Name

DDB Romania

Legal name

DDB Romania

Website

https://ddb.ro

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Full-service communication agency generating revenue through creative development, campaign strategy, media planning, and integrated marketing services for brand clients. Operates within The Group communications group managing 200+ brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

DDB Romania is a full-service creative communication agency that develops integrated advertising and marketing campaigns for brand clients. Its core services include creative concepting, TV commercial production, digital and social media campaign development, out-of-home and print advertising, brand repositioning, and experiential marketing activations. The agency operates within The Group (Romania's largest communication group) and the global Omnicom/DDB network, serving clients such as McDonald's, Lipton, Praktiker, Media Galaxy, and La Fântâna.

Product overview

DDB Romania is a creative advertising and communication agency that is part of The Group, the largest communication group in Romania, and part of the Omnicom international network. The agency offers full-service communication services including creative development, campaign strategy, TV production, digital marketing, and print/OOH advertising. Their work encompasses campaign concepting, TV commercials, digital applications, social media campaigns, and integrated marketing communications for various Romanian and international brands. The agency operates as a modular, full-service creative agency combining talents in strategy, creative, digital, and production under the DDB philosophy of 'The Power To Move People' emotionally, culturally, and forward.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Creative Communication Campaigns
• TV Commercial Production
• Experiential Marketing Activations
• Brand Repositioning Campaigns
• Digital Campaign and Application Development
• Social Cause and Fundraising Campaigns

Quantifiable outcome

• Over 18,000 Romanians adopted the #suntuntaran campaign message in 4 days

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core, major and minor.

• The GroupcoreStrategic or Co-development PartnerDDB Romania is an integral part of The Group, the largest group of communication companies in Romania. The Group manages communication for more than 200 local and international brands and includes specialized agencies in creative, media, branding, PR, production, experiential marketing, and events.
• Omnicom GroupcoreStrategic or Co-development PartnerDDB Romania is part of the Omnicom international network, providing global resources and network benefits while maintaining local market presence in Romania.
• Tribal Worldwide RomaniamajorTechnology or IntegrationDDB and Tribal Worldwide Romania co-developed the Autobuze 2.0 Facebook application for Mărțișor tradition. The two agencies within The Group frequently collaborate on digital and integrated campaigns including Mărgăritar Brun de Mauritius, Cosmin (Fuchs), and other projects.
• Fundatia PROAM EventsminorStrategic or Co-development PartnerSPRINTEN humanitarian project - Fundatia PROAM Events implements the SPRINTEN project at sporting events (Riders Club, RUNFEST, URBATLON) where 5 lei from each entry fee supports children with motor disabilities.
• MPG (Marketing Sportiv)minorStrategic or Co-development PartnerSPRINTEN humanitarian project - MPG coordinates cycling and running competitions where participants contribute to the social cause for children with motor disabilities.
• Fundatia Regina MariaminorStrategic or Co-development PartnerSPRINTEN humanitarian project - Fundatia Regina Maria handles case selection for children with motor disabilities and implements appropriate medical solutions with specialist support.
• Revista BizmajorGTM or Marketing PartnerJoint campaign #suntuntaran launched February 19, 2016 for rehabilitation of the Romanian term 'taran' (peasant). BIZ magazine is a 16-year advocate for authentic Romanian values.
• PepsiCo InternationalmajorStrategic or Co-development PartnerFirst Lipton Ice Tea campaign developed entirely in Romania under international umbrella 'Taste the Brightside'. Platform 'Gusta o vara pe zi' with Casa Lipton experiential activation.
• Praktiker RomaniamajorStrategic or Co-development PartnerDDB Romania won creative pitch for brand repositioning campaign 'De la casa la acasa' after Praktiker acquisition by Omer Susli. Integrated campaign covering DIY/Home Improvement segment.
• La FântânamajorStrategic or Co-development PartnerFirst integrated campaign 'Evolutie prin adaptabilitate' for La Fântâna's new water purifier product line. DDB won creative pitch for water purification category.
• Agrana RomaniamajorStrategic or Co-development PartnerOngoing partnership with Agrana including Coronița sugar brand repositioning campaign 'Bucuria traditiilor in familie' and Mărgăritar Brun de Mauritius promotional campaign.
• Kiss FMminorGTM or Marketing PartnerKiss FM broadcast live from Casa Lipton beach activation during summer campaign, providing radio coverage and extending campaign reach.
• cora RomaniamajorStrategic or Co-development PartnerFashion collection campaign 'Tinutelor cu bilet de calatorie' for cora's Influx fashion brand, featuring TV personality Alina Puscas and bloggers.
• Media GalaxymajorStrategic or Co-development PartnerDDB won creative pitch for omnichannel communication platform 'Experienta completa online si offline', positioning Media Galaxy as 'architect' of omnichannel retail experience.
• Fuchs Condimente (Cosmin)majorStrategic or Co-development PartnerDDB and Tribal Worldwide won creative pitch for promotional campaign 'Gatesc pentru tine, castig pentru tine!' - largest promotional campaign for Cosmin brand with prizes including bikes, PS4, and home cinema systems.
• CoselimajorStrategic or Co-development PartnerBrand repositioning campaign 'Prajituri pentru ai tai, facute cu ai tai' for Romania's flavor and essence brand with over 20 years market presence and 150+ flavor types.
• Itsy Bitsy RadiominorGTM or Marketing PartnerOfficial media partner for SPRINTEN project providing ongoing communication support for the children's motor disability initiative.
• Asociația pentru Relații ComunitareminorStrategic or Co-development PartnerARC supported SOS Satele Copiilor campaign 'Cel mai important cuvant' with SMS donation mechanism (8844) available on Orange and Vodafone networks.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• McCann Worldgroup Romania: IPG-affiliated full-service creative agency in Bucharest competing head-to-head for the same Romanian brand budgets across FMCG, retail, and healthcare. Closest direct competitor by network structure and offering.
• Publicis Romania: Publicis Groupe's Romanian creative agency offering integrated advertising and digital services. Direct competitor for Romanian enterprise clients and pitches, with similar network-backed capabilities.
• Tribal Worldwide Romania: Digital-focused agency within The Group that co-develops integrated campaigns with DDB Romania (e.g., Autobuze 2.0, Mărgăritar Brun, Cosmin). Sibling unit with overlapping capabilities and shared clients.
• Havas Romania: Havas Group's Romanian creative and communications agency operating across creative, media, and digital. Direct competitor for the same enterprise pitches in the Romanian market.
• Leo Burnett Romania: Publicis-owned Romanian creative agency with strong retail and FMCG credentials. Competes directly with DDB Romania for the same brand-repositioning and integrated campaign briefs.
• Wunderman Thompson Romania: WPP's creative, data, and technology agency in Romania offering integrated campaign work overlapping DDB's full-service model. Comparable competitor for digital-led briefs.
• MullenLowe Romania: IPG-affiliated creative agency in Romania offering integrated advertising services. Comparable mid-tier network-agency competitor targeting similar brand portfolios.
• BBDO Romania: Omnicom sister network agency operating in Romania under the same parent group as DDB. Comparable full-service offering, competing for shared-network client assignments and pitch opportunities.
• Ogilvy Romania: WPP-affiliated creative agency in Bucharest serving multinational and local brands across integrated communications. Comparable scale, similar client verticals, and competes for the same pitch opportunities.

Regional players

• Geometry Global Romania: Omnicom's shopper marketing and experiential agency operating in Romania with overlapping experiential activation capabilities (Casa Lipton-style beach activations). Closely related capability set within the same parent network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ddbromania
• Facebookfacebook.com/DDBRomania
• LinkedInlinkedin.com/company/ddb-romania

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DDB Romania