What Landau does

Landau is a privately held American healthcare apparel company founded in 1938 by Rudolph Landau and headquartered in Memphis, TN. The company designs, manufactures, and sells medical scrubs and uniforms primarily to individual healthcare professionals and healthcare institutions across the United States. The company employs 501-1,000 people and is currently led by CEO David Murphy.

Landau's product portfolio spans multiple scrub collections targeting distinct use cases: ProFlex and ProFlex Endure (high-performance and enduring-use athletic scrubs), Forward (modern core), VIBE (lifestyle-influenced), CRFT (craft-oriented), and Beyond with sub-lines Happy, Core, and Indulgence. The company integrates CiCLO biodegradable polyester technology-developed in partnership with Intrinsic Textiles Group and Parkdale Advanced Materials-into select products, positioning the brand around sustainable healthcare apparel. Pricing ranges from $13.99 to $75+ per garment, indicating a mass-market accessible price ladder.

The company operates a multi-channel revenue model: direct-to-consumer e-commerce via the Kindthread platform (which also curates peer apparel brands), B2B team orders through "Team Threads" for healthcare employers outfitting staff, and a retail showroom at Westfield Topanga in Los Angeles. Operations are exclusively U.S.-based, and the company is privately held with no disclosed funding rounds or M&A activity in the input data.

Name

Landau

Legal name

Landau

Website

https://landau.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Landau is a U.S. healthcare apparel company (founded 1938, Memphis, TN) that designs, manufactures, and sells medical scrubs and uniforms through D2C e-commerce, B2B team orders, and a retail showroom, serving individual healthcare professionals and healthcare institutions.

Ownership category

akta.pro rank

Product category

Medical Apparel

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Other Health and Personal Care Retailers (45619)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)

Keywords

• Healthcare apparel
• Medical scrubs
• Healthcare uniforms
• Workwear manufacturing
• Sustainable textiles

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Individual unit sales of scrubs and medical apparel directly to healthcare professionals through e-commerce website. Products sold as individual units with per-item pricing ranging from $24 to $75+ depending on collection and product type.
2. Team/Group Orders (B2B): Bulk uniform orders for healthcare teams, hospitals, and organizations. Custom ordering programs for coordinating team uniforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Landau manufactures and sells medical scrubs and healthcare apparel — including scrub tops, pants, jumpsuits, jackets, underscrubs, and dresses — under multiple branded collections (ProFlex, ProFlex Endure, Forward, VIBE, CRFT, Beyond Happy, Beyond Core, Beyond Indulgence). The company distributes through its Kindthread direct-to-consumer e-commerce platform serving U.S. customers, a Team Orders program for healthcare facilities and hospitals requiring bulk coordinated uniforms, and a single retail showroom in Los Angeles.

Product overview

Landau operates Kindthread as its direct-to-consumer e-commerce platform offering healthcare scrubs and medical apparel across multiple branded collections. The product portfolio includes ProFlex (premium stretch), ProFlex Endure (toughness-focused, limited-time), Forward (fade-resistant, wrinkle-resistant), VIBE (modern jogger styles), CRFT (premium comfort), Beyond Happy (value), Beyond Core (budget basics), and Beyond Indulgence (premium) collections. Products span scrub tops, pants, all-in-ones/jumpsuits, jackets, underscrubs, and dresses in men's, women's, and unisex fits. Target professions include nurses, doctors, dentists, veterinarians, physical therapists, and estheticians. Landau also integrates sustainable technology (CiCLO biodegradable polyester) into its healthcare scrubs offerings. The company operates a retail location in Los Angeles at Westfield Topanga.

Differentiator

Problem solved

Functional benefit

Brands

• Forward: Mainstream scrub collection offering value-focused options
• ProFlex
• VIBE
• CRFT
• Beyond Indulgence
• Beyond Happy
• Beyond Core
• ProFlex Endure

Products and services

• ProFlex Scrub Collection Premium scrub collection featuring 4-way stretch fabric with moisture-wicking and wrinkle-resistant properties, designed for healthcare professionals who need maximum flexibility during long shifts.
• ProFlex Endure Scrub Collection Tough, entry-level priced scrub essentials made from ProFlex fabric, marketed as Landau's most durable collection for demanding healthcare environments.
• Forward Scrub Collection Mainstream scrub collection featuring fade-resistant and shape-retention fabrics with wrinkle-resistant options and multiple pocket configurations.
• VIBE Scrub Collection Contemporary scrub collection with moisture-wicking and super-soft fabrics, featuring modern jogger-style pants and streamlined silhouettes under the White Cross brand.
• CRFT Scrub Collection Premium comfort-focused scrubs featuring super-soft fabric construction with functional pockets and aesthetic details, priced from $41 for tops.
• Beyond Indulgence Scrub Collection Premium scrub collection under the Beyond Scrubs brand, offering enhanced fabric quality and refined styling details priced from $32.99.
• Beyond Happy Scrub Collection Value-priced scrub collection under the Beyond Scrubs brand, offering comfort and functionality at accessible price points.
• Beyond Core Scrub Collection Budget-friendly scrub basics under the Beyond Scrubs brand, delivering essential functionality without premium pricing.
• Scrub Tops V-neck and crew neck scrub tops available in 2-pocket, 3-pocket, and 4-pocket configurations across all collections.
• Scrub Pants Scrub bottoms available in cargo, jogger, and straight leg styles with multiple pocket configurations.
• Scrub All-in-Ones and Jumpsuits One-piece scrub garments combining tops and pants, including 8-pocket cargo jumpsuit styles.
• Scrub Jackets and Vests Outerwear options including warm-up jackets with multiple pockets for layering in cooler clinical environments.
• Underscrubs Base layer garments worn under primary scrubs for additional warmth or coverage.
• Scrub Dresses and Skirts Alternative scrub styles in dress and skirt formats for female healthcare professionals.
• Team Orders Program Dedicated bulk uniform ordering service for healthcare teams, hospitals, and organizations needing coordinated group apparel, supported by a contact-based enterprise sales team.

Quantifiable outcome

• Free shipping on all U.S. orders
• +1 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Intrinsic Textiles GroupcoreTechnology or IntegrationLandau Uniform utilizes CiCLO biodegradable polyester technology developed through a joint venture with Intrinsic Textiles Group and Parkdale Advanced Materials. CiCLO technology enables synthetic fibers to biodegrade in wastewater, seawater, soil, or landfills, addressing microplastic pollution concerns in textile products.
• Parkdale Advanced Materials (Parkdale Mills)coreTechnology or IntegrationCo-developer of CiCLO biodegradable polyester technology through joint venture with Intrinsic Textiles Group. Parkdale Mills provides the textile manufacturing capability for producing sustainable fabrics used in Landau scrubs.
• Unitex InternationalminorChannel Partner/ Reseller/ DistributorLeading U.S. market promotion for CiCLO sustainable fabric technology. Unitex International serves as a distribution and marketing partner for the CiCLO technology platform that Landau utilizes in its healthcare scrubs.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• FIGS: FIGS is a leading DTC scrubs and medical apparel brand targeting individual healthcare professionals through direct e-commerce. It is the most directly comparable peer to Landau's Kindthread storefront in product, customer base, and digital-first go-to-market motion.
• Cherokee Uniforms (Careismatic Brands): Cherokee Uniforms, owned by Careismatic Brands, is one of the largest medical apparel manufacturers in the U.S., selling scrubs under multiple sub-brands to individual consumers and healthcare facilities. It competes directly with Landau across price tiers and B2B team orders.
• Barco Uniforms: Barco is a long-established medical apparel brand offering scrubs under multiple labels (e.g., Skechers, Grey`s Anatomy by Barco). Its multi-brand portfolio and B2B institutional sales model closely mirror Landau's structure.
• Jaanuu: Jaanuu is a DTC scrubs brand focused on fashion-forward, premium-priced medical apparel. It is comparable to Landau's CRFT and Beyond Indulgence collections in targeting style-conscious healthcare professionals.
• Healing Hands Scrubs (Careismatic Brands): Healing Hands is a scrubs brand under Careismatic Brands offering performance-focused medical apparel at mid-to-premium price points. It competes directly with Landau's ProFlex and Forward collections for nurses and physicians.
• Maevn Uniforms: Maevn is a medical apparel brand selling scrubs and lab coats through DTC and B2B channels with an emphasis on fit and performance fabrics. It is comparable to Landau in target customer and product breadth.
• Adar Medical Uniforms: Adar is a medical apparel manufacturer offering scrubs, lab coats, and nursing uniforms sold to individual professionals and through group orders. It competes with Landau in the value-to-mid tier scrubs market.

Broad incumbents

• Dickies (VF Corporation): Dickies, owned by VF Corporation, sells medical scrubs and uniforms as part of a broad workwear portfolio. It competes with Landau at the value and mid tiers through mass retail and uniform shop distribution.
• Medline Industries: Medline is one of the largest medical supply manufacturers and distributors in the U.S., offering scrubs, lab coats, and uniform apparel to hospitals and healthcare systems. It is comparable to Landau's B2B Team Orders channel and institutional reach.
• Carhartt: Carhartt is an established workwear brand with a growing presence in medical and healthcare apparel through its Cross-Flex line. While broader in scope than Landau, it competes for healthcare worker spend on durable, performance apparel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/landauuniforms
• Facebookfacebook.com/landauuniforms
• LinkedInlinkedin.com/company/landau-uniforms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landau