What DECEASED ONLINE LIMITED does

Deceased Online Limited operates deceasedonline.com, the central searchable database for UK burial and cremation records, holding over 20 million searchable entries aggregated from local authorities, public and private cemeteries, crematoria, and The National Archives. The platform supports genealogical research by providing digital scans of original registers, transcribed entries, cemetery maps, grave details, and memorial photographs, with records dating from the 1600s to the present. Advanced search capabilities include deceased, alias, memorial, and location searches with wildcard support, plus a Collections feature for organising saved records.

The company monetises through a hybrid model combining recurring subscriptions and usage-based fees: a monthly subscription at £9.99 for 15 views, an annual subscription at £99 for 250 views (with view rollover up to 12 months), and pay-per-view vouchers priced between £1.50 and £2.50 for individual record types. Stripe processes all payments, and customer data is handled in line with UK GDPR requirements, including masking recently deceased addresses.

Deceased Online serves a long-tail of individual genealogists and family historians, with secondary segments for professional genealogists, organisations conducting record-based research, and institutional customers such as libraries, family history societies, and not-for-profit research centres. Distribution is exclusively direct-to-consumer through the self-serve website, with customer acquisition driven by SEO, content marketing, email newsletters, and a YouTube channel. The company is privately held, incorporated in England and Wales (company number 06278531), headquartered in Pytchley, Northamptonshire, and shows no external funding or parent ownership in available records.

Name

DECEASED ONLINE LIMITED

Legal name

DECEASED ONLINE LIMITED

Website

https://deceasedonline.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Deceased Online Limited operates the central UK database for burial and cremation records, providing over 20 million searchable entries with scans, transcriptions, and maps to individual genealogists, professional researchers, libraries, and family history societies via a self-serve subscription and pay-per-view website.

Ownership category

akta.pro rank

Product category

Genealogical Records Database

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192), Libraries and Archives (51921)

akta.pro primary industry

Vital Records & Civil Registration (Birth/Death/Fetal Death Certificates) (HLAJAJAA)

Keywords

• Burial records database
• Cremation records search
• Genealogy research platform
• Ancestry record access
• Cemetery record digitization

Headquarters

HQ city

Pytchley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Monthly Subscription: Rolling monthly subscription at £9.99 providing 15 standard views per month. Unused views roll over for up to 12 months (maximum 180 accrued views). Excludes maps and headstone photographs which require separate pay-per-view purchase.
2. Annual Subscription: Rolling annual subscription at £99 providing 250 standard views. Allows top-up purchases at £5.99 for 15 additional views. Recurring billing with annual payment.
3. Pay-Per-View Vouchers: Pre-paid vouchers purchased online for one-time access to individual records. Vouchers have 12-month validity. Used to purchase burial register scans, cremation register scans, transcribed entries, grave details, memorial images, and cemetery maps.
4. Record Access Fees: Individual fees for viewing specific record types: burial register scans (£2.50), cremation register scans (£2.50), transcribed entries (£2.50), grave details (£1.50), memorial images (£2.50), and individually priced maps and collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Deceased Online operates the central searchable database of UK burial and cremation records, aggregating records from local authorities, cemeteries, and crematoria across the United Kingdom into a single online platform. The service provides access to over 20 million searchable records dating from the 1600s onwards, with detailed record access sold through monthly subscriptions, annual subscriptions, or pay-per-view vouchers.

Product overview

Deceased Online is a single, unified genealogical research platform providing a central searchable database of UK burial and cremation records. The core product is the Deceased Online Database containing over 20 million records. Access to detailed records is monetized through two payment models: a Pay-Per-View Voucher System for one-time purchases of individual records, and subscription plans (Monthly Subscription at £9.99/15 views and Annual Subscription at £99/250 views). Registered users gain access to Advanced Search features including Deceased Search, Alias Search, Memorial Search, and Location Search. The Collections feature allows users to organize and save records for later access.

Differentiator

Problem solved

Functional benefit

Products and services

• Deceased Online Database The central searchable database for UK burial and cremation records, offering over 20 million searchable records sourced from local authorities, cemeteries, and crematoria across the UK. Users can perform free basic searches by name and date, with detailed record access requiring registration and payment.
• Pay-Per-View Voucher System A prepaid voucher system allowing users to purchase credits online using credit or debit card to view individual burial and cremation records. Vouchers expire 12 months after purchase and can be used for burial register scans (£2.50), cremation register scans (£2.50), transcribed entries (£2.50), grave details (£1.50), and memorial images (£2.50).
• Monthly Subscription Rolling monthly subscription at £9.99 per month providing 15 standard views of burial and cremation records. Unused views roll over for up to 12 months, with a maximum accrual of 180 views. Includes top-up option at £9.99 for additional 15 views.
• Annual Subscription Rolling annual subscription at £99 per year providing 250 standard views. Includes top-up option at £5.99 for additional 15 views. Unused views remain available until the subscription period ends.

Quantifiable outcome

• Over 20 million searchable records available
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Local Authorities (UK Councils)coreStrategic or Co-development PartnerLocal authorities across the UK provide burial and cremation records to Deceased Online. The company acts as either agent (supplying materials on behalf of contributors) or principal (supplying materials compiled and maintained by contributors). Contributors include local councils that manage cemeteries and crematoria.
• Public and Private CrematoriacoreStrategic or Co-development PartnerPublic and private crematoria contribute cremation records to the database, enabling public access to records through the Deceased Online platform.
• Public and Private Cemeteries and Burial GroundscoreStrategic or Co-development PartnerCemetery and burial ground operators contribute burial records to the central database, with Deceased Online digitising, transcribing, and hosting the records.
• The National ArchivescoreStrategic or Co-development PartnerThe National Archives provides military burial records (reference RG4, ADM6, ADM73, ADM305, WO156), burial records for sites including Brompton Cemetery and Bunhill Fields, and records of removal of graves and tombstones from disused burial grounds.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FamilySearch: Free, non-profit genealogical records platform operated by The Church of Jesus Christ of Latter-day Saints, with extensive UK records. Directly competes on access to burial and vital records, with the key advantage of being free to end users.
• The Genealogist: UK-focused genealogy subscription service offering parish records, census records, and other genealogical data sources. Closely comparable as a UK-specialist subscription genealogy platform competing for the same professional and enthusiast researcher segment.
• MyHeritage: Global genealogy platform offering family trees, historical records, and DNA testing. Competes directly with Deceased Online for genealogist customers, with overlapping UK record coverage and additional consumer features.
• Find a Grave: Large database of cemetery records and memorial photographs, originally US-focused but with global coverage. Directly comparable on the burial-and-memorial records aggregation model that anchors Deceased Online's value proposition.
• Ancestry: Global genealogy leader offering billions of historical records including UK burial and cremation records, family-tree tools, and DNA testing. Directly competes for the same genealogist customer with vastly broader content and functionality.
• BillionGraves: GPS-tagged cemetery record and headstone photograph database. Directly comparable in its focus on burial and grave records, with growing UK and European coverage that overlaps with Deceased Online's niche.
• FindMyPast: UK-focused genealogy platform offering extensive UK and Irish records including parish registers, censuses, and burial data. Directly competes with Deceased Online for the same UK genealogist customer base, with a much broader record set.

Broad incumbents

• GenealogyBank: Subscription genealogy platform focused on US newspapers, obituaries, and historical documents. Comparable as a paid genealogy records aggregator serving family historians, though with different geographic and content focus.
• Newspapers.com: Historical newspaper archive owned by Ancestry, frequently used alongside burial records for obituary and death notice research. Comparable as an adjacent genealogical records subscription service that genealogists use in conjunction with burial-record platforms.
• Fold3: Military records-focused genealogy platform owned by Ancestry. Compares to Deceased Online as a specialist records aggregator with overlapping partnerships (notably with The National Archives for military burial records).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=U7QPYnPZM_8
• LinkedInlinkedin.com/company/deceased-online-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DECEASED ONLINE LIMITED