Deacon's Chrysler Jeep

What Deacon's Chrysler Jeep does

Deacon's Chrysler Dodge Jeep Ram is a family-owned, single-rooftop franchised automobile dealership headquartered at 835 Som Center Rd in Mayfield Village, Ohio. Founded in 1963, the company is the oldest Chrysler Dodge Jeep Ram dealer in Cuyahoga County and operates as an authorized retailer for Stellantis brands including Chrysler, Dodge, Jeep, Ram, Fiat, and Wagoneer. It sells new vehicles, certified pre-owned vehicles, and used vehicles across a catalog that spans minivans (Pacifica, Voyager), SUVs and crossovers (Compass, Cherokee, Grand Cherokee, Wrangler, Gladiator, Wagoneer, Grand Wagoneer, Recon, Wagoneer S, Hornet, Durango), performance cars (Charger), pickups (RAM 1500, 1500 RHO, 2500, 3500, ProMaster, Chassis Cab), and commercial vans.

The core operating stack is a conventional franchised dealer platform: a physical showroom, OEM parts supply, a service department staffed by Stellantis Level 2 certified technicians with 20 years of experience, an Express Lane quick-service operation, and digital retailing tools for online vehicle search, payment calculation, trade-in valuation, credit pre-approval, and either in-store or 'sign and collect' home delivery. No proprietary technology, AI, or API-based integrations are disclosed.

The revenue model rests on three streams: one-time gross profit on new and used vehicle sales (with dealer incentives, manufacturer specials, and an 'Under 25k' budget tier), transaction-based finance and insurance income (financing arrangements, credit applications, trade-in appraisals, extended service contracts), and recurring service and parts revenue from maintenance, repairs, Mopar batteries and brakes, and accessories. Customer acquisition is driven by a content-rich website, local SEO, community involvement with organizations such as Red Cross and Make-a-Wish, and direct phone and in-person sales. The dealership serves individual consumers across Northeast Ohio including Cleveland, Willoughby, Mayfield, Chesterland, Shaker Heights, and Cleveland Heights, with no disclosed B2B or fleet customers.

Name

Deacon's Chrysler Jeep

Legal name

Deacon's Chrysler Dodge Jeep Ram

Website

https://deaconschrysler.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Deacon's Chrysler Dodge Jeep Ram is a family-owned, single-location franchised car dealership in Mayfield Village, Ohio, founded in 1963. It sells new, certified pre-owned, and used Chrysler, Dodge, Jeep, Ram, Fiat, and Wagoneer vehicles to individual consumers across Northeast Ohio, with an integrated service and parts department.

Ownership category

akta.pro rank

Headquarters

HQ city

Mayfield Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, Ram, and pre-owned vehicles including certified pre-owned programs. Revenue generated from markups, dealer incentives, and financing arrangements.
2. Service and Parts: Service department providing maintenance and repairs using OEM parts, express lane service, and parts sales including Mopar batteries, brakes, and accessories.
3. Finance and Insurance: Financing arrangements, credit applications, trade-in appraisals, and extended service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Deacon's Chrysler Dodge Jeep Ram is a family-owned automotive dealership that sells new Chrysler, Dodge, Jeep, Ram, Fiat, and Wagoneer vehicles, as well as certified pre-owned and used vehicles. The dealership also operates a service and parts department staffed by Stellantis Level 2 certified technicians, and a finance department that arranges financing, leases, trade-ins, and extended service contracts. Customers can transact in-store at the Mayfield Village, Ohio showroom or via online digital retailing tools with home delivery or 'sign and collect' options.

Product overview

Deacon's Chrysler Dodge Jeep Ram is a family-owned car dealership (established 1963) in Mayfield Village, Ohio, offering new and certified pre-owned vehicles across five brands: Chrysler (minivans including Pacifica, Pacifica Hybrid, and Voyager), Dodge (Charger, Durango, Hornet), Jeep (SUVs including Compass, Grand Cherokee, Cherokee, Wrangler, Gladiator, Wagoneer, Grand Wagoneer, Recon, and Wagoneer S), and Ram (trucks including 1500, 1500 RHO, 2500, 3500, ProMaster, and Chassis Cab). The dealership operates as a single-location franchise with integrated service and parts department using Stellantis Level 2 certified technicians, a finance department, and digital retailing capabilities for online vehicle shopping and purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chrysler Vehicles (Pacifica, Pacifica Hybrid, Voyager) New Chrysler minivans (Pacifica, Pacifica Hybrid, Voyager) sold to families and individual consumers seeking passenger transportation.
• New Dodge Vehicles (Charger, Durango, Hornet) New Dodge performance vehicles including the Charger muscle car, three-row Durango SUV, and compact Hornet crossover sold to consumers.
• New Jeep Vehicles (Compass, Cherokee, Grand Cherokee, Wrangler, Gladiator, Wagoneer, Grand Wagoneer, Recon, Wagoneer S) New Jeep SUVs and trucks, including off-road models and the premium Wagoneer/Grand Wagoneer line, sold to consumers and outdoor enthusiasts.
• New Ram Vehicles (1500, 1500 RHO, 2500, 3500, ProMaster, Chassis Cab) New Ram pickup trucks and commercial vans, including light-duty 1500, heavy-duty 2500/3500, off-road RHO, ProMaster cargo van, and chassis cab configurations, sold to consumers and commercial buyers.
• Certified Pre-Owned Vehicles Factory-backed pre-owned vehicles that pass manufacturer inspection standards and include additional warranty coverage, sold to value-oriented consumers.
• Used Vehicle Inventory Pre-owned vehicles from various makes and models, including a dedicated 'Under 25k' budget inventory category.
• Service Department Maintenance and repair services using OEM parts, performed by Stellantis Level 2 certified technicians, with express lane service options.
• Parts Department Retail sale of OEM parts including Mopar batteries, brakes, and accessories, plus online parts ordering.
• Finance Department Vehicle financing and leasing arrangements, credit applications, pre-approval services, and extended service contracts for vehicle purchasers.
• Trade-In Valuation Online appraisal tool that estimates trade-in value based on vehicle information and condition to apply toward a new purchase.
• Digital Retailing Tool Online platform that allows customers to compare vehicle models, calculate payments, get pre-approved, and complete purchase or lease transactions digitally with home delivery or in-store 'sign and collect' options.

Quantifiable outcome

• RAM 1500 towing capacity of up to 12,750 pounds

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stellantis (Chrysler, Dodge, Jeep, Ram)coreOEM/ Whitelabel/ Licensing PartnerAuthorized dealer for Stellantis brands including Chrysler, Dodge, Jeep, Ram, Fiat, and Wagoneer. Receives new vehicle allocation, access to manufacturer incentives, certified technician training, and OEM parts supply. Operates under Stellantis dealer agreement and brand standards.

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• AutoNation: Largest U.S. auto dealer group operating multiple Stellantis and competing franchises; competes with Deacon's on new-vehicle pricing, inventory breadth, and OEM allocation leverage.
• Asbury Automotive Group: Mid-large dealer group operating CDJR and other franchises, competing on F&I product penetration and digital retailing capabilities.
• Hendrick Automotive Group: Largest privately held U.S. dealer group; competes on premium/luxury brand mix (relevant given Deacon's Wagoneer/Grand Wagoneer offerings) and service-department scale.
• Lithia Motors: Aggressive acquirer of independent dealer rooftops including CDJR franchises; competes with Deacon's for both retail customers and acquisition/talent opportunities in Ohio.
• Group 1 Automotive: Multi-brand U.S./U.K. dealer group that owns CDJR and competing franchises, competing with Deacon's for OEM allocation and Northeast Ohio retail share.
• Penske Automotive Group: Premium/luxury and commercial-truck-focused dealer group that overlaps with Deacon's on Ram commercial and premium SUV lines.
• Sonic Automotive: Franchised dealer group with EchoPark used-car stores that directly compete with Deacon's used and CPO business model.

Direct peers

• CarMax: Largest U.S. used-vehicle retailer, directly competing with Deacon's certified pre-owned and used-car sales business for the same Northeast Ohio consumer, with a stronger digital buying experience.

Emerging players

• Vroom: Online used-car platform that, despite scale challenges, competes with Deacon's for digitally native used-vehicle shoppers in the broader Ohio region.
• Carvana: Online used-car retailer whose home-delivery, digital retailing model mirrors Deacon's 'sign and collect' digital retailing tool and pressures traditional dealers on convenience and price transparency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deacon's-chrysler-jeep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deacon's Chrysler Jeep