Days
Days is a Groningen- and Amsterdam-based creative production label of G2K Brand Design Agency, producing photography, film, and AI-generated imagery for Dutch brands, cultural institutions, healthcare, energy, and public-sector clients.
- Company typePrivate
- Founded-
- HeadquartersGroningen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Days does
Days is a creative production company headquartered in Groningen with a secondary office in Amsterdam, operating as the in-house creative production label of G2K Brand Design Agency. The firm produces photography and film content for brands and organizations across sectors including cultural institutions, healthcare, education, government, energy, mobility, and consumer goods. Its service portfolio comprises three core offerings: Photography & Film (moving, still, real, generated, documentary, and fictional imagery), end-to-end Production (from briefing to delivery across film, photography, video, and AI-driven productions), and Creative Direction that adds personality and distinctiveness to brand messaging.
The company's underlying capability combines traditional digital and analog film formats with AI-generated imagery, allowing it to deliver hybrid visual content for both documentary and narrative campaigns. It works with named enterprise clients such as Novar, PowerGo, Ophtec, TKP, and Artsen zonder Grenzen, alongside cultural institutions (Drents Museum, Forum Groningen), universities (Rijksuniversiteit Groningen), and public-sector bodies (Gemeente Groningen, OV-bureau Groningen Drenthe). Notable work has included a mini-documentary for Forum Groningen, key visuals for the Novar green-energy rebrand, and a film for TKP on retirement planning.
Days generates revenue through project-based creative production commissions, with no publicly disclosed pricing or contract values. Its go-to-market is sales-led, drawing client flow primarily through the parent G2K Brand Design Agency network and direct outreach, supported by an owned website portfolio, Instagram, and LinkedIn presence. The team is small (approximately 8 people, including an intern) and is led by Creative Director Hans Geluk alongside three Creative Producers. The company is currently hiring for an additional Creative Producer, indicating active capacity expansion within its regional Netherlands footprint.
Days firmographics
Firmographics- Name
- Days
- Legal name
- Days
- Website
- https://days.film
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Days is a Groningen- and Amsterdam-based creative production label of G2K Brand Design Agency, producing photography, film, and AI-generated imagery for Dutch brands, cultural institutions, healthcare, energy, and public-sector clients.
- Ownership category
- akta.pro rank
Days industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Photographic Services (54192)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)
- akta.pro secondary industry
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)
Keywords
Where Days is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Days business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative production services: Project-based creative production services including photography, film/video production, creative direction for brands and organizations. Revenue is generated through client commissions for specific creative projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Days product offering
Product offeringCore offering
Days is a creative production company that delivers photography, film/video, and creative direction services for brands and organizations. They produce moving, still, real, generated, documentary, and fictional imagery across multiple sectors including corporate, cultural, healthcare, education, mobility, and public sector clients.
Product overview
Days is a creative production company offering Photography & Film, Production, and Creative Direction as its core service offerings. They create moving, still, real, generated, documentary, and fictional imagery for brands and organisations. The company operates as the in-house creative production label of G2K Brand Design Agency, working across sectors including arts & culture, corporate, public & civic, mobility, tourism, healthcare, education, food & drinks, and product photography.
Differentiator
Problem solved
Functional benefit
Products and services
- Photography & Film Creative production services capturing moving, still, real, generated, documentary, and fictional imagery for brands and organisations across sectors.
- Production End-to-end production services for film, photography, video, and AI-driven productions, from briefing to delivery.
- Creative Direction Strategic creative direction services that elevate messages and add personality and distinctiveness to brands and organizations.
Quantifiable outcome
- Water Natuurlijk achieved 97 seats in 2023 water board elections (gain of 6 seats from 2019) following campaign developed with DAYS
- +1 more outcomes
Companies that use Days
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles3 records
Days technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Days partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- G2K Brand Design AgencycoreDays is the in-house creative production label of G2K Brand Design Agency. G2K handles brand identity and design work while Days provides the production capabilities for photography, film, and visual content creation. This partnership allows seamless delivery of complete brand solutions from strategy through production.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Days competitors and assessment
Company assessmentDirect peers
- Wefilm: Amsterdam-based creative film production company producing brand films, commercials, and content for agencies and brands. Directly comparable in service offering and Dutch market focus.
- Submarine: Amsterdam-based animation and content production studio working with brands and cultural institutions. Comparable in serving cultural and commercial clients with creative production.
- Caviar: Amsterdam-based creative production company producing commercials, branded films, and photography for global brands. Closest scale-and-service comparable to Days in the Dutch market.
- Studio Piraat: Dutch creative production studio producing film, photography, and digital content for brands. Similar model of multi-format creative production for commercial clients.
Broad incumbents
- Monks (formerly MediaMonks): Global creative production and digital agency with significant operations in the Netherlands. Overlaps with Days on content production but operates at vastly larger scale as a full-service digital partner.
- TBWA\Neboko: Major Dutch advertising agency network with in-house production capabilities. Competes for the same brand creative budgets as Days, but at significantly larger scale.
- Dept Agency: Large digital and creative agency with established production capabilities serving global brands. Competitor for creative production budgets at a much larger scale.
- Anomaly: Global creative agency with strong Amsterdam presence producing brand films and integrated campaigns. Larger-scale competitor for brand creative production work.
Others
- KesselsKramer: Amsterdam-based independent creative agency known for integrated campaigns. Adjacent rather than direct competitor, but vying for similar brand storytelling budgets and producing campaign content.
Regional players
- Bonkers Universe: Berlin- and Amsterdam-based creative production company producing films, photography, and digital content for brands. Similar multi-format creative production model but primarily DACH-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Days social profiles
Digital presenceDays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Days leadership team
Management profileNumber of profiles
Profiles5 records
Days funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Days M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Days
What does Days do?
Days is a creative production company that delivers photography, film/video, and creative direction services for brands and organizations. They produce moving, still, real, generated, documentary, and fictional imagery across multiple sectors including corporate, cultural, healthcare, education, mobility, and public sector clients.
Is Days a public or private company?
Days is a private company. It is classified as corporate owned and is currently operating.
When was Days founded?
Days was founded in -1. It employs 1 to 10 people.
Where is Days based?
Days is headquartered in Groningen, Netherlands, in the Europe region.
How does Days make money?
One revenue line is on record: creative production services.
Who are Days's main competitors?
Direct peers on record are Wefilm, Submarine, Caviar and Studio Piraat. Broad incumbents are Monks (formerly MediaMonks), TBWA\Neboko, Dept Agency and Anomaly. KesselsKramer is listed as an others. Bonkers Universe is listed as a regional player.
Does Days have an API?
No public API is recorded for Days.
What industry is Days in?
Days's product category is Creative Production Services. Its primary akta.pro industry code is MPADABAE, Live-Action Short-Form Production (Short Films, Web Series), with a secondary code of MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle). Its NAICS code is 54192 and its SIC code is 7812.