De Beelen Groep
De Beelen Groep is a privately held Dutch mobility group operating five sister companies across vehicle sales, leasing, fleet management, maintenance, and custom vehicle adaptations, serving both business and private customers in the Netherlands through three physical locations and an online FleetControl portal.
- Company typePrivate
- Founded-
- HeadquartersLisserbroek, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What De Beelen Groep does
De Beelen Groep is a privately held Dutch mobility group headquartered in Lisserbroek, Noord Holland, founded in 1987 and operating through five wholly-owned sister companies: Beelen Mobility (the sales, leasing, short-lease, and fleet management arm for business customers), James Autoservice Lisserbroek (a sustainability-focused maintenance garage using refurbished auto parts), James Autoservice Amsterdam-Arena (a one-stop maintenance garage in Amsterdam Zuidoost with partner-provided car rental, EV charging, vehicle adaptations, and commercial vehicle fitting), Vakgarage Zeeuw (a universal garage in Schiedam covering all passenger and commercial vehicle brands, acquired May 2023), and Ellermeyer (specialist in custom vehicle modifications for work-related needs or physical limitations). The group employs approximately 27 people across three physical locations and serves both business (zakelijke) and private (particulier) customers in the Netherlands.
The underlying technology platform is FleetControl, an online fleet management portal accessed via login that supports tiered Bronze, Silver, and Gold subscription service packages for managing company vehicle fleets. The group also offers EV charging infrastructure at partner locations and emphasizes refurbished auto parts to extend vehicle and component lifespan. Revenue is generated through five streams: one-time vehicle sales (new and used passenger cars and commercial vans), recurring long-term and short-term (shortlease) leasing subscriptions, subscription-based fleet management with tiered service packages, professional services for vehicle imports, and transaction-fee maintenance and repair across all brands. Pricing is quote-based and not publicly disclosed.
De Beelen Groep operates a sales-led go-to-market through multiple physical showrooms/garages, dedicated subsidiary websites with online contact and appointment booking, and a self-serve FleetControl portal for fleet customers. Marketing is multi-channel across LinkedIn, Instagram, and Facebook (organic social) plus website SEO and intra-group partner referrals. The group is a member of BOVAG (Dutch automotive trade association), participates in the UN Global Compact, and partners with Circulair West and ZO Bereikbaar on sustainability and accessible mobility initiatives.
De Beelen Groep firmographics
Firmographics- Name
- De Beelen Groep
- Legal name
- De Beelen Groep
- Website
- https://debeelengroep.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Beelen Groep is a privately held Dutch mobility group operating five sister companies across vehicle sales, leasing, fleet management, maintenance, and custom vehicle adaptations, serving both business and private customers in the Netherlands through three physical locations and an online FleetControl portal.
- Ownership category
- akta.pro rank
Where De Beelen Groep is headquartered
LocationHeadquarters
- HQ city
- Lisserbroek
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
De Beelen Groep business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales: Sale of new and used vehicles (both passenger cars and commercial vans) to business and private customers
- Leasing Services: Long-term and short-term (shortlease) vehicle leasing for business customers
- Fleet Management: Comprehensive fleet management services with tiered service packages (Bronze, Silver, Gold)
- Import Service: Vehicle import services for customers seeking specific models
- Vehicle Maintenance and Repair: Maintenance services across multiple garage locations for all brands of passenger and commercial vehicles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Servicepakket Brons - Bronze fleet management tier |
| Subscription | Monthly | Servicepakket Zilver - Silver fleet management tier |
| Subscription | Monthly | Servicepakket Goud - Gold fleet management tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
De Beelen Groep product offering
Product offeringCore offering
De Beelen Groep is a Dutch mobility group of five sister companies that sells new and used passenger cars and commercial vans, provides long-term and short-term leasing, and offers tiered fleet management services (Bronze, Silver, Gold packages) through its own FleetControl platform. The group also operates multi-brand maintenance garages, vehicle import services, car rental, and custom vehicle adaptations for both business and private customers across the Netherlands.
Product overview
De Beelen Groep is a group of five companies operating in the automotive and mobility sector, offering a comprehensive range of services through its subsidiaries. The core product is Beelen Mobility, which serves as the sustainable mobility partner for sales and (short)lease of cars for the business market with fleet management capabilities. The group operates through four specialized maintenance garage sub-brands: James Autoservice Lisserbroek (focused on sustainability using refurbished parts), Vakgarage Zeeuw (universal garage in Schiedam), James Autoservice Amsterdam-Arena (one-stop garage with partner services), and Ellermeyer (specialist in custom vehicle adaptations). Services include vehicle sales, leasing (both long-term and short-term), fleet management with tiered service packages (Bronze, Silver, Gold), car import services, car rental, and vehicle maintenance. The portfolio operates as a platform-plus-modules architecture where Beelen Mobility serves as the central mobility hub, while the subsidiary garages provide specialized maintenance and customization modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Sales (Verkoop)
- Long-term Vehicle Leasing (Lease)
- Short-term Leasing (Shortlease)
- Fleet Management (Wagenparkbeheer)
- Vehicle Import Service (Importservice)
- Vehicle Rental (Verhuur)
- Vehicle Maintenance and Repair (Onderhoud)
- Custom Vehicle Adaptations (Ellermeyer)
Companies that use De Beelen Groep
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
De Beelen Groep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
De Beelen Groep partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BOVAGcoreDe Beelen Groep is a member of BOVAG (Bond van Automobielhandelaren en Garagehouders), the Dutch automotive trade association. BOVAG membership provides credibility, industry standards compliance, and represents the group's professional standing in the automotive sector.
- UN Global CompactminorDe Beelen Groep participates in the UN Global Compact, committing to sustainable and responsible business practices across their operations.
- Circulair WestminorPartnership with Circulair West, a circular economy initiative in West Netherlands, supporting the group's sustainability objectives.
- ZO BereikbaarminorPartnership with ZO Bereikbaar, a mobility accessibility initiative, supporting accessible mobility solutions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
De Beelen Groep competitors and assessment
Company assessmentBroad incumbents
- LeasePlan Corporation: One of the world's largest fleet management and vehicle leasing companies, headquartered in the Netherlands. Highly comparable to the Beelen Mobility fleet management subscription offering, though LeasePlan operates globally and serves enterprise-level fleet customers.
- Stern Groep: Dutch listed automotive dealer group with car sales, service, and leasing operations across the Netherlands. Comparable business model to De Beelen Groep's combination of retail vehicle sales and maintenance services, though at much larger scale and broader geographic coverage.
- Van Mossel Automotive Group: Largest Dutch automotive dealer group operating across sales, leasing, fleet management, and maintenance for both passenger and commercial vehicles. Directly comparable to De Beelen Groep's multi-vertical mobility offering but at significantly greater scale and geographic reach across the Netherlands and beyond.
- Ald Automotive (ALD Automotive): International fleet management and leasing company with significant Dutch operations. Directly competes with Beelen Mobility's fleet management proposition, though it operates at much larger scale and serves corporate customers across multiple countries.
- Louwman Group: Long-established Dutch automotive group with dealer, leasing (Louwman Lease), and mobility services. Comparable to De Beelen Groep in the breadth of services (sales, lease, fleet management) and the B2B focus, but with substantially larger scale and broader brand portfolio.
Direct peers
- Profile (Bandenservice / Tyre & Service): National Dutch chain of multi-brand car service centers offering maintenance, tire services, and repair across the Netherlands. Directly comparable to James Autoservice and Vakgarage Zeeuw's universal garage proposition, with similar multi-location service model and B2B/B2C customer mix.
- Athlon Netherlands: Dutch fleet management and leasing provider serving business customers with subscription-based mobility services. Directly comparable to Beelen Mobility's tiered fleet management offering and B2B market focus, with similar customer segments but greater scale and international parent (Mercedes-Benz Mobility).
- Vakgarage (Chain Network): National Dutch garage chain network of which Vakgarage Zeeuw is a member. Vakgarage Zeeuw's membership in this network provides access to brand standards, parts supply, and marketing support, making the broader Vakgarage network a structural peer in the multi-brand maintenance segment.
Emerging players
- Mister Green: Dutch EV-focused leasing company offering subscription-based electric vehicle leasing to businesses and consumers. Comparable to Beelen Mobility's subscription leasing and shortlease model, but with a narrow EV focus that aligns with De Beelen Groep's sustainability positioning.
Regional players
- Broekhuis Groep: Dutch automotive dealer group with sales, service, and fleet management across multiple Dutch locations. Comparable to De Beelen Groep's multi-location dealer-garage-leasing model, with similar scale and Dutch regional focus though primarily operating in different Dutch provinces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
De Beelen Groep social profiles
Digital presenceDe Beelen Groep financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Beelen Groep leadership team
Management profileNumber of profiles
De Beelen Groep subsidiaries and ownership
Company hierarchySubsidiaries5 records
De Beelen Groep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Beelen Groep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Beelen Groep
What does De Beelen Groep do?
De Beelen Groep is a Dutch mobility group of five sister companies that sells new and used passenger cars and commercial vans, provides long-term and short-term leasing, and offers tiered fleet management services (Bronze, Silver, Gold packages) through its own FleetControl platform. The group also operates multi-brand maintenance garages, vehicle import services, car rental, and custom vehicle adaptations for both business and private customers across the Netherlands.
Is De Beelen Groep a public or private company?
De Beelen Groep is a private company. It is classified as family owned and is currently operating.
When was De Beelen Groep founded?
De Beelen Groep was founded in -1. It employs 11 to 50 people.
Where is De Beelen Groep based?
De Beelen Groep is headquartered in Lisserbroek, Netherlands, in the Europe region.
How does De Beelen Groep make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are leasing Services, fleet Management, import Service and vehicle Maintenance and Repair.
Who are De Beelen Groep's main competitors?
Broad incumbents on record are LeasePlan Corporation, Stern Groep, Van Mossel Automotive Group, Ald Automotive (ALD Automotive) and Louwman Group. Direct peers are Profile (Bandenservice / Tyre & Service), Athlon Netherlands and Vakgarage (Chain Network). Mister Green is listed as an emerging player. Broekhuis Groep is listed as a regional player.
Does De Beelen Groep have an API?
No public API is recorded for De Beelen Groep.