Dazzling Discoveries

What Dazzling Discoveries does

Dazzling Discoveries is a private, founder-operated STEM education company founded in 2002 by Godwyn Morris and based in New York City. The business is organized around three sub-brands: Dazzling Discoveries (the original kids' STEM education center at 971 Columbus Ave), Skill Mill NYC (a digital fabrication makerspace at 949 Amsterdam Ave for teens and adults offering 3D printing, laser cutting, and vinyl cutting services), and Engineering with Paper (a downloadable curriculum library). Its proprietary product, DazzLinks, is a trademarked line of cardboard engineering building kits (Beams and Shapes lines, ages 5+ to adult) sold in individual, small-group, and classpack SKUs ranging from $30 to $210.

The company monetizes through a hybrid revenue model: (i) professional services revenue from year-round STEM camps, birthday parties, field trips, and corporate events delivered at its two storefronts (pricing is 'contact us' for events, school-year and summer camps); (ii) hardware product sales of DazzLinks kits shipped nationwide via dazzlingdiscoveries.com and DazzLinks.com; (iii) one-time digital license sales of Engineering with Paper packets ($3-$25 individually, up to $200 for the Everything Bundle VII) covering topics from roller coasters to simple machines; and (iv) digital fabrication project-based services at Skill Mill NYC. Underlying content is aligned with NGSS standards and built from nearly two decades of in-classroom pedagogy.

Customer segments span individuals (kids/teens in camps, birthday-party families, Skill Mill adult users), schools and educators (field trips, curriculum support, professional development, 'dozens of schools'), and cultural institutions (libraries, museums, MoMath). GTM is community-led and event-driven, leveraging an active Facebook group (Engineering with Paper), branded Instagram and Twitter accounts, a blog, and earned media in the New York Times and NSTA. The company is bootstrapped with no external funding rounds disclosed and has 1-10 employees; control is concentrated with Godwyn Morris (Director) and Paula Frisch (Co-creator).

Name

Dazzling Discoveries

Legal name

Dazzling Discoveries

Website

https://dazzlingdiscoveries.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Dazzling Discoveries is a founder-led, NYC-based STEM education company that runs two storefronts (a kids' STEM center and the Skill Mill NYC makerspace) and sells the trademarked DazzLinks cardboard engineering kits plus Engineering with Paper downloadable curriculum packets for kids, teens, educators, and families.

Ownership category

akta.pro rank

Product category

Children's STEM Education

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945), Miscellaneous Publishing (2741)

akta.pro primary industry

Maker / DIY Electronics & Physical Computing Platforms (EDAFANAC)

akta.pro secondary industries

STEM & Coding Learning Centers (Robotics, Programming, Engineering) (EDANAHAF), 3D Printing, CAD & Digital Fabrication Programs (EDAMADAH), DIY Kits, STEM Electronics & Maker Bundles Retail (CRACAKAN), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

Keywords

• STEM education services
• Hands-on learning programs
• Cardboard building kits
• Paper engineering projects
• Kids STEM camps

Headquarters

HQ city

New York, New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. STEM Camps and Classes: Year-round STEM camp programs for kids and teens in NYC, including school year and summer sessions. Flexible scheduling available.
2. DazzLinks Building Kits: Sale of cardboard and plastic engineering building kits (Beams and Shapes lines) at various price points for individual, small group, and classroom use. Ships nationwide.
3. Engineering with Paper Products: Downloadable project packets and bundles for paper-based STEM projects. Individual packets from $3-$25, with bundles available.
4. Events and Parties: Birthday parties (STEM themed), field trips, corporate events, and workshops. Virtual and in-person options available year-round.
5. Digital Fabrication Services: On-demand digital fabrication services including 3D printing, laser cutting, and vinyl cutting for teens and adults at Skill Mill NYC.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dazzling Discoveries operates a hands-on STEM education center in New York City that runs year-round kids' STEM camps, classes, field trips, birthday parties, and corporate events. It sells two proprietary product lines—DazzLinks reusable cardboard engineering building kits and downloadable Engineering with Paper project packets—through its own e-commerce storefront and ships nationwide. Through its Skill Mill NYC makerspace, the company also provides digital fabrication services (3D printing, laser cutting, vinyl cutting) for teens and adults.

Product overview

Dazzling Discoveries is a STEM Education Center offering a comprehensive ecosystem of hands-on learning products and services. The company operates two storefront locations in New York City: Dazzling Discoveries (STEM classroom for kids) and Skill Mill NYC (makerspace for teens and adults). The product portfolio centers on two proprietary brands: DazzLinks Building Kits (cardboard engineering kits in Beams and Shapes lines, for ages 5+) and Engineering with Paper (downloadable project packets teaching paper-based STEM with simple supplies). These products complement the in-person education services including year-round STEM camps, birthday parties, field trips, and corporate events. The DazzLinks kits and Engineering with Paper packets can be used independently at home or in classrooms, extending the hands-on learning experience beyond the physical locations. The company also offers digital fabrication services through Skill Mill NYC, including 3D printing, laser cutting, and vinyl cutting.

Differentiator

Problem solved

Functional benefit

Brands

• Skill Mill NYC: A makerspace-style digital fabrication studio for teens and adults, offering field trips, professional development, and digital fabrication services including 3D printing, laser cutting, and vinyl cutting.
• DazzLinks
• Engineering with Paper

Products and services

• Dazzling Discoveries STEM Education Center Hands-on STEM activities, programs, and education services for kids and teens in New York City, offering structured learning opportunities for growth, independence, and self-confidence through creative building projects covering 3D printing, engineering, science experiments, and coding and robotics.
• Skill Mill NYC Digital fabrication studio for teens and adults offering field trips, professional development for teachers, and digital fabrication services (3D printing, laser cutting, vinyl cutting). Operates at 949 Amsterdam Ave in NYC.
• STEM Camps & Classes Year-round hands-on STEM programs for kids and teens with flexible session schedules, taught in person or virtually by STEM educators. Programs include 3D printing, engineering, science experiments, and coding & robotics.
• DazzLinks Building Kits Reusable cardboard and plastic engineering building kits for creating mechanisms, structures, contraptions, and chain reactions. Includes Beams kits (Individual $45, Small Group $85, Classpack $210) and Shapes kits (Plastic Inventors $40, Plastic Classroom $175, Cardboard Inventors $30, Cardboard Classroom $135). Designed for individual, small group, and classroom use ages 5+.
• Engineering with Paper Project Packets Downloadable project packets (and bundled collections) for paper-based STEM projects using simple supplies (paper, tape, scissors). Individual packets range from $3 to $25, with themed bundles up to $200. Includes topics such as Roller Coaster, Simple Machines, Build a Home, Creatures, Animal Habitat, Playground, Cityscape, contraptions, and more. Aligned with NGSS standards.
• Birthday Parties
• Field Trips Project-based field trips customized to group needs, covering electronics, paper engineering, simple machines, and DIY games. Held at Dazzling Discoveries, Skill Mill NYC, or at the group's own location.
• Events & Corporate Programs Hands-on activities for corporate or school events, including company holiday parties, bring-your-child-to-work day, street fairs, and kids events. Available virtually and in-person.
• Digital Fabrication Services On-demand digital fabrication services including 3D printing, laser cutting, and vinyl cutting, offered through Skill Mill NYC for project quotes. Also offers custom laser-cut products (picture frames, ornaments, phone/iPad stands, etc.) via the online shop.

Quantifiable outcome

• Hundreds of students served across programs
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• NY Counts 2020minorStrategic or Co-development Partner · 1 January 2020Census-inspired engineering challenge partnership. Build Your Own City Block project teaching importance of the 2020 Census through hands-on paper engineering.
• PrintWorks Specialty PaperminorGTM or Marketing Partner · 1 January 2020Interview partnership where Dazzling Discoveries shared their story and got to play with high-quality paper from PrintWorks. Featured in PrintWorks promotional content.
• Burlap & Barrel Single Origin SpicesminorStrategic or Co-development PartnerCollaboration for the Mini Roller Coaster: Pepper Harvest Challenge project. Joint engineering challenge inspired by pepper vines and trees they grow on, combining STEM education with culinary exploration.
• National Museum of Mathematics (MoMath)minorStrategic or Co-development PartnerBuilding paper houses with the National Museum of Mathematics. Collaborative educational programming for museum visitors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snapology: Operates STEM/STEAM enrichment programs, camps, and classes for kids using building kits (e.g., LEGO-based) — directly comparable to Dazzling Discoveries' camp, class, and field-trip model.
• KiwiCo: Subscription and one-off STEM/maker kits for kids and teens across multiple age bands. Highly comparable to DazzLinks hardware line and Engineering with Paper digital content, though KiwiCo operates at venture-backed national scale.
• Mad Science Group: Franchised hands-on science and STEM programs delivered at schools, camps, birthday parties, and events. Overlaps with Dazzling Discoveries' camp, party, and field-trip service mix and K–8 audience.
• GoldieBlox: Designs and retails STEM/engineering toy kits and story-based construction sets for kids. Closely aligned with DazzLinks' positioning of reusable kits for ages 5+ and engineering-themed learning.
• Engineering For Kids: Franchised STEM education provider offering camps, classes, and after-school programs in engineering, robotics, and coding for children — directly comparable service offering and customer segment.
• Steve Spangler Science: Develops and sells STEM experiment kits, digital content, and educator resources for hands-on science — directly comparable to Engineering with Paper packets and DazzLinks kits sold to educators and parents.

Broad incumbents

• Maker Media (Make: Community): Long-standing maker movement publisher and community organizer producing kits, books, and events. Adjacent to Skill Mill NYC's makerspace positioning and Dazzling Discoveries' hands-on pedagogy.

Emerging players

• Tinkering School: Hands-on building/engineering programs for kids emphasizing real tools and real materials. Comparable pedagogy to Dazzling Discoveries' open-ended building experiences and maker-style camps.
• littleBits (Spin Master): Modular electronics/physical-computing kits for kids and classrooms with STEAM content. Comparable to DazzLinks' STEM kit + curriculum approach, though focused on electronics rather than cardboard engineering.

Regional players

• Children's Creativity Museum: San Francisco-based hands-on creativity and technology museum offering maker activities, animation, and music studios. Comparable institutional positioning for field trips and workshops to Skill Mill NYC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/dazzlingdisc
• Facebookfacebook.com/pages/category/Education/Dazzling-Discoveries-190071354373026
• Instagraminstagram.com/dazzlingdisc
• LinkedInlinkedin.com/company/dazzling-discoveries

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dazzling Discoveries