What Engineering For Kids does

Engineering For Kids is a privately held STEM education franchise founded in 2009 and headquartered in Fredericksburg, Virginia. It designs and delivers hands-on engineering, robotics, coding, and technology programs for children ages 4-14 through six core curriculum pillars — Robotics, Interactive Engineering, Technology & Coding, Minecraft, Esports, and Mission to Mars — built around a proprietary Engineering Design Process methodology and aligned with national STEM standards (NSES, ITEEA, NCTM). Programs are accredited by STEM.org and uniquely certified by Cognia, allowing enrolled students to earn a credential upon completion.

The company distributes exclusively through a franchise model with over 90 locations across 23 countries, serving more than 350,000 students since inception. Delivery formats include after-school enrichment classes, summer/winter/spring break camps, birthday parties ($300-$400 per event), homeschool programs ($15/hour per student), school field trips, and workshops. Revenue at the corporate level is generated primarily through franchise fees, royalties, and curriculum licensing, while franchisee-level revenue is driven by tuition and event-based fees. Programs are sold to families directly, through school-district enrichment partnerships (e.g., Portland, Beaverton, Lake Oswego), and via partner venues such as community centers, recreation facilities, and private schools.

Engineering For Kids is a member of the LaunchLife family of companies, with Dori Roberts serving as CEO. The business is operationally stable with 101-250 corporate employees and an expanding international footprint, including recent openings in Canada (Stony Plain, Burnaby, Kamloops-Kelowna, Windsor) and continued U.S. expansion in Texas and Massachusetts. No external funding rounds, acquisitions, or technology acquisitions are disclosed.

Name

Engineering For Kids

Legal name

Engineering For Kids

Website

https://engineeringforkids.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Children's STEM Enrichment Education

NAICS

Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Engineering Design & Project-Based Learning Programs (EDAMADAB)

akta.pro secondary industries

STEM & Maker Education (Makerspaces, Coding Clubs, Robotics) (EDAAAFAL), Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF), STEM Teacher Tools, Curriculum & Lesson Planning Platforms (EDAFANAK)

Keywords

• STEM education
• Children's enrichment programs
• Engineering and robotics classes
• After-school STEM programs
• Franchise education

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees and Royalties: Revenue generated from franchise owners who pay initial franchise fees and ongoing royalties for the right to operate Engineering For Kids programs in their territories. Over 90 franchise locations operate globally.
2. Class and Camp Enrollment Fees: Tuition-based revenue from after-school classes, summer camps, winter/spring break camps, and homeschool programs. Priced per session or per week with tiered pricing based on program length and type.
3. Birthday Party Packages: Event-based revenue from hosting birthday parties with engineering-themed activities. Three package tiers ranging from $300-$400 for up to 12 children with additional per-child fees.
4. School and Community Programs: Revenue from bringing programs directly to schools, community centers, and other partner venues. Schools receive programs at no additional cost as enrichment offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Engineering For Kids offers STEM enrichment programs (engineering, robotics, coding, and related disciplines) for children ages 4-14. Programs are delivered through franchise locations, partner schools, and community venues in formats including weekly classes, after-school enrichment, summer/winter camps, birthday parties, and homeschool co-ops. The curriculum is built on the Engineering Design Process and is STEM.org accredited and Cognia certified.

Product overview

Engineering For Kids is a STEM education franchise offering hands-on engineering and technology programs for children ages 4-14. The core curriculum consists of six main program areas: Robotics, Interactive Engineering, Technology & Coding, Minecraft, Esports, and Mission to Mars. These are delivered through multiple program formats including After School Programs, Summer Camps, Birthday Parties, Homeschool Programs, Field Trips, and Workshops. The company operates over 90 franchise locations across 23 countries and has served more than 350,000 students since its founding in 2009. Programs use the EFK Engineering Design Process and are STEM.org accredited and Cognia certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly STEM Enrichment Classes Recurring weekly STEM classes for children ages 4-14 covering engineering, robotics, and coding through the Engineering Design Process, delivered at franchise locations and partner venues.
• Summer and Seasonal Camps Multi-day STEM camps held during summer and school breaks, offering immersive engineering, robotics, and coding experiences for children ages 4-14.
• Birthday Party Programs Host-led STEM birthday party experiences for children, including engineering and robotics themed activities, available at homes and event venues.
• After-School Enrichment Programs School-based STEM enrichment programs delivered on K-12 campuses during after-school hours, providing engineering and robotics activities to enrolled students.
• In-School Field Trips and Assemblies On-campus STEM field trips and assembly-style programs delivered at K-12 schools, bringing Engineering Design Process-based activities directly into the school day.
• Homeschool Co-op Programs STEM programs tailored for homeschool families and co-ops, delivering the Engineering For Kids curriculum in formats aligned to homeschool schedules and group instruction.
• Engineering For Kids Franchise License Franchise license granting rights to operate Engineering For Kids STEM programs within a defined territory, including use of the brand, curriculum, training, and ongoing support.

Quantifiable outcome

• 350,000+ students inspired since 2009
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Code Ninjas: Franchise-based STEM enrichment targeting children with coding and building programs; closest direct competitor sharing a franchise GTM, age 7-14 audience, after-school and summer camp delivery, and STEM curriculum approach.
• Bricks 4 Kidz: LEGO-based engineering and robotics franchise for elementary-age children with after-school classes, camps, and birthday parties; directly overlaps EFK on robotics kits, age range, and franchise delivery model.
• Snapology: STEM/STEAM enrichment franchise using LEGO bricks, robotics, and technology for ages 3-14; operates with the same franchise-and-mobile-program GTM and competes for both franchisees and parent-side enrollment.
• Mad Science: Long-running STEM enrichment franchise delivering after-school programs, camps, and birthday parties primarily via in-school and community venue delivery; overlaps with EFK's school-partnership channel and parent programs.
• iD Tech: Operator of summer tech camps and online STEM programs for ages 7-19 covering coding, robotics, and game design; competes with EFK on summer-camp enrollment for the older end of the age range.
• Club SciKidz: STEM summer-camp and after-school provider targeting similar age cohorts with hands-on science and engineering activities; competes for camp enrollment and institutional program contracts.

Broad incumbents

• Sylvan Learning: Large national tutoring and enrichment franchise with broader academic scope; overlaps with EFK on STEM enrichment and after-school programs but covers a wider subject portfolio and is more established at scale.

Emerging players

• MakerKids: STEM enrichment program for kids focused on building, coding, and maker skills; smaller scale than EFK but overlapping on robotics, coding, and after-school/ birthday-party formats.
• STEM For Kids: STEM enrichment franchise offering engineering, robotics, and coding programs for children through after-school, camp, and franchise delivery; closely named and modeled competitor at smaller scale.

Regional players

• Koda Indoor Play: Children's enrichment and entertainment-center franchise operating party/event programming; relates to EFK's birthday-party and venue-based program delivery, though broader in scope and limited geography.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/efkcorp
• Facebookfacebook.com/EngineeringForKids
• Instagraminstagram.com/engineeringforkids/?hl=en
• Pinterestpinterest.com/engineeringkids

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engineering For Kids