DAY1
DAY1 BV is a Dutch men's lifestyle media company that runs a content, commerce, and events platform covering automotive, finance, lifestyle, sport, and fashion for Dutch male audiences through editorial articles, video series, podcasts, and an integrated e-commerce shop.
- Company typePrivate
- Founded-
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What DAY1 does
DAY1 BV is a privately held Dutch men's lifestyle media company headquartered in Hilversum, Netherlands, operating a content, commerce, and experiences platform targeted at Dutch male audiences. The company runs DAY1 Lifestyle (day1lifestyle.com), a WordPress-based editorial platform covering automotive (De Auto Van, auto reviews), finance (WTFinance, AltCryptoCast), lifestyle (sneakers, tech, travel, watches), sport (fitness, autosport, vechtsport), and fashion. Distribution spans an owned website, a YouTube video series portfolio (The Gentleman's Club, One Unexpected Day, De Auto Van), multiple Spotify-distributed podcasts (Voorbij je Grenzen, AltCryptoCast, WTFinance, Papcast), Instagram, and a weekly free email newsletter.
The company's business model is multi-stream: advertising and sponsored content (with partners including GoldRepublic, NXchange, and Videoland), direct e-commerce through a WooCommerce-powered DAY1 Shop (proprietary The Car Parfum auto fragrances at €29.99 and curated SKUs from Nike, bol.com, and Sneaker Ask), affiliate sales, a content production arm (DAY1 Agency) serving external brands, a live events vertical (DAY1 Live), and subscription management infrastructure (Petje af B.V.). Operating technology is a standard WordPress + WooCommerce stack on the front end with Mollie for payments and O & R Streetwear for fulfillment — no proprietary platform layer, no APIs, no mobile app, and no disclosed AI capabilities.
With 11 employees, no disclosed funding, and the DAY1 brand positioned vertically ("hét mannenplatform van Nederland"), the company functions as a small but diversified content-led media business. Notable milestones include the Voorbij je Grenzen podcast reaching #13 on Spotify's podcast hitlist. Geographic reach is confined to the Netherlands, and all revenue streams appear to be at an early-to-early-mid stage of monetization.
DAY1 firmographics
Firmographics- Name
- DAY1
- Legal name
- DAY1 BV
- Website
- https://day1lifestyle.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DAY1 BV is a Dutch men's lifestyle media company that runs a content, commerce, and events platform covering automotive, finance, lifestyle, sport, and fashion for Dutch male audiences through editorial articles, video series, podcasts, and an integrated e-commerce shop.
- Ownership category
- akta.pro rank
DAY1 industry classification
Industry- Product category
- Men's Lifestyle Digital Media
- NAICS
- Indoor and Outdoor Display Advertising (54185), Hobby, Toy, and Game Retailers (459120)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Cameo-Style Personalized Content & Shoutouts (MPACAFAI)
- akta.pro secondary industries
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Seasonal & Party Variety Stores (CRAGAJAE)
Keywords
Where DAY1 is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
DAY1 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Product Sales: DAY1 sells branded products including The Car Parfum (auto air fresheners starting at €29.99), merchandise, and collaborates with brands like bol.com for affiliate sales
- Advertising Revenue: The platform generates revenue through display advertising and sponsored content partnerships with brands across automotive, finance, and lifestyle verticals
- Newsletter Subscription: Weekly newsletter delivering new drops, exclusive events, and lifestyle updates to subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Car Parfum products |
| Freemium | Monthly | Newsletter subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DAY1 product offering
Product offeringCore offering
DAY1 is a Dutch men's lifestyle media platform that publishes editorial articles, videos, and podcasts across automotive, finance, lifestyle, sport, and fashion verticals. It monetizes its audience through display advertising, an integrated WooCommerce e-commerce shop selling branded products such as The Car Parfum auto fragrances, and affiliate commerce with partners including Nike and bol.com. The company also offers branded content production (DAY1 Agency), live events (DAY1 Live), and a dedicated financial content vertical (WTFinance).
Product overview
DAY1 is a Dutch men's lifestyle media platform operating as a content, commerce, and experiences company. The core offering is a unified content platform delivering articles, videos, and podcasts across lifestyle verticals (automotive, finance, sports, fashion, sneakers, gaming). Supporting this are DAY1 Agency for branded content production, DAY1 Live for events, and WTFinance for financial content. The DAY1 Shop (powered by WooCommerce) enables e-commerce for lifestyle products. The portfolio includes branded podcast series (AltCryptoCast, Voorbij je Grenzen, Papcast) and video formats (The Gentleman's Club, De Auto Van, One Unexpected Day). Revenue derives from advertising, affiliate commerce, and content production services.
Differentiator
Problem solved
Functional benefit
Brands
- DAY1 Agency: Production services offered by DAY1 for other brands and channels.
- DAY1 Live
- WTFinance
Products and services
- DAY1 Shop E-commerce shop selling lifestyle products including The Car Parfum auto fragrances, Nike sneakers (via Sneaker Ask), games (via bol.com), and partner products.
- The Car Parfum DAY1's flagship branded product line of auto air fresheners/fragrances, sold in refill packs (€29.99 for 3 refills) and as a set with holder (€74.99), targeted at car enthusiasts within the DAY1 audience.
- DAY1 Agency (Productions) Creative agency arm producing branded video content, productions, and marketing content for other brands and channels.
- DAY1 Live Live events and experiences arm of DAY1, hosting exclusive events for the DAY1 audience.
- WTFinance Financial content channel covering crypto, investing, and finance topics with dedicated videos, articles, and the WTFinance Podcast, targeted at finance-interested Dutch young adults.
- DAY1 Newsletter Free weekly email newsletter delivering new drops, exclusive events, and lifestyle updates to subscribers.
- Voorbij je Grenzen Podcast Podcast series featuring interviews with notable personalities, exploring stories of pushing boundaries and personal achievement; reached #13 on the Spotify podcast hitlist.
- AltCryptoCast Podcast Podcast series covering cryptocurrency, altcoins, Bitcoin, AI in finance, and crypto market analysis.
Quantifiable outcome
- DAY1 Voorbij je Grenzen podcast reached #13 in Spotify podcast hitlist
Companies that use DAY1
Customer profileSegments3 records
Ideal customer profiles3 records
DAY1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DAY1 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mollie B.V.corePayment service provider used for processing online transactions. DAY1 uses Mollie for secure payment processing in its e-commerce operations.
- O & R Streetwear B.V.coreShipping and logistics partner for order fulfillment. Handles delivery of products sold through DAY1's e-commerce platform.
- XXL Nutrition B.V.minorDAY1 collaborates with XXL Nutrition on the 'Beer With Benefits' product line and cross-promotional content.
- WTFinanceminorFinancial content partnership producing the WTFinance podcast series covering finance, crypto, and investment topics.
- GoldRepublicminorPartner in the Future of Finance podcast series, providing expertise and sponsorship for financial content.
- NXchangeminorFintech partner powering the Future of Finance podcast series content around investment opportunities.
- VideolandminorVideo-on-demand platform partnership for the 'Voorbij je Grenzen' podcast series distribution.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
DAY1 competitors and assessment
Company assessmentDirect peers
- Highsnobiety: Men's lifestyle digital media platform with integrated e-commerce and branded merchandise, operating a content-to-commerce model across fashion, sneakers, and culture verticals—closely paralleling DAY1's editorial-plus-shop approach.
- Hypebeast: Digital lifestyle media platform covering sneakers, fashion, and culture with a strong e-commerce component (HBX store) and podcast/video content—directly comparable to DAY1's multi-vertical lifestyle content plus DAY1 Shop model.
- Complex: Men's lifestyle digital media brand spanning sneakers, fashion, music, food, and pop culture with owned commerce and video content, mirroring DAY1's multi-vertical content-plus-product structure.
- Whiskey Riff: Digital men's lifestyle brand built around content (country music, bourbon, lifestyle) with a successful merchandise commerce operation—comparable to DAY1's content-to-DTC-product funnel and audience-first monetization.
- Barstool Sports: Sports and men's lifestyle digital media company with video content, podcasts, branded merchandise, and live events—mirroring DAY1's combination of content verticals, audio series, e-commerce, and live experiences.
- The Manual: Digital men's lifestyle publication covering food, drink, travel, style, and gear with editorial content and brand partnerships—sharing DAY1's content-led lifestyle model with adjacent affiliate/commerce monetization.
Broad incumbents
- Esquire: Legacy men's lifestyle magazine and digital publisher covering style, culture, food, and cars—competing with DAY1 for premium men's lifestyle audience share with broader editorial resources and deeper advertiser relationships.
- GQ: Established men's lifestyle media brand with extensive editorial coverage of fashion, grooming, cars, finance, and culture; competes for the same Dutch male audience attention but at significantly larger scale and with global reach.
- Vice Media: Global digital media company producing lifestyle, culture, and news content across multiple verticals with video, branded content, and commerce capabilities—operating a similar content-led monetization model but at much greater scale.
Regional players
- Junkie Media: Dutch men's lifestyle digital publisher covering cars, fitness, fashion, and lifestyle content for Dutch male audiences—a directly regional competitor to DAY1 operating in the same Netherlands content market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
DAY1 social profiles
Digital presenceDAY1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAY1 leadership team
Management profileNumber of profiles
Profiles1 record
DAY1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAY1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAY1
What does DAY1 do?
DAY1 is a Dutch men's lifestyle media platform that publishes editorial articles, videos, and podcasts across automotive, finance, lifestyle, sport, and fashion verticals. It monetizes its audience through display advertising, an integrated WooCommerce e-commerce shop selling branded products such as The Car Parfum auto fragrances, and affiliate commerce with partners including Nike and bol.com. The company also offers branded content production (DAY1 Agency), live events (DAY1 Live), and a dedicated financial content vertical (WTFinance).
Is DAY1 a public or private company?
DAY1 is a private company. It is classified as unknown and is currently operating.
When was DAY1 founded?
DAY1 was founded in -1. It employs 11 to 50 people.
Where is DAY1 based?
DAY1 is headquartered in Hilversum, Netherlands, in the Europe region.
How does DAY1 make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are advertising Revenue and newsletter Subscription.
Who are DAY1's main competitors?
Direct peers on record are Highsnobiety, Hypebeast, Complex, Whiskey Riff, Barstool Sports and The Manual. Broad incumbents are Esquire, GQ and Vice Media. Junkie Media is listed as a regional player.
Does DAY1 have an API?
No public API is recorded for DAY1.
What industry is DAY1 in?
DAY1's product category is Men's Lifestyle Digital Media. Its primary akta.pro industry code is MPACAFAI, Cameo-Style Personalized Content & Shoutouts, with a secondary code of MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps). Its NAICS code is 54185 and its SIC code is 7310.