What Quick-step Kenya - Decomagna ltd does

Decomagna Ltd, operating as Quick-Step Flooring Kenya, is the official and verified distributor of Quick-Step (Unilin/Mohawk) flooring products in Kenya. Founded in 2016 and headquartered from a showroom in Karen Hardy, Nairobi, the company distributes premium laminate, engineered hardwood, luxury vinyl tile (LVT), and stone plastic composite (SPC) flooring manufactured in Belgium, complemented by epoxy and cementitious seamless finishes and a sub-brand of bespoke Kenyan-made cabinetry called Elora. Its value proposition rests on authenticated Quick-Step supply, proprietary technologies (Uniclic click-lock installation, HydroSeal waterproof joints, Scratch Guard surface coating, Wood for Life moisture repellence), and an integrated in-house installation service staffed by certified technicians who issue quality certificates upon completion.

The company serves a diversified customer base across residential homeowners, hospitality operators, commercial and office occupiers, property developers, architects and interior designers, educational institutions, and government and diplomatic clients. Its go-to-market blends showroom-led direct sales in Karen with on-site enterprise field sales covering site surveys, subfloor preparation, and moisture control across Kenya and East Africa, supplemented by WhatsApp-based sales, architectural partnerships, and trade show presence (Kenya Homes Expo at KICC). The revenue model is one-time product sales priced per square meter plus professional installation services, with select product lines carrying 15-20 year warranties and lifetime warranties on premium ranges. Enterprise field sales target developers, architects, and interior designers through consultations and technical presentations, while direct-to-consumer sales flow through the Nairobi showroom and digital channels including the website, blog content, and an interactive Floor Visualizer.

Name

Quick-step Kenya - Decomagna ltd

Legal name

Decomagna Ltd

Website

https://decomagna.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Decomagna Ltd is the official Quick-Step distributor in Kenya, selling Belgian-made laminate, engineered wood, LVT, and SPC flooring through its Karen, Nairobi showroom with in-house certified installation services across Kenya and East Africa.

Ownership category

akta.pro rank

Product category

Flooring Distribution and Installation

NAICS

Floor Covering Retailers (449121), Flooring Contractors (23833)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

akta.pro secondary industries

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)

Keywords

• Laminate flooring
• Engineered wood flooring
• Luxury vinyl tiles
• Flooring installation services
• Flooring distribution Kenya

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: One-time sale of Quick-Step laminate flooring, engineered wood flooring, and luxury vinyl tiles (LVT/SPC) with associated accessories including underlays, finishing profiles, skirting boards, and transition strips. Products are sold per square meter with supply-only or supply-and-install options.
2. Professional Installation Services: In-house installation services including site surveys, subfloor preparation, moisture control, precision installation, and clean finishing. Installation is provided by trained, Quick-Step certified technicians with certificate of quality issued upon completion.
3. Elora Bespoke Cabinetry: Custom-made joinery cabinets and doors branded as ELORA, featuring fully customized designs using laminates in customer-chosen colors. Proudly made in Kenya supporting the Buy Kenya Build Kenya initiative.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Decomagna Ltd is the official distributor of Quick-Step flooring in Kenya, selling premium laminate flooring, engineered hardwood, and luxury vinyl tiles (LVT/SPC) manufactured in Belgium. The company sells these products per square meter through its Karen showroom in Nairobi and provides in-house certified professional installation services including site surveys, subfloor preparation, moisture control, and finishing. It also offers the Elora sub-brand of bespoke cabinet doors made in Kenya, alongside matching accessories such as underlays, stair noses, and transition strips.

Product overview

Decomagna Ltd is the official Quick-Step distributor in Kenya, offering a comprehensive flooring portfolio centered on premium laminate flooring, engineered hardwood flooring, luxury vinyl tiles (LVT), SPC flooring, and epoxy/cementitious finishes — all manufactured in Belgium. The product lineup is organized into distinct collections including Impressive (waterproof AC5 laminate), Endurance (high-traffic AC4 laminate), Loc-Floor (affordable laminate), Creo (seamless laminate), and Classic (standard laminate), alongside the Palazzo engineered wood line and Autumn Oak/Cala vinyl collections. These core flooring products are complemented by professional in-house installation services, staircase solutions with matching trims, and the Elora bespoke cabinet sub-brand manufactured in Kenya. The company also provides a Floor Visualizer tool and matching accessories (underlays, profiles, skirtings) to complete installations. Quick-Step's proprietary technologies including HydroSeal (waterproof joints), Scratch Guard (scratch resistance), and Uniclic (click-lock installation) form the technical foundation across product lines.

Differentiator

Problem solved

Functional benefit

Brands

• ELORA: Bespoke wood textile luxury cabinets - a custom-made joinery line for cabinets and doors, proudly made in Kenya by Decomagna, supporting the Buy Kenya Build Kenya initiative.

Products and services

• Original Laminate Flooring Quick-Step laminate flooring made in Belgium with AC4/AC5 durability ratings, HydroSeal joint protection, and Uniclic locking system, designed for real foot traffic, wet-mopping, coastal humidity, and commercial spaces in Kenya.
• Engineered Hardwood Flooring Quick-Step engineered wood flooring with real oak top layer and stable multi-layer core, featuring waterproof joint protection and a glue-down option for brass inlay, borders, and custom detailing (including the Palazzo collection).
• Luxury Vinyl Tiles (LVT) Quick-Step 100% waterproof, scratch-resistant, and stain-resistant click vinyl flooring with Class 33 durability, Uniclic installation, Genuine Bevel grooves, and floor-heating compatibility.
• Professional Installation Services In-house flooring installation including site surveys, subfloor preparation, moisture control, precision installation, and clean finishing, provided by Quick-Step certified technicians who issue a quality certificate upon completion.
• Quick-Step Original Staircase Staircase solutions to match all Quick-Step flooring finishes, including matching stair noses and transition strips for complete floor installations.
• Elora Cabinets and Doors Custom-made joinery cabinets and doors branded as Elora, featuring fully customized designs using laminates in customer-chosen colors, proudly made in Kenya.
• SPC Flooring Stone Plastic Composite rigid core flooring that is 100% waterproof with high temperature stability, available through Decomagna in various quality grades in the Kenyan market.
• Epoxy and Cementitious Finishes Seamless flooring solutions for commercial, industrial, decorative, and specialist flooring applications where seamless finishes are required.
• Matching Accessories Full collection of accessories including underlays, finishing profiles (transitions, end caps, stair noses), skirting boards, and the Incizo 5-in-1 Profile for flooring transitions and stair nosing, matched to floor décor.
• Decomagna Floor Visualizer Interactive online tool that allows clients to compare walnut, oak, grey, and rustic flooring colors in realistic room settings to preview wood and laminate looks before purchase.

Quantifiable outcome

• Up to 10x more scratch-resistant than standard flooring
• +3 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Quick-Step (Unilin/ Mohawk)coreChannel Partner/ Reseller/ DistributorDecomagna is the official and verified distributor of Quick-Step flooring products in Kenya. As the official partner, they have access to the full Quick-Step product range, technical support, training for installation teams, and the ability to offer manufacturer warranties. Their partnership is verifiable on Quick-Step's global Find a Dealer platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shaw Industries: Shaw Industries is a major US-based flooring manufacturer and the commercial arm of Mohawk Industries, offering carpet, hard surface, and resilient flooring. Comparable as a broad incumbent whose commercial and residential flooring portfolio overlaps with Decomagna's Quick-Step-served segments.
• Mohawk Industries: Mohawk Industries is the parent company of Unilin/Quick-Step and one of the world's largest flooring manufacturers. Comparable as the parent brand ecosystem behind Decomagna's core product line and a broad incumbent shaping competitive dynamics across laminate and LVT categories globally.
• LL Flooring: LL Flooring (formerly Lumber Liquidators) is a US-focused specialty retailer of hardwood, laminate, vinyl, and tile flooring with affiliated installation. Comparable as a broad incumbent flooring retailer operating in the same product categories as Decomagna.
• Tarkett: Tarkett is a global manufacturer of vinyl, laminate, wood, and rubber flooring with a presence across Africa. Comparable as a broad incumbent offering overlapping resilient and wood flooring product lines that compete in the same specification environments as Quick-Step.
• Floor & Decor: Floor & Decor is a large US specialty flooring retailer combining showroom retail with installation services across hard-surface categories. Comparable as a broad-incumbent model that pairs showroom-led retail with trade and consumer segments — the same mix Decomagna pursues.

Direct peers

• Floor Africa: Floor Africa distributes and installs premium flooring products across multiple African markets. Directly comparable as a regional flooring distributor with installation services targeting both residential and commercial segments.
• Italtile Kenya: Italtile Kenya is one of the largest specialist flooring and tile retailers in Kenya, offering laminate, vinyl, tiles, and installation services to both residential and commercial customers. Directly comparable to Decomagna in customer segment, showroom-based go-to-market, and product mix focused on premium imported flooring.
• Tile & Carpet Centre Kenya: Tile & Carpet Centre is an established Kenyan flooring retailer selling carpets, vinyl, laminate, and tiles to homeowners and developers. Directly comparable in product breadth, customer base, and Nairobi showroom-led retail model.

Regional players

• Van Dyck Floors: Van Dyck Floors is a South African manufacturer and distributor of carpets, artificial grass, vinyl, and laminate flooring with regional distribution. Comparable as a regional player in the broader African flooring category with overlapping hard-surface product lines.
• Belgotex: Belgotex is a leading South African manufacturer and distributor of carpets, vinyl, and laminates with broader African distribution. Comparable as a regional flooring player operating in adjacent markets with similar product breadth across resilient flooring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/decomagnakenya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quick-step Kenya - Decomagna ltd