DeadlyScience
DeadlyScience is an Australian nonprofit founded in 2018 that delivers culturally relevant STEM education, books, and kits to Aboriginal and Torres Strait Islander learners across regional, rural, and remote Australia, funded by individual donations, corporate sponsorships, and merchandise sales.
- Company typePrivate
- Founded2018
- HeadquartersNot specified, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What DeadlyScience does
DeadlyScience is an Australian nonprofit organization founded in 2018 by Corey Tutt, headquartered in Port Macquarie, NSW, and registered with the ACNC as a Public Benevolent Institution (ABN 71 640 734 390). It operates as Australia's leading Indigenous STEM charity, delivering culturally relevant science, technology, engineering, and mathematics education to Aboriginal and Torres Strait Islander learners — primarily in primary and high school settings across regional, rural, and remote communities. The organization runs six core programs: Deadly STEM in Schools (face-to-face delivery), Deadly Learners (virtual and in-person sessions), Deadly Labs (at-home experiment kits), Deadly Pathways (work placements and career support), Deadly Resource Development & Distribution (classroom resources), and National Science Week events.
The product and content portfolio includes an Australian Geographic co-branded book series of at least 10 titles covering solar system, life cycles, renewable resources, animal adaptations, and other STEM topics; curriculum-aligned educational kits such as the Engineering of Fish Traps Kit (developed with the University of Newcastle, $1,600-$1,800 per unit, aligned to Australian Curriculum V9.0 Years 3-10); founder-authored books including The First Scientists; and branded merchandise (T-shirts, caps, socks via Sydney Sock Project). The organization holds three registered trademarks (DeadlyScience®, DeadlyScience Club®, DeadlyScience Pathways®) and operates Indigenous Cultural and Intellectual Property (ICIP) consent protocols with cultural custodians.
DeadlyScience generates revenue through individual donations (one-time and recurring at $25-$200 across weekly, fortnightly, monthly, and yearly cadences), merchandise sales via an e-commerce storefront, corporate sponsorships and workplace giving programs, and community fundraising (school fundraisers, workplace challenges, personal challenges, celebration and memorial fundraisers). Go-to-market combines direct-to-consumer fundraising, event-driven engagement (National Science Week, City2Surf, Larapinta Trail), community-led fundraising, and corporate partnership development. The organization has reached more than 1,200 education providers and communities, delivered Lego kits to 504+ schools, and won the Australian Museum Eureka Prize in 2021.
DeadlyScience firmographics
Firmographics- Name
- DeadlyScience
- Legal name
- DeadlyScience Ltd
- Website
- https://deadlyscience.org.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DeadlyScience is an Australian nonprofit founded in 2018 that delivers culturally relevant STEM education, books, and kits to Aboriginal and Torres Strait Islander learners across regional, rural, and remote Australia, funded by individual donations, corporate sponsorships, and merchandise sales.
- Ownership category
- akta.pro rank
DeadlyScience industry classification
Industry- Product category
- Indigenous STEM Education
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Title I & Compensatory Education Programs (EDAJAGAJ)
- akta.pro secondary industry
- Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)
Keywords
Where DeadlyScience is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
DeadlyScience business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters. Donation options include preset amounts ($25, $50, $100, $200) or custom amounts with options for weekly, fortnightly, monthly, or yearly giving.
- Merchandise Sales: Sale of STEM-themed merchandise including books, apparel, socks, and educational kits through the online shop. Products include The First Scientists book ($32.99), Australian Geographic science books ($24.99-$26.99), Fish Trap educational kits ($1,600-$1,800), and branded merchandise.
- Corporate Sponsorships and Partnerships: Corporate partnerships through sponsorship of STEM programs, kits, and resources. Includes workplace giving programs, charity of choice nominations, cause-related marketing, in-kind support, and corporate volunteering.
- Community Fundraising: Fundraising through community events including school fundraisers, workplace challenges, personal challenges, celebration events, and memorial fundraisers. Supporters create individual fundraising pages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Book products - Australian Geographic DeadlyScience series and authored books |
| Unit Pricing | Pay-as-you-go | STEM Educational Kits - Engineering of Fish Traps |
| Unit Pricing | Pay-as-you-go | Apparel and accessories |
| Subscription | Monthly | Donation amounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
DeadlyScience product offering
Product offeringCore offering
DeadlyScience is an Indigenous-led Australian charity that delivers culturally responsive STEM education programs, hands-on science kits, and curriculum-aligned books and resources to Aboriginal and Torres Strait Islander learners, primarily in regional, rural, and remote schools and communities. Revenue is generated through donations, corporate sponsorships, and direct-to-consumer sales of educational products and merchandise via its online shop.
Product overview
DeadlyScience is Australia’s leading Indigenous STEM charity offering a multi-pronged approach to STEM education for Aboriginal and Torres Strait Islander learners. The organization operates through six core programs: Deadly STEM in Schools (face-to-face school delivery), Deadly Learners (interactive online and in-person sessions), Deadly Labs (science kits), Deadly Pathways (work placements and career support), Deadly Resource Development & Distribution (classroom resources), and National Science Week events. Complementing these programs is an e-commerce shop featuring the Australian Geographic | DeadlyScience book series (covering Solar System, Numbers in Nature, Life Cycles, Renewable Resources, Animal Adaptations, Animal Survival, Light and Colour, Earth's Changing Surfaces, How Plants Thrive, and Wild Weather), educational kits like the Engineering of Fish Traps Kit, titles by founder Corey Tutt (The First Scientists, Caution! This Book Contains Deadly Reptiles), branded merchandise (T-shirts, caps, socks via Sydney Sock Project partnership), and the Welcome to Our Country book series. The organization also operates an online fundraising platform for community engagement. Working with over 1200 education providers, the programs are delivered to remote and regional communities across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Deadly STEM in Schools Face-to-face STEM education program bringing First Nations knowledge holders, scientists, and STEM educators into primary and high schools across Australia to deliver culturally appropriate, curriculum-aligned learning experiences.
- Deadly Learners Free interactive, culturally relevant STEM sessions delivered online and in-person, connecting learners with First Nations STEM professionals through storytelling and real-world expertise.
- Deadly Labs Culturally aligned at-home experiment kits empowering First Nations learners and educators by celebrating deep scientific knowledge of the world's oldest living cultures.
- Deadly Pathways Immersive STEM experiences and work placements for Aboriginal and Torres Strait Islander learners, supporting aspirations and pathways to STEM careers.
- National Science Week Events Annual events and resources celebrating Aboriginal and Torres Strait Islander Science Day, including virtual yarning circles and community engagement activities during National Science Week.
- Engineering of Fish Traps Kit Hands-on scenario-based STEM kit for Years 3-10 where learners design, test, and refine trap structures inspired by First Nations fish trap engineering. Aligned to Australian Curriculum V9.0; available as River System ($1,600) and Ocean/River Complete System ($1,800) with bulk discounts.
- Australian Geographic | DeadlyScience Book Series Book series published with Australian Geographic for primary-aged children, covering Solar System, Numbers in Nature, Life Cycles, Renewable Resources, Animal Adaptations, Animal Survival, Light and Colour, Earth's Changing Surfaces, How Plants Thrive, and Wild Weather, each integrating Indigenous knowledge with modern science.
- The First Scientists Illustrated science book for children aged 7-12 by Corey Tutt, developing respect for Indigenous knowledge while nurturing a love of science.
- Caution! This Book Contains Deadly Reptiles Children's reptile book by Corey Tutt featuring vibrant illustrations and facts about 60+ reptiles, celebrating First Nations knowledge about animals found on Country.
- Welcome to Our Country Book Series Award-winning book series including Ceremony, Dreaming, and other titles that introduce First Nations culture, language, and Country to young children.
- Sydney Sock Project Partnership Socks Socks featuring native Australian animals and science-inspired designs (Whale Shark, Nebula, Crocodile, Emu, Death Adder, Orca, Gecko, Gang Gang Cockatoo) sold via the DeadlyScience shop with proceeds donated to the charity.
- DeadlyScience Branded Apparel Branded clothing and accessories including DeadlyScience T-shirts (Ladies, Kids, Youth, Mens) and Caps sold through the DeadlyScience online shop.
Quantifiable outcome
- Lego kits delivered to more than 504 schools
- +2 more outcomes
Companies that use DeadlyScience
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
DeadlyScience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DeadlyScience partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, significant and minor.
- University of Newcastle - Science and Engineering ChallengecorePartnership with University of Newcastle's Science and Engineering Challenge team for development of the Engineering of Fish Traps Kit, ensuring curriculum alignment and educational rigor.
- Sydney Sock ProjectsignificantPartnership creating fun range of socks featuring native Australian animals and science-inspired designs. Sydney Sock Project has made over 11,000 donations to DeadlyScience through this partnership, with proceeds supporting STEM resources for Aboriginal and Torres Strait Islander learners.
- Australian GeographiccoreCollaboration on Australian Geographic DeadlyScience book series, producing science books for primary-aged children incorporating Indigenous knowledge alongside modern science topics.
- OfficeworksminorOfficeworks photographed the Marine Invaders card game product for DeadlyScience, indicating a potential retail or promotional partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DeadlyScience competitors and assessment
Company assessmentBroad incumbents
- CSIRO: Australia's national science agency with extensive STEM education programs for schools, including STEM Professionals in Schools. Broader portfolio but overlapping school engagement, STEM content development for Australian students, and national-scale operations that compete for similar government and corporate STEM education funding.
- Australian Museum: Major science education institution and DeadlyScience's Eureka Prize partner. Offers science engagement programs and Indigenous cultural content at scale, but as part of broader museum operations and a significantly larger organization with substantially more resources.
Others
- National Indigenous Australians Agency: Australian government agency funding Indigenous programs including education and capacity-building. Functions as a potential funder, policy influencer, and partner for DeadlyScience's mission, with overlapping priorities around Indigenous education and equity outcomes.
- The Smith Family: Major Australian children's education charity supporting disadvantaged students. Comparable in donation-driven revenue model, national footprint, and focus on educational equity, though focused on general education rather than Indigenous STEM specifically.
- Australian Geographic: Direct publishing partner on the Australian Geographic | DeadlyScience book series. Comparable in educational publishing about Australian science, nature, and Indigenous knowledge, and serves as both collaborator and adjacent content producer for similar audiences.
- Starlight Children's Foundation: Major Australian children's charity with educational and engagement components. Comparable in scale, donation-driven revenue model, and Australian geographic focus, though focused on seriously ill children rather than Indigenous STEM education.
- University of Newcastle (Science and Engineering Challenge): Direct partner on the Engineering of Fish Traps Kit development. Runs school outreach STEM programs across Australia with overlapping curriculum-aligned product positioning and similar engagement with regional and remote schools.
- Reconciliation Australia: National body promoting reconciliation between Aboriginal and Torres Strait Islander peoples and other Australians. Complementary mission and likely partnership/funding overlap with Indigenous-focused education initiatives, though focused on advocacy rather than direct STEM education delivery.
Direct peers
- Indigenous Literacy Foundation: Australia's leading Indigenous literacy charity, parallel to DeadlyScience's Indigenous STEM focus. Both serve remote Aboriginal and Torres Strait Islander communities with culturally aligned educational resources, operate on similar donation-based funding models, and depend on corporate partnerships and book publishing for non-donation revenue.
- Australian Indigenous Education Foundation (AIEF): Provides scholarships and educational support for Indigenous Australian students, with a similar focus on equity outcomes for Aboriginal and Torres Strait Islander learners. Comparable in mission, donor-driven revenue model, and corporate partnership development for Indigenous education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DeadlyScience social profiles
Digital presenceDeadlyScience financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeadlyScience leadership team
Management profileNumber of profiles
Profiles1 record
DeadlyScience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeadlyScience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeadlyScience
What does DeadlyScience do?
DeadlyScience is an Indigenous-led Australian charity that delivers culturally responsive STEM education programs, hands-on science kits, and curriculum-aligned books and resources to Aboriginal and Torres Strait Islander learners, primarily in regional, rural, and remote schools and communities. Revenue is generated through donations, corporate sponsorships, and direct-to-consumer sales of educational products and merchandise via its online shop.
Is DeadlyScience a public or private company?
DeadlyScience is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was DeadlyScience founded?
DeadlyScience was founded in 2018. It employs 11 to 50 people.
Where is DeadlyScience based?
DeadlyScience is headquartered in Not specified, Australia, in the Oceania region.
How does DeadlyScience make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are merchandise Sales, corporate Sponsorships and Partnerships and community Fundraising.
Who are DeadlyScience's main competitors?
Broad incumbents on record are CSIRO and Australian Museum. Others are National Indigenous Australians Agency, The Smith Family, Australian Geographic, Starlight Children's Foundation, University of Newcastle (Science and Engineering Challenge) and Reconciliation Australia. Direct peers are Indigenous Literacy Foundation and Australian Indigenous Education Foundation (AIEF).
Does DeadlyScience have an API?
No public API is recorded for DeadlyScience.
What industry is DeadlyScience in?
DeadlyScience's product category is Indigenous STEM Education. Its primary akta.pro industry code is EDAJAGAJ, Title I & Compensatory Education Programs, with a secondary code of EDAGAIAC, Children’s Nonfiction Educational (Science, History, Nature). Its NAICS code is 611710 and its SIC code is 8200.