D.Danielsen
- Company typePrivate
- Founded-
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
D.Danielsen firmographics
Firmographics- Name
- D.Danielsen
- Legal name
- D. Danielsen AS
- Website
- https://d-danielsen.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
D.Danielsen industry classification
Industry- Product category
- Foodservice Wholesale Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industry
- Regional/Local Broadline Foodservice Distributors (AFAIAAAB)
Keywords
Where D.Danielsen is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
D.Danielsen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Foodservice Products: Revenue generated from the sale of food and beverage products to professional foodservice operators. Products span categories including fresh produce, meat, fish/seafood, dairy, baked goods, prepared meals, beverages, snacks, cleaning supplies, and specialty items. Pricing is based on contracted account rates ("avtalepriser").
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based B2B pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
D.Danielsen product offering
Product offeringCore offering
D. Danielsen AS operates as a B2B wholesale distributor under the Servicegrossisten (sg.no) network, providing professional kitchens in hotels, restaurants, canteens, catering, public enterprises and offshore sectors with a broad assortment of food, beverage and non-food supplies. Customers register and access contracted account-based pricing through the sg.no online platform, with ordering adapted to their specific operations and needs.
Product overview
D. Danielsen operates as a wholesale online store (sg.no) within the Servicegrossistene network, serving professional kitchens in hotels, restaurants, canteens, catering, public enterprises, and offshore sectors. The platform offers a comprehensive product catalog organized into 27 product categories covering raw ingredients (fresh and processed fruits/vegetables, meat, fish/seafood, dairy, eggs), prepared foods (ready meals, soups, stews, pasta/rice), beverages (alcoholic, non-alcoholic, drinks), specialty items (health food, vegetarian, organic, special dietary needs), and nonfood supplies (cleaning, bar accessories). The core offering is the online ordering platform with access to the full product range, promotional campaigns (Kampanjer), and a value-focused section (Godt kjøp).
Differentiator
Problem solved
Functional benefit
Products and services
- sg.no B2B Foodservice Wholesale Platform (D. Danielsen storefront) B2B online wholesale ordering platform for professional foodservice operators in Norway, providing account-based contracted pricing across a broad assortment of food, beverage and non-food products. Customers must register and be approved to access pricing and place orders.
Companies that use D.Danielsen
Customer profileSegments6 records
Ideal customer profiles6 records
D.Danielsen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
D.Danielsen partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
D.Danielsen competitors and assessment
Company assessmentDirect peers
- Martin & Servera: Norwegian broadline foodservice distributor (owned by the Servera group) serving hotels, restaurants, and institutional kitchens with multi-category assortments. Closest comparable in terms of customer mix, breadth of assortment, and contracted B2B pricing.
- ASKO: Norway's largest broadline foodservice distributor (part of NorgesGruppen), serving hotels, restaurants, canteens, and public-sector customers. Directly comparable in product breadth, customer verticals, and B2B contract-pricing model, but operates at materially larger scale.
- METRO Cash & Carry Norge: Global cash-and-carry foodservice wholesaler with Norwegian operations. Serves HoReCa and professional buyers across a broad assortment — directly comparable customer base and assortment structure, though delivered through cash-and-carry rather than delivered B2B.
- Bidfood Norway: Norwegian foodservice distributor (part of international Bidcorp/Bidfood group) serving restaurants, hotels, and public-sector kitchens with multi-temperature B2B delivery. Direct comparable in assortment, customer verticals, and delivery-led B2B model.
Others
- Servicegrossistene: Parent umbrella network of which D. Danielsen is a regional member. Shares brand, platform (sg.no), and procurement infrastructure. Not a competitor but an ecosystem/structural peer — useful for understanding shared economics and capability levers.
Broad incumbents
- NorgesGruppen (Meny Proff): Largest Norwegian grocery group, parent of ASKO. Meny Proff serves professional kitchens with multi-category assortments and contract pricing. A broader incumbent operating well beyond foodservice distribution, but overlapping heavily in HoReCa procurement.
- Sysco Corporation: Global foodservice distribution leader serving restaurants, healthcare, education, and hospitality. Much larger scale and broader geographic reach, but highly comparable in customer verticals, broadline assortment, and B2B contract-pricing model.
- Performance Food Group: Large North American broadline foodservice distributor serving restaurants, hospitality, and institutional customers. Comparable in scale and customer verticals, though operating in a different geography.
Regional players
- Eurocash Group: Polish broadline foodservice and convenience distributor serving HoReCa customers across Central/Eastern Europe. Comparable business model (broadline assortment, B2B contract pricing), but serves a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
D.Danielsen social profiles
Digital presenceD.Danielsen financial estimates
Financial estimateRevenue estimate
Valuation estimate
D.Danielsen leadership team
Management profileNumber of profiles
D.Danielsen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D.Danielsen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D.Danielsen
What does D.Danielsen do?
D. Danielsen AS operates as a B2B wholesale distributor under the Servicegrossisten (sg.no) network, providing professional kitchens in hotels, restaurants, canteens, catering, public enterprises and offshore sectors with a broad assortment of food, beverage and non-food supplies. Customers register and access contracted account-based pricing through the sg.no online platform, with ordering adapted to their specific operations and needs.
Is D.Danielsen a public or private company?
D.Danielsen is a private company. It is classified as unknown and is currently operating.
When was D.Danielsen founded?
D.Danielsen was founded in -1. It employs 11 to 50 people.
Where is D.Danielsen based?
D.Danielsen is headquartered in Oslo, Norway, in the Europe region.
How does D.Danielsen make money?
One revenue line is on record: wholesale Foodservice Products.
Who are D.Danielsen's main competitors?
Direct peers on record are Martin & Servera, ASKO, METRO Cash & Carry Norge and Bidfood Norway. Servicegrossistene is listed as an others. Broad incumbents are NorgesGruppen (Meny Proff), Sysco Corporation and Performance Food Group. Eurocash Group is listed as a regional player.
Does D.Danielsen have an API?
No public API is recorded for D.Danielsen.
What industry is D.Danielsen in?
D.Danielsen's product category is Foodservice Wholesale Distribution. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of AFAIAAAB, Regional/Local Broadline Foodservice Distributors. Its NAICS code is 42482 and its SIC code is 5140.