GoldRepublic
GoldRepublic is an Amsterdam-based, AFM-licensed online platform that enables retail and business investors to buy, sell, and store physical gold, silver, and platinum in insured vaults across Zürich, Amsterdam, and Frankfurt.
- Company typePrivate
- Founded2010
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GoldRepublic does
GoldRepublic is a Netherlands-headquartered, AFM-licensed (registration 12020650) digital platform founded in 2010 that enables retail and business investors to buy, sell, and store physical precious metals — gold, silver, and platinum. Customers transact online 24/7 via website or a mobile app (500k+ downloads), purchasing LBMA-accredited bars from refiners Valcambi and Umicore that are then transported by Loomis and held in insured vaults in Zürich, Amsterdam, and Frankfurt; the company reports 120,000+ accounts and €1.5bn+ of metals under custody. The technology stack is a self-serve e-commerce platform with a mobile client and a blockchain-token layer used for the "Birth of Value" premium art product linking physical bars to digital tokens; the platform is localized in Dutch, English, German, and Spanish and serves customers across the Netherlands, Belgium, Germany, Switzerland, the UK, Spain, and the US. GoldRepublic monetizes through transaction fees on buy/sell activity and recurring storage/custody fees, with a low entry threshold (€50 / 1 gram) and a systematic savings plan designed to drive repeat accumulation.
GoldRepublic firmographics
Firmographics- Name
- GoldRepublic
- Legal name
- GoldRepublic
- Website
- https://goldrepublic.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoldRepublic is an Amsterdam-based, AFM-licensed online platform that enables retail and business investors to buy, sell, and store physical gold, silver, and platinum in insured vaults across Zürich, Amsterdam, and Frankfurt.
- Ownership category
- akta.pro rank
GoldRepublic industry classification
Industry- Product category
- Precious Metals Investment & Custody
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
- akta.pro secondary industry
- Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)
Keywords
Where GoldRepublic is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
GoldRepublic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Transaction fees on buy/sell: GoldRepublic charges transaction costs when customers buy or sell physical precious metals through their platform. Current promotional offer of 20% discount on transaction costs using code VAKANTIEGELD.
- Storage/custody fees: Fees for secure, professionally insured storage of physical precious metals in vaults located in Zürich, Amsterdam, and Frankfurt.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum purchase - €50 or 1 gram |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
GoldRepublic product offering
Product offeringCore offering
GoldRepublic sells physical gold, silver, and platinum bullion bars that are sourced from LBMA-certified refineries (Valcambi, Umicore) and stored in fully insured professional vaults in Zürich, Amsterdam, and Frankfurt. Customers purchase real metal online or via the mobile app (minimum €50 or 1 gram), hold it in allocated or co-allocated custody, and can sell back at current market prices 24/7 or request physical delivery. The platform additionally offers a systematic savings plan and a blockchain-verified art collection (Birth of Value) tied to physical gold bars.
Product overview
GoldRepublic operates a unified platform for investing in physical precious metals (gold, silver, and platinum). The core offering consists of purchasing real, LBMA-certified physical bullion stored in professional vaults across Zürich, Amsterdam, and Frankfurt. Customers can buy metals outright or through systematic savings plans starting from €50, with full insurance coverage and 24/7 online account management via web and mobile app (500k+ downloads). The platform differentiates through its "Birth of Value" collection, which tokenizes physical gold artwork on the blockchain, bridging tangible assets with digital verification. All metals are sourced from accredited refineries (Valcambi, Umicore) and transported via Loomis, with independent verification by Alex Stewart International.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Gold Purchase of real, LBMA-certified physical gold bars sourced from accredited refineries (Valcambi, Umicore) and stored in fully insured vaults in Zürich, Amsterdam, and Frankfurt. Customers have 100% legal ownership and can sell at live market prices 24/7 or request physical delivery.
- Physical Silver Physical silver bars held in professional insured vaults, offered as a portfolio complement with long-term growth potential for retail investors.
- Physical Platinum Physical platinum bars held in fully insured professional vaults, offered for exposure to a rare precious metal with industrial applications.
- Precious Metals Savings Plan (Spaarplan) Recurring, low-threshold purchase plan that lets customers accumulate physical gold, silver, or platinum over time, with the same vault custody and 24/7 online management as spot purchases.
- Secure Vault Storage Professional, fully insured storage of customers' physical precious metals in bank-grade vaults in Zürich, Amsterdam, and Frankfurt, with Loomis-secured transport and continuous insurance coverage against damage and theft.
- Birth of Value (Blockchain-Verified Art Collection) Premium collectible offering where each artwork is uniquely linked to a physical gold bar held in the GoldRepublic vault and secured with a verified digital token on the blockchain, combining tangible precious metal ownership with digital authentication.
- GoldRepublic Mobile App iOS and Android application giving customers 24/7 access to live precious metals prices, account management, buying, selling, and portfolio monitoring on mobile.
Quantifiable outcome
- 120,000+ accounts opened
- +3 more outcomes
Companies that use GoldRepublic
Customer profileSegments2 records
Ideal customer profiles2 records
GoldRepublic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GoldRepublic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- ValcambicoreLBMA-certified precious metals smelter based in Switzerland. GoldRepublic partners with Valcambi for production of gold bars. Valcambi is one of the world's leading accredited precious metals refiners, meeting the highest quality standards of the London Bullion Market Association (LBMA).
- UmicorecoreLBMA-certified precious metals smelter. GoldRepublic partners with Umicore for production of precious metals bars, ensuring highest quality standards and LBMA accreditation.
- LoomiscoreInternational secure transport and cash management company. Loomis provides heavy security transport services for physical precious metals delivery to vault storage facilities in Zürich, Amsterdam, and Frankfurt. The transport is fully insured during transit.
- Alex Stewart InternationalsupportingPrecious metals verification and assaying services. Alex Stewart International provides independent verification and documentation services for precious metals, ensuring authenticity and quality assurance.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GoldRepublic competitors and assessment
Company assessmentDirect peers
- BullionVault: UK-based online platform allowing retail investors to buy, sell, and store physical gold, silver, platinum, and palladium in professional vaults. Closest direct competitor to GoldRepublic by product, customer base, and vaulted-storage model.
- GoldMoney (now Glint): Online precious-metals ownership and payments platform (rebranded as Glint) that lets users buy, store, and transact in physical gold and silver. Comparable offering and customer profile to GoldRepublic with a similar European orientation.
- OneGold: US digital platform for buying and redeeming physical precious metals (gold, silver, platinum, palladium) backed by APMEX and Fineness, with vault storage options. Comparable online purchase-and-store model targeting retail investors.
Broad incumbents
- The Royal Mint: UK government-owned mint offering precious-metals investment products to retail and institutional buyers. Comparable as a regulated precious-metals retailer with vaulted storage, though with a wider product range and sovereign backing.
- APMEX: One of the largest US online precious-metals retailers selling gold, silver, platinum, and palladium bars and coins. Comparable in retail precious-metals distribution though primarily US-focused and broader product set than GoldRepublic.
- JM Bullion: Major US online precious-metals dealer offering a wide selection of gold, silver, platinum, and palladium products with storage partnerships. Comparable retail precious-metals platform though larger scale and US-centric.
- Swissquote: Swiss online bank and trading platform offering precious-metals trading and vaulted storage alongside broader multi-asset brokerage. Comparable vaulted-metal product as part of a much larger financial services suite.
Emerging players
- GoldSilver (Mike Maloney): US precious-metals retailer and education brand selling gold and silver with storage options. Comparable retail bullion offering with content-marketing-led customer acquisition, similar to GoldRepublic's knowledge-base approach.
- Revolut (commodities/wealth features): UK-headquartered super-app offering commodity exposure (including precious metals) alongside banking and trading. An emerging competitive threat at the lower-friction end of the retail-investment market that GoldRepublic targets.
Regional players
- Vauban (France): France-based online platform for purchasing and storing physical precious metals with insured vault custody, regulated in France. Comparable European regional player serving a similar retail-investor segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GoldRepublic social profiles
Digital presenceGoldRepublic compliance and trust
Trust signalCompliance1 record
GoldRepublic financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoldRepublic leadership team
Management profileNumber of profiles
GoldRepublic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoldRepublic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoldRepublic
What does GoldRepublic do?
GoldRepublic sells physical gold, silver, and platinum bullion bars that are sourced from LBMA-certified refineries (Valcambi, Umicore) and stored in fully insured professional vaults in Zürich, Amsterdam, and Frankfurt. Customers purchase real metal online or via the mobile app (minimum €50 or 1 gram), hold it in allocated or co-allocated custody, and can sell back at current market prices 24/7 or request physical delivery. The platform additionally offers a systematic savings plan and a blockchain-verified art collection (Birth of Value) tied to physical gold bars.
Is GoldRepublic a public or private company?
GoldRepublic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoldRepublic founded?
GoldRepublic was founded in 2010. It employs 1 to 10 people.
Where is GoldRepublic based?
GoldRepublic is headquartered in Amsterdam, Netherlands, in the Europe region.
How does GoldRepublic make money?
Two revenue lines are on record. Transaction fees on buy/sell is the primary driver. The others are storage/custody fees.
Who are GoldRepublic's main competitors?
Direct peers on record are BullionVault, GoldMoney (now Glint) and OneGold. Broad incumbents are The Royal Mint, APMEX, JM Bullion and Swissquote. Emerging players are GoldSilver (Mike Maloney) and Revolut (commodities/wealth features). Vauban (France) is listed as a regional player.
Does GoldRepublic have an API?
No public API is recorded for GoldRepublic.
What industry is GoldRepublic in?
GoldRepublic's product category is Precious Metals Investment & Custody. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of CRALAGAF, Coins, Currency & Bullion Collectibles Retail (Numismatics). Its NAICS code is 45831 and its SIC code is 5944.