broader species and habitat portfolio.
- Oceana: Largest international ocean-focused advocacy organization running global campaigns on sharks, finning, and marine policy. Directly comparable mission area (ocean conservation advocacy and policy), but with vastly greater scale, budget, and broader portfolio.
- Pew Charitable Trusts - Global Sharks and Rays Program: Philanthropy-funded policy program focused on shark and ray conservation through science-based fisheries management. Comparable in shark-specific advocacy and policy outcomes, with significantly larger institutional backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Shark Angels social profiles
Digital presenceShark Angels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shark Angels leadership team
Management profileNumber of profiles
Shark Angels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shark Angels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shark Angels
What does Shark Angels do?
Shark Angels is a 501(c)(3) non-profit that delivers shark conservation through a portfolio of programs: symbolic shark adoptions (Virtual, Original, Deluxe tiers), bookable shark conservation presentations (Shark Angels U), citizen-science shark diving expeditions, an intern mentorship program (Earn Your Wings), and the Spot-A-Shark-USA photo-ID initiative. Revenue is generated via donations, adoption fees, merchandise sales, paid eco-tourism trips, charity auctions, and corporate partnerships, with funds directed to education, advocacy, and on-the-ground conservation.
Is Shark Angels a public or private company?
Shark Angels is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shark Angels founded?
Shark Angels was founded in 2007. It employs 11 to 50 people.
Where is Shark Angels based?
Shark Angels is headquartered in New York, United States, in the North America region.
How does Shark Angels make money?
Six revenue lines are on record. Donations and Fundraising is the primary driver. The others are shark Adoption Programs, merchandise Shop, travel and Adventures, charity Auctions and corporate Partnerships.
Who are Shark Angels's main competitors?
Direct peers on record are WildAid, Project AWARE Foundation, Shark Research Institute, Sea Shepherd Conservation Society and Shark Conservation Fund. Emerging players are Marine Stewardship Council and Reef World Foundation. Broad incumbents are World Wildlife Fund (WWF), Oceana and Pew Charitable Trusts - Global Sharks and Rays Program.
Does Shark Angels have an API?
No public API is recorded for Shark Angels.
What industry is Shark Angels in?
Shark Angels's product category is Marine Conservation Non-Profit Services. Its primary akta.pro industry code is THAAAIAH, Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks), with a secondary code of THAAAIAB, Guided Diving & Snorkeling Excursions (boat/shore trips). Its NAICS code is 813312 and its SIC code is 7900.