De Blauwe Vogel
- Company typePrivate
- Founded-
- HeadquartersSint-Truiden, Limburg, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
De Blauwe Vogel firmographics
Firmographics- Name
- De Blauwe Vogel
- Legal name
- De Blauwe Vogel 1609
- Website
- https://deblauwevogel.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
De Blauwe Vogel industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Tour Operators (56152), Travel Agencies (56151)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Safari & Wilderness Luxury Resorts (THAGACAD), Private Guided Tours & Personal Tour Guides (THAJALAA), Resort + Cruise Packages (All-Inclusive) (THAEAHAD)
Keywords
Where De Blauwe Vogel is headquartered
LocationHeadquarters
- HQ city
- Sint-Truiden, Limburg
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
De Blauwe Vogel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Package Holidays and Escorted Tours: De Blauwe Vogel organizes and sells package holidays (pakketreizen) including escorted group tours, hotel stays, and themed travel experiences. Revenue is generated through the sale of these packages at published per-person prices, with additional administrative fees for booking.
- Cruises: The company sells ocean and river cruise packages, partnering with cruise lines such as MSC, Holland America Line, Celebrity Cruises, and Azamara. Customers book through De Blauwe Vogel with prices varying by cruise duration, cabin type, and season.
- Administrative and Dossier Fees: The company charges a dossier fee of €25 per booking file for administrative processing. An additional €10 surcharge applies for telephone bookings. A €50 administrative fee applies for erroneous payment processing requiring refund/reprocessing.
- Gift Vouchers (Cadeaubonnen): De Blauwe Vogel sells gift vouchers (cadeaubonnen) that customers can purchase for others to use on future travel bookings. Gift vouchers are non-refundable but can be extended before expiry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Zuid-Afrika Kruger Safari + Panoramaroute Genietpromo — 10 days from €2,299 per person |
| Unit Pricing | Multi-year contract | Japan Express 10-daagse — from €2,999 per person |
| Unit Pricing | Multi-year contract | Betoverende Engelse Tuinen — from €1,399 per person |
| Other | Pay-as-you-go | Dossier fee: €25 per booking file |
| Other | Pay-as-you-go | Cancellation penalties — tiered by days before departure |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
De Blauwe Vogel product offering
Product offeringCore offering
De Blauwe Vogel is a Belgian travel agency that organizes and sells package holidays including escorted group tours, hotel and beach stays, city breaks, ocean and river cruises, and travel packages for solo travelers. All-inclusive packages bundle flights from Brussels, accommodation, transfers, meals, excursions, and Dutch/Flemish-speaking guides, with the company operating its own safari lodges in South Africa as a differentiated product. The company distributes through three Belgian branch offices, a website, and themed presentation days (themadagen) where customers preview destinations before booking.
Product overview
De Blauwe Vogel is a traditional Belgian travel agency (established 1609) offering packaged travel services through multiple distribution channels including a website and physical offices. The core offering consists of guided tours (Begeleide Rondreizen), hotel and beach vacations (Hotels & Strand), city trips (Citytrips), sea cruises (Cruises), river cruises (Riviercruises), and singles travel (Reizen voor Singles). Supporting services include themed information days (Themadagen), travel insurance (Reisverzekering), airport transportation (Luchthavenvervoer), and park-sleep-fly packages. The company operates physical offices in Sint-Truiden, Brussel, and Nieuwpoort-Stad, and maintains an online booking platform with newsletter subscription capabilities.
Differentiator
Problem solved
Functional benefit
Companies that use De Blauwe Vogel
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
De Blauwe Vogel technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Blauwe Vogel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MSC CruisescoreDe Blauwe Vogel resells MSC cruise packages including the MSC Euribia as featured promotional offerings on their website, offering 11-day all-inclusive Mediterranean cruises to their Belgian customer base.
- Holland America LinecoreDe Blauwe Vogel sells Holland America Line cruise packages including Norwegian Fjords itineraries and Mediterranean cruises aboard ships such as the Nieuw Statendam and MS Zuiderdam. Multiple themed day events are organized around Holland America Line sailings.
- Celebrity CruisesminorDe Blauwe Vogel offers Celebrity Cruises itineraries, including Norwegian Fjords sailings on the Celebrity Eclipse. Themed presentation days are organized for these cruise products.
- AzamaraminorDe Blauwe Vogel sells Azamara luxury all-inclusive cruise packages including Japan cruises on the Azamara Pursuit and Caribbean sailings on the Azamara Journey. Themed events are organized for these products.
- Hartsfield ManorcoreHartsfield Manor, a 4-star Victorian country house hotel in Betchworth, Surrey, England, is used as the exclusive accommodation partner for the Betoverende Engelse Tuinen tour. The hotel features 48 rooms across the manor, annex, and lodge, with a restaurant, bar/lounge, and fitness centre.
- Brussels AirlinescoreBrussels Airlines is used for flights on select travel packages. The Japan Express tour uses direct flights from Brussels to Tokyo (Narita) and back, operated by Brussels Airlines or a trusted airline partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
De Blauwe Vogel competitors and assessment
Company assessmentDirect peers
- Sunweb Group Belgium: Sunweb Belgium sells package holidays, ski trips, and summer beach vacations to Belgian consumers via online channels. Directly comparable in product category (escorted and self-guided package tours) though primarily online-first versus De Blauwe Vogel's branch-and-event-led model.
- TUI Belgium: TUI Belgium is the largest tour operator in Belgium, offering escorted package tours, cruises, hotels, and city breaks through physical offices and online channels. Highly comparable to De Blauwe Vogel in product mix (guided tours, cruises, beach hotels) and Dutch/French-speaking customer base, though at much larger scale.
- Corendon Belgium: Corendon is a Dutch-Belgian tour operator offering package holidays, all-inclusive resorts, and city breaks. Comparable to De Blauwe Vogel in guided tour and beach package offerings aimed at Dutch-speaking Belgian travelers, though with a more resort-leaning mix.
- Connections (Connections Reizen): Connections is a Belgian travel agency chain selling package tours, cruises, and city trips through ~90 retail shops across Belgium. Comparable to De Blauwe Vogel in multi-office Belgian retail distribution and similar escorted-tour and cruise offerings aimed at Dutch-speaking customers.
- Neckermann Reizen (BE): Neckermann is a Belgian tour operator offering package holidays, cruises, and city breaks under the Neckermann brand. Comparable to De Blauwe Vogel as a Belgian multi-channel package tour operator with overlapping escorted-tour and beach-holiday offerings.
- YourTravelShop / Travelxl Belgium: Travelxl is a Belgian retail travel agency network selling package holidays, cruises, and escorted tours through affiliated storefronts. Comparable to De Blauwe Vogel as a Belgian physical retail travel agency offering similar guided tour and cruise products to Dutch-speaking consumers.
Broad incumbents
- Booking.com: Booking.com is a global OTA serving Belgian consumers with hotels, flights, and attraction bookings. Competes with De Blauwe Vogel for the same Belgian leisure traveler's accommodation and itinerary bookings, but at much larger scale and via a digital-only model.
- Holland America Line (direct): Holland America Line sells cruise packages including Norwegian Fjords and Mediterranean sailings direct to consumers globally. Comparable to De Blauwe Vogel's cruise product but is the underlying supplier and competes for the same Belgian cruise bookings through its own direct channel.
Emerging players
- Beekse Bergen / Center Parcs Belgium: Center Parcs Belgium operates resort villages offering all-inclusive family holiday packages in Belgium and the Netherlands. Partial overlap with De Blauwe Vogel's domestic holiday and package offerings, though focused on resort stays rather than escorted tours or cruises.
Regional players
- VillaVibes / Stip Reizen: Stip Reizen is a Dutch tour operator selling package holidays, cruises, and escorted tours to Dutch consumers in the Netherlands. Comparable product mix (package tours, cruises, group travel) and Dutch-language guided tours, but operates in the Netherlands market rather than directly in Belgium.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
De Blauwe Vogel social profiles
Digital presenceDe Blauwe Vogel financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Blauwe Vogel leadership team
Management profileNumber of profiles
Profiles1 record
De Blauwe Vogel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Blauwe Vogel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Blauwe Vogel
What does De Blauwe Vogel do?
De Blauwe Vogel is a Belgian travel agency that organizes and sells package holidays including escorted group tours, hotel and beach stays, city breaks, ocean and river cruises, and travel packages for solo travelers. All-inclusive packages bundle flights from Brussels, accommodation, transfers, meals, excursions, and Dutch/Flemish-speaking guides, with the company operating its own safari lodges in South Africa as a differentiated product. The company distributes through three Belgian branch offices, a website, and themed presentation days (themadagen) where customers preview destinations before booking.
Is De Blauwe Vogel a public or private company?
De Blauwe Vogel is a private company. It is classified as family owned and is currently operating.
When was De Blauwe Vogel founded?
De Blauwe Vogel was founded in -1. It employs 11 to 50 people.
Where is De Blauwe Vogel based?
De Blauwe Vogel is headquartered in Sint-Truiden, Limburg, Belgium, in the Europe region.
How does De Blauwe Vogel make money?
Four revenue lines are on record. Package Holidays and Escorted Tours are the primary driver. The others are cruises, administrative and Dossier Fees and gift Vouchers (Cadeaubonnen).
Who are De Blauwe Vogel's main competitors?
Direct peers on record are Sunweb Group Belgium, TUI Belgium, Corendon Belgium, Connections (Connections Reizen), Neckermann Reizen (BE) and YourTravelShop / Travelxl Belgium. Broad incumbents are Booking.com and Holland America Line (direct). Beekse Bergen / Center Parcs Belgium is listed as an emerging player. VillaVibes / Stip Reizen is listed as a regional player.
Does De Blauwe Vogel have an API?
No public API is recorded for De Blauwe Vogel.
What industry is De Blauwe Vogel in?
De Blauwe Vogel's product category is Travel Agency Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of THAGACAD, Safari & Wilderness Luxury Resorts. Its NAICS code is 56152 and its SIC code is 7900.