Driving Change Automotive Group

What Driving Change Automotive Group does

Driving Change Automotive Group (DCAG) is a privately held, family-style automotive dealership group headquartered in Regina, Saskatchewan, operating as an authorized Ford franchise dealer across Western Canada. The group owns and operates four Ford dealerships — Bennett Dunlop Ford (flagship, Regina, SK), Carman Ford (Carman, MB), River City Ford (Winnipeg, MB), and Moose Jaw Ford (Moose Jaw, SK) — along with three wholly-owned collision repair centres (Bennett Dunlop Collision Centre, River City Collision Centre, Premier Collision Centre) and one pre-owned outlet (Bennett Dunlop Outlet). Together these entities provide new Ford vehicle sales, certified pre-owned sales, vehicle financing, factory-authorized service and parts, and specialized auto body collision repair, serving both individual vehicle buyers (primary) and fleet/commercial buyers (secondary) in Saskatchewan and Manitoba.

The business model is conventional automotive retail: per-store new and used vehicle sales generate front-end gross, with F&I (finance and insurance) products layered at the dealership level; the service and parts operations produce higher-margin recurring revenue tied to warranty work and post-sale maintenance; and the collision centres operate as an adjacent vertical monetizing insurance-driven bodywork. DCAG distributes through physical retail showrooms (bottom-of-funnel) and dedicated per-dealership websites plus AutoTRADER/Tadvantage online listings (top-of-funnel), with the Ford franchise providing manufacturer support, OEM parts access, marketing, and technician training.

The group employs approximately 25 people across the consolidated portfolio — a lean structure relative to the four-store footprint that suggests shared back-office, parts pooling, and overlap between sales and service operations. As an authorized Ford dealer, DCAG's operations are subject to Ford franchise standards and to Canadian regulatory requirements, including the Fighting Against Forced Labour and Child Labour in Supply Chains Act (Bill S-211) which took effect on January 1, 2024, for which DCAG maintains a public compliance report. The company has no disclosed parent, no public listing, no funding rounds, and no disclosed revenue or financial history; ownership and capital structure are not publicly disclosed.

Name

Driving Change Automotive Group

Legal name

Driving Change Automotive Group

Website

https://dcag.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Driving Change Automotive Group is a privately held Ford franchise dealership group operating four dealerships and three collision centres across Saskatchewan and Manitoba, serving individual and commercial vehicle buyers with new and pre-owned sales, service, and collision repair.

Ownership category

akta.pro rank

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Driving Change Automotive Group owns and operates four authorized Ford dealerships across Saskatchewan and Manitoba (Bennett Dunlop Ford in Regina, Carman Ford in Carman, River City Ford in Winnipeg, and Moose Jaw Ford in Moose Jaw), selling new Ford vehicles, certified pre-owned and pre-owned vehicles, and offering vehicle financing, factory-authorized maintenance and repair. The group also operates four associated collision repair centres (Bennett Dunlop Collision Centre, River City Collision Centre, Premier Collision Centre) and a dedicated pre-owned outlet (Bennett Dunlop Outlet) for discounted and used vehicle sales.

Product overview

Driving Change Automotive Group is an automotive dealership group that owns and operates multiple Ford dealerships across Saskatchewan and Manitoba, Canada. The portfolio consists of four primary vehicle sales dealerships (Bennett Dunlop Ford in Regina, Carman Ford in Manitoba, River City Ford in Winnipeg, and Moose Jaw Ford in Moose Jaw) plus four associated collision repair/auto body service centers. The dealerships offer new and pre-owned vehicle sales, vehicle financing, and maintenance/repair services, while the collision centers provide specialized auto body repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bennett Dunlop Ford Flagship Ford dealership located at 770 Broad St, Regina, SK, offering new Ford vehicle sales, pre-owned vehicle sales, vehicle financing, and factory-authorized service for retail consumers in southern Saskatchewan.
• Bennett Dunlop Outlet Ford-branded outlet dealership connected to Bennett Dunlop Ford, offering discounted and pre-owned Ford vehicle sales to retail consumers in the Regina, SK market.
• Bennett Dunlop Collision Centre Auto body and collision repair service centre operating alongside the Bennett Dunlop Ford dealership in Regina, SK, serving retail customers needing post-accident vehicle repair.
• Carman Ford Ford dealership located at Hwy 3, Carman, Manitoba, offering new and pre-owned Ford vehicle sales, financing, and service to retail consumers in the Carman and surrounding southern Manitoba region.
• River City Ford Ford dealership located at 3636 Portage Ave, Winnipeg, Manitoba, offering new and pre-owned Ford vehicle sales, financing, and factory-authorized service to retail consumers in the Winnipeg metropolitan area.
• River City Collision Centre Collision repair and auto body service centre operating alongside the River City Ford dealership in Winnipeg, Manitoba, serving retail customers needing post-accident vehicle body repair.
• Moose Jaw Ford Ford dealership located at 1010 North Service Road, Moose Jaw, Saskatchewan, offering new and pre-owned Ford vehicle sales, financing, and factory-authorized service to retail consumers in the Moose Jaw and southern Saskatchewan region.
• Premier Collision Centre Collision repair centre operating alongside the Moose Jaw Ford dealership in Moose Jaw, Saskatchewan, providing auto body repair services to retail customers needing post-accident vehicle repair.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorDCAG operates as an authorized Ford franchise dealer group, selling new Ford vehicles, certified pre-owned vehicles, and providing factory-authorized service and parts under the Ford brand. This franchise relationship provides access to Ford's vehicle lineup, marketing support, and manufacturer training programs.
• AutoTRADERminorGTM or Marketing PartnerAutoTRADER integration for online vehicle listings, providing digital marketplace visibility for dealership inventory through Tadvantage platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pfaff Automotive Partners: Canadian multi-brand automotive dealer group with locations primarily in Ontario and Western Canada. Comparable as a franchised dealer offering new/pre-owned sales, service, and financing.
• Woodbine Automotive Group: Canadian multi-brand automotive dealer group operating franchised dealerships. Directly comparable as a Canadian franchised dealer group with new/used vehicle sales and manufacturer-authorized service.
• AutoCanada Inc. Canada's largest publicly traded multi-brand auto dealer group (TSX: ACQ), operating franchised dealerships and collision centres across Canada. Directly comparable as a Canadian Ford franchise consolidator with both sales and collision/service operations.
• OpenRoad Auto Group: BC-based automotive dealer group with multiple brands and locations across Western Canada. Comparable multi-OEM franchised dealer operating in adjacent Western Canadian geography with similar retail-and-service model.
• Dilawri Group: One of Canada's largest privately owned automotive groups with dealerships concentrated in Ontario, BC, and Alberta. Comparable as a multi-brand, multi-location franchise dealer group offering new and used vehicles plus service.
• Go Auto: Large privately held Western Canadian dealer group with locations across Alberta and other provinces. Directly comparable as a multi-brand franchised dealer operating in similar geographic markets with integrated sales and service.

Broad incumbents

• CarMax: US-based used-vehicle retailer with national scale and standardized no-haggle pricing. Broad incumbent in the pre-owned automotive retail space whose omnichannel model informs the trajectory of online disruption facing traditional dealers.

Emerging players

• Driveway (Canada Drives): Canadian online used-vehicle retailer offering home delivery and digital purchasing. Emerging alternative to traditional dealer pre-owned lots, including Bennett Dunlop Outlet; addresses the same used-vehicle buyer segment through a different channel.
• Clutch: Canadian online used-car retailer with end-to-end digital purchasing and at-home delivery. Competes for the same pre-owned vehicle buyers that DCAG serves through its dealerships and Bennett Dunlop Outlet.

Others

• AutoTrader.ca: Canada's largest automotive marketplace and a current partner of DCAG via the Tadvantage platform. Ecosystem participant that drives digital lead flow into franchised dealer inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/driving-change-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driving Change Automotive Group