Profile
Profile is a private Benelux automotive franchise organization operating 220+ independent locations across Belgium and the Netherlands, delivering brand-independent tire sales, mounting, balancing and auto maintenance to private consumers, lease and fleet customers, EV owners and truck operators under the Profile Car & Tyreservice and Profile Truck brands via parent Profile International N.V.
- Company typePrivate
- Founded1989
- HeadquartersAntwerp, Belgium
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Profile does
Profile is a privately held automotive service franchise organization headquartered in Antwerpen, Belgium, operating under parent holding company Profile International N.V. with operating subsidiaries Profile Belux NV (Belgium) and Profile Tyrecenter Nederland B.V. (Netherlands). Founded in 1989, the company runs more than 220 franchise locations across Belgium and the Netherlands through independently owned Profile-branded outlets, supplemented by a Pan-European truck tire breakdown network called Profile Euroservice active in 34-37 countries and a founding partnership in TruckPro Europe (~40 specialist partners). Its stated services cover tire sales, mounting, balancing, alignment, seasonal tire change, repair and tread checks, plus small (25+ inspection points) and large (90+ points) vehicle maintenance, air conditioning service and EV-certified maintenance; tires from manufacturers including Michelin, Continental, Bridgestone, Hankook, Pirelli, Goodyear, Dunlop and Uniroyal are stocked alongside rims from brands such as Carmani, AEZ and Brock.
The business runs a hybrid go-to-market: a direct-to-consumer franchise network (200+ locations) handling walk-ins and online appointment booking through profile.be, complemented by a dedicated direct sales team for lease, fleet and truck accounts. Tire mounting is unit-priced from €32 per tire up to €42 for 21"+ wheels, balancing from €28 per tire, with payment collected in-store only. Customer segments are hybrid: private consumers (Particulieren), business and lease companies (Zakelijk & Lease), electric vehicle owners, and truck fleets. Named enterprise customers include LeasePlan, Arval, Alphabet, Ministerie van Defensie, Bpost, Besix, BattMobiel and Aiways. Headcount is reported in the 2,000-2,500 range spread across franchisees, and Profile is positioned as the Benelux market leader in truck tire service.
Revenue streams consist of franchise and licensing fees, centralized purchasing margins on tires and parts, fees from Profile Euroservice breakdown contracts, and direct sales for fleet accounts; the company characterizes itself as merkonafhankelijk (brand-independent) and emphasizes factory warranty preservation, EV certification, sustainability certification (vzw Duurzaam Repareren) and a 4.7/5 Trustpilot score as commercial differentiators. No external private equity or venture funding is disclosed; ownership rests with Profile International N.V. as holding company together with franchisee shareholders. Recent strategic activity has centered on Belgian network expansion (from 57 to 79 locations in roughly two years), return of the Redant franchise family, EV certification rollout, deepening TruckPro Europe involvement and several senior leadership appointments.
Profile firmographics
Firmographics- Name
- Profile
- Legal name
- Profile Belux NV
- Website
- https://profile.be
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Profile is a private Benelux automotive franchise organization operating 220+ independent locations across Belgium and the Netherlands, delivering brand-independent tire sales, mounting, balancing and auto maintenance to private consumers, lease and fleet customers, EV owners and truck operators under the Profile Car & Tyreservice and Profile Truck brands via parent Profile International N.V.
- Ownership category
- akta.pro rank
Profile industry classification
Industry- Product category
- Tire and Auto Maintenance Services
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), All Other Automotive Repair and Maintenance (811198)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
- akta.pro secondary industries
- Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where Profile is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Profile business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Tire Sales and Services: Sale of tires (summer, winter, all-season) with mounting, balancing, alignment services. Core revenue stream for franchise network.
- Auto Maintenance and Repair: Small and large maintenance services, air conditioning maintenance, auto checks for both private and business customers with factory warranty preservation.
- Truck Tire Services: Specialized truck tire maintenance, mounting and 24/7 breakdown service through Profile Euroservice across Europe. Marktleider (market leader) in Benelux truck tires.
- Payment Processing: Payment collected at physical location in cash or bank card. Online pre-payment no longer available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tire mounting up to 15 inch - €32 per tire |
| Unit Pricing | Pay-as-you-go | Tire mounting 16-18 inch - €34 per tire |
| Unit Pricing | Pay-as-you-go | Tire mounting 19-20 inch - €38 per tire |
| Unit Pricing | Pay-as-you-go | Tire mounting 21 inch and larger - €42 per tire |
| Unit Pricing | Pay-as-you-go | Tire balancing - €28 per tire |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Profile product offering
Product offeringCore offering
Profile operates a Benelux franchise network of 220+ independent tire and auto maintenance service centers under the Profile Car & Tyreservice and Profile Truck brands. The company sells tires (winter, summer, all-season, runflat, SUV, and commercial variants) from major manufacturers and rims, and delivers tire services (mounting, balancing, alignment, seasonal change, repair) and full vehicle maintenance (small and large inspection-based services, air conditioning, EV-certified maintenance) that preserve manufacturer warranty. It also provides commercial truck tire service with a 100% uptime guarantee backed by Profile Euroservice 24/7 breakdown assistance across 34-37 European countries.
Product overview
Profile is a franchise organization operating under the Profile Car & Tyreservice and Profile Truck brands, offering brand-independent automotive maintenance and tire services across the Benelux region. The core product portfolio centers on tire services (autobanden) including sales of winter, summer, all-season, runflat, SUV, and van tires from major manufacturers, combined with professional mounting, balancing, alignment, and repair services. The service offering extends to comprehensive vehicle maintenance through Klein Onderhoud (small maintenance, 25+ points) and Groot Onderhoud (large maintenance, 90+ points), air conditioning services, and EV-certified maintenance for electric vehicles. Profile operates two distinct brand divisions: Profile Car (220+ locations) focusing on passenger vehicles with factory warranty preservation, and Profile Truck (110+ locations) as Benelux market leader in commercial truck tire services with 100% uptime guarantee supported by Profile Euroservice breakdown assistance across 37 European countries. The company also participates in the TruckPro Europe partner network of 40 independent truck tire specialists. Services are delivered through independent franchise entrepreneurs across more than 220 locations in Belgium and the Netherlands, with additional mobile service capabilities and car sharing partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Autobanden (Car Tires) Sale of branded car tires from multiple manufacturers (Hankook, Bridgestone, Pirelli, Continental, Goodyear, Michelin, Dunlop, Fulda, Mastersteel, Laufenn, Uniroyal) across winter, summer, all-season, runflat, SUV, and commercial van categories, offered to private consumers and business fleets through Benelux franchise locations.
- Velgen (Rims/Wheels) Sale of alloy and steel wheels/rims from brands including Carmani, AEZ, Dotz, Tec, Dezent, Brock, and Oxigin, sold alongside tire services at Profile locations.
- Bandenmontage (Tire Mounting) Professional mounting of new tires on wheels with tiered per-tire pricing: €32 (up to 15 inch), €34 (16-18 inch), €38 (19-20 inch), and €42 (21+ inch). Provided to private consumers and fleets at all Profile locations.
- Banden Balanceren (Tire Balancing) Wheel balancing service priced from €28 per tire to ensure proper road contact, improved driving comfort, better fuel efficiency, and reduced tire wear. Offered to private consumers and lease fleet customers.
- Bandenwissel (Tire Change / Seasonal Tire Swap) Seasonal swap service to switch between summer, winter, and all-season tires on passenger vehicles. A high-volume service driven by Belgian/Netherlands seasonal requirements.
- Bandenreparatie (Tire Repair) Repair of damaged tires performed at Profile branches to extend tire life and avoid premature replacement.
- Uitlijnen (Wheel Alignment) Four-wheel alignment service to ensure tires are correctly positioned for optimal road contact, better handling, and reduced tire wear.
- Klein Onderhoud (Small Maintenance) Basic vehicle maintenance service covering 25+ inspection points including tires, lighting, brake pads, and exhaust system, performed with factory warranty preservation.
- Groot Onderhoud (Large Maintenance) Comprehensive vehicle maintenance covering 90+ inspection points including engine oil change, battery check, and brake inspection, preserving factory warranty for both private and business customers.
- Airco Onderhoud (Air Conditioning Maintenance) Air conditioning system maintenance, inspection, refilling, and odor treatment services for passenger vehicles at Profile locations.
- Autocheck (Vehicle Inspection) Comprehensive vehicle inspection service to assess overall condition and identify maintenance needs across multiple systems.
- Mobilhome Check (RV/Motorhome Inspection) Specialized inspection service for motorhomes and caravans, including tire replacement recommendations every six years.
- EV-service (Electric Vehicle Service) Certified electric vehicle maintenance and repair covering hybrid and fully electric vehicles, including EV-specific training, equipment, branding, and charging station facilities at certified Profile locations (e.g., Aubel, Eupen, Liège, Verviers in Belgium; Drachten, Sneek, Leeuwarden, Heerenveen, Zwolle, Aalsmeer, Noordwijk, Zaltbommel, Oud-Beijerland, Middelburg in the Netherlands).
- Profile Euroservice (Truck Breakdown Service) 24/7 mobile breakdown assistance for commercial trucks operating in 34-37 European countries, providing on-site tire repair and replacement to minimize vehicle downtime for fleet customers.
- Winterbanden Huren (Winter Tire Rental) Seasonal rental of winter tires for consumers and businesses that prefer not to purchase a winter set.
- Sneeuwkettingen Huren (Snow Chain Rental) Rental of snow chains for vehicles needing additional winter grip in severe weather conditions.
Quantifiable outcome
- Average truck breakdown downtime of 1:39 hours in Benelux
- +3 more outcomes
Companies that use Profile
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Profile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Profile partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TruckPro EuropecoreTruckPro Europe is an independent network of specialized truck tire partners. Profile is a founding member with around 40 partners providing 24/7 breakdown assistance via Euroservice, integrated tire management with Tymacon, and brand-independent premium service.
- JustGominorCar sharing platform partnership with JustGo (part of Terberg Business Mobility Group). Profile provides parking spaces and maintenance for shared Mini vehicles at two pilot locations (Profile Binckhorst Den Haag and Profile Kersten Rotterdam). First automotive franchise to offer car sharing.
- AiwayscoreProfile is exclusive aftersales partner for Aiways EV brand in Netherlands since December 2020. Nine Profile locations serve as service points and offer test drives for Aiways U5 electric SUV.
- BattMobielcoreBelgian electric vehicle sharing company with 60 vehicles chose Profile for all tire and maintenance services for their entire electric fleet. Profile provides comprehensive tire service and auto maintenance for BattMobiel's EVs including Volkswagen e-Up, Polestar, and Tesla vehicles.
- LeasePlanminorMajor lease company using Profile services for tire balancing for their fleet vehicles
- ArvalminorMajor lease company using Profile services for tire balancing for their fleet vehicles
- AlphabetminorMajor lease company using Profile services for tire balancing for their fleet vehicles
- Terberg Business Mobility (TBM)minorParent company of JustGo car sharing platform. Partnership enables car sharing services at Profile locations.
Scale indicators9 records
Recent moves16 records
Expansion highlights6 records
Profile competitors and assessment
Company assessmentBroad incumbents
- First Stop: Bridgestone-owned European tire service franchise network with thousands of service points. Comparable to Profile's fleet/truck proposition and consumer tire offering; broader geographic reach but less dense in Benelux.
- A.T.U. Auto-Teile-Unger: German tire and auto-service chain combining own workshops with franchise network. Similar mix of tire services and general auto maintenance with growing EV service capabilities.
- Kwik-Fit: Large UK-based tire and auto-service chain owned by Michelin, with significant Benelux and broader European presence through Euromaster group. Wider portfolio and greater scale than Profile but operates with similar franchise and service-station model.
- Norauto (Mobivia): European auto-service and tire retailer franchise under Mobivia, with growing footprint across multiple countries. Comparable in scaling integrated tire/maintenance franchise model with rising emphasis on EV services.
Direct peers
- Euromaster: Michelin-owned European tire and auto-service franchise network with thousands of service points across multiple countries, including Benelux. Direct equivalent to Profile in offering a franchise-driven mix of consumer tire sales, fleet contracts, and truck service centers.
- Point S: Independent tire retailer and franchise cooperative operating thousands of points across Europe. Directly comparable to Profile as brand-independent franchise competitor pursuing fleet contracts and EV/auto-service expansion.
- Speedy France: French tire and auto-maintenance franchise network owned by Bridgestone. Comparable business model (franchise-driven consumer + fleet) though primarily France-focused with limited Benelux overlap.
Emerging players
- Driverama: Digital-first European tire retailer offering online ordering and home fitting. Indirect competitor addressing the same consumer tire demand Profile serves, but with asset-light model challenging franchise walk-in economics.
- Bosch Car Service: Global Bosch-affiliated independent garage network focused on multi-brand repair and maintenance. Overlaps with Profile's "klein/groot onderhoud" lines and competes for OEM warranty-preserving service demand.
Regional players
- Van Mossel Autoschade / Service: Dutch automotive group with service, tire, and body-shop operations in the Netherlands. Directly comparable regional Benelux player pursuing fleet contracts and franchise service points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Profile social profiles
Digital presenceProfile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profile leadership team
Management profileNumber of profiles
Profiles17 records
Profile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profile
What does Profile do?
Profile operates a Benelux franchise network of 220+ independent tire and auto maintenance service centers under the Profile Car & Tyreservice and Profile Truck brands. The company sells tires (winter, summer, all-season, runflat, SUV, and commercial variants) from major manufacturers and rims, and delivers tire services (mounting, balancing, alignment, seasonal change, repair) and full vehicle maintenance (small and large inspection-based services, air conditioning, EV-certified maintenance) that preserve manufacturer warranty. It also provides commercial truck tire service with a 100% uptime guarantee backed by Profile Euroservice 24/7 breakdown assistance across 34-37 European countries.
Is Profile a public or private company?
Profile is a private company. It is classified as management employee owned and is currently operating.
When was Profile founded?
Profile was founded in 1989. It employs 1,001 to 5,000 people.
Where is Profile based?
Profile is headquartered in Antwerp, Belgium, in the Europe region.
How does Profile make money?
Four revenue lines are on record. Tire Sales and Services are the primary driver. The others are auto Maintenance and Repair, truck Tire Services and payment Processing.
Who are Profile's main competitors?
Broad incumbents on record are First Stop, A.T.U. Auto-Teile-Unger, Kwik-Fit and Norauto (Mobivia). Direct peers are Euromaster, Point S and Speedy France. Emerging players are Driverama and Bosch Car Service. Van Mossel Autoschade / Service is listed as a regional player.
Does Profile have an API?
No public API is recorded for Profile.
What industry is Profile in?
Profile's product category is Tire and Auto Maintenance Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment), with a secondary code of TLABAIAH, Tire Management Programs (Procurement, Monitoring, Retreads). Its NAICS code is 441340 and its SIC code is 7500.