What Dear Evan Hansen - Broadway does

Dear Evan Hansen is a Broadway musical production entity that premiered in 2016 at the Music Box Theatre in New York. The production features a book by Steven Levenson, a score by Benj Pasek and Justin Paul (known for La La Land and The Greatest Showman), and direction by Michael Greif. The show's narrative centers on a teenager with social anxiety, addressing mental health themes of connection, isolation, and suicide prevention.

The entity's core product is the live theatrical production, which was staged across four formats: Broadway (New York), West End (London), Toronto, and a North American Tour. Supporting revenue streams include the Original Broadway Cast Recording distributed by Atlantic Records and official merchandise sold through the Broadway Merchandise Shop. Marketing was executed through a multi-channel approach (official website, Facebook, Twitter, YouTube, email newsletters, mobile SMS) alongside partnerships with mental health advocacy organizations including the Child Mind Institute, Crisis Text Line, JED, the Trevor Project, and the Born This Way Foundation.

All live productions have concluded: Broadway closed September 18, 2022, the West End closed October 22, 2022, and the North American Tour concluded July 2, 2023; the Toronto engagement had already closed July 21, 2019. The production entity's current operating status is closed, with the website maintained by the entertainment marketing firm Serino Coyne as a historical/archive property. The intellectual property (cast recording, merchandise, licensing rights) continues to generate limited residual revenue, but no new theatrical productions or expansion initiatives have been announced.

Name

Dear Evan Hansen - Broadway

Legal name

Serino Coyne

Website

https://dearevanhansen.com

Company type

Private

Founded year

2016

Operating status

Closed

Headcount range

11–50 employees

Short description

Dear Evan Hansen is a Tony, Grammy, and Olivier Award-winning Broadway musical production that ran from 2016 to 2023 across Broadway, West End, Toronto, and a North American Tour, serving theater audiences with mental health-themed entertainment; all productions have now closed.

Ownership category

akta.pro rank

Product category

Musical Theater

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Music Publishers (512230)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Print Music Publishing (Sheet Music, Scores, Educational Repertoire) (MPAIABAG)

Keywords

• Broadway musical theater
• Live stage performance
• Cast recording album
• Theatrical merchandise
• Stage production services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels7 records

Core offering

Dear Evan Hansen is a Tony Award-winning, Grammy Award-winning, and Olivier Award-winning Broadway musical presented as live theatrical productions (Broadway, West End, North American Tour, Toronto) featuring an original score by Benj Pasek and Justin Paul, book by Steven Levenson, and direction by Michael Greif. The property is monetized through theatrical ticket sales, the Original Broadway Cast Recording distributed by Atlantic Records, and official branded merchandise sold via the Broadway Merchandise Shop.

Product overview

Dear Evan Hansen is a Tony Award-winning, Grammy Award-winning, and Olivier Award-winning musical produced in multiple formats: Broadway (final performance September 18, 2022), West End/London (final performance October 22, 2022), North American Tour (final performance July 2, 2023), and Toronto (concluded July 21, 2019). The core offering is the theatrical production itself, with supporting products including the Original Broadway Cast Recording (available digitally and physically through Atlantic Records) and official merchandise sold through the Broadway Merchandise Shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Dear Evan Hansen Musical A Tony Award-winning, Grammy Award-winning, and Olivier Award-winning Broadway musical about life and the way we live it, featuring a book by Steven Levenson and a score by Benj Pasek and Justin Paul. Sold to consumers via live theatrical ticket purchases.
• Broadway Production The Broadway production of Dear Evan Hansen at the Music Box Theatre in New York City, which won 6 Tony Awards including Best Musical. Concluded its run on September 18, 2022.
• West End Production (London) The London West End production of Dear Evan Hansen, which won 3 Olivier Awards including Best New Musical. Concluded its run on October 22, 2022.
• North American Tour The North American touring production of Dear Evan Hansen, which concluded its run on July 2, 2023.
• Toronto Production The Toronto strictly limited engagement production of Dear Evan Hansen, which concluded on July 21, 2019.
• Original Broadway Cast Recording The official cast recording album of the Broadway musical, available digitally and physically through Atlantic Records. Won the Grammy Award for Best Musical Theater Album.
• Dear Evan Hansen Merchandise Official branded merchandise including apparel, accessories, and memorabilia related to the Dear Evan Hansen musical, sold through the Broadway Merchandise Shop.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Atlantic RecordscoreChannel Partner/ Reseller/ DistributorAtlantic Records is the official distributor of the Dear Evan Hansen Original Broadway Cast Recording, making the soundtrack available digitally and physically to audiences worldwide.
• Child Mind InstituteminorStrategic or Co-development PartnerThe Child Mind Institute is dedicated to transforming the lives of children struggling with mental health disorders and learning disorders. Dear Evan Hansen partnered to support mental health awareness.
• Crisis Text LinecoreStrategic or Co-development PartnerCrisis Text Line provides free, 24/7 crisis support via text. Partnership aligned with the show's mental health themes, offering resources to audiences who may need support.
• JEDminorStrategic or Co-development PartnerJED is a nonprofit that exists to protect emotional health for teens and young adults. Partnership focused on mental health advocacy and suicide prevention.
• The Trevor ProjectminorStrategic or Co-development PartnerThe leading national organization providing crisis intervention and suicide prevention services to LGBTQ youth. Partnership aligned with themes of inclusion and support.
• Born This Way FoundationminorStrategic or Co-development PartnerLady Gaga's foundation supports the wellness of young people and empowers them to create a kinder and braver world. Aligned with the show's message of connection and support.
• The Loveland FoundationminorStrategic or Co-development PartnerThe Loveland Foundation's Therapy Fund provides therapy support to Black women and girls nationwide. Partnership extended mental health support resources.
• Speak Your MindminorStrategic or Co-development PartnerSpeak Your Mind is a nationally driven, globally united campaign calling for mental health for all. Partnership supported mental health awareness initiatives.
• Jack.orgminorStrategic or Co-development PartnerToronto production partnered with Jack.org, a youth mental health organization.
• Be ThereminorStrategic or Co-development PartnerToronto production partnered with Be There, a mental health support initiative.
• Kids Help PhoneminorStrategic or Co-development PartnerToronto production partnered with Kids Help Phone, Canada's only 24/7 national e-mental health service for youth.
• The MixminorStrategic or Co-development PartnerWest End production partnered with The Mix, a UK charity providing mental health support for young people.
• ShoutminorStrategic or Co-development PartnerWest End production partnered with Shout, a UK mental health text support service.
• Young MindsminorStrategic or Co-development PartnerWest End production partnered with Young Minds, a UK charity focused on young people's mental health.
• Serino CoynecoreImplementation/ SI/ Consulting PartnerSerino Coyne maintained and operated the official website (dearevanhansen.com) and created the website design and content as noted in the Terms & Conditions.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hamilton: Tony, Grammy, and Olivier-winning contemporary Broadway musical produced across multiple markets. Closely comparable in product type, distribution model, target audience, and award profile.
• Next to Normal: Tony-winning Broadway musical also directed by Michael Greif with themes around mental health. Directly comparable in creative team, mental-health subject matter, and Broadway-to-touring distribution.
• Rent: Tony- and Pulitzer-winning contemporary Broadway musical directed by Michael Greif (same director as Dear Evan Hansen). Closely comparable in creator overlap and contemporary musical positioning.
• Moulin Rouge! The Musical: Tony-winning Broadway musical with Broadway, West End, and touring productions. Comparable in contemporary Broadway positioning, multi-market rollout, and major-label cast recording distribution.
• The Phantom of the Opera: Andrew Lloyd Webber's globally staged Broadway and West End musical with extensive touring history. Highly comparable in theatrical production scale, multi-market operation, and cast recording distribution.
• Spring Awakening: Tony-winning contemporary Broadway musical with themes addressing youth and mental health. Comparable in contemporary musical positioning, Broadway-to-West End distribution, and youth-focused subject matter.
• Hadestown: Tony-winning contemporary Broadway musical with Broadway, West End, and touring productions. Comparable in award profile, contemporary storytelling, and multi-market distribution.
• Wicked: Long-running, multi-award-winning Broadway/West End musical with a global touring footprint. Directly comparable in scale, multi-market distribution, and merchandising model.
• Jersey Boys: Tony-winning Broadway musical with extensive multi-year Broadway, West End, and touring productions. Comparable in long-running Broadway production lifecycle and multi-market distribution.

Broad incumbents

• The Lion King (Disney Theatrical): Disney Theatrical Productions' flagship Broadway musical operating on Broadway, West End, and multiple tours worldwide. Comparable as a large-scale Broadway producer with multi-market touring and major-label cast recordings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dear-evan-hansen-broadway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Dear Evan Hansen - Broadway