What BONKERS! does

BONKERS! is a privately held multidisciplinary design collective founded in 2019 and operationally based in St Petersburg, Russia, with stated global reach across the UK, Russia, Ukraine, Kazakhstan, Georgia, and Australia. The firm self-describes as 'a global collective of forward-thinking multidisciplinary designers conquering creative challenges: digital, physical, and beyond-dimensional,' and positions itself as both a design agency and an in-house product builder. Its customer base spans at least seven named clients across five verticals — fashion and retail (BLIZKO/It'sNear, TheFashionDB), media and podcasting (Podcasts.ru, PC.ST, Podlist), sports technology (ScoutWay), HR technology (NewHR/Tech Country Map), and agricultural fintech (AgroApp) — with no disclosed anchor customer.

The studio's core capability is end-to-end design execution, spanning brand identity systems, UI/UX design, terminal and physical-environment design, ERP product design, and product development under a 'prototype-first' approach. It has delivered a self-service micromarket chain with full physical and digital identity (Blizko/It'sNear, 2020–2023), an enterprise-grade football scouting ERP (ScoutWay, 2024–2025), and a major podcast-platform rebrand (Podcasts.ru, 2024–2025). It also develops its own products: Podlist (a podcast-collection platform launched 2023) and TheFashionDB (a structured fashion-industry database launching 2025 on a waitlist model).

Revenue mechanics are project-based agency pricing plus potential in-house product monetization (TheFashionDB waitlist, Podlist self-serve). No public pricing, headcount, revenue, or external funding is disclosed; ownership is described as founder-operated with no parent company or institutional investors identified. Marketing is portfolio-led through bonkers.digital and Behance case studies, with the in-house products serving as capability proof points and self-serve distribution channels.

Name

BONKERS!

Legal name

BONKERS!

Website

https://bonkers.digital

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

BONKERS! is a privately held, multidisciplinary design collective founded in 2019 and based in St Petersburg with global reach. It delivers branding, UI/UX, and product design across fashion, media, sports, and retail, and builds in-house products including TheFashionDB.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430), Software Publishers (5132), Interior Design Services (54141)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Creative design services
• Branding and identity
• Digital product design
• UI/UX design agency
• Multidisciplinary design

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

BONKERS! is a global creative design agency that delivers multidisciplinary design services — branding, identity systems, UI/UX design, digital product design, physical/retail environment design, and technical documentation — to enterprise clients across fashion, media, sports, retail, HR, fintech, and pharma. The firm also develops and ships its own in-house digital products, including TheFashionDB (a structured fashion industry database launching in 2025) and Podlist (a podcast collection platform).

Product overview

BONKERS! is a global creative agency that designs and builds digital products across multiple industries. Their portfolio includes both in-house products (TheFashionDB, Podlist) and client projects (ScoutWay ERP for football, Podcasts.ru media platform, Tech Country Map for HR, Blizko retail terminals). The company specializes in multidisciplinary design spanning digital interfaces, branding, physical environments, and terminal systems.

Differentiator

Problem solved

Functional benefit

Brands

• TheFashionDB: A structured inter-connected database of fashion brands, creative designers, collections, and collaborations. The company's first in-house product.
• Podlist
• ScoutWay

Products and services

• TheFashionDB A structured inter-connected database of fashion brands, creative designers, collections, and collaborations — positioned as a reference/context tool rather than a marketplace or moodboard. Targets fashion industry professionals and enthusiasts who need reliable, structured fashion industry data.
• Podlist A platform that lets anyone build and share collections of favorite podcast shows, connected to broader podcast platforms (PC.ST, Podcasts.ru) for discovery and curation. Self-serve digital product.
• Multidisciplinary Design Services (Agency) Project-based design services delivered to enterprise clients across digital, physical, and conceptual creative challenges. Includes branding, identity systems, UI/UX design, product/ERP design, terminal UI, physical retail environment design, and authoring of technical documentation/terms of reference.

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manual: Design and engineering agency combining brand, product, and platform builds — closely mirrors BONKERS!'s blend of branding work (Podcasts.ru) and full product delivery (ScoutWay ERP).
• Work & Co: Product design and engineering firm known for large-scale digital builds for global brands — relevant peer for BONKERS!'s complex platform engagements like ScoutWay and Podcasts.ru.
• &Walsh: Brand and digital design agency with strong identity systems practice and cross-category client work — direct competitor for branding-led briefs similar to BONKERS!'s portfolio.
• Fantasy: Independent design and engineering studio operating across brand, product, and digital experiences — comparable boutique scale and multidisciplinary offering.
• DIA Studio: Independent design studio focused on brand and digital experiences for clients across industries — similar scale and identity-led positioning to BONKERS!.
• Ustwo: Global digital product studio with studios across multiple continents and product+service offerings — comparable to BONKERS!'s distributed collective model and product-studio ambitions.
• Locomotive: Design and development agency combining brand and custom product builds — comparable multidisciplinary boutique model with product-build muscle.
• Pentagram: Independent, partner-led design partnership with multidisciplinary practices spanning branding, digital, and editorial work — the closest structural analog to BONKERS!'s 'global collective' model.

Broad incumbents

• Huge: Large established digital experience agency offering strategy, design, and engineering at scale — broader and more resourced than BONKERS! but competing for similar enterprise digital engagements.
• R/GA: Global experience design and innovation agency with deep enterprise client roster — incumbent benchmark for the kind of brand-to-product engagements BONKERS! delivers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bonkersdigital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BONKERS!