What Beekse Bergen does

Beekse Bergen is the largest wildlife park in the Benelux and operates as a multi-attraction safari and holiday resort platform in Hilvarenbeek, North Brabant, Netherlands. Under two operating entities — Beekse Bergen Exploitatie B.V. and Safari Resort Exploitatie B.V. — wholly owned by the Dutch leisure conglomerate Libéma Exploitatie B.V., the company runs Safaripark Beekse Bergen (home to more than 100 animal species including the Big 5), Speelland indoor and outdoor playgrounds, Safari Hotel, Safari Resort with Savanne Lodge, and Lake Resort with Jungalows, Safaritent glamping, and camping. It also operates two water parks (Maji Springs, Etsi Pool), F&B venues (Restaurant Moto, Restaurant Labadi, Pamoja Lounge bowling), and a mobile app (available on Apple App Store and Google Play) for park navigation, animal information, and activity booking.

The business monetizes across five revenue streams: (1) safari park and Speelland tickets sold online with €5 early-bird discounts or at gate, (2) accommodation rentals across hotel, resort lodges, lakeside resort, glamping, and camping with seasonal Summer Deals of up to 25%, (3) premium safari activities (Gamedrive, Bootsafari/Okavango, Wandelsafari, Kanosafari, and the summer 2025 launches Rhino River and Rhino Road Ranger Walk), (4) on-site food and beverage and gift cards (Cadeaukaart), and (5) cross-property access via the Libéma AttractiePas covering six attractions including Safaripark, Speelland, Eindhoven Zoo, and ZooParc Overloon. Payments are processed through Mollie and Worldline, and distribution is via the company's direct-to-consumer website/app, physical park gates, and bundled channel partners (e.g., Vakantiepark Dierenbos).

The target customer base is primarily Dutch and Belgian families with children, supplemented by day visitors (school trips, birthdays), multi-day vacationers, and group/event bookers. Strategic positioning is anchored on EAZA accreditation, Stichting Wildlife conservation partnerships, and an active sustainability program (Duurzaam Gastvrij Gold 2025) plus accessibility leadership (first Changing Places toilet in the Netherlands). The technology stack is operationally standard: a consumer mobile app, Google Analytics, and third-party payment processors — with no disclosed proprietary AI/ML or data flywheel components.

Name

Beekse Bergen

Legal name

Beekse Bergen Exploitatie B.V.

Website

https://beeksebergen.nl

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Beekse Bergen operates the largest wildlife park in the Benelux and an integrated safari and holiday resort in Hilvarenbeek, Netherlands, serving Dutch and Belgian families with over 100 animal species, multiple safari formats, accommodations, and Speelland playgrounds under parent Libéma.

Ownership category

akta.pro rank

Product category

Wildlife Safari Park and Resort

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Safari & Game Drives (Land-Based) (THAAAEAC), Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Safari Lodges & Tented Camps (THAAAHAC), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD)

Keywords

• Wildlife safari park
• Family resort accommodations
• Theme park experiences
• Outdoor adventure tourism
• Animal park activities

Headquarters

HQ city

Hilvarenbeek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Safari Park Tickets: Entry tickets to Safaripark Beekse Bergen, available online with early bird discounts or at gate pricing. E-tickets with unique barcode, valid for specific dates or periods.
2. Accommodation Rentals: Overnight stays at Safari Hotel, Safari Resort, and Lake Resort including lodges, tents, campsites, and hotel rooms. Summer deals offering up to 25% discount available. AttractiePas included with stays providing access to multiple attractions.
3. Safari Activities: Exclusive safari experiences including Gamedrive, Rhino River boat safari, Rhino Road Ranger Walk, walking safaris, and boat safaris. Activities booked separately from park entry.
4. Food & Beverage: On-site restaurants including Restaurant Moto, Restaurant Labadi, Pamoja Lounge (bowling), and various food outlets throughout the parks.
5. Gift Cards: Gift cards (Cadeaukaart) available for purchase, redeemable for tickets and accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Beekse Bergen operates a safari park and integrated holiday resort in Hilvarenbeek, Netherlands, offering visitors an African wildlife experience with over 100 animal species including the Big 5 across multiple safari formats (auto, bus, boat, walking, canoe, Gamedrive). The company sells day tickets, accommodation stays (hotel, lodges, glamping, camping, lakeside villas), family play parks (Speelland), dining, and exclusive wildlife activities, both directly through its website/app and on-site at the park.

Product overview

Beekse Bergen is a wildlife and holiday resort destination in the Netherlands operating a multi-attraction platform. The core product is Safaripark Beekse Bergen, the largest wildlife park in the Benelux, offering multiple safari formats (auto, bus, boat, walking) to view over 100 animal species including the Big 5. Adjacent attractions include Speelland (indoor and outdoor playground). Accommodation offerings include Safari Hotel (hotel), Safari Resort with Savanne Lodge (vacation homes), Lake Resort with Jungalows and camping (lakeside resort), and glamping Safaritent options. An AttractiePas provides bundled access to Safaripark, Speelland, and five other Libéma parks. Additional facilities include two indoor pools (Etsi Pool, Maji Springs), bowling, dining venues, and activity programming including Gamedrive, canoe safari, and ranger experiences. A mobile app enables navigation, animal information, and activity booking.

Differentiator

Problem solved

Functional benefit

Brands

• AttractiePas: Unlimited access pass to multiple day attractions including Safaripark, Speelland, and other Libéma parks during guest stays.
• Savanne Lodge
• Safari Resort
• Lake Resort
• Safari Hotel
• Speelland
• Maji Springs
• Etsi Pool

Products and services

• Safaripark Beekse Bergen The main wildlife park featuring African safari experiences where visitors observe over 100 animal species including the Big 5 through multiple safari formats (car, bus, boat, walking, canoe, Gamedrive).
• Speelland Indoor Indoor play paradise for children up to 14 years featuring slides, climbing structures, and tropical play areas.
• Speelland Outdoor Outdoor adventure playground with water attractions, play equipment, and beach area operating from April to September.
• Safari Hotel Hotel accommodation at Beekse Bergen with safari-themed rooms, described as a family-oriented hotel with giraffes visible from rooms.
• Safari Resort Safari-themed vacation resort featuring lodges, an indoor pool (Maji Springs), and proximity to wildlife.
• Lake Resort Vacation park on the shores of Lake Victoria featuring various accommodations, camping, subtropic Etsi Pool, and water activities.
• Savanne Lodge Safari-style accommodation units at Safari Resort with views of giraffes and other wildlife from the lodge.
• Safaritent (Glamping) Luxury safari tent accommodation offering a glamping experience in the natural surroundings of Beekse Bergen.
• Gamedrive Wildlife Experience Exclusive guided game drive experience in a special vehicle for closer wildlife encounters with a ranger.
• Kanosafari (Canoe Safari) Canoe safari adventure exploring the park from the water on Lake Victoria.
• Bootsafari (Okavango Boat Safari) Water-based safari experience where visitors observe animals from boats on the water.
• Safari Bus Guided Tour Guided safari bus tour through the park with commentary from rangers.
• Safari Auto (Self-Drive) Self-drive safari experience through the park where visitors can observe animals from their own vehicle.
• AttractiePas Attraction pass included with accommodation stays providing unlimited access to Safaripark, Speelland, and five other Libéma attractions.
• Beekse Bergen Mobile App Mobile application for park navigation, animal information, attraction details, opening times, activity booking, and day planning — available on Apple App Store and Google Play.
• Group Activities and Events Organization of group activities, festivals, business events, children's parties, school trips, and corporate meetings at Beekse Bergen.
• Beekse Bergen Gift Card (Cadeaukaart) Gift cards available for purchase and redeemable for park tickets and accommodations at Beekse Bergen.

Quantifiable outcome

• Duurzaam Gastvrij Goud certification achieved for Safaripark and Safari Resort
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• EAZA (European Association of Zoos and Aquaria)coreOthersEAZA membership ensures adherence to high standards of animal care, conservation, education, and visitor experience across European zoos and aquariums. Beekse Bergen participates in EAZA conservation and breeding programs.
• Stichting WildlifecoreStrategic or Co-development PartnerConservation foundation working with the safari park on wildlife protection and species preservation initiatives. Supports breeding programs and conservation education efforts at Beekse Bergen.
• ZonnebloemminorStrategic or Co-development PartnerPartnership to improve accessibility for visitors with disabilities. Zonnebloem conducted accessibility assessments resulting in the Brabantse Toegankelijkheidsplaquette certification.
• ScootpalletminorChannel Partner/ Reseller/ DistributorPartner providing mobility scooter rental services at Safaripark Beekse Bergen. Scooters available for hire at entrance/guest services.
• WorldlinecoreTechnology or IntegrationPayment services provider for e-ticket purchases in the Safaripark and Speelland webshop. Handles secure payment processing for online ticket transactions.
• MolliecoreTechnology or IntegrationPayment service provider for activity and hospitality bookings. Processes online payments for Libéma's booking systems.
• Vakantiepark DierenbosminorChannel Partner/ Reseller/ DistributorNearby vacation park offering AttractiePas providing access to Safaripark Beekse Bergen and other Libéma attractions.
• LibémacoreOthersParent company operating Beekse Bergen Exploitatie B.V. and Safari Resort Exploitatie B.V. Libéma Exploitatie B.V., based in Rosmalen, manages the leisure portfolio including multiple zoos, amusement parks, and resort properties across the Netherlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Eifelpark Gondorf: German wildlife and family park with drive-through safari elements; smaller and more regionally focused than Beekse Bergen but covers a comparable wildlife-tourism niche.

Direct peers

• Hannover Adventure Zoo (Erlebnis-Zoo Hannover): German themed zoo with safari-style animal worlds, themed lodging and strong family programming; comparable product mix of wildlife + accommodation + events.
• Serengeti Park: German drive-through safari park and resort in Hodenhagen with on-site lodges; closest pan-European analog to Beekse Bergen's combined safari + accommodation model.
• Wildlands Adventure Zoo Emmen: Dutch zoo in Emmen with safari-like animal habitats, indoor/outdoor zones and family resort packages; competes in the same northern European family safari segment.
• Diergaarde Blijdorp: Rotterdam-based zoo and a leading Dutch wildlife attraction; competes for Dutch family visitors and overnight packages in the Randstad region.
• Burgers' Zoo: Major Dutch zoo in Arnhem with large animal collections, safari-style walking experiences and overnight lodges (Burgers' Zoo Hotel); competes for the same Dutch family tourist segment.
• Pairi Daiza: Belgian safari/wildlife park near Brugelette featuring Big 5 animals and overnight lodges; the closest direct geographic and conceptual competitor to Beekse Bergen within the Benelux market.

Regional players

• Toverland: Large Dutch theme park with on-site hotel; overlaps with Beekse Bergen's family day-trip and resort accommodation offerings within the Netherlands.

Broad incumbents

• Aviodrome: Aviation-themed leisure attraction also operated by Libéma; relevant as a portfolio-mate that shares parent ownership, AttractiePas distribution and group-level capital allocation logic.
• ZooParc Overloon: Sister property within the Libéma portfolio, bundled into the AttractiePas; offers complementary wildlife content and shared visitor base in the southern Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beeksebergen.nl
• LinkedInlinkedin.com/company/beeksebergen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beekse Bergen