Dawn And Dusk
Dawn and Dusk is an Indian direct-to-consumer women's loungewear and nightwear brand, based in Kota, Rajasthan, selling coordinated pajama sets, robes, underwear, and custom-monogrammed bridal loungewear via its Shopify storefront, with sub-brands Bridal Shop, Dndees, and DDFAM loyalty.
- Company typePrivate
- Founded-
- HeadquartersKota, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dawn And Dusk does
Dawn and Dusk is an Indian direct-to-consumer women's loungewear and nightwear brand headquartered in Kota, Rajasthan, founded around 2021 and operating with roughly 20 employees. The company sells coordinated pajama sets, shorts sets, robes, camisoles, women's underwear, and seasonal collections (winter sets and travel tracksuits) exclusively through its Shopify-hosted storefront at dawnanddusk.co, with India as its sole served market. Product prices span from Rs. 199 for value underwear packs to Rs. 6,999 for premium tracksuits, with volume-tier discounts of 5–15% above Rs. 3,000/5,000/8,000 and stacked promotional coupons.
The platform architecture is a standard Shopify D2C stack with Gokwik handling UPI checkout and Google Analytics for behavioral tracking; no proprietary technology beyond an in-house monogramming/embroidery service ('Personalise To Perfection') is disclosed. The brand operates three sub-brands alongside the core label — Bridal Shop for custom monogrammed wedding-party robes with 4-6 week fulfillment, Dndees for everyday underwear, and DDFAM as a community/loyalty program — and uses Instagram, Pinterest, Facebook, and a blog as the principal acquisition channels. No external funding, parent company, or institutional investor is disclosed.
Revenue mechanics are exclusively one-time purchase with two streams: volume-discounted direct sales through the Shopify store and quote-based custom/bulk bridal orders handled via form inquiry. Operating status is active with no regulatory actions, M&A, leadership changes, or licensing events recorded in the available data.
Dawn And Dusk firmographics
Firmographics- Name
- Dawn And Dusk
- Legal name
- Dawn and Dusk
- Website
- https://dawnanddusk.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dawn and Dusk is an Indian direct-to-consumer women's loungewear and nightwear brand, based in Kota, Rajasthan, selling coordinated pajama sets, robes, underwear, and custom-monogrammed bridal loungewear via its Shopify storefront, with sub-brands Bridal Shop, Dndees, and DDFAM loyalty.
- Ownership category
- akta.pro rank
Dawn And Dusk industry classification
Industry- Product category
- Women's Loungewear and Nightwear
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE), Panties & Briefs (CRAAAIAB), Fast Fashion Intimates & Sleepwear (CRAAAGAH)
Keywords
Where Dawn And Dusk is headquartered
LocationHeadquarters
- HQ city
- Kota
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Dawn And Dusk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for women's loungewear, nightwear, robes, and underwear. Products sold at full price with periodic discount promotions (Buy More & Save More campaigns offering 5-20% off). Additional coupon codes (DDFAM, SAVE500) provide layered discounts.
- Custom/Bulk Bridal Orders: Custom-made bridal orders for bride tribes with personalized measurements, monogramming, and specifications. Orders fulfilled within 4-6 weeks. Higher quantity orders handled through contact-based quoting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Volume-based discount tiers |
| Unit Pricing | Pay-as-you-go | Product price range |
| Quote-based/ custom | Multi-year contract | Custom bridal orders |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Dawn And Dusk product offering
Product offeringCore offering
Dawn and Dusk designs and retails women's loungewear, nightwear, and underwear through its Shopify-hosted D2C website dawnanddusk.co. The assortment includes coordinated pyjama sets, shorts sets, robes, camisoles, winter sets, travel tracksuits, hoodies, and the Dndees women's underwear line, with prices ranging from Rs. 199 to Rs. 6,999. The brand also offers custom monogramming/embroidery services and a dedicated Bridal Shop for personalized bridal-party loungewear, fulfilling custom orders within 4-6 weeks.
Product overview
Dawn and Dusk is an Indian women's loungewear and nightwear company operating as a unified e-commerce brand through Shopify. The product portfolio centers on coordinated pajama sets, shorts sets, robes, and camisoles, supplemented by women's underwear (Dndees), bridal customization services, and personalization options. The core collection is organized into categories: Nightsuites (coordinated nightwear), All Pyjamas Sets (full-length pajama tops and pants), All Shorts Set (lighter loungewear with shorts), Robes & Camisoles (separates and sets), Travel Tracksuits & Hoodies (active-loungewear), Winter Sets (cold-weather loungewear), and Women Underwear (Dndees). The Bridal Shop offers custom-made bridal and bridesmaid loungewear with monogramming, while the Personalise To Perfection service provides embroidery on pockets, robes, and cuffs. The brand targets women seeking comfortable yet stylish homewear, with pricing in the INR 500-5000 range and discount offers up to 80% off.
Differentiator
Problem solved
Functional benefit
Brands
- Bridal Shop: Custom-made bridal loungewear and robe sets for bachelorette parties and weddings
- Monogram / Personalised To Perfection
- DDFAM
- Dndees
Products and services
- Nightsuites Nightwear collection featuring coordinated pajama sets and sleepwear for women, designed for comfortable sleep and relaxation at home.
- All Pyjamas Sets Full-length pajama sets consisting of tops and pants, made from cotton, satin, and rayon blends, featuring notch collars, t-shirt styles, and lace details.
- All Shorts Sets Coordinated loungewear sets pairing tops with shorts for warm weather or casual home wear, available in cotton and satin.
- Robes & Camisoles Satin and lace robes, camisole tops, and slips available as separates or coordinated sets for loungewear and layering.
- Travel Tracksuits & Hoodies Zip-through cargo sets, lounge sets, and polo sets designed for comfortable travel and outdoor leisure activities.
- Winter Sets Insulated loungewear sets including zip-through tracksuits, lounge sets, and polo sets designed for colder weather comfort.
- Dndees Women Underwear Women's underwear collection including cotton hipsters, bikinis, and seamless panties available in packs for everyday comfort.
- Bridal Shop Custom Orders Custom-made bridal and bridesmaid loungewear including personalized robes and pyjama sets, with monogramming and custom measurements; quote-based pricing with 4-6 week fulfillment.
- Personalise To Perfection Monogramming Service Monogramming and embroidery service for robes and pajamas offering customization with initials, names, and dates on pockets, belts, and cuffs in cursive or block fonts.
Quantifiable outcome
- 4-6 weeks delivery for custom bridal orders
Companies that use Dawn And Dusk
Customer profileSegments2 records
Ideal customer profiles2 records
Dawn And Dusk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Dawn And Dusk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform provider powering the Dawn and Dusk online store. Provides the storefront infrastructure, payment processing integration, and operational tools for the D2C business.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Dawn And Dusk competitors and assessment
Company assessmentDirect peers
- PrettySecrets: Indian online lingerie and sleepwear brand with similar positioning in loungewear, nightwear, and intimate apparel. Directly comparable product mix, target demographic, and D2C-first go-to-market motion.
- Enamor: Indian women's intimate apparel brand specializing in bras, panties, and nightwear. Directly overlaps with Dawn and Dusk's sleepwear category and Dndees underwear line, with comparable mid-premium price positioning.
- Zivame: One of India's largest online-first intimate apparel platforms, offering sleepwear, lingerie, and loungewear. Shares the D2C model and Indian female consumer base with Dawn and Dusk, though operates at significantly larger scale with institutional funding.
- Amante: Premium Indian intimate apparel and sleepwear brand with both offline and online presence. Competes with Dawn and Dusk in the women's sleepwear and loungewear segment with a similar aesthetic-led positioning and broader price-point range.
- Lovable Lingerie: Indian women's intimate apparel brand with sleepwear and loungewear offerings. Comparable product range targeting the same female demographic with similar value-to-premium positioning across e-commerce and offline channels.
- Clovia: Leading Indian D2C women's intimate apparel and sleepwear brand. Directly competes with Dawn and Dusk across bras, panties, nightwear, and loungewear sold through owned e-commerce, targeting the same urban Indian female consumer with similar value-based pricing.
Emerging players
- Bewakoof: Indian D2C casual apparel brand expanding into loungewear and sleepwear categories. Comparable D2C-first model with strong social media presence targeting similar young urban Indian consumers.
Broad incumbents
- Jockey India: Established intimates and loungewear brand with strong Indian retail presence. Overlaps with Dawn and Dusk in women's sleepwear, underwear, and casual loungewear but operates at broader scale with extensive offline distribution.
- Myntra (private label brands): India's largest online fashion marketplace with growing portfolio of private-label intimate and loungewear brands. Competes directly with Dawn and Dusk on the same digital shelf with the advantage of marketplace distribution and massive traffic base.
- Triumph India: Global intimate apparel leader with established Indian operations offering bras, sleepwear, and loungewear. Competes in the same product categories but as a multinational broad-line retailer with much greater brand recognition and physical retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dawn And Dusk social profiles
Digital presenceDawn And Dusk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dawn And Dusk leadership team
Management profileNumber of profiles
Dawn And Dusk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dawn And Dusk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dawn And Dusk
What does Dawn And Dusk do?
Dawn and Dusk designs and retails women's loungewear, nightwear, and underwear through its Shopify-hosted D2C website dawnanddusk.co. The assortment includes coordinated pyjama sets, shorts sets, robes, camisoles, winter sets, travel tracksuits, hoodies, and the Dndees women's underwear line, with prices ranging from Rs. 199 to Rs. 6,999. The brand also offers custom monogramming/embroidery services and a dedicated Bridal Shop for personalized bridal-party loungewear, fulfilling custom orders within 4-6 weeks.
Is Dawn And Dusk a public or private company?
Dawn And Dusk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dawn And Dusk founded?
Dawn And Dusk was founded in -1. It employs 11 to 50 people.
Where is Dawn And Dusk based?
Dawn And Dusk is headquartered in Kota, India, in the Asia region.
How does Dawn And Dusk make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are custom/Bulk Bridal Orders.
Who are Dawn And Dusk's main competitors?
Direct peers on record are PrettySecrets, Enamor, Zivame, Amante, Lovable Lingerie and Clovia. Bewakoof is listed as an emerging player. Broad incumbents are Jockey India, Myntra (private label brands) and Triumph India.
Does Dawn And Dusk have an API?
No public API is recorded for Dawn And Dusk.
What industry is Dawn And Dusk in?
Dawn And Dusk's product category is Women's Loungewear and Nightwear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAIAE, Sleepwear & Nightwear (Pajamas, Nightgowns). Its NAICS code is 45811 and its SIC code is 5600.