Dear Evan Hansen

What Dear Evan Hansen does

Dear Evan Hansen is a theatrical musical property that premiered on Broadway at the Music Box Theatre in 2016 and subsequently produced four major live engagements: the original Broadway run (concluded September 18, 2022), a West End production in London (concluded October 22, 2022), a limited Toronto engagement (concluded July 21, 2019), and a North American Tour (concluded July 2, 2023). The creative core consists of a book by Steven Levenson, an original score by Benj Pasek and Justin Paul (the songwriters behind La La Land and The Greatest Showman), and direction by Michael Greif. The production won 6 Tony Awards including Best Musical, the Grammy Award for Best Musical Theater Album, and 3 Olivier Awards including Best New Musical, establishing it as a commercially and critically successful property.

The business model is multi-revenue-stream: (1) box office ticket sales at partner theaters across major markets, (2) cast recording distribution through Atlantic Records in digital and physical formats, (3) merchandise sales via the Broadway Merchandise Shop online storefront, and (4) theatrical licensing rights for new productions, handled through inbound email requests. Marketing is driven primarily by earned media coverage in major outlets, critical acclaim, and a dense ecosystem of mental health organizational partnerships spanning US, UK, and Canadian markets.

The subject is a privately held theatrical IP rather than a traditional operating company. The official website (dearevanhansen.com) is operated by Serino Coyne, a New York-based theatrical marketing firm. No ownership structure, investors, capitalization, or financial disclosures are available. As of the most recent production closure in July 2023, all live theatrical engagements have concluded, and the website functions as an informational archive for the property.

Name

Dear Evan Hansen

Legal name

Serino Coyne

Website

https://dearevanhansen.com

Company type

Private

Founded year

2016

Operating status

Closed

Headcount range

11–50 employees

Short description

Dear Evan Hansen is an award-winning Broadway musical property (6 Tony Awards, Grammy, Olivier) that produced live theatrical engagements across New York, London, Toronto, and North America from 2016 through 2023. All productions have concluded; revenue now derives from cast recording royalties, merchandise, and theatrical licensing rights for future productions.

Ownership category

akta.pro rank

Product category

Live Theater / Broadway Musical

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Musical Groups and Artists (71113)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Custom Music & Original Score/Composition (MPAIALAD)

Keywords

• Broadway musical production
• Live theatrical entertainment
• Stage musical
• Musical theater licensing
• Cast recording distribution

Headquarters

HQ city

New York, New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels7 records

Marketing channels4 records

Core offering

Dear Evan Hansen is a Tony Award-winning Broadway musical presented as live theatrical productions across multiple markets (Broadway, West End, Toronto, North American Tour), featuring an original book by Steven Levenson, a score by Benj Pasek and Justin Paul, and direction by Michael Greif. The portfolio also includes an Original Broadway Cast Recording distributed by Atlantic Records and official merchandise sold through the Broadway Merchandise Shop.

Product overview

Dear Evan Hansen is a Tony Award-winning Broadway musical presented as a unified theatrical production across multiple platforms. The portfolio consists of live stage productions: the original Broadway production (final performance September 18, 2022), the West End London production (final performance October 22, 2022), the Toronto limited engagement (concluded July 21, 2019), and the North American Tour (concluded July 2, 2023). The Original Broadway Cast Recording, distributed by Atlantic Records, complements the theatrical productions. The musical features a book by Steven Levenson, a score by Benj Pasek and Justin Paul, and direction by Michael Greif.

Differentiator

Problem solved

Functional benefit

Products and services

• Dear Evan Hansen Broadway Production The original Broadway production of the Tony Award-winning musical, featuring a book by Steven Levenson, score by Benj Pasek and Justin Paul, and direction by Michael Greif. Aimed at theater audiences in New York City.
• Dear Evan Hansen West End Production The London/West End production of the Olivier Award-winning musical. Aimed at London theater audiences.
• Dear Evan Hansen Toronto Production The strictly limited Toronto engagement of the musical. Won Toronto Theatre Critics Awards for Best Lead Performance (Robert Markus) and Best Supporting Performance (Jessica Sherman). Aimed at Toronto theater audiences.
• Dear Evan Hansen North American Tour The touring production of the musical across North America, featuring cast members including Anthony Norman, Coleen Sexton, and Alaina Anderson. Aimed at theater audiences across multiple U.S. and Canadian cities.
• Dear Evan Hansen Original Broadway Cast Recording

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Atlantic RecordscoreChannel Partner/ Reseller/ DistributorAtlantic Records is the distributor of the Dear Evan Hansen Original Broadway Cast Recording. The Grammy Award-winning cast recording is available digitally and physically through Atlantic Records.
• Child Mind InstituteminorStrategic or Co-development PartnerChild Mind Institute is dedicated to transforming the lives of children struggling with mental health disorders and learning disorders. The partnership aligns with the show's themes of mental health awareness.
• Crisis Text LinecoreStrategic or Co-development PartnerCrisis Text Line provides free, 24/7 crisis support via text. Audience members in crisis can text HELLO to 741741. This is a critical partnership given the show's themes around mental health and suicide prevention.
• JEDcoreStrategic or Co-development PartnerJED is a nonprofit that exists to protect emotional health for the nation's teens and young adults. The partnership supports mental health awareness tied to the show's themes.
• The Trevor ProjectcoreStrategic or Co-development PartnerThe Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to LGBTQ youth. The partnership aligns with themes addressed in the musical.
• Born This Way FoundationminorStrategic or Co-development PartnerLady Gaga's foundation supports the wellness of young people and empowers them to create a kinder and braver world. Founded by Lady Gaga, whose collaborators Benj Pasek and Justin Paul wrote the score for The Greatest Showman.
• The Loveland FoundationminorStrategic or Co-development PartnerThe Loveland Foundation's Therapy Fund provides therapy support to Black women and girls nationwide. The partnership extends the show's mental health awareness mission.
• Speak Your MindminorStrategic or Co-development PartnerSpeak Your Mind is a nationally driven, globally united campaign calling for mental health for all. The partnership supports the show's mission around mental health awareness.
• Jack.orgminorStrategic or Co-development PartnerToronto production partnership supporting youth mental health awareness. Jack.org is a Canadian organization focused on mental health.
• Be ThereminorStrategic or Co-development PartnerToronto production partnership providing mental health support resources. Be There offers resources for supporting others through mental health challenges.
• Kids Help PhoneminorStrategic or Co-development PartnerToronto production partnership. Kids Help Phone is Canada's only 24/7 e-mental health service offering free, anonymous support for young people.
• The MixminorStrategic or Co-development PartnerWest End London partnership supporting mental health for young people. The Mix provides essential support for the under-25s in the UK.
• ShoutminorStrategic or Co-development PartnerWest End London partnership. Shout is a 24/7 text service for anyone in the UK who is struggling to cope.
• Young MindsminorStrategic or Co-development PartnerWest End London partnership. Young Minds is the UK's leading charity fighting for children and young people's mental health.

Recent moves10 records

Expansion highlights2 records

Direct peers

• Fun Home: Tony Award-winning contemporary Broadway musical addressing identity and family. Comparable as a serious-themed contemporary musical with Tony recognition and ongoing educational/licensing activity in school and regional theater circuits.
• Rent: Pulitzer and Tony Award-winning rock musical about community, illness, and mortality directed by Michael Greif (also director of Dear Evan Hansen). Directly comparable as a contemporary musical property with serious social themes and recurring revival/touring economics.
• Next to Normal: Pulitzer Prize-winning Broadway musical explicitly addressing mental illness and family dynamics. Closely comparable thematically, sharing Dear Evan Hansen's mental-health subject matter, contemporary-rock score orientation, and Tony/Pulitzer credentials.
• Hamilton: Pulitzer Prize- and Tony Award-winning contemporary Broadway musical with a similarly culturally dominant footprint across Broadway, West End, and touring productions. Directly comparable as a high-grossing, award-winning modern musical property with mass-market appeal and cross-media optionality.
• Come From Away: Tony Award-winning contemporary Broadway musical with Broadway, West End, touring, and film adaptation. Directly comparable as a contemporary, socially-themed Broadway musical with similar multi-territory distribution and cast recording distribution.
• Spring Awakening: Tony Award-winning contemporary Broadway musical addressing youth, identity, and mental health. Directly comparable thematically (youth and mental-health themes) and as an award-winning contemporary musical with revival and licensing activity.
• Moulin Rouge! The Musical: Tony Award-winning contemporary Broadway musical featuring a score by various contemporary songwriters. Comparable as a recent, large-scale contemporary musical property, and shares the Pasek & Paul songwriter connection through the broader contemporary musical-theater ecosystem.
• Wicked: Long-running, Tony-winning Broadway musical with a global touring and West End presence and a major film adaptation. Directly comparable as a high-grossing contemporary musical IP with deep catalog value, active licensing, and recurring recorded-revenue streams.
• The Book of Mormon: Tony Award-winning contemporary Broadway musical with Broadway, West End, and extensive North American and international touring. Directly comparable as a high-grossing, award-winning modern musical property with deep recorded-revenue and licensing value.
• Hadestown: Tony Award-winning contemporary Broadway musical that has played Broadway, West End, and multiple North American tours. Directly comparable as a recent award-winning musical property with active multi-market theatrical presence and recorded music releases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dear-evan-hansen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dear Evan Hansen