Deao Electric LLC

Name

Deao Electric LLC

Legal name

Deao Electric LLC

Website

https://deaoelectric.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

SIC

Electrical Work (1731)

akta.pro primary industry

EV Charger (Level 2) Installation & Load Management (HSAOADAG)

akta.pro secondary industry

Outlet, Switch, GFCI/AFCI & Receptacle Installation (HSAOADAE)

Keywords

• Electrical contracting services
• Residential electrical services
• Commercial electrical services
• Generator installation services
• EV charger installation

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Electrical Services: The company generates revenue through providing electrical services including installations, repairs, upgrades, and maintenance for both residential and commercial customers. Services are offered at quoted rates based on project scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Deao Electric LLC is a licensed electrical contracting company that installs, repairs, and maintains electrical systems for residential and commercial customers in the North Shore Massachusetts area and southern New Hampshire. Services span routine electrical work, code-compliant installations, generator and EV charger setups, smart home technology, and 24/7 emergency response.

Product overview

Deao Electric LLC is a local electrical services company serving residential and commercial customers in the North Shore MA area. The company offers a comprehensive portfolio of electrical services organized into distinct service categories: Residential Electrical Services (including ceiling fan, chandelier, lighting, outlet, and panel installation), Commercial Electrical Services, Emergency Electrical Services available 24/7, and Specialty Services (including EV charging station installation, generator services, smart home technology, outdoor lighting, and HVAC wiring). The company also provides repair services for circuit breakers, outlets, wiring, and light switches. With over 40 years of combined experience and in business since 2005, the company serves communities across Massachusetts and New Hampshire including Middleton, Topsfield, Boxford, North Reading, Reading, Danvers, Peabody, Salem, Lynnfield, Beverly, Andover, North Andover, Lawrence, Haverhill, Wakefield, and Newburyport.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electrical Services Installation, repair, and maintenance of electrical systems for homeowners, including wiring, lighting, panel and outlet work, ceiling fan and chandelier installation, and other household electrical needs.
• Commercial Electrical Services Electrical installation, repair, and maintenance for commercial properties, including code-compliant wiring, service upgrades, equipment connections, and ongoing electrical support for businesses and property managers.
• Electrical Repairs Diagnostic and repair services for residential and commercial electrical issues, addressing faults, outages, and malfunctioning components.
• 24/7 Emergency Electrical Services Round-the-clock emergency electrical response for residential and commercial customers experiencing urgent electrical failures or safety issues.
• Generator Installation and Service Installation and ongoing servicing of backup generators for residential and commercial customers in the North Shore MA and southern NH service area.
• Electric Car Charger Installation Installation of electric vehicle charging equipment for residential and commercial customers.
• Smart Home Technology Installation Installation of smart home electrical technologies, enabling connected lighting, controls, and related home automation solutions for residential customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mass SaveminorGTM or Marketing PartnerEnergy efficiency program partner. Company is affiliated with Mass Save for energy efficiency improvements and rebates for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WireNut Electric: Regional residential and commercial electrical services contractor offering similar panel upgrades, EV charger installs, generator installs, and 24/7 emergency service. Comparable operating model to Deao Electric as a multi-truck regional electrical contractor with strong local brand presence.

Broad incumbents

• Reliance Home Comfort: Canadian multi-trade home services company with electrical, HVAC, plumbing, and water treatment offerings. Comparable in providing residential electrical services and equipment installation (including generators), but operates in Canada rather than the US Northeast.
• John Moore Services: Multi-trade home services provider in Texas offering electrical, plumbing, and HVAC services. Comparable to Deao Electric in the residential electrical segment but operates in a different geography and with broader trade coverage.
• Hiller Plumbing, Heating, Cooling & Electrical: Multi-trade home services company serving the Southeast with electrical, plumbing, HVAC, and generator services. Comparable in offering integrated residential electrical and generator services like Deao Electric, but at substantially larger scale and broader trade coverage.
• Mister Sparky Electric: National franchise offering residential electrical services, repairs, and installations. Comparable service mix to Deao Electric including EV chargers, generators, and panel upgrades, but operates at franchise scale across many states.
• ARS Rescue Rooter: Large multi-trade residential services company (part of American Residential Services) offering electrical, plumbing, and HVAC. Provides comparable residential electrical services to Deao Electric, though with national reach and broader service lines.
• Mr. Electric: National franchise network of residential and commercial electricians owned by Neighborly. Directly comparable to Deao Electric as a residential electrical services brand, but with vastly greater geographic scale, marketing budget, and corporate support.

Regional players

• Coolray Heating, Cooling, Plumbing & Electrical: Regional home services brand in the Southeast offering electrical services alongside HVAC and plumbing. Comparable to Deao Electric in providing residential electrical work as part of a broader home services portfolio, but operating in a different regional market.
• Bates Electric: Long-established regional residential and commercial electrical contractor with a comparable service portfolio including EV charging and generator installation. Direct competitor in mid-market electrical contracting with similar customer segments, though typically operating at larger technician headcount.

Others

• Mass Save (Mass Save HEAT Loan contractors): Mass Save is the Massachusetts energy efficiency program sponsor. Deao Electric is itself a Mass Save partner, so the broader network of Mass Save affiliated electrical contractors is the most direct competitive set for the company's energy efficiency-driven leads.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/deao-electric

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deao Electric LLC