Deconstruct Architecture
Deconstruct Architecture is a Chicago-based boutique architectural firm providing architectural design, interior design, and permitting services to residential homeowners and commercial/hospitality clients across the Midwest, operating on a project-based professional services model.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Deconstruct Architecture does
Deconstruct Architecture is a boutique architectural firm headquartered in Chicago, Illinois, providing architectural design, interior design coordination, and permitting services. Its client base is bifurcated between residential homeowners undertaking renovations and commercial/hospitality operators — primarily restaurants, retail stores, salons, and automotive car condo facilities. The firm is led by two Founding Principals (Jordan Wankel, who holds NCARB and AIA certifications, and Goran Simic) and a Project Architect (Sarah Reindl), making it a three-person professional services practice.
The firm operates on a project-based professional services model with quote-based pricing rather than published rates. To execute multidisciplinary scopes, it maintains a curated network of partner firms across interior design (AGN Design, London Walder, StudioMAK, o&o studio), general contracting (Domain Construction, Aidan Baker Construction, Tinker & Chance Construction, Kuckkahn Construction, ARKWRIGHT), and graphic design (Simone). Project work is concentrated in the Chicago metropolitan area with selective geographic expansion into Wisconsin (notably the Birchaven project). Customer acquisition is driven through a presence on Houzz, Instagram, Facebook, LinkedIn, and a dedicated website, supplemented by referrals through its partner ecosystem.
Deconstruct Architecture is privately held, has not raised external capital, and discloses no revenue, headcount, or financial metrics. There is no evidence of proprietary technology, AI tooling, patents, or technology platforms; the firm's outputs are produced through conventional architectural practice workflows. The business is best characterized as a small, principal-led design studio whose scaling vector is partner-network leverage rather than headcount expansion.
Deconstruct Architecture firmographics
Firmographics- Name
- Deconstruct Architecture
- Legal name
- Deconstruct Architecture
- Website
- https://deconstructarchitecture.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Deconstruct Architecture is a Chicago-based boutique architectural firm providing architectural design, interior design, and permitting services to residential homeowners and commercial/hospitality clients across the Midwest, operating on a project-based professional services model.
- Ownership category
- akta.pro rank
Deconstruct Architecture industry classification
Industry- Product category
- Architectural Services
- NAICS
- Architectural Services (54131), Interior Design Services (54141), Residential Building Construction (23611), Commercial and Institutional Building Construction (23622)
- akta.pro primary industry
- Architectural Reconfiguration & Structural Alterations (HSAPAEAB)
- akta.pro secondary industries
- Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ), Load-Bearing Wall Removal & Structural Beam Installation (HSAPAFAB), Interior Wall Framing, Partition Builds & Reconfiguration (HSAPAFAA)
Keywords
Where Deconstruct Architecture is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deconstruct Architecture business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Architectural Design Services: Project-based architectural and interior design services for residential and commercial clients. Services include design, documentation, permitting, and interior design assistance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Deconstruct Architecture product offering
Product offeringCore offering
Deconstruct Architecture is a boutique architectural firm that provides architectural and interior design services for residential and commercial projects. Services span design, documentation, permitting assistance, and adaptive reuse, delivered through direct project-based engagements with homeowners, business owners, and developers.
Product overview
Deconstruct Architecture is a boutique architectural firm offering integrated design services. Their core offerings consist of architectural design and interior design services, supplemented by permitting assistance. The firm specializes in two primary project categories: residential projects (single-family renovations, multi-family residences, lake houses) and commercial projects (restaurant build-outs, retail spaces, nail salons, car condominiums). Projects are delivered through in-house design work and collaborations with partner interior design firms.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Design Services
- Interior Design Services
- Permitting Services
Companies that use Deconstruct Architecture
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Deconstruct Architecture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deconstruct Architecture partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AGN DesigncoreInterior design partner collaborating on multiple projects including Car Condominium, Il Mio, and Lucia Rose restaurants. AGN Design provides interior design expertise complementary to Deconstruct Architecture's architectural services.
- London Walder Interior DesigncoreInterior design partner for Orleans Residence project, providing warmth, texture, and personality to complement the architectural design framework established by Deconstruct Architecture.
- StudioMAKminorInterior design partner for Flamant Nail Salon project.
- Domain ConstructioncoreGeneral contractor for Orleans Residence renovation project, executing the construction based on Deconstruct Architecture's design.
- Aidan Baker ConstructioncoreGeneral contractor for Car Condominium project.
- Tinker & Chance ConstructioncoreGeneral contractor for ESQ Clothing retail build-out project.
- Kuckkahn ConstructioncoreGeneral contractor for Birchaven lake house project.
- ARKWRIGHTcoreGeneral contractor for Flamant Nail Salon project.
- o&o studiominorInterior design partner for Birchaven lake house project.
- AGN DesigncoreInterior design assistance provider for Il Mio restaurant project, collaborating on patterns and textures to contextualize the space.
- Simone (Simone Shafer)minorGraphic designer for Il Mio restaurant project.
Scale indicators1 record
Expansion highlights4 records
Deconstruct Architecture competitors and assessment
Company assessmentBroad incumbents
- Perkins&Will: Global architecture firm with strong Chicago presence and significant commercial, healthcare, and residential practices. Represents enterprise-scale competition for larger projects in the Midwest.
- Goettsch Partners: Established Chicago architecture firm with broader commercial and mixed-use portfolio. Represents larger-scale competition for Deconstruct Architecture's commercial projects in the Chicago market.
- Gensler: Global architecture and design firm with major Chicago office. Competes for retail, hospitality, and commercial build-out engagements in the same Midwest market, though at a different scale.
- Solomon Cordwell Buenz (SCB): Major Chicago-based architecture firm with strong residential, commercial, and mixed-use practices. Competes for larger commercial and residential commissions in the same Chicago market.
- Studio Gang: Prominent Chicago architecture firm with a strong residential and adaptive reuse portfolio. While much larger and more prestigious, it competes for similar civic and residential clients in Chicago.
- VOA Architecture: Established Chicago-based architecture and design firm with strong commercial and hospitality portfolios. Competes for the broader commercial and restaurant build-out category Deconstruct Architecture serves.
Direct peers
- Burns + Beyerl Architects: Chicago-area boutique architecture firm with residential and adaptive reuse work. Comparable in scale and Midwest focus to Deconstruct Architecture.
- Morgante Wilson Architects: Chicago-based residential architecture firm specializing in custom homes and renovations. Directly comparable to Deconstruct Architecture's residential renovation focus and boutique service model.
- Dirk Denison Architects: Chicago-based boutique architecture firm with a portfolio spanning residential, hospitality, and adaptive reuse projects. Comparable in scale, design philosophy, and project typology mix to Deconstruct Architecture.
- Wheeler Kearns Architects: Chicago-based boutique architecture firm focused on residential and cultural projects with a similar tailored, client-centered approach. Most comparable peer given similar size, Chicago location, and residential/commercial mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Deconstruct Architecture social profiles
Digital presenceDeconstruct Architecture compliance and trust
Trust signalCompliance2 records
Deconstruct Architecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deconstruct Architecture leadership team
Management profileNumber of profiles
Profiles3 records
Deconstruct Architecture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deconstruct Architecture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deconstruct Architecture
What does Deconstruct Architecture do?
Deconstruct Architecture is a boutique architectural firm that provides architectural and interior design services for residential and commercial projects. Services span design, documentation, permitting assistance, and adaptive reuse, delivered through direct project-based engagements with homeowners, business owners, and developers.
Is Deconstruct Architecture a public or private company?
Deconstruct Architecture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deconstruct Architecture founded?
Deconstruct Architecture was founded in -1. It employs 1 to 10 people.
Where is Deconstruct Architecture based?
Deconstruct Architecture is headquartered in Chicago, United States, in the North America region.
How does Deconstruct Architecture make money?
One revenue line is on record: architectural Design Services.
Who are Deconstruct Architecture's main competitors?
Broad incumbents on record are Perkins&Will, Goettsch Partners, Gensler, Solomon Cordwell Buenz (SCB), Studio Gang and VOA Architecture. Direct peers are Burns + Beyerl Architects, Morgante Wilson Architects, Dirk Denison Architects and Wheeler Kearns Architects.
Does Deconstruct Architecture have an API?
No public API is recorded for Deconstruct Architecture.
What industry is Deconstruct Architecture in?
Deconstruct Architecture's product category is Architectural Services. Its primary akta.pro industry code is HSAPAEAB, Architectural Reconfiguration & Structural Alterations, with a secondary code of HSAPAFAJ, Interior Layout Changes & Space Replanning (Non-Structural). Its NAICS code is 54131.