DECAL

What DECAL does

DECAL Releasing, LLC ("DECAL") is a privately held, New York-domiciled independent film distribution company that acquires and releases specialty and genre films across theatrical and digital channels. The company's active slate comprises six titles: the drama Sentimental Value, the comedy Fackham Hall, the horror film Keeper, the mockumentary sequel Spinal Tap II: The End Continues, the comedy Splitsville, and the horror/thriller Together, featuring cast and cameos from Elle Fanning, Dave Franco, Alison Brie, Dakota Johnson, Paul McCartney, and Elton John. Films are monetized through two core downstream channels — Neon Rated for streaming/at-home viewing and Bleecker Street Media for theatrical and digital distribution — with revenue mechanics based on per-film licensing, theatrical exhibition, and video-on-demand sales. Pricing is negotiated on a per-film, per-territory basis and is not publicly disclosed.

The business operates as a traditional content distribution business without a proprietary technology platform, app, API, or disclosed AI/ML capability; workflows rely on standard digital distribution and streaming infrastructure leveraged through partner platforms. The company is structured as a single-member LLC under New York law with no disclosed parent, institutional investors, venture funding, subsidiary entities, founders, or executive team in the source material. Headcount, certifications, patents, awards, regulatory actions, and M&A activity are similarly absent from the available record, leaving ownership composition, capitalization, and operating scale as material data gaps.

Commercially, DECAL's GTM is an enterprise-style film acquisition and licensing motion: deal-making with platforms and theatrical partners rather than direct-to-consumer subscription or self-serve product. Marketing is limited to organic social (Facebook, X/Twitter, YouTube, Instagram), an email newsletter for screening and release updates, and amplification via the marketing infrastructure of distribution partners. Operating geographies are not formally declared in the source material, but the partnerships with Neon Rated and Bleecker Street Media suggest global digital reach with U.S.-anchored theatrical distribution.

Name

DECAL

Legal name

DECAL Releasing, LLC

Website

https://decalreleasing.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

DECAL Releasing, LLC is a privately held, New York-based independent film distribution company that acquires and releases specialty films through streaming partner Neon Rated and theatrical/digital partner Bleecker Street Media.

Ownership category

akta.pro rank

Product category

Film Distribution

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Distribution Servicing & Aggregation (Deliverables, QC, Encoding) (MPADAJAL)

akta.pro secondary industries

Home Entertainment Distribution (Digital: TVOD/EST) (MPADAJAE), Distribution Strategy & Release Planning (MPADAAAL)

Keywords

• Independent film distribution
• Specialty film releases
• Theatrical distribution
• Digital streaming licensing
• Video on demand

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Film Distribution: DECAL acquires distribution rights to independent films and generates revenue through theatrical releases, digital streaming licensing, and video-on-demand sales. The company partners with streaming platforms and theatrical distributors to monetize film content.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DECAL Releasing acquires distribution rights to independent and specialty films and releases them through theatrical exhibition, digital streaming platforms, and video-on-demand channels. The company distributes a curated slate of films spanning drama, comedy, and horror genres to streaming partners (Neon Rated, Bleecker Street Media) and theatrical distributors, monetizing via negotiated licensing and revenue-share arrangements.

Product overview

DECAL is a film distribution company that acquires and releases theatrical and digital films. The company operates as a single unified product offering—DECAL Releasing—focused on distributing independent and specialty films across theatrical and streaming platforms. Their portfolio includes six active film titles spanning multiple genres: drama (Sentimental Value), comedy (Fackham Hall, Splitsville), horror (Keeper, TOGETHER), and mockumentary comedy (Spinal Tap II: The End Continues). Films are distributed through their own platform and via partner platforms including Neon Rated and Bleecker Street Media.

Differentiator

Problem solved

Functional benefit

Products and services

• Sentimental Value A drama film in which a director offers his estranged daughter the lead role in his new film; when she refuses, he casts a Hollywood star (Elle Fanning). Distributed for streaming via Neon Rated.
• Fackham Hall A comedy described as a Downton Abbey x Airplane! spoof following a lovable pick-pocket to a job at an English manor where he becomes embroiled in romance and murder. Distributed theatrically and digitally via Bleecker Street Media.
• Keeper A horror film in which a couple's romantic getaway at a remote cabin turns dark when a sinister presence unveils the cabin's chilling past. Distributed for streaming via Neon Rated.
• Spinal Tap II: The End Continues A comedy documentary-style film in which, forty-one years after This Is Spinal Tap, estranged bandmates David St. Hubbins, Nigel Tufnel, and Derek Smalls reunite for one final concert, joined by Paul McCartney and Elton John. Distributed theatrically and digitally via Bleecker Street Media.
• Splitsville A comedy film in which good-natured Carey (Kyle Marvin) runs to friends Julie (Dakota Johnson) and Paul (Michael Covino) after his wife Ashley (Adria Arjona) asks for a divorce, only to discover the secret to their happiness is an open marriage. Distributed for streaming via Neon Rated.
• TOGETHER A horror/thriller film in which longtime couple Tim and Millie (Dave Franco and Alison Brie) move to the country, but an encounter with an unnatural force threatens to corrupt their love and their flesh. Distributed for streaming via Neon Rated.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Neon RatedcoreChannel Partner/ Reseller/ DistributorNeon Rated is a streaming platform partner for DECAL Releasing, distributing multiple DECAL films including Sentimental Value, Keeper, Splitsville, and Together for at-home streaming viewing.
• Bleecker Street MediacoreChannel Partner/ Reseller/ DistributorBleecker Street Media serves as a distribution partner for DECAL films Fackham Hall and Spinal Tap II: The End Continues, handling theatrical and digital distribution of these titles.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Focus Features: Universal-owned specialty film label distributing prestige independent films; broader incumbent competing in the same specialty theatrical and digital distribution space as DECAL.
• Sony Pictures Classics: Specialty film arm of a major studio distributing prestige indie and specialty titles theatrically; competes for the same theatrical windows and premium indie acquisitions as DECAL but with significantly greater resources.
• Lionsgate: Major independent-leaning studio distributing theatrical, home entertainment, and streaming titles; broad incumbent with overlapping specialty and genre content competing for streaming platform placement against DECAL.

Direct peers

• Vertical Entertainment: Independent distributor of theatrical, home entertainment, and digital titles including genre and specialty films; similar scale and multi-platform distribution model to DECAL.
• Bleecker Street: Independent film distributor focused on theatrical and digital releases of specialty titles; comparable to DECAL in target market (specialty audiences) and overlapping on multiple DECAL titles DECAL relies on for distribution.
• IFC Films: Independent film distributor offering theatrical, VOD, and streaming distribution for specialty and genre films; directly comparable in catalog scope and distribution channels to DECAL.
• Magnolia Pictures: Independent film distributor handling theatrical, home video, and digital distribution of specialty titles; competes for the same acquisition opportunities and streaming placement as DECAL.
• Roadside Attractions: Independent distributor specializing in theatrical and VOD releases of specialty films; very similar business model and target customer base as DECAL.
• Neon: Independent film distribution and production company with a streaming arm (Neon Rated) that distributes specialty titles; directly comparable as both a distributor of indie content and a partner-platform that DECAL relies on.
• A24: Leading independent film distributor and production company with a strong specialty/indie slate and direct streaming relationships; competes with DECAL for premium indie content acquisition and audience attention in the same specialty segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/DecalReleasing
• YouTubeyoutube.com/channel/UCTqv1tUDLA-BNlxFvtZXvcQ
• Facebookfacebook.com/decalmovies
• Instagraminstagram.com/decalreleasing
• LinkedInlinkedin.com/company/decalreleasingllc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DECAL