day by day
day by day is a French bulk grocery retail chain operating 100+ franchise stores and a central warehouse in Dreux, offering 1,000+ unpackaged SKUs to zero-waste and value-seeking mainstream consumers via stores, an online click-and-collect service, and a mobile app.
- Company typePrivate
- Founded2013
- HeadquartersDreux, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What day by day does
day by day (legal entity Osmosia SAS, €308,502 capital) is a French bulk grocery retail chain founded in 2013 by Didier ONRAITA and David SUTRAT. It operates 100+ franchise stores across France, each run by an independent local merchant under the day by day brand, selling approximately 1,000 SKUs across grocery, hygiene, and household categories exclusively in bulk or consigned reusable containers. The chain is positioned as the first bulk sales operator in Europe and is built around a centralized model: a single warehouse (La Grange) in Dreux purchases, receives, and distributes goods in 5–25kg containers to the franchise network, with 70%+ of SKUs sourced from French production and ~25% without synthetic pesticides.
The company's core technology is a proprietary bulk-retail logistics and IT stack, including a lot-number traceability system that tracks every SKU from warehouse to shelf and a proprietary Indice de Réduction des Emballages (IRE) that quantifies packaging reduction per product (e.g., 95% on rice vinegar, 98% on flavored salt). A '100% vrac' mobile app supports shopping lists, store discovery, and product information, while L'éco-drive (launched January 2023) extends the model into online order-and-collect using reusable consigned containers across six cities. Marketing and distribution are multi-channel — social media, newsletter, in-store events, and content such as 118+ bulk recipes — but the primary commercial engine remains the franchise + central warehouse structure.
Revenue is generated from in-store retail (franchisee sales, on which Osmosia earns royalties), one-time franchise license fees, and a markup on goods flowed through the Dreux warehouse. Products are sold by weight or unit at pay-as-you-go pricing, 5–30% cheaper than equivalent pre-packaged goods, with consumers able to save up to ~€150/year per person. The stated customer segment is mainstream consumers seeking responsible, zero-waste consumption; no enterprise customers are disclosed. The firm is private, with no disclosed funding rounds, M&A, or revenue figures.
day by day firmographics
Firmographics- Name
- day by day
- Legal name
- Osmosia SAS
- Website
- https://daybyday-shop.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- day by day is a French bulk grocery retail chain operating 100+ franchise stores and a central warehouse in Dreux, offering 1,000+ unpackaged SKUs to zero-waste and value-seeking mainstream consumers via stores, an online click-and-collect service, and a mobile app.
- Ownership category
- akta.pro rank
day by day industry classification
Industry- Product category
- Bulk Grocery Retail
- NAICS
- General Line Grocery Merchant Wholesalers (42441), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries, General Line (5141), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Bulk Food & Refill Stores (Package-Free/Zero-Waste) (CRAHAMAA)
- akta.pro secondary industries
- Bulk & Case-Lot Food Retailers (Non-membership) (CRAHACAF), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
Keywords
Where day by day is headquartered
LocationHeadquarters
- HQ city
- Dreux
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
day by day business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Retail sales in physical stores: Revenue generated from in-store sales of bulk products to consumers. Products sold by weight/volume at requested quantities without excess packaging. Includes grocery, hygiene, and cleaning products. Stores are operated by independent franchisees who pay royalties to the network.
- Eco-drive online ordering service: Online ordering with pickup service. Customers order through eco-drive platform, pick up at designated locations with products in consignable containers. No deposit required for containers if returned within 30 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulk products sold by weight or unit without packaging costs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
day by day product offering
Product offeringCore offering
day by day operates a chain of bulk and consignment grocery stores offering more than 750 (and up to 1,000+) product references across dry grocery, hygiene, and household categories, sold 100% without superfluous packaging and in quantities at the customer's request. The retail offer is supported by centralized purchasing, dedicated bulk logistics from the Dreux warehouse, a mobile app for store discovery and shopping lists, and L'éco-drive, an online order-and-collect service that delivers orders in reusable consigned containers. The franchise model enables local independent merchants to run their own day by day stores under the Osmosia network.
Product overview
day by day operates a chain of bulk grocery stores under the 'Mon épicerie en vrac' brand, offering more than 750 product references (pastas, rice, dried legumes, nuts, cereals, confectionery, tea, coffee, biscuits, wines, syrups, hygiene, and cleaning products) sold 100% without superfluous packaging and in quantities at customer demand. The offering is anchored by the day by day store network and supplemented by two digital services: a mobile application (for shopping lists, store locator, and product discovery) and L'éco-drive (an online order-and-collect service using reusable consigned containers). Products are distributed through a centralized logistics center in Dreux (28) and offered via a franchise model to independent local merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- day by day — Mon épicerie en vrac (Bulk grocery store chain) A chain of bulk and consignment grocery stores offering over 1,000 product references across dry goods, hygiene, and household categories, sold without superfluous packaging and in customer-determined quantities. Operated through 100+ franchise locations across France for individual consumers seeking zero-waste shopping.
- L'éco-drive (Online bulk order-and-collect service) An online order-and-collect service allowing customers to order bulk products through the eco-drive platform and collect them in reusable consigned containers at selected day by day locations. Available in Boulogne Billancourt, Bourg-en-Bresse, Brive-la-Gaillarde, Clermont-Ferrand, Paris 15e, and Toulouse. Designed for individual consumers who want bulk products without visiting the store in person.
- day by day Mobile Application (100% vrac app) A 100% bulk-focused mobile application for iOS and Android that lets customers build shopping lists, locate nearby day by day stores, and learn about products. Available on the iOS App Store and Google Play.
Quantifiable outcome
- Up to 98% packaging reduction on bulk products (e.g., flavored salt: 98%, rice vinegar: 95%, herb mix: 96%) vs equivalent pre-packaged products
- +3 more outcomes
Companies that use day by day
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
day by day technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
day by day partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Supplier Network (Cap Bio, Philippe Schaal, Laurent Le Bellego/LYREE, Stéphane MALANDAIN/Roches Blanches, Thomas Maurey/Moulins Familiaux, Magali Bryla/Autour du Riz, Marlène et Frédéric/Sans détour, Dao/Biscuiterie Dao, Julien Anglade/CLAC)coreLong-term partnerships with suppliers sharing common values. Products sourced with traceability and quality requirements. Supplier capacity of 100+ stores required. Ethical charter guides supplier relationships. Includes Chocolats (Philippe Schaal), Cosmétiques (Laurent Le Bellego/LYREE), Farines (Thomas Maurey/Moulins Familiaux), Riz derivatives (Magali Bryla/Autour du Riz), Céréales (Marlène et Frédéric/Sans détour), Biscuits (Dao), Conserves de légumes (Julien Anglade/CLAC), and Cap Bio.
- Ramdam SocialminorSolidarity event partnership. Ramdam Social partnership highlighted in news for 'apéro solidaire' (solidarity aperitif) event.
- CLAC (Conserves de légumes)coreAuvergne-based artisanal cannery with 100% organic certified production. Supplies vegetables and tomato-based sauces. Direct sourcing from Puy-de-Dôme and Cantal producers with transparent pricing.
Scale indicators7 records
Recent moves15 records
Expansion highlights10 records
day by day competitors and assessment
Company assessmentBroad incumbents
- Carrefour: France's largest retailer, which has been expanding dedicated bulk sections in its hypermarkets. Represents the incumbent competitive threat that day by day must differentiate against through selection and zero-waste positioning.
- Intermarché: Large French retailer with growing bulk and local-production focus. Poses a competitive threat via scale and supplier relationships, though its bulk offering is incidental rather than central to its identity.
- Auchan: Major French retailer with bulk sections in its hypermarkets and a broader sustainability positioning. Competes with day by day on main grocery trip frequency while day by day captures smaller basket, zero-waste occasions.
Direct peers
- Naturalia: French organic and bulk grocery retailer with ~200 stores, mostly in and around Paris. Directly competes with day by day in urban bulk grocery retail with a similar sustainability-focused value proposition.
- La Vie Claire: French organic and bulk grocery chain with ~400 stores across France. Overlaps with day by day on bulk assortment, organic positioning, and franchise/affiliate store model.
- Satoriz: French organic and bulk grocery chain with ~60 stores concentrated in Eastern France. Directly comparable in bulk assortment and organic positioning, particularly in regional markets adjacent to day by day's footprint.
- Biocoop: France's largest network of organic and bulk-focused grocery stores with ~700 locations. Biocoop is a direct peer because it sells organic groceries with a heavy emphasis on bulk, targeting the same zero-waste-conscious consumer as day by day.
- Bulk Barn: Canada's largest bulk food retailer with 300+ stores. Although Canadian, this is one of the most direct international comparables for day by day's pure-play bulk retail model, store format, and product breadth.
Emerging players
- vrac.fr: Online bulk retailer specializing in zero-waste pantry, hygiene, and household products delivered in consigned containers. Comparable to day by day's L'éco-drive service and represents a digital-first competitive alternative.
Others
- moulin de la Veyssière: French artisanal flour mill and supplier selling bulk flours direct-to-consumer online. Sits in day by day's supplier ecosystem (similar to Moulins Familiaux partnership) and represents a partial overlap in the bulk ingredient category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
day by day social profiles
Digital presenceday by day financial estimates
Financial estimateRevenue estimate
Valuation estimate
day by day leadership team
Management profileNumber of profiles
Profiles7 records
day by day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
day by day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about day by day
What does day by day do?
day by day operates a chain of bulk and consignment grocery stores offering more than 750 (and up to 1,000+) product references across dry grocery, hygiene, and household categories, sold 100% without superfluous packaging and in quantities at the customer's request. The retail offer is supported by centralized purchasing, dedicated bulk logistics from the Dreux warehouse, a mobile app for store discovery and shopping lists, and L'éco-drive, an online order-and-collect service that delivers orders in reusable consigned containers. The franchise model enables local independent merchants to run their own day by day stores under the Osmosia network.
Is day by day a public or private company?
day by day is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was day by day founded?
day by day was founded in 2013. It employs 101 to 250 people.
Where is day by day based?
day by day is headquartered in Dreux, France, in the Europe region.
How does day by day make money?
Two revenue lines are on record. Retail sales in physical stores are the primary driver. The others are eco-drive online ordering service.
Who are day by day's main competitors?
Broad incumbents on record are Carrefour, Intermarché and Auchan. Direct peers are Naturalia, La Vie Claire, Satoriz, Biocoop and Bulk Barn. vrac.fr is listed as an emerging player. moulin de la Veyssière is listed as an others.
Does day by day have an API?
No public API is recorded for day by day.
What industry is day by day in?
day by day's product category is Bulk Grocery Retail. Its primary akta.pro industry code is CRAHAMAA, Bulk Food & Refill Stores (Package-Free/Zero-Waste), with a secondary code of CRAHACAF, Bulk & Case-Lot Food Retailers (Non-membership). Its NAICS code is 42441 and its SIC code is 5141.