Daybrook Village

What Daybrook Village does

Daybrook Village Senior Living is a not-for-profit Continuing Care Retirement Community (CCRC) operating from a single campus at 298 Jarvis Avenue in Holyoke, Massachusetts. Chartered in 1902 as the Holyoke Home for Aged People (later Loomis House) and relocated to its current site in 1981, it was the first CCRC in Massachusetts. The community provides a full continuum of senior care across Independent Living (private cottages and apartments with chef-prepared meals, housekeeping, and activities), Assistance in Living (13 CARF-accredited apartments with 24-hour personal care, three daily meals, and medication management), and Skilled Nursing & Rehabilitation (a 10-bed short-term rehabilitation unit plus long-term care). It is a member of the Integritus Healthcare family, a not-for-profit parent that owns or operates 15 rehabilitation and skilled nursing facilities and multiple assisted living, hospice, and life care communities across Massachusetts.

The business model combines two revenue streams: one-time entrance fees (a declining refundable option for Independent Living and a 90% refundable option for Assistance in Living) and recurring monthly service fees that are all-inclusive for each care level, with additional revenue from à la carte Easy Living@Day Brook Village personal care services and short-term trial stays. Pricing is not publicly disclosed; qualification is initiated through an online affordability calculator and finalized with the Marketing Director. The go-to-market motion is community-led, anchored by resident testimonials, 'Lunch and Tour' campus events, a 'While You Wait' priority list program, and a vetted professional referral network of financial advisors, elder care attorneys, realtors, insurance professionals, and Veteran Service Offices.

Daybrook's competitive positioning rests on its CARF International five-year accreditation across all service levels, its Person-Centered Long Term Care designation (held since 2007 as the second nursing home in the nation to receive it), the small community size that enables personalized care, and the ability for couples to remain near each other across care levels on the same campus. The Integritus parent is one of 20 organizations nationwide selected for the NRC Health Customer Approved award and one of 10 to receive both the Customer and Employee Approved awards.

Name

Daybrook Village

Legal name

Day Brook Village Senior Living

Website

https://daybrookvillage.org

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

1–10 employees

Short description

Daybrook Village Senior Living is a not-for-profit Continuing Care Retirement Community in Holyoke, Massachusetts, providing Independent Living, Assistance in Living, and Skilled Nursing & Rehabilitation on a single campus under the Integritus Healthcare umbrella. It serves mid-market seniors and their families in Hampden County via entrance fees and recurring monthly service fees.

Ownership category

akta.pro rank

Product category

Senior Living Services / Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

Keywords

• Continuing care retirement community
• Senior living services
• Assisted living care
• Skilled nursing facility
• Independent living community

Headquarters

HQ city

Holyoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Entrance Fees: Declining refundable entrance fee for independent living paid upon admission; 90% refundable entrance fee for assistance in living. Entrance fees provide upfront capital and are partially refunded upon departure.
2. Monthly Service Fees: All-inclusive monthly fees for independent living (includes 30 meals per month), assistance in living (includes three daily meals), and skilled nursing. Additional fees for optional services such as Easy Living@Day Brook Village personal care assistance, salon services, and personal laundry.
3. Fee-for-Service Care Options: Optional à la carte services under the Easy Living@Day Brook Village program providing graduated levels of personal support, medication management, and assistance for independent living residents at various price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Day Brook Village Senior Living operates a not-for-profit Continuing Care Retirement Community (CCRC) on a single Holyoke, Massachusetts campus, delivering a full continuum of senior living and healthcare services. Residents can transition across Independent Living (cottages and apartments with all-inclusive services), Assistance in Living (CARF-accredited personal care support), and Skilled Nursing & Rehabilitation (short-term rehab and long-term care) without leaving the community. Revenue is generated through refundable entrance fees, all-inclusive monthly service fees, and à la carte personal care services under the Easy Living@Day Brook Village program.

Product overview

Day Brook Village Senior Living operates as a Continuing Care Retirement Community (CCRC) providing a continuum of senior housing and healthcare on one campus. The portfolio comprises Independent Living (private cottages/apartments with meals and housekeeping), Assistance in Living (13 CARF-accredited apartments with 24-hour personal care support), Skilled Nursing & Rehabilitation (including a 10-bed short-term rehab unit and long-term care), Short-Term Stays (trial independent living), and Easy Living@Day Brook Village (à la carte supportive services for independent residents). The community also offers floor plans across multiple sizes, a While You Wait priority list program, and campus tours. Founded in 1902 and located in Holyoke, MA since 1981, it is part of Integritus Healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Retirement living in private cottages and apartments bundled with chef-prepared meals (30 per month, with additional meals available for purchase), housekeeping, maintenance, utilities, transportation, and a full calendar of activities. Designed for largely self-sufficient seniors who want a maintenance-free lifestyle with on-campus access to higher levels of care if needs change.
• Assistance in Living CARF-accredited personal care support in 13 private apartments, including assistance with activities of daily living (bathing, dressing, grooming, ambulation), medication management, three daily meals, weekly housekeeping and laundry, overnight assistance, and 24-hour staff availability. Covered by one all-inclusive monthly fee.
• Skilled Nursing & Rehabilitation On-campus skilled nursing center providing 24-hour nursing care with priority access for Day Brook Village residents. Encompasses a 10-bed short-term rehabilitation unit and long-term skilled nursing care for residents with complex medical needs.
• Short-Term Rehabilitation Personalized rehabilitation program with on-site physical, occupational, and speech therapy available seven days a week, 24-hour skilled nursing, specialized clinical capabilities, and discharge planning initiated upon admission. Housed in a 10-bed unit with private and semi-private rooms. Priority admission is offered to existing Day Brook Village residents.
• Long-Term Care 24-hour skilled nursing care with compassionate assistance for activities of daily living and specialized programs including cardiac recovery, diabetes management, hospice and palliative care, IV therapy, wound care, stroke recovery, and arranged specialty services. CARF-accredited for Person-Centered Long Term Care.
• Short-Term Stays Trial stay program offering fully furnished private apartments for a minimum of two months, allowing prospective residents to experience independent living without long-term commitment.
• Easy Living@Day Brook Village À la carte supportive program for Independent Living residents offering graduated levels of personal support including Medication Management, Basic Personal Support (30 min/day), Level I Personal Support (1 hr/day), and Level II Personal Support (2 hrs/day), plus appointment coordination and light housekeeping.

Quantifiable outcome

• Residents can age in place without leaving the community or losing relationships with familiar staff
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Integritus HealthcarecoreOthersDay Brook Village Senior Living is a proud member of the Integritus Healthcare family, a not-for-profit organization committed to delivering high-quality care. Integritus Healthcare owns or operates 15 rehabilitation and skilled nursing facilities in Massachusetts, multiple assisted living communities including Linda Manor Assisted Living, East Longmeadow Memory Care, and Kimball Farms Life Care CCRC, plus two hospice providers (HospiceCare in The Berkshires and Pioneer Valley Hospice & Palliative Care). As a not-for-profit, Integritus reinvests in people, programs, and services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Five Star Senior Living: National senior living operator with independent living, assisted living, memory care, and skilled nursing across the U.S., including Massachusetts communities. Comparable service lines and pricing model, but broader geographic footprint and publicly listed parent.
• Linden Ponds: Erickson Living CCRC in Hingham, MA, providing a full continuum of senior care on a master-planned campus. Comparable Massachusetts CCRC operating model with broader amenity offering and national operator backing.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing nationwide, including Massachusetts. Comparable across service categories, but operates at very different scale and capital structure.
• Benchmark Senior Living: New England-based senior living operator with assisted living, memory care, and independent living communities across Massachusetts. Comparable service categories (especially assisted living and memory care), but operates at materially greater scale and lacks Day Brook's on-site skilled nursing.
• Brooksby Village: Large Erickson Living CCRC in Peabody, MA, offering independent living, assisted living, memory care, and skilled nursing on a single campus. Comparable Massachusetts CCRC continuum-of-care model, but at significantly greater scale.

Direct peers

• Loomis Communities: Massachusetts nonprofit CCRC operator with multiple communities (Loomis Village, Applewood) offering independent living, assisted living, and skilled nursing on Western Massachusetts campuses. Highly comparable CCRC model serving an overlapping Pioneer Valley demographic.
• Kimball Farms Life Care: Sister CCRC within Integritus Healthcare in Lenox, MA, offering independent living, assisted living, skilled nursing, and memory care. Most directly comparable peer given shared parent organization, shared CARF accreditation approach, and shared Massachusetts CCRC positioning.
• Linda Manor Assisted Living: Integritus Healthcare's assisted living community in Leeds, MA, providing personal care, memory care, and short-term stays. Comparable because it shares Day Brook's nonprofit, Massachusetts operating model and Integritus service standards.
• East Longmeadow Memory Care: Integritus Healthcare memory care community in East Longmeadow, MA, focused specifically on dementia and Alzheimer's care. Comparable because it shares Day Brook's nonprofit Integritus affiliation and Massachusetts Pioneer Valley geography.

Regional players

• Welch Senior Living: Massachusetts nonprofit senior services organization operating assisted living and skilled nursing communities (e.g., D'Youville Senior Care, Marian Manor). Comparable nonprofit Massachusetts senior care model with overlapping regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/daybrook-village

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daybrook Village