Deblanco S.A.S.

What Deblanco S.A.S. does

Deblanco S.A.S. is a Colombian medical and beauty uniform manufacturer and retailer founded on October 25, 1980, in Medellín, operating as a Sociedad por Acciones Simplificadas (S.A.S.). The company designs, produces, and sells professional apparel including fluid-resistant (antifluidos) medical gowns, scrubs and uniform sets, modern jogger-style workwear, biosecurity suits, specialized footwear, surgical caps, and face masks. Its underlying technology centers on specialized textile manufacturing, featuring fluid-resistant fabric treatments imported from Portugal, Nigeria, and Japan, antibacterial-treated collections (Lisboa and Nepal), and Tempo gabardine used in medical gowns. The product line spans men's, women's, and unisex cuts with sizes from XS to XXL and women's sizes 6-18, supporting healthcare professionals, beauty industry workers, and institutional buyers.

The company pursues a multi-channel go-to-market combining direct-to-consumer sales through a Shopify-powered e-commerce storefront, three physical retail showrooms located in Bogotá (Toberín and Los Héroes) and Medellín (Mall Vegas 10), and a dedicated institutional sales program for bulk uniform procurement. Customer engagement is anchored on WhatsApp Business for both retail inquiries and enterprise quotes. Pricing is unit-based with no subscription model: medical gowns range from $87,000 to $136,000 COP, complete uniform sets from $145,500 to $239,000 COP, jogger-style sets around $149,000-$150,000 COP, and accessories starting at $22,000 COP. Institutional clients (including Compensar, Santa Fe, and Javeriana) receive custom branding, quality assurance, and on-time delivery for bulk orders.

The business is privately held with no disclosed parent company, venture or private equity backing, or stock listing. Operating geographies are limited to Colombia, with nationwide shipping via Servientrega (8 business-day delivery). Distribution and marketing are supplemented by Facebook, Instagram, and YouTube brand presence, an email newsletter, blog content on product care, and in-person personalized consulting across the physical stores. Headcount is reported at 14 employees.

Name

Deblanco S.A.S.

Legal name

Deblanco S.A.S.

Website

https://deblanco.com.co

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Deblanco S.A.S. is a Colombian medical and beauty uniform manufacturer founded in 1980, producing fluid-resistant scrubs, lab coats, jogger-style workwear, and biosecurity products for healthcare professionals and institutional clients via Shopify e-commerce and three retail stores in Bogotá and Medellín.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Uniform Sales: Direct-to-consumer sales of medical uniforms, gowns, footwear, and accessories through e-commerce website and physical retail stores in Bogotá and Medellín. One-time product purchases with prices ranging from $80,000 to $239,000 COP per item.
2. Institutional Bulk Orders: Customized institutional uniform programs for companies and healthcare institutions, featuring personalized support, quality assurance, and on-time delivery. B2B sales model for equipping company staff with branded uniforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Deblanco S.A.S. manufactures and sells medical uniforms, fluid-resistant lab coats (batas), jogger-style scrubs, specialized footwear, surgical caps (tocas), face masks, and biosecurity suits for healthcare and beauty professionals in Colombia. The company operates its own Shopify e-commerce storefront at deblanco.com.co and three physical retail locations in Bogotá and Medellín, while also supplying institutional clients with bulk uniform programs. Products feature proprietary fluid-resistant (antifluido) fabrics, antibacterial treatments, and premium imported materials from Portugal, Nigeria, and Japan.

Product overview

Deblanco S.A.S. is a Colombian company founded in 1980 that manufactures and sells professional uniforms and apparel for the healthcare and beauty sectors. The company operates primarily as a Shopify-powered e-commerce platform with physical retail locations in Bogotá and Medellín. The product portfolio centers on medical uniforms (scrubs), fluid-resistant lab coats (batas), and jogger-style workwear, supplemented by accessories such as surgical caps, face masks, specialized footwear, and biosecurity suits. The uniforms are offered in both women's and unisex cuts, featuring fluid-resistant (antifluido) fabrics with various design options including prints, embroidery, and different collar styles. Products are sold under the DEBLANCO brand through direct-to-consumer online sales and institutional/supply channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Gowns and Lab Coats (Batas) Medical lab coats and gowns made from gabardine (Tempo trench coat) and similar fabrics, featuring sport collars, button front closure, multiple pockets, and waist pieces. Available in women's (sizes 6-18) and unisex cuts (XS-XXL). Designed for doctors, nurses, and medical staff.
• Fluid-Resistant Medical Uniform Sets (Pantalón y Blusa Antifluidos) Complete pants-and-blouse uniform sets made from fluid-resistant (antifluido) fabrics including Portugal spandex blends, Japan antifluid fabric, and 100% polyester. Features V-neck designs, multiple pockets, elasticated waists, and various color options. Sold as coordinated sets for women (sizes 6-18) and unisex (S-XXL), priced between $145,500 and $239,000 COP.
• Jogger-Style Fluid-Resistant Uniforms Modern jogger-cut scrubs/uniforms made from imported Nigeria Repel and Portugal fluid-resistant fabrics with lycra blends, featuring crossover V-necks, sleeve pockets, elasticated waist with braided cord, multiple side/back pockets, and elasticated hems. Available in unisex (REF: PB483 at $150,000 COP) and women's cuts (REF: PB 534 at $149,000 COP).
• Antibacterial Printed Blouses (Lisboa/Nepal Collections) Women's fluid-resistant printed blouses made from Lisboa ANTIBACTERIAL fabric with patterns including animal hearts and Disney-licensed prints. Short-sleeve designs combining antibacterial protection with aesthetic appeal, priced from $80,000 to $82,500 COP.
• Biosecurity Suits Full protective biosecurity suits designed for healthcare and frontline workers requiring maximum protection against fluids and contaminants. Part of Deblanco's protective apparel category.
• Specialized Healthcare Footwear Professional footwear designed for healthcare and beauty industry workers, combining comfort, safety, and durability for long working hours.
• Surgical Caps and Headwear (Tocas) Surgical caps and head coverings for healthcare and beauty professionals, available in various print options including Disney-licensed designs, starting at $22,000 COP.
• Face Masks (Tapabocas) Protective face coverings and masks for healthcare and beauty sector workers, included as part of the broader product catalog.
• Institutional Uniform Supply Program (Dotaciones Institucionales) Customized bulk uniform procurement program for companies, hospitals, and healthcare institutions (including clients such as Compensar, Santa Fe, and Javeriana), featuring personalized support, quality assurance, on-time delivery, and the ability to equip entire staff teams with branded uniforms.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cherokee Uniforms (Careismatic Brands): One of the largest US medical apparel manufacturers under Careismatic Brands, selling scrubs, lab coats, and footwear to hospitals and retailers. Comparable because it shares Deblanco's medical-uniform product category and institutional/wholesale channel, but at vastly greater scale.
• Landau Uniforms: Long-established US healthcare apparel manufacturer producing scrubs, lab coats, and medical footwear for institutional buyers. Comparable to Deblanco in product mix (medical uniforms and footwear) and institutional/wholesale GTM.
• Dickies Medical: Workwear heritage brand with a dedicated medical and healthcare apparel line sold through uniform retailers and online. Comparable to Deblanco as a broad incumbent offering scrubs, lab coats, and related medical apparel with institutional distribution.
• Barco Uniforms (Careismatic Brands): Established medical uniform brand within Careismatic Brands serving hospitals and group purchasing organizations. Comparable to Deblanco's institutional medical-uniform business, but at much larger scale and with deeper enterprise contracts.

Direct peers

• FIGS: US-based DTC scrubs and medical apparel brand for healthcare professionals. Highly comparable because both companies sell fashionable, performance-fabric scrubs and medical apparel primarily to individual clinicians, with strong brand-led positioning.
• Jaanuu: Fashion-forward scrubs and medical apparel brand sold DTC online. Comparable to Deblanco because both target style-conscious healthcare workers with premium-priced, design-led scrubs rather than purely utilitarian uniforms.
• WonderWink: Specialty scrubs brand with a wide catalog of medical tops, pants, and lab coats sold to clinicians and institutions. Comparable to Deblanco's broad SKU catalog across fluid-resistant and fashion scrubs at accessible price points.
• Uniform Advantage: Multi-brand retailer and manufacturer of medical scrubs, lab coats, and footwear, with both online DTC and physical stores. Comparable to Deblanco's hybrid DTC + store + institutional motion in the same medical apparel category.
• Medelita: Premium medical apparel brand focused on lab coats, scrubs, and jackets for physicians and clinicians. Comparable to Deblanco because both sell higher-end fluid-resistant and professionally tailored medical apparel with a brand-and-quality-led positioning.
• Koi (Likuma): US scrubs and medical apparel brand offering fashion-forward styles and performance fabrics for healthcare workers. Comparable to Deblanco's jogger and printed-blouse positioning targeting style-conscious medical professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYC1fu_W-c6BPhkqno6ShyQ
• Facebookfacebook.com/Deblanco.sas
• Instagraminstagram.com/deblancosas_uniformes
• LinkedInlinkedin.com/company/deblanco-s-a-s-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deblanco S.A.S.