Dear Community Charitable Trust
Dear Community Charitable Trust is a New Zealand non-profit founded in 2022 that hosts in-person social events for women aged 18-35 across 14-16 cities, including wellness, fitness, creative, and travel experiences, funded through ticket donations and brand partnerships.
- Company typePrivate
- Founded2022
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dear Community Charitable Trust does
Dear Community Charitable Trust is a New Zealand non-profit organization founded in 2022 that operates a community events platform targeting women aged 18-35. The organization hosts in-person social events across 14-16 New Zealand cities including Auckland, Wellington, Christchurch, Hamilton, Tauranga, Queenstown, Palmerston North, New Plymouth, Hawkes Bay, and others. Events span five pillars — Soul Health — and include coffee meetups, brunches, walks, tennis courses, Pilates classes, run clubs, book clubs, wellness workshops, creative classes (cake painting, gnocchi-making), and multi-day retreats.
The platform is built on Shopify for ticketing, gift card sales ($10-$500 NZD denominations), and event registration. Revenue mechanics consist of attendee donations on event tickets (covering operational overhead such as leadership, accounting, legal, and website costs), digital gift card sales, and commission/transaction fees from international trip packages brokered through partners like Contiki (Japan trips, Greek Island Hopping) and MedSailors (Croatia yacht trips). Distribution is self-serve via the Shopify storefront with no formal sales team; the model relies on organic social (Instagram, Facebook, TikTok), email, blog content, word-of-mouth, and brand partnerships for customer acquisition.
Operationally, Dear Community runs on a volunteer-driven model with 70+ unpaid volunteer leaders organizing events in their respective cities. The organization is led by Founder and Managing Director Hannah Koumakis (referred to as Hannah Hart in some materials) and Events Director Niamh Vercoe, with governance provided by a board chaired by Terry Koumakis and including Joanne Abernethy, Delwyn Koumakis, and Claudia Brett. Over its first 2.5 years, Dear Community hosted 500+ events and collectively runs 35+ events per month, reaching over 5,000 women annually. Core brand partnerships include Avène, Grin Natural, Stirling Women, and Hacktics for co-branded wellness, fitness, and lifestyle events.
Dear Community Charitable Trust firmographics
Firmographics- Name
- Dear Community Charitable Trust
- Legal name
- Dear Community Charitable Trust
- Website
- https://dearcommunity.co.nz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dear Community Charitable Trust is a New Zealand non-profit founded in 2022 that hosts in-person social events for women aged 18-35 across 14-16 cities, including wellness, fitness, creative, and travel experiences, funded through ticket donations and brand partnerships.
- Ownership category
- akta.pro rank
Dear Community Charitable Trust industry classification
Industry- Product category
- Community Events & Social Experiences
- NAICS
- Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industry
- Community Foundations (BPAGAKAB)
Keywords
Where Dear Community Charitable Trust is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices9 records
Markets served
Dear Community Charitable Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Ticket Donations: Donation fees paid by attendees to participate in events. These donations cover event costs and support the non-profit's operational overhead including leadership, accounting, legal, and website costs.
- Gift Card Sales: Digital gift cards sold in denominations from $10 to $500 NZD, allowing recipients to attend future events.
- Trip Packages: International trip packages through partners like Contiki and MedSailors, with deposits starting at €349 for Croatia yacht trips.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4-week beginner tennis course at Mission Bay |
| Unit Pricing | Pay-as-you-go | Ski weekend trip packages |
| Unit Pricing | Pay-as-you-go | Pilates and coffee event |
| Unit Pricing | Pay-as-you-go | Book club meetings |
| Unit Pricing | Pay-as-you-go | Gift cards |
| Unit Pricing | Multi-year contract | Croatia yacht trip (MedSailors) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Dear Community Charitable Trust product offering
Product offeringCore offering
Dear Community Charitable Trust is a New Zealand non-profit that operates a community events platform hosting monthly in-person social events for women aged 18-35 across 14-16 New Zealand cities. The organization delivers events spanning fitness classes (tennis, Pilates, run clubs), book clubs, wellness workshops, creative workshops, social gatherings (brunches, cocktail evenings, games nights), and weekend retreats and international trips. Ticketing is processed through a Shopify storefront and volunteer leaders in each city facilitate events.
Product overview
Dear Community is a New Zealand non-profit organization operating a community events platform designed for women aged 18-35. The core product is the Dear Community Events Platform, a Shopify-based ticketing system hosting monthly in-person social events across 16 cities in New Zealand with over 35 events monthly. The offering includes a diverse mix of activity-based events (tennis courses, Pilates classes, run clubs, pickleball evenings, book clubs), social gatherings (brunches, coffee meetups, cocktail evenings, games nights), creative workshops (cake painting, gnocchi-making), and wellness events. Supporting the core platform is Dear Community Trips, which encompasses weekend getaways (Hahei Mamma Mia Weekend, Ohakune Ski Weekend), domestic camps (Finlay Park Adventure Camp), and international travel experiences (MedSailors Croatia, Greek Island Hopping with Contiki, Japan trips). The company also offers gift cards as an add-on product and runs an unpaid internship programme for marketing and event management students. The organization operates with over 70 volunteer leaders across New Zealand cities and is GST registered.
Differentiator
Problem solved
Functional benefit
Products and services
- Dear Community Events Platform
Quantifiable outcome
- 500+ events hosted in 2.5 years
- +2 more outcomes
Companies that use Dear Community Charitable Trust
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Dear Community Charitable Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dear Community Charitable Trust partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Stirling Women (Stirling Sport)minorBrand collaboration for Winter Wellness Evening event. Stirling Women creates activewear and leisurewear for women. Partnered for Pilates and guided journal event with sponsored merchandise (hoodies valued at $65+).
- Grin NaturalminorWellness partnership for women's wellness event in Auckland. Grin Natural provided oral health education and gifted products including toothpaste, floss picks, and toothbrushes. Event focused on movement, nutrition, and community connection.
- AvèneminorSkincare partnership for empowerment event. Avène is a French skincare brand known for thermal spring water products. Event included skincare education, consultations, and goodie bags with Avène products.
- HackticsminorFinance-focused board game partnership for quiz night event. Hacktics is a board game that makes learning about money fun. Partnership included panel discussion with founder Debbie and prizes of Taylor Sport tracksuits and Hacktics games.
- MedSailorscoreSailing yacht trip partnership for Croatia yacht experience. MedSailors organizes 7-day yacht trips from Dubrovnik to Split. Dear Community groups travel together with DC support. Trip includes deposit of €349 to secure booking.
- Studio Santé (Eve Condon)minorWellness instructor partnership for Pilates class at Winter Wellness event. Eve Condon is a certified Pilates instructor and founder of Studio Santé, providing mat Pilates class for event.
- Jotter Coffee CartminorLocal Christchurch specialty drinks and baked bites cart providing refreshments at events. Known for handcrafted matcha, specialty beverages, and freshly baked treats.
- The Cater StationminorCatering partner for Hacktics quiz night event, providing food spread for community night.
- Boom ChartersminorSailing yacht operator for Mamma Mia themed weekend in Hahei. Exclusive sailing trip around Coromandel coastline with swimming and snorkelling stops.
Scale indicators6 records
Expansion highlights6 records
Dear Community Charitable Trust competitors and assessment
Company assessmentDirect peers
- Meetup: Meetup is a global community-events platform where members organize and discover local in-person gatherings — directly comparable to Dear Community's model of facilitating city-based events around shared interests, though Dear Community targets a narrower female 18-35 demographic.
- Bumble BFF: Bumble BFF is Bumble's friend-finding mode targeting women seeking platonic connections, addressing the same loneliness/social isolation pain point Dear Community solves, though delivered via a mobile app rather than in-person events.
Emerging players
- The Wing: The Wing was a women-focused co-working and social club network offering members curated events, programming, and community — highly comparable mission (community for women) even though the delivery model is membership/co-working versus ticketed events.
- Girlboss: Girlboss is a women-focused media and community platform targeting women in their 20s-30s with content, events, and community programming — overlapping audience and mission with Dear Community but delivered primarily via digital content and ticketed summits.
Broad incumbents
- Soho House: Soho House operates a global network of private members' clubs hosting curated events for a creative professional community — comparable community/membership ethos to Dear Community but premium-priced and globally established rather than accessible volunteer-driven.
- Fever: Fever is a global experiences marketplace curating and selling tickets to local events and activities — overlapping distribution model with Dear Community (curated ticketed experiences) though Fever focuses on nightlife, food, and immersive entertainment at scale.
- ClassPass: ClassPass is a subscription platform aggregating fitness and wellness classes globally — comparable to Dear Community's fitness-focused event offerings (Pilates, tennis, run club, wellness workshops) but serving a broader demographic with broader category coverage.
- Eventbrite: Eventbrite is a large-scale ticketing and events platform enabling organizers to host and monetize in-person events — comparable underlying infrastructure (ticketing, discovery, checkout) to Dear Community's Shopify-based event storefront, though operating at vastly larger scale.
Regional players
- Fri-yay Social: Fri-yay Social is a New Zealand-based social events platform organizing group meetups for adults seeking friendship and connection — a very close direct peer operating in the same geography with overlapping target demographic and event-led community model.
- HeySoleil: HeySoleil is an Australia/NZ-based women's social events and community platform offering curated group experiences — a direct geographic and demographic peer to Dear Community with overlapping event-based community-building model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Dear Community Charitable Trust social profiles
Digital presenceDear Community Charitable Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dear Community Charitable Trust leadership team
Management profileNumber of profiles
Profiles6 records
Dear Community Charitable Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dear Community Charitable Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dear Community Charitable Trust
What does Dear Community Charitable Trust do?
Dear Community Charitable Trust is a New Zealand non-profit that operates a community events platform hosting monthly in-person social events for women aged 18-35 across 14-16 New Zealand cities. The organization delivers events spanning fitness classes (tennis, Pilates, run clubs), book clubs, wellness workshops, creative workshops, social gatherings (brunches, cocktail evenings, games nights), and weekend retreats and international trips. Ticketing is processed through a Shopify storefront and volunteer leaders in each city facilitate events.
Is Dear Community Charitable Trust a public or private company?
Dear Community Charitable Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dear Community Charitable Trust founded?
Dear Community Charitable Trust was founded in 2022. It employs 1 to 10 people.
Where is Dear Community Charitable Trust based?
Dear Community Charitable Trust is headquartered in Auckland, New Zealand, in the Oceania region.
How does Dear Community Charitable Trust make money?
Three revenue lines are on record. Event Ticket Donations are the primary driver. The others are gift Card Sales and trip Packages.
Who are Dear Community Charitable Trust's main competitors?
Direct peers on record are Meetup and Bumble BFF. Emerging players are The Wing and Girlboss. Broad incumbents are Soho House, Fever, ClassPass and Eventbrite. Regional players are Fri-yay Social and HeySoleil.
Does Dear Community Charitable Trust have an API?
No public API is recorded for Dear Community Charitable Trust.
What industry is Dear Community Charitable Trust in?
Dear Community Charitable Trust's product category is Community Events & Social Experiences. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAGAKAB, Community Foundations. Its NAICS code is 81321 and its SIC code is 8300.