Diabetes Awareness & You (DAY)

What Diabetes Awareness & You (DAY) does

Diabetes Awareness & You (DAY) is a nonprofit organization founded in 2006 and headquartered in Kolkata, India, focused on diabetes awareness, education, training, patient support, and policy advocacy. It is governed by a 15-member executive committee with approximately 12 staff and operates across five verticals — preventive, curative, capacity building, research, and policy advocacy — serving patients (with emphasis on Type 1 and Type 2 diabetes), healthcare professionals, students, and the general public in India and the broader South Asia region.

DAY's core programs include awareness campaigns such as the #BetterLivingWithDiabetesInIndia initiative (launched 2024) and the branded Mr. DAY mascot (2019); accredited diabetes education courses, notably the Certified Certificate in Diabetes Education (CCDE) recognized by the Kolkata Municipal Corporation in 2023, alongside newer ACCD and ACDE programs; peer support infrastructure including the Virtual Type 1 Diabetes School (2021), WhatsApp-based T1D support groups, and publications such as the UpDAYtes journal and the DAY film. Distribution and outreach are delivered through a mobile diabetes center, the "diabetes boat" initiative for riverine communities, and the Tour De Diabetes Care program. In 2016, DAY launched International Diabetes Educator's Day (IDED), which received formal recognition from the International Diabetes Federation in 2021 and has been adopted at SAARC-level forums, with the organization now proposing an International Type 1 Diabetes Awareness Day first observed on January 11, 2026.

DAY's business model is that of a nonprofit social welfare organization: it does not sell products or services to end users but instead sustains operations through corporate sponsorships from pharmaceutical companies (including Wockhardt, Sanofi, and Novo Nordisk), course fees from its accredited diabetes education programs, donations, and grants. The organization is currently constructing a permanent headquarters, Sachetanata Bhavan, and in 2017 signed a Memorandum of Understanding with BADAS Bangladesh to support cross-border expansion through the Tour De Diabetes Care program into Bangladeshi districts. As a result, DAY functions as a public-health advocacy and capacity-building institution rather than a commercial enterprise, and its competitive position rests on regulatory recognitions, branded IP, and on-the-ground outreach infrastructure rather than technology or scale economics.

Name

Diabetes Awareness & You (DAY)

Legal name

Diabetes Awareness & You

Website

https://day.org.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Diabetes Awareness & You (DAY) is a Kolkata-based nonprofit founded in 2006 that delivers diabetes education, awareness campaigns, patient support networks, and accredited training programs across India and South Asia, funded by pharmaceutical sponsorships, course fees, and donations.

Ownership category

akta.pro rank

Product category

Diabetes Care Nonprofit Services

NAICS

Voluntary Health Organizations (813212), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Diabetes (General) (HLAKADAA)

akta.pro secondary industries

Diabetes Education & Insulin Management (Home-Based) (HSABACAJ), Type 1 Diabetes Care (HLAKADAB), Type 2 Diabetes Care (HLAKADAC), Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Endocrinology & Diabetes Telemedicine Platforms (HLALAGAD)

Keywords

• Diabetes education programs
• Diabetes awareness services
• Patient support programs
• Healthcare professional training
• Elderly care services

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Donations and Sponsorship: DAY is a nonprofit organization that relies on donations from individuals and corporate sponsors. Donations to support under-privileged Type 1 and Type 2 diabetes patients are exempted under Section 80G of the Indian Income Tax Act, 1961. Pharmaceutical companies (Wockhardt, Sanofi, Novo Nordisk, Zydus, Boehringer Ingelheim, Eris) are listed as partners, likely contributing financial or in-kind support.
2. Course Fees: DAY runs educational courses including Certificate Course for Diabetes Educators (CCDE) and Refresher Course on Clinical Diet (RCCD), which are fee-based training programs for healthcare professionals. The CCDE course has been approved by Kolkata Municipal Corporation (KMC) for training pharmacists and nurses, and is also a UGC-approved course at Raja Narendra Lal Khan Women's College (Autonomous).

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Diabetes Awareness & You (DAY) is a nonprofit organization that delivers diabetes awareness, education, patient support, and clinical care services across India, primarily West Bengal. Its core offerings include certification training for diabetes educators (DEEP/CCDE/RCCD), Integrated Diabetes and Gestational Diabetes Clinics (IDGDC), the T1D Support Group and Type 1 & Beyond programs, the Respect & Care elderly care service, 24x7 ambulance service, school and community awareness programs, and conferences (DAYCON, DAYDEIC). It is funded through donations, corporate sponsorships, and course fees rather than product sales.

Product overview

Diabetes Awareness & You (DAY) is a nonprofit organization offering a comprehensive portfolio of diabetes care products and services focused on awareness, education, and patient support. The core offerings include the DEEP (Diabetes Empowerment Education Program) umbrella featuring CCDE and RCCD certification courses; DIABETES MONITOR and IDGDC clinics for ongoing patient monitoring; T1D Support Group and Type 1 & Beyond programs for Type 1 diabetes patients; Respect & Care elderly care services; and 24x7 Ambulance Service. Supporting programs include DAYDEIC and DAYCON conferences, UpDAYtes research journal, DAY Research Grant, and the Mr. DAY mascot campaign. The organization also runs community outreach through Mobile Diabetes Centre, Diabetes Aware Village program, Tour De Diabetes Care, and Best Indian Diabetes Educator Awards. Together, these offerings form an integrated ecosystem addressing prevention, education, management, and advocacy for diabetes care in India.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. DAY: Mascot/ambassador of diabetes awareness - a cartoon character dispensing basic diabetes information on hoardings, billboards, and social media.
• UpDAYtes
• DAYCON
• DAYDEIC
• DEEP
• IDGDC
• Diabetes Monitor
• Respect & Care
• T1D Support Group

Products and services

• DEEP (Diabetes Empowerment Education Program) Umbrella education program under DAY that builds team-based diabetes care capacity by training doctors, diabetes educators, nurses, pharmacists, and dietitians through certified courses, targeting India's healthcare workforce to support Persons living With Diabetes (PWD).
• Certificate Course for Diabetes Educators (CCDE) UGC-approved certification course for healthcare professionals (doctors, diabetes educators, nurses, pharmacists) to train them as certified diabetes educators under the DEEP program.
• Refresher Course on Clinical Diet (RCCD) Refresher course for dietitians and nutritionists on clinical diet management for diabetes patients, delivered as part of the DEEP program.
• Integrated Diabetes and Gestational Diabetes Clinic (IDGDC) Specialized diabetes care clinics offering comprehensive screening and a holistic approach to prevention, treatment, and management of diabetes and associated comorbidities, operated in association with Mercy Hospital (Kolkata) and IQ City Medical College (Durgapur).
• DIABETES MONITOR Specialized diabetes monitoring project at IDGDC clinics that uses a multidisciplinary team for highly individualized care, encouraging effective self-management and patient autonomy delivered by Diabetes Educators.
• Diabetes Self-Management Education (DSME) Program Guidance program for people with diabetes on managing their diabetes through self-management education, delivered irrespective of socio-economic background.
• T1D Support Group 24x7 support system for Type 1 Diabetes patients providing free insulin, diabetes education, insulin pumps, and ongoing support, including the SWEET LIVES WhatsApp group and collaboration with WBCPCR.
• Type 1 & Beyond Project focusing on Type 1 diabetes rights, advocacy, and support, including insulin and device distribution, sports and social gatherings, and empowerment programs for T1D patients.
• 24x7 Ambulance Service Emergency patient transportation service with three ambulances (two patient transport and one ALS) providing subsidized rates and free service to those who cannot afford, serving Kolkata and surrounding areas.
• Respect & Care Elderly care services for senior citizens in Kolkata with customizable packages (DAMPATI, AMULYA, PROYOJON) providing medical and non-medical care-at-home, 24x7 helpline, ambulance service, caregiver visits, and health check-ups.
• DAYDEIC (DAY Diabetes Educators International Conference) Annual international conference for diabetes educators organized since 2016 to observe International Diabetes Educator's Day (IDED), featuring workshops, scientific discussions, and the Best Indian Diabetes Educator Award.
• DAYCON Annual conference for physicians providing recent updates on diabetes management, featuring the Prof. P.P. Mitra Oration, scientific discussions, and workshops with international and national faculty.
• UpDAYtes Journal Peer-reviewed biannual and open access multidisciplinary research and innovation journal published by DAY in collaboration with Nurture Academy Welfare Trust (NAWT).
• DAY Research Grant Annual research grants including Ila Majumder Memorial Research Grant for Diabetes Educators/Doctors and Prof. Dr. Asit Baran Sanyal Memorial Research Grant for Dietitians/Nutritionists, each up to Rs 30,000.
• Virtual Type 1 Diabetes School World's first virtual Type 1 Diabetes School, launched in 2021 by T1Ds for T1Ds, to make an impact on thousands of Type 1 Diabetes Friends across West Bengal and India.
• Mobile Diabetes Centre Vehicle fitted with necessary modern instruments, manned by a professional team of doctors, nutritionists, and diabetes educators to deliver screening and awareness to remote areas with limited access to healthcare.
• Diabetes Aware Village Program
• LEAD (Lifestyle & Emotional support for All with Diabetes) Tele-counseling service on lifestyle, emotional, and psychosocial issues for everyone, especially persons with diabetes, provided in association with SEVAC Mental Hospital.
• Type One Run Grassroots movement dedicated to building support, community, and awareness for Type 1 Diabetes through running, in collaboration with JDRF and beyondtype1.

Quantifiable outcome

• Over 7,500 students reached through school awareness programs
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Holos Healthcare Foundation (HHF)minorGTM or Marketing Partner · 7 September 2025Holos Healthcare Foundation (HHF) is the Event Partner for the 2025 edition of DAYCON, the international conference organized by DAY for physicians on diabetes management updates.
• Bangladesh Diabetic Samiti (BADAS)coreStrategic or Co-development Partner · 27 September 2017A historic MoU was signed with Bangladesh Diabetic Samiti (BADAS) on 27th September 2017 at Dhaka in the presence of Mr. Abdul Hassan Mahmood Ali, Hon'ble Foreign Minister, Govt. of Bangladesh and Mr. Harsh Vardhan Shringla, Indian High Commissioner in Bangladesh. The MoU was signed by Prof. A.K. Azad Khan, President of BADAS and Dr. Debasis Basu, President of DAY. The collaboration aims to improve diabetes awareness and management across India and Bangladesh by utilizing DAY's infrastructure and expertise in India with BADAS's experience in Bangladesh.
• Mercy Hospital, KolkataminorStrategic or Co-development PartnerDAY established its first operational Integrated Diabetes and Gestational Diabetes Clinic (IDGDC) in 2015 in collaboration with Mercy Hospital, Kolkata. This was the first of what became DAY's diabetes monitoring model.
• IQ City Medical College & Hospital, DurgapurminorStrategic or Co-development PartnerDAY operates an IDGDC (Integrated Diabetes and Gestational Diabetes Clinic) at Durgapur in association with IQ City Medical College & Hospital, serving over 500 patients per month with a holistic approach to diabetes prevention, treatment, and management.
• West Bengal Commission for Protection of Child Rights (WBCPCR)coreStrategic or Co-development PartnerDuring the COVID-19 lockdown, DAY collaborated with WBCPCR to supply insulin and other accessories to Type 1 Diabetes patients throughout West Bengal. WBCPCR's Hon'ble Chairperson Ms. Ananya Chakraborti enabled rapid action. DAY also works with WBCPCR on T1D Rights advocacy, including a Memorandum of Demand submitted on 14th November 2018.
• SEVAC Mental HospitalminorStrategic or Co-development PartnerDAY partnered with SEVAC Mental Hospital to launch the LEAD (Lifestyle & Emotional needs for All with Diabetes) tele-counseling program during COVID-19 lockdown. SEVAC provided psychological counseling while DAY's diabetes educators handled diabetes-related support.
• MedtronicminorOthersMedtronic provided support for DAY's initiative to provide FREE Insulin Pumps to 5 Type 1 Diabetes patients on 23rd May 2018. Ace Indian-born international badminton player Nikhar Garg (also a T1D) was present at the event.
• JDRFminorStrategic or Co-development PartnerJDRF is associated with DAY's 'Type One Run' grassroots movement, a running campaign to build support, community, and awareness for those affected by Type 1 Diabetes, alongside beyondtype1.
• beyondtype1minorStrategic or Co-development Partnerbeyondtype1 is partnered with DAY's 'Type One Run' initiative to build support and awareness for the Type 1 Diabetes community through a grassroots running movement.
• Raja Narendra Lal Khan Women's College (Autonomous)coreChannel Partner/ Reseller/ DistributorThe Certificate Course for Diabetes Educators (CCDE) offered by DAY under the DEEP program is a UGC-approved course recognized through Raja Narendra Lal Khan Women's College (Autonomous). This is a key channel for distributing DAY's diabetes educator training program.
• Kolkata Municipal Corporation (KMC)coreChannel Partner/ Reseller/ DistributorThe Certificate Course for Diabetes Educators (CCDE) was accepted by Kolkata Municipal Corporation (KMC) for training of their Pharmacists and Nurses since 2023, expanding the reach of DAY's capacity building program.
• Champahati Swasthya Mela Welfare SocietyminorGTM or Marketing PartnerDAY organized health check-up camps for police personnel jointly with Champahati Swasthya Mela Welfare Society, which served as a supportive partner for the screening events during COVID-19 lockdown.
• Nurture Academy Welfare Trust (NAWT)minorStrategic or Co-development PartnerDAY collaborates with Nurture Academy Welfare Trust (NAWT) to publish UpDAYtes, an International Multidisciplinary Research & Innovation Journal — a peer-reviewed biannual open access journal.
• Govt. of West BengalcoreOthersGovt. of West Bengal supported the 'Bring Diabetes into Light' campaign (blue lighting of heritage monuments) and has partnered with DAY on multiple initiatives including the State Headquarter building lighting. District administrations across West Bengal also collaborated in the Tour De Diabetes Care expedition.
• Asiatic Society, KolkataminorStrategic or Co-development PartnerDAYDEIC (Diabetes Educators International Conference) was first held in 2016 in association with Asiatic Society, Kolkata at the historic Vidyasagar Hall. The USA was the theme country.
• Pharmaceutical Companies (Wockhardt, Sanofi, Novo Nordisk, Zydus, Boehringer Ingelheim, Eris, ADE Mumbai)minorGTM or Marketing PartnerMultiple pharmaceutical companies are listed as partners on DAY's website, likely providing sponsorship and support for educational programs and events. These include Wockhardt, Sanofi, Novo Nordisk, Zydus, Boehringer Ingelheim, Eris, and ADE Mumbai.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Beyond Type 1: Global nonprofit focused on T1D awareness, community, and education. Co-partner with DAY on the Type One Run grassroots campaign, with directly comparable awareness and peer-support programming.
• Bangladesh Diabetic Samiti (BADAS): Bangladesh's national diabetes association running awareness, education, and patient care programs. It is DAY's formal MoU partner and operates the closest comparable service mix — awareness campaigns, clinics, educator training — in a neighboring geography.
• JDRF India: Global Type 1 diabetes research and advocacy organization. JDRF partners with DAY on the 'Type One Run' initiative and addresses the same T1D community DAY's Type 1 & Beyond program serves.

Emerging players

• BeatO: India-focused digital diabetes management platform providing monitoring, coaching, and consumables. Represents the technology-led, consumer-D2C model competing for the same patient population DAY reaches through community programs.
• Diabetacare: India-based diabetes management company combining digital monitoring, telemedicine, and clinical care. Adjacent to DAY's IDGDC clinic and Diabetes Monitor programs, representing how technology-enabled players are approaching the same problem space.

Broad incumbents

• Diabetes UK: UK's leading diabetes charity combining awareness, research funding, and patient support. Comparable mission and funding mix (donations, corporate partnerships) to DAY, at a much larger scale.
• International Diabetes Federation (IDF): Global umbrella organization for diabetes awareness and policy. IDF formally recognized DAY's IDED initiative in 2021 and represents the international peer/incumbent against which DAY benchmarks its advocacy work.
• American Diabetes Association: Largest U.S. diabetes awareness, education, and advocacy nonprofit. Serves as a model for what a scaled national diabetes nonprofit can achieve via awareness campaigns, professional training, and policy advocacy.
• Research Society for the Study of Diabetes in India (RSSDI): India's largest professional society for diabetes research and education. DAY's President Prof. Apurba Kumar Mukherjee leads its West Bengal chapter. RSSDI offers overlapping CME/training and advocacy at a national scale, making it a natural benchmark and collaborator.

Regional players

• India Diabetes Research Foundation (IDRF): India-based diabetes research foundation with awareness and patient-support activities overlapping DAY's research-grant and advocacy work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/day.org.in
• LinkedInlinkedin.com/company/diabetes-awareness-you-day

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Diabetes Awareness & You (DAY)