deBetti

What deBetti does

deBetti (legal entity Debetti Comércio de Carnes S/A) is a Brazilian premium meat retailer headquartered at Rua Curumins 11, Cidade Jardim, São Paulo. The company operates a direct-to-consumer e-commerce storefront on Shopify, a single physical store for in-person pickup, and a motoboy-based local delivery service across the São Paulo metropolitan area. Its core product portfolio is built around 30-day dry-aged Angus beef (NY Strip, Ribeye, Prime Rib, T-bone, Porterhouse), complemented by fresh in-natura cuts, 100% Wagyu cuts, Corriedale lamb, BBQ kits sized for 2-15 people, burgers (including a Dry Aged variant), house-made sausages, artisanal cheeses, accompaniments, Argentine wines (Fishing Monkey line), and BBQ accessories — totaling 73+ active SKUs.

The business runs on a transaction-based pricing model with unit prices denominated in Brazilian Reais; flagship dry-aged steaks range from R$90.70 (NY Strip, Ribeye, Prime Rib) to R$180.60 (T-bone, Porterhouse) per ~350g unit, Wagyu cuts R$149-R$256, and kits R$229 (2 people) up to R$1,299 (15 people with dry-aged). Customer reach is split across three primary personas — premium meat enthusiasts seeking aged and specialty beef, quality-focused home cooks buying daily-use cuts, and event hosts booking catering services. Marketing is conducted through newsletter/email (Fidelidade deBetti loyalty on the Fidelimax platform), WhatsApp-based service and applications, and SEO-optimized Shopify storefront categories.

Beyond retail, deBetti runs an event services vertical comprising Quintal deBetti (shared BBQ venue for up to 250 guests), Steakhouse deBetti (private events up to 50), off-site catering (Eventos Externos), and 'Bate-papo com Rogerio Betti' educational sessions led by owner Rogerio Betti. The company is privately held with no disclosed funding rounds, no patents, no named enterprise customers, and a small but actively expanding front-of-house and back-of-house team based on current recruitment.

Name

deBetti

Legal name

Debetti Comércio de Carnes S/A

Website

https://debetti.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

deBetti is a São Paulo-based premium meat retailer specializing in 30-day dry-aged Angus beef, Wagyu, fresh cuts, and BBQ kits sold direct-to-consumer via Shopify e-commerce, with local motoboy delivery, a single physical store, and on-premise event catering services across the São Paulo metropolitan area.

Ownership category

akta.pro rank

Product category

Premium Meat Retail

NAICS

Meat Retailers (445240), Meat Retailers (44524)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)

akta.pro secondary industry

Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Premium meat retail
• Dry-aged beef
• BBQ kits
• Wagyu beef
• Meat catering

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Meat Retail: Direct-to-consumer retail sales of premium beef, including dry-aged steaks, fresh cuts, Wagyu products, and barbecue kits through e-commerce. Unit pricing per kilogram or per item with transaction-based model.
2. Event Services: Catering and event hosting services including 'Quintal deBetti' (up to 250 people), 'Steakhouse deBetti' private events (up to 50 people), external events, and interactive sessions with Rogerio Betti. Includes complete event planning and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

deBetti is a Brazilian premium meat e-commerce retailer specializing in 30-day dry-aged beef and high-quality cuts sourced primarily from Angus, Hereford, and Wagyu breeds. The company operates a Shopify-powered online store offering dry-aged steaks, fresh in-natura cuts, Wagyu beef, lamb, BBQ kits, burgers, sausages, artisanal cheeses, and accompaniments, complemented by event catering services (Quintal deBetti, Steakhouse deBetti, external events, and Rogerio Betti's interactive sessions).

Product overview

deBetti is a Brazilian premium meat e-commerce company specializing in high-quality beef, lamb, and specialty food products. The core product portfolio centers on Dry Aged beef steaks (NY Strip, Ribeye, Prime Rib, T-bone, Porterhouse) and fresh in natura cuts from Angus and Wagyu cattle, complemented by Cordeiro (lamb) cuts. The company operates a multi-product platform including: (1) core meat products (Dry Aged steaks, In Natura cuts, Wagyu, Lamb); (2) BBQ kit bundles (Kit Churrasco Momentos Especiais, Kit Churrasco In-Natura for various group sizes, Kit Churrasco + Dry for 15 people, Kit Churrasco Família, Kit Churrasco Completo, Kit Churrasco Mix, Kit Dry Aged); (3) burgers and sausages (Sheikh Burger, Burgers Dry Aged, Linguiças deBetti); (4) accompaniments (Queijo Coalho, Queijos Artesanais, Farofa, Cebola Caramelizada, Pão de Alho); (5) wines (Vinho Fishing Monkey collection); (6) event services (Quintal deBetti for up to 250 guests, Steakhouse deBetti for private groups up to 50, Eventos Externos catering, Bate-papo com Rogerio Betti); and (7) BBQ accessories. The company also offers a loyalty program (Fidelidade deBetti) and sells third-party branded items including beers, Heinz condiments, and specialty salts.

Differentiator

Problem solved

Functional benefit

Products and services

• Carnes Dry Aged (Dry Aged Beef Steaks) Premium beef steaks aged 30 days using a controlled dry aging process that breaks down muscle fibers for enhanced tenderness and complex flavor. Includes NY Strip, Ribeye, Prime Rib, T-bone, and Porterhouse cuts from Angus cattle, sold at unit prices from R$90.70 to R$180.60 per 350g cut.
• Carnes In Natura (Fresh Cuts) Fresh, unprocessed beef cuts including NY Strip, Ribeye, Flat Iron, Picanha, Fraldinha, Bife de Tira, Denver Steak, Filet Mignon, Baby Beef, Cupim, and Assado de Tira from Angus cattle, priced from R$34.65 to R$426.31 per unit for daily premium cooking.
• Wagyu Beef Cuts Japanese Wagyu beef cuts including Maminha (from R$256), NY Strip (from R$194), Short Rib (from R$149), and Assado de Tira (from R$150), known for exceptional marbling and rich flavor profile.
• Cordeiro (Lamb Cuts) Lamb cuts including Costela de Cordeiro (ribs), French Rack, Lombo Desossado (boneless loin), and Paleta de Cordeiro (shoulder) from Corriedale sheep.
• Kit Churrasco (BBQ Kits) Pre-portioned barbecue kits for 2 to 15 people combining various cuts (Picanha, Fraldinha, dry-aged steaks, Linguiça, etc.) with sides (Pão de Alho, Farofa). Prices range from R$229 (2 people) to R$1,299 (15 people with dry-aged). Variants include Momentos Especiais (R$289), In Natura 5/8/10 people (R$629–R$749), Mix (R$670), Família (R$899), Completo (R$990), Dry 15 Pessoas (R$1,299).
• Sheikh Burger Smash-type burger made from premium beef cuts with balanced fat content for succulence and a caramelized crust; sold as 2 units of 120g each.
• Linguiças deBetti (House-made Sausages) House-made sausages including Linguiça Toscana, Linguiça Parrillera, and specialty sausages from Berkshire (Duroc) and Alentejo (Porco Real) breeds.
• Queijos Artesanais (Artisanal Cheeses) Selection of artisanal Brazilian cheeses including Queijo Coalho (skewered grilled cheese), Queijo Cuesta (pardinho and azul), Queijo Mandala, Queijo Provolone, and Queijo Cheddar Inglês.
• Acompanhamentos (BBQ Side Dishes) BBQ side dishes and accompaniments including Farofa da Casa deBetti, Cebola Caramelizada, Pão de Alho, and Chimichurri.
• Vinho Fishing Monkey (Wines) Wine collection from Argentina including Chardonnay Reserve, Malbec Reserve 2020, and Cabernet Sauvignon from Lujan de Cuyo, Mendoza region.
• Acessórios (BBQ & Grilling Accessories) BBQ and grilling accessories including Pegador Universal Inox, Grelha Vazada, Chapas de Ferro Fundido, Frigideira de Ferro Fundido, Provoler de Cerâmica, Sal Maldon, and Bolsas Térmicas deBetti.
• Quintal deBetti (Event Hosting) Event service offering a complete BBQ experience for up to 250 people, Monday through Friday, with high-quality meats, trained team for preparation and service, and full event management from setup to service.
• Steakhouse deBetti (Private Dining) Sophisticated private dining experience for groups, corporate events, and special celebrations in a dedicated space for up to 50 people, with selected cuts and restaurant-style service.
• Eventos Externos deBetti (Off-site Catering) Off-site event catering bringing deBetti quality meats, specialized BBQ staff, and complete operational structure to client-chosen venues for social and corporate events.
• Bate-papo com Rogerio Betti (Interactive Session) Interactive educational experience led by Rogerio Betti covering meat origin, dry aging, preparation, and BBQ culture, including practical grill demonstrations and guest participation.

Quantifiable outcome

• 95-100% customer satisfaction ratings on key products (Ribeye Dry Aged: 97% from 31 reviews, NY Strip Dry Aged: 100% from 21 reviews)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JBS (Friboi brand): Brazil's largest meat producer (parent of Friboi retail brand) operating across beef slaughtering, processing, and retail distribution nationwide. Comparable as a beef industry incumbent whose Friboi retail arm directly overlaps with deBetti's beef retail proposition, though at vastly broader scale, mass-market positioning, and vertical integration into slaughter.
• Marfrig: Major Brazilian and global beef producer with branded protein portfolios across multiple geographies and species. Comparable to deBetti as a beef-industry incumbent with retail-facing branded product lines, though serving primarily mass and mid-market channels rather than the premium dry-aged niche deBetti occupies.
• Minerva Foods: One of South America's leading beef producers and exporters with branded retail meat businesses across Brazil and the region. Comparable to deBetti as a beef-industry incumbent with branded retail reach, though operating at commodity/industrial scale rather than the premium dry-aged and event-driven model.

Direct peers

• Crowd Cow: US D2C marketplace delivering premium beef and seafood directly from independent ranches and farms to consumers, with strong emphasis on breed, origin, and aging transparency. Comparable to deBetti on the curated single-origin premium narrative, online ordering, and portion-controlled cuts/kits delivered to consumers.
• ButcherBox: US-based direct-to-consumer subscription service delivering premium, high-quality cuts of meat (including grass-fed beef, organic, and Wagyu) to consumers' homes. Closely comparable to deBetti on D2C model, premium meat focus, online storefront, and curated cuts, though operating at much larger scale and national US footprint rather than a single-city operation.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/debetti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deBetti