University of Dayton Athletics

What University of Dayton Athletics does

University of Dayton Athletics is the NCAA Division I intercollegiate athletics department of the University of Dayton, a private Catholic Marianist institution founded in 1850 in Dayton, Ohio. The department operates approximately 16 varsity sport programs — including men's and women's basketball, baseball, softball, football (FCS), men's and women's soccer, golf, tennis, cross country, track and field, rowing, and volleyball — competing primarily in the Atlantic 10 Conference with football in the Pioneer Football League. It serves roughly 500+ student-athletes, supported by dedicated sports medicine, academic services, and strength and conditioning programs, while staging events for alumni, fans, military families, and the broader Dayton community across multiple purpose-built facilities including UD Arena, Frericks Center (a 5,000-seat volleyball venue), Baujan Field, DP&L Stadium, UD Softball Stadium, and the Graul Tennis Complex.

The department's revenue is generated through a diversified mix of streams: ticket sales (direct via Ticketmaster and on-site box offices for men's/women's basketball, football, and group outings), philanthropic donations via the Athletics Excellence Fund, corporate partnerships (Fifth Third Flyer Perks, T-Mobile Holiday Heroes, Premier Health sports medicine staffing, and Marriott lodging partnerships), and merchandise/concessions sales through shop.udayton.edu and UD Arena. It also generates significant value through its exclusive annual hosting of the NCAA First Four tournament and the community-facing Hoopla Ticket Program, which has donated 40,000+ tournament tickets to military servicemen, military families, and local students since 2012. Revenue is not publicly disclosed, and the department operates within a nonprofit, institutionally affiliated governance structure with no external shareholders.

Distribution is anchored by the Ticketmaster digital ticketing platform, on-site box offices, group-sales operations, and a multi-channel marketing mix spanning Facebook, X, and Instagram (operated at the individual-sport level), an email newsletter (Flyer E-News), and earned media through NCAA First Four hosting and military appreciation programs. Technology infrastructure is limited to standard operational systems — Ticketmaster for ticketing and Sportsware (SWOL) for student-athlete injury and medical-records management — with no proprietary AI/ML, API, or platform products. Leadership is headed by VP/Director of Athletics Neil Sullivan, supported by a senior associate athletics director team spanning revenue, compliance, basketball operations, development, and student engagement functions.

Name

University of Dayton Athletics

Legal name

University of Dayton Athletics

Website

https://daytonflyers.com

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

101–250 employees

Short description

University of Dayton Athletics operates 16 NCAA Division I sport programs for the University of Dayton in Dayton, Ohio, competing in the Atlantic 10 Conference and hosting the annual NCAA First Four tournament. It serves ~500+ student-athletes and generates revenue through tickets, donations, corporate partnerships, and merchandise.

Ownership category

akta.pro rank

Product category

Intercollegiate Athletics Programs

NAICS

Spectator Sports (71121), Colleges, Universities, and Professional Schools (6113), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

Collegiate Athletic Conferences & Associations (MPAKACAA), Collegiate & School Athletic Facilities (MPAKAEAJ), Collegiate & Scholastic Tournament Organizers (MPAKADAG), Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)

Keywords

• NCAA Division I athletics
• Intercollegiate sports programs
• College basketball events
• Athletic event ticketing
• College sports facilities

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Direct ticket sales for men's basketball, women's basketball, football, and other sporting events through Ticketmaster platform and group sales operations
2. Athletics Excellence Fund / Donations: Philanthropic donations through the Athletics Excellence Fund supporting all athletic programs, facilities, and student-athlete scholarships
3. Corporate Partnerships: Corporate sponsorship packages including the Fifth Third Flyer Perks program and game day sponsorship opportunities
4. Merchandise and Concessions: Official merchandise sales through shop.udayton.edu and game day concessions at UD Arena and campus venues

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

University of Dayton Athletics operates NCAA Division I intercollegiate athletics programs (the Dayton Flyers) across 17 varsity sports, competing primarily in the Atlantic 10 Conference and the Pioneer Football League. The department delivers regular-season and championship athletic competitions, operates athletic facilities such as UD Arena, Frericks Center, Baujan Field, and Graul Tennis Complex, and provides student-athlete support services including sports medicine, academic services, and strength and conditioning. It also annually hosts the NCAA First Four tournament and runs ticketing, merchandise, concessions, and corporate sponsorship programs.

Product overview

University of Dayton Athletics operates a comprehensive NCAA Division I athletics program with 16 varsity sports competing primarily in the Atlantic 10 Conference (with football in the Pioneer Football League). The athletics department offers men's and women's programs across basketball, soccer, tennis, golf, cross country, track and field, baseball, softball, rowing, and volleyball. The department manages several athletics facilities including UD Arena (basketball), Frericks Center (volleyball), Baujan Field (soccer), DP&L Stadium (baseball), UD Softball Stadium, and Graul Tennis Complex. Support services include sports medicine with athletic trainers and team physicians, academic services with learning specialists, and strength and conditioning programs. The department also hosts the NCAA First Four tournament and operates digital ticketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Basketball Program NCAA Division I men's basketball program competing in the Atlantic 10 Conference and playing home games at UD Arena; offered to student-athletes, fans, alumni, and the Dayton community.
• Women's Basketball Program NCAA Division I women's basketball program competing in the Atlantic 10 Conference and playing home games at UD Arena.
• Football Program NCAA Division I FCS football program competing in the Pioneer Football League, playing home games at Welcome Stadium.
• Men's Soccer Program NCAA Division I men's soccer program competing in the Atlantic 10 Conference, playing home games at Baujan Field.
• Women's Soccer Program NCAA Division I women's soccer program competing in the Atlantic 10 Conference, playing home games at Baujan Field.
• Baseball Program NCAA Division I baseball program playing home games at DP&L Stadium (Woerner Field) within the UD Sports Complex.
• Softball Program NCAA Division I softball program playing home games at UD Softball Stadium, opened in 2005 along the Great Miami River.
• Volleyball Program NCAA Division I women's volleyball program competing in the Atlantic 10 Conference, playing home games at the Frericks Center, the fourth-largest volleyball-only facility in college volleyball with 5,000 seats.
• Men's and Women's Cross Country Programs NCAA Division I men's and women's cross country programs competing in the Atlantic 10 Conference.
• Men's and Women's Track and Field Programs NCAA Division I men's and women's track and field programs competing in the Atlantic 10 Conference.
• Men's and Women's Golf Programs NCAA Division I men's and women's golf programs competing in the Atlantic 10 Conference.
• Men's and Women's Tennis Programs NCAA Division I men's and women's tennis programs competing in the Atlantic 10 Conference, playing home matches at the Graul Tennis Complex.
• Rowing Program NCAA Division I women's rowing program competing in the Atlantic 10 Conference.
• UD Arena Multi-purpose arena hosting men's and women's basketball games, NCAA tournament events including the NCAA First Four, and various university events.
• Frericks Center Home venue for the Flyer volleyball team; fourth-largest volleyball-only facility in college volleyball with a 5,000-seat capacity and Robbins Bio-channel court.
• Graul Tennis Complex Six-court hard court tennis complex and home to both Dayton Flyers tennis programs since 2011, located on Caldwell Street between Main and Brown streets.
• Sports Medicine Services Comprehensive sports medicine program providing athletic training, physical therapy, and medical care for student-athletes through certified athletic trainers and team physicians from Premier Health.
• Academic Services Academic support services for student-athletes including tutoring, learning specialists, and academic coordination.
• Strength and Conditioning Strength and conditioning programs for student-athletes delivered by certified strength and conditioning coaches.
• Ticket Services Digital and physical ticketing services for all athletic events including digital ticket guide, group tickets, and student tickets through Ticketmaster.
• NCAA First Four Host Host venue for the NCAA First Four tournament, providing tickets and community initiatives through the Hoopla Ticket Program.

Quantifiable outcome

• 40,000+ tickets donated through Hoopla Ticket Program since 2012
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• T-MobileflagshipGTM or Marketing Partner · 1 January 2019Holiday Heroes sponsored by T-Mobile provides game tickets and special experiences for service men and women at UD athletics events. T-Mobile supports the Salute to Service initiative through financial sponsorship and visibility.
• Hoopla Ticket Program (NBA Players and National Sponsors)flagshipGTM or Marketing Partner · 1 January 2012Community initiative donating NCAA Tournament tickets free-of-charge to military servicemen, military families, and local students. Over 40,000 tickets donated since 2012 with support from multiple NBA players and top-tier national sponsors.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform partner for all UD Athletics events including men's basketball, women's basketball, football, and general admission sports. Operates digital ticket sales through am.ticketmaster.com/dayton and manages season tickets, individual game sales, and group packages.
• Fifth Third BankcoreGTM or Marketing PartnerFifth Third Flyer Perks program provides exclusive discounts and benefits for UD Athletics fans. Fifth Third Bank maintains naming rights and sponsorship relationship with University athletics.
• Dayton Marriott (Marriott University of Dayton)minorOthersOfficial hotel partner of University of Dayton Athletics, located moments from downtown Dayton. All 399 Dayton hotel rooms feature luxurious bedding and complimentary high-speed internet. Preferred lodging for visiting teams and event attendees.
• Courtyard by Marriott Dayton UniversityminorOthersAdjacent to UD Arena, this hotel is the best choice when attending campus or UD Arena events. Preferred partner for visiting athletic teams and fans attending basketball and volleyball games.
• Premier HealthcoreTechnology or IntegrationProvides team physicians including Head Team Physician Jeffrey James, D.O. and Team Physician Alex Parker, D.O. Sports Medicine staff refer athletes to Premier Health network for specialist care. Ryan Loar, DPT from Premier Health provides physical therapy services.
• Atlantic 10 ConferencecoreStrategic or Co-development PartnerUD Athletics competes in Atlantic 10 Conference for most sports including basketball, soccer, tennis, volleyball, and track & field. Hosted multiple A-10 Championships including men's soccer championships in 2017.
• Pioneer Football LeaguecoreStrategic or Co-development PartnerDayton football competes in the Pioneer Football League, a non-scholarship football conference operating at the NCAA Division I FCS level.
• NCAAcoreStrategic or Co-development PartnerGoverning body for Division I intercollegiate athletics. UD hosts NCAA First Four tournament games annually, showcasing university on national stage.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Xavier University Athletics: Xavier University is a fellow Catholic, private NCAA Division I institution in Cincinnati that competes in the Big East Conference, with a comparable private-school athletic model, similar men's basketball prominence, and overlapping recruiting territory in the Midwest.
• VCU Athletics: Virginia Commonwealth University is an Atlantic 10 Conference member of comparable size, with a basketball-led brand and similar mid-major positioning, serving as a direct conference peer to Dayton in both men's and women's sports.
• Butler University Athletics: Butler is a private NCAA Division I program in Indianapolis of comparable size to Dayton, sharing a historical men's basketball–led brand and competing in the Big East, with a similar emphasis on private-school identity and academic-athletic balance.
• Saint Louis University Athletics: Saint Louis University is a fellow Catholic, private NCAA Division I school that competes in the Atlantic 10 Conference alongside Dayton, making it a direct conference competitor and structural peer in size, mission, and sports portfolio.
• University of Richmond Athletics: The University of Richmond is a private NCAA Division I institution in the Atlantic 10 Conference, directly comparable to Dayton in size, private-school model, and emphasis on academic-athletic balance across multiple sports.
• George Mason University Athletics: George Mason is an Atlantic 10 Conference member of comparable size and competitive profile, with a similar NCAA Division I multi-sport portfolio and mid-major positioning, making it a structural peer.
• Duquesne University Athletics: Duquesne is a Catholic, private NCAA Division I school in the Atlantic 10 Conference, structurally similar to Dayton in private-school identity, athletic scale, and mission-driven athletics operations.

Broad incumbents

• Marquette University Athletics: Marquette is a Catholic, private NCAA Division I institution in the Big East Conference, similar in identity to Dayton but operating at a larger scale and in a higher-resource conference, making it a comparable mission-driven peer rather than a direct competitor.

Regional players

• Wright State University Athletics: Wright State is a public NCAA Division I institution located in the Dayton metro area, serving as a regional competitor for recruiting, fan attention, and local sponsorship dollars in the same geography.
• University of Cincinnati Athletics: Cincinnati is a regional NCAA Division I program in the Big 12 Conference that competes with Dayton for talent, fans, and corporate sponsors in the greater Cincinnati-Dayton media market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DaytonMBB
• Facebookfacebook.com/DaytonMBB
• Instagraminstagram.com/DaytonWBB
• LinkedInlinkedin.com/company/university-of-dayton-athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about University of Dayton Athletics