DEATSCH INSURANCE AGENCY, INC.

What DEATSCH INSURANCE AGENCY, INC. does

InterWest Insurance Services, LLC is a California-based private insurance brokerage and risk management firm that places commercial and personal insurance policies across multiple product lines including property, casualty, workers' compensation, commercial auto, cyber liability, professional liability, surety, business health, and alternative markets. The company is organized around six industry verticals — agribusiness, construction, human and social services, small business, sports/leisure/hospitality, and transportation — each supported by dedicated industry consultants, reflecting a vertically-segmented go-to-market model.

Revenue is generated through insurance brokerage commissions on policies placed with carriers, with a distribution motion that combines a phone-based direct sales channel, a web-based 'Get a Quote' lead capture form, an online client portal for existing customers, and consultative field sales for complex commercial accounts. Marketing is supported by an industry blog, monthly newsletter, social media presence (Facebook, Instagram, LinkedIn, YouTube), and recurring in-person and webinar training events targeting prospective and current clients.

Beyond brokerage, InterWest offers value-add solutions including Data Analytics for Total Cost of Risk (TCOR) forecasting, HR Consulting, a Risk Management platform, and dedicated Property & Casualty and Workers' Compensation Claims teams. The firm holds California Insurance License #0B01094, operates primarily in Pacific Time business hours, and has no disclosed parent company, public listing, or external funding history.

Name

DEATSCH INSURANCE AGENCY, INC.

Legal name

InterWest Insurance Services, LLC

Website

https://deatschinsurance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

InterWest Insurance Services is a California-based insurance brokerage and risk management firm placing commercial and personal insurance across property, casualty, workers' comp, cyber, surety, and health lines for six industry verticals including agribusiness, construction, and transportation.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial insurance brokerage
• Risk management services
• Claims management services
• Industry-specialized insurance
• Personal insurance coverage

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance brokerage commissions: InterWest operates as an insurance agency/brokerage, earning commissions on insurance policies placed with carriers. The company offers a comprehensive range of insurance products including property, casualty, health, and specialty lines, with revenue generated through commissions from insurance carriers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DEATSCH INSURANCE AGENCY, INC. operates as a commercial and personal insurance brokerage placing coverage with insurance carriers and earning commissions on policies written. The agency offers property, casualty, health, workers' compensation, cyber liability, professional liability, surety, and specialty lines, complemented by risk management consulting, data analytics, HR consulting, and dedicated claims management services across six specialized industry verticals.

Product overview

InterWest Insurance Services offers a comprehensive portfolio of insurance products and consulting services. The company provides multiple insurance products including Alternative Markets, Business Health Insurance, Commercial Auto Insurance, Commercial Property, Cyber Liability & Crime, General Liability & Excess, Personal Insurance, Professional Liability, Surety, and Workers' Compensation. These are complemented by consulting and solution services including Data Analytics, HR Consulting, Property & Casualty Claims, Risk Management, Training Opportunities, and Workers' Compensation Claims services. The company operates across multiple industries including Agribusiness, Construction, Human & Social Service, Small Business, Sports/Leisure/Hospitality, and Transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Alternative Markets

Segments6 records

Ideal customer profiles7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Heffernan Insurance Brokers: Independent California-based commercial insurance brokerage serving mid-market and SMB clients across multiple verticals. Closely comparable in size, geography, and multi-line brokerage model with consultative industry-specialist positioning.
• Keenan & Associates: California-headquartered insurance brokerage and consulting firm serving public entities, healthcare, and commercial clients. Comparable regional California footprint with consulting-plus-brokerage service model.
• Brown & Riding: Specialty wholesale insurance brokerage focused on complex commercial and E&S placements. Comparable specialty-line emphasis serving niche industry verticals.
• Burns & Wilcox: Specialty insurance brokerage focused on excess & surplus lines and commercial coverage across multiple industries. Directly comparable specialty-line brokerage model.
• Woodruff-Sawyer & Co. West Coast-based independent insurance brokerage focused on commercial and specialty lines for mid-market clients. Comparable specialty-line emphasis and regional California/West Coast operating geography.
• RPS Insurance Brokerage (a Ryan Specialty company): Specialty insurance broker with strong E&S and commercial lines franchise. Comparable specialty brokerage positioning, though now backed by a larger public specialty insurance holding company.

Broad incumbents

• Alliant Insurance Services: Large national specialty insurance brokerage with deep California presence and broad industry verticals. Comparable product breadth but materially larger scale and national footprint.
• Hub International: North American insurance brokerage with strong West Coast and California presence across mid-market commercial and personal lines. Overlapping multi-vertical brokerage and risk services model.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm with broad commercial and specialty offerings across industries. A scaled incumbent competitor overlapping InterWest's product set and vertical approach.
• Marsh McLennan: Global insurance brokerage and risk advisory firm with substantial California operations. Provides broad-spectrum brokerage, risk consulting, and claims management comparable to InterWest's full-stack offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/interwestins
• Facebookfacebook.com/InterWestInsuranceServices
• LinkedInlinkedin.com/company/deatsch-insurance-agency-inc.
• Instagraminstagram.com/interwest_insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEATSCH INSURANCE AGENCY, INC.