DBTA | Danish Business Travel Association

What DBTA | Danish Business Travel Association does

DBTA (Danish Business Travel Association), founded in 1971, is a Copenhagen-based non-profit professional association serving the Danish corporate travel industry. It operates a two-sided membership model uniting corporate travel buyers (large Danish enterprises including Novo Nordisk, Maersk, LEGO, Carlsberg, Vestas, Danske Bank and Orsted) with travel suppliers (airlines, TMCs, hotels, technology vendors). Member companies gain access to an annual conference, working groups, round tables, partner-hosted events, and GBTA-affiliated professional certifications (LCCP, GTP, CGBP).

The organisation is small (7 employees) and is governed as an industry association rather than a technology company; its core deliverables are networking, education, and policy advocacy rather than software or data products. Its business model rests on annual subscription fees (DKK 8,995–13,995 depending on headcount access) and tiered partner/sponsorship packages (Gold at DKK 30,000 and Silver at DKK 20,000). The 2019 merger with COTRA expanded its supplier-side constituency nationally, and the 2022 co-founding of BT4Europe and NordicBTA extended its influence across European and Nordic industry coordination.

Name

DBTA | Danish Business Travel Association

Legal name

Danish Business Travel Association

Website

https://dbta.dk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

DBTA is a 1971-founded, Copenhagen-based non-profit association serving Denmark's corporate travel industry. It unites ~140 buyer and supplier member companies through conferences, working groups, accredited education, and tiered partner sponsorship packages.

Ownership category

akta.pro rank

Product category

Business Travel Industry Association

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA) (THALAJAO)

Keywords

• Business travel association
• Corporate travel membership
• Travel industry networking
• Travel buyer supplier forum
• Professional association events

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from both Buyer and Supplier members. Fees vary based on the number of participants from each company. Fees are billed annually in the first quarter of the year.
2. Partner/Sponsorship Programs: Gold and Silver partner packages providing exposure, hospitality, networking, and digital opportunities. Additional Share Your Knowledge, Share Your Product, and Share Your LinkedIn Message sponsorship packages available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DBTA is a non-profit professional association that provides membership-based networking, education, and advocacy for Denmark's business travel industry. It offers tiered buyer and supplier memberships, partner/sponsorship programs, and recurring industry events (annual meeting, regional meetings, webinars) to connect corporate travel buyers with travel suppliers such as airlines, hotels, and travel management companies.

Product overview

DBTA | Danish Business Travel Association is a professional membership network for business travel professionals in Denmark, not a product or technology company. It offers membership programs for Buyers (travel managers and procurement professionals) and Suppliers (travel service providers), organizes networking events, webinars (Share Your Product), annual meetings, and regional buyer/supplier network meetings. The organization also provides partner sponsorship packages for suppliers seeking exposure to the Danish business travel community. Member benefits include access to events, knowledge sharing, GBTA membership inclusion, and discounts to Nordic and international conferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Membership Annual membership for Danish corporations that purchase and manage business travel. Provides access to the Danish business travel community, networking events, webinars, and GBTA affiliation. Sold in tiered sizes (1, 2, or 3 person memberships) to match different organizational needs.
• Supplier Membership Annual membership for travel suppliers selling products and services to Danish corporate travel buyers. Grants direct access to Danish travel managers and procurement professionals, networking opportunities, and visibility at association events.
• Partner Program (Gold/Silver) Tiered partnership/sponsorship program for travel suppliers that want elevated brand exposure and deeper engagement with the Danish business travel community. Gold and Silver levels offer differentiated benefits such as enhanced event participation and promotional visibility.
• Share Your Product Sponsorship Sponsorship package enabling suppliers to present and showcase their products or services directly to corporate travel buyers within the DBTA network.
• Annual Meeting DBTA's flagship annual event convening the Danish business travel community for networking, knowledge sharing, and supplier engagement. Available to members and partners.
• Regional Meetings In-person regional meetings held across Denmark that bring together local business travel buyers and suppliers for networking and knowledge exchange.
• Webinars and Online Events Online educational sessions and networking events providing members with industry knowledge and peer engagement on a recurring basis.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• BT4Europe | European Network of Business Travel AssociationscoreStrategic or Co-development Partner · 23 February 2022DBTA is a co-founder of BT4Europe, established at a founding general assembly in Brussels on February 23, 2022. Twelve European countries and 13 associations are co-founders of this European network, including DBTA and Nordic colleagues. BT4Europe represents the European business travel industry at regulatory level and advocates for sustainability in business travel.
• GBTA | Global Business Travel AssociationcoreStrategic or Co-development Partner · 1 January 2011DBTA became a partner of GBTA in 2011, providing members with access to the global business travel network. Each DBTA membership includes a personal membership of GBTA, extending the network globally.
• NordicBTAcoreStrategic or Co-development PartnerNordic collaboration between Denmark, Sweden, Norway, and Finland business travel associations to ensure members have a strong voice in the market and access to regional knowledge sharing and events.

Scale indicators2 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• BCD Travel: BCD Travel is a global corporate travel management company and Silver Partner of DBTA. A senior BCD executive (Tom Buskbjerg) sits on DBTA's supplier board, illustrating the supplier-side integration that links leading TMCs to DBTA's community.
• SAP Concur: SAP Concur is a leading corporate travel, expense, and invoice management platform serving the same enterprise buyers as DBTA's members. With a Concur consultant on DBTA's supplier board, it represents the technology supplier side of the business travel ecosystem in which DBTA's network operates.
• Amex GBT (American Express Global Business Travel): Amex GBT is a Gold Partner of DBTA and one of the world's largest travel management companies serving corporate clients. As a supplier member and event sponsor, it operates in the same business travel ecosystem as DBTA's buyer members but as a commercial TMC rather than a membership body.
• CWT (Carlson Wagonlit Travel): CWT is a major global travel management company serving corporate clients. As a supplier-side participant in the same business travel ecosystem that DBTA's buyer members procure from, it represents the broader industry context in which DBTA operates and against which DBTA's supplier partners compete.

Others

• BT4Europe: BT4Europe is the European network of business travel associations that DBTA co-founded in February 2022. It is a meta-association representing 13 national BTAs across 12 countries and provides regulatory advocacy and sustainability leadership that complements DBTA's national-level activities.

Direct peers

• NordicBTA: NordicBTA is the regional collaboration network of business travel associations in Denmark, Sweden, Norway, and Finland. DBTA is a core member, and the two organizations share member bases and co-organize Nordic-level programming for the corporate travel community.
• VDR (Verband Deutsches Reisemanagement): VDR is the German national business travel association and the closest large European national counterpart to DBTA in mission, member structure (buyers and suppliers), and core services (networking, events, training, advocacy), making it the most directly comparable peer at scale.
• GBTA (Global Business Travel Association): GBTA is the largest global business travel association serving both buyers and suppliers of corporate travel. It is DBTA's primary international partner since 2011 and the global functional equivalent whose playbook DBTA follows at the national level, including offering personal GBTA membership bundled with DBTA subscriptions.
• ITM (Institute of Travel & Meetings): ITM is the UK membership association for buyers and suppliers of business travel and meetings. It serves a similar buyer/supplier community in a different geography with comparable event, training, and advocacy offerings, positioning it as a like-for-like European national peer.
• AFTM (Association Française des Travel Managers): AFTM is the French national association for travel managers and corporate travel buyers. It is a BT4Europe co-founder alongside DBTA and offers a directly comparable membership- and event-driven value proposition targeting the same buyer-side personas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/508677882507508
• LinkedInlinkedin.com/company/dbta-danish-business-travel-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBTA | Danish Business Travel Association