What DC ELECTRONICS does

DC Electronics is a privately held Greek systems integrator headquartered in Chania, Crete, founded in 2005 and operating with approximately 5 employees. The company specializes in KNX-standard building automation, IPTV, network infrastructure, and security systems, with a primary focus on the hospitality vertical and a secondary presence in government/military and SMB IT services. Its core offering, branded the Smart Hotel platform, unifies lighting, HVAC, communication, entertainment, and security controls through proprietary modules including the NOVA Touch switch line, ALBA and ARIA keypads/thermostats, T-DOT voice control, NOVA Sense presence sensors, the NOVA Center GRMS control platform, and the NOVA Mobile App. NOVA Sense, which combines thermal and PIR sensors for occupancy-based energy management, is filed for patent protection.

The company's business model combines project-based hardware sales and installation (CCTV, alarms, access control, structured cabling, WiFi, IP telephony, IPTV) with recurring managed IT services, cloud subscriptions (private cloud, Office 365, backup, hosted PBX), and consulting/support. Go-to-market is direct enterprise field sales, targeting hotels, government facilities, and military installations in Greece, supported by top-of-funnel organic digital marketing through its website, Facebook, Twitter, and YouTube channels. Distribution is domestic-only with no visible channel partner or reseller network.

Technology is delivered through a mix of in-house products (NOVA family, RealPresence+) and integration partnerships with Digifort (video management and analytics), Hoteza (IPTV), KNX Association (building automation standard), and surveillance equipment vendors (Dahua, Hikvision, Axis, GeoVision, FLIR). AI capability is feature-level and primarily sourced from the Digifort partnership, covering face recognition, license plate recognition, and forensic video analysis. Named reference customers include Costa Navarino, IBEROSTAR, Corissia Hotels, Minoa Palace, Milos Cove, and BlueDome in hospitality, and the Hellenic Navy, SoudaBay, and MWR in government/military.

Name

DC ELECTRONICS

Legal name

DC ELECTRONICS

Website

https://dce.gr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DC Electronics is a Crete-based Greek systems integrator (5 employees, founded 2005) that designs, installs, and services KNX-based hotel automation, IPTV, CCTV surveillance, and managed IT/cloud solutions for Greek hospitality, government/military, and SMB clients.

Ownership category

akta.pro rank

Product category

Building Automation Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Computer Systems Design Services (541512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Smart Building Interoperability & Protocol Services (BACnet/Modbus/KNX Gateways) (BPABAGAM)

akta.pro secondary industries

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Tech-Forward / Smart Lifestyle Hotels (THAGADAK)

Keywords

• Hotel automation systems
• Building automation services
• Network infrastructure solutions
• Video surveillance systems
• Managed IT services

Headquarters

HQ city

Chania

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Security Systems Sales & Installation: Sale and installation of CCTV, alarm systems, and access control systems for commercial and hospitality clients.
2. Network Infrastructure: Network infrastructure and security solutions including structured cabling, WiFi hotspots, and network security.
3. Hotel Automation Systems: Smart hotel automation solutions including KNX systems, IPTV, room management and voice control systems for hospitality sector.
4. Managed IT Services: Comprehensive external IT department services providing IT management and security for businesses.
5. Cloud Services: Private clouds for SMBs, Office 365, cloud backup, and PBX as a service offerings.
6. Technical Support & Consulting: Consulting, infrastructure studies, project implementation and management, and technical support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DC Electronics designs, installs, and maintains KNX-based smart hotel automation systems under its proprietary NOVA product line, alongside IPTV, CCTV/surveillance, access control, alarm systems, network infrastructure, and managed IT/cloud services for hospitality and government clients in Greece.

Product overview

DC ELECTRONICS offers a portfolio of technology solutions centered on hotel automation (Smart Hotel system) and IT/communication infrastructure services. The core Smart Hotel system integrates building automation using KNX protocol with products including NOVA Touch and ALBA switch lines, ARIA touch panels and thermostats, T-DOT voice control, NOVA Sense energy-saving sensors, NOVA Center GRMS control software, and NOVA Mobile App. For surveillance, the company provides CCTV systems powered by Digifort VMS with advanced analytics, face recognition, and license plate recognition. Additional services include security systems (alarms, access control), network infrastructure, IP telephony, WiFi hotspots, structured cabling, IPTV via Hoteza, and managed IT/cloud services. The portfolio follows a platform-plus-modules architecture where the Smart Hotel platform serves as the core with multiple specialized automation modules and peripherals.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Hotel Automation System Integrated hotel automation platform combining guest room management, lighting, climate, and energy control using KNX building automation protocols.
• NOVA Touch Proprietary line of decorative switches and keypads for hotel guest rooms and buildings.
• NOVA Center GRMS Guest Room Management System software that integrates and controls all in-room systems including lighting, climate, and entertainment.
• NOVA Sense Patent-pending energy-saving technology that reduces hotel energy consumption by up to 40% through automated occupancy-based control.
• ALBA Switches Proprietary line of switch plates and keypads designed for hotel and residential installations.
• ARIA Touch Panel Thermostat Proprietary touch-panel thermostat for climate control in hotel rooms and buildings.
• T-DOT Voice Control Proprietary voice control device for hands-free operation of room functions.
• HUB Room Controller Central room controller that integrates multiple building automation subsystems.
• Hoteza IPTV IPTV platform deployed for hotel in-room entertainment and information services.
• Digifort VMS Video management system for CCTV surveillance with support for advanced analytics and integrations.
• CCTV Surveillance Systems Video surveillance system design, supply, and installation using camera partners such as Dahua, Hikvision, and Axis.
• Access Control Systems Access control system design and deployment using proprietary Touch Panel Door and Card Reader hardware.
• Alarm Systems Intrusion and alarm system installation and integration for hospitality and government clients.
• IP Telephone Systems VoIP telephone system deployment for hospitality and business clients.
• WiFi Hotspots WiFi network design, deployment, and management for hospitality and business environments.
• Network Infrastructure & Security Enterprise network design, implementation, and security hardening services.
• Structured Cabling Structured cabling system installation for hospitality and government facilities.
• Managed IT Services Ongoing IT management and support services for business clients.
• Cloud Services Cloud infrastructure and platform services delivered to hospitality and government clients.
• Consulting & Studies Technical consulting and feasibility study services for building automation and IT projects.

Quantifiable outcome

• Energy savings up to 40% with NOVA Sense RealPresence+ presence detector

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• DigifortcoreTechnology or IntegrationDigifort video management software integrated into DC Electronics' CCTV solutions, providing IP video management, alarm management, license plate recognition, video analytics, face recognition and forensic analysis capabilities.
• HotezacoreTechnology or IntegrationHoteza IPTV platform integrated into hotel solutions, providing IP television service directly on smart TVs with easy and flexible interface for hotel guests.
• KNX AssociationcoreTechnology or IntegrationKNX is the worldwide standard for home and building automation. DC Electronics specializes in KNX installation and maintenance for building automation systems.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Honeywell: Global building automation and energy management incumbent. Competes with DC Electronics in hotel BMS, energy management, and integrated control systems at the higher end of the market.
• ABB: ABB KNX branch produces building automation devices, including touch panels and HVAC interfaces. As a global incumbent, it competes with DC Electronics for hospitality and commercial automation projects.
• Schneider Electric: Global building automation leader with KNX-compatible Wiser and SpaceLogic systems. Competes with DC Electronics on integrated hotel automation, energy management, and large hospitality rollouts across Europe.
• Legrand: Major European electrical and digital building infrastructure provider with KNX-compatible lighting controls and switches. Competes on a broad portfolio, including the premium hospitality segment DC Electronics targets.
• Siemens: Building Technologies division offers Desigo and KNX-compatible automation widely deployed in European hotels. Competes with DC Electronics on full-building integration and energy-saving propositions.

Direct peers

• Gira: German manufacturer of KNX switches, keypads, and building automation devices. Gira directly competes with DC Electronics' NOVA Touch, ALBA, and ARIA product lines in the premium hospitality switch market.
• Lutron Electronics: Specialist in lighting controls, dimming, and shading systems with strong hospitality presence. Competes with DC Electronics' NOVA Touch, ARIA, and lighting control portfolio in luxury hotel applications.
• Crestron Electronics: U.S.-based leader in integrated smart hotel room control, lighting, and AV systems. DC Electronics explicitly notes Crestron compatibility for NOVA Touch keypads, highlighting direct overlap in the five-star hospitality market.
• Hager: German KNX specialist manufacturer of switches, actuators, and building automation systems. Highly comparable as a mid-sized European KNX-focused peer in the same product categories as DC Electronics.

Emerging players

• HDL Automation: International KNX and proprietary bus automation provider active in hotel projects. Competes with DC Electronics on integrated smart hotel solutions, particularly in Mediterranean and EU markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/DCE_GR
• YouTubeyoutube.com/channel/UCRGlwWmxvc-fD0S3JYqQQxg
• Facebookfacebook.com/DC.gr
• LinkedInlinkedin.com/company/dcelectronics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DC ELECTRONICS