What Simone does

SIMONE, operated by SIMONE Naturally Inspired Living LLP, is a luxury home décor retailer founded and curated by Simone Arora, operating from an 8,000 sq. ft. flagship showroom spread across two levels inside the heritage Amerchand Mansion on Madame Cama Road, Colaba, South Mumbai. The business curates and sells globally sourced furniture, decorative accessories, tableware, lighting solutions, bed and bath linen, wall art, decorative cushions, and fine fabrics — including an exclusive D'Decor range with the FabriCare high-performance line — through the physical showroom and an e-commerce website (simone.com), supplemented by an active Instagram presence and earned-media coverage in Vogue, Architectural Digest, ELLE DECOR, Fortune, and GQ.

The revenue model is anchored on one-time retail product sales, augmented by a fee-based home design consultation service priced at Rs. 5,000 per session, and a gifting line that includes signature-packaged products and 12-month-validity gift cards. The primary customer segment is affluent Indian homeowners seeking premium, nature-inspired décor with timeless aesthetics, while a secondary segment comprises interior designers and architects sourcing premium products and curated fabrics for residential and commercial projects. The offering is organized as category-specific product lines within a single retail concept rather than a unified platform architecture, with no proprietary technology stack, digital channels beyond the marketing-oriented website and Instagram, or AI/automation components disclosed.

The business is a founder-owned private limited liability partnership domiciled in India with no institutional investors, no subsidiaries, no parent holding company, and no disclosed revenue, headcount, or funding history. Distribution is concentrated on a single physical location plus the e-commerce site, with delivery confined to Mumbai for large items — limiting geographic reach but supporting an experiential, high-touch luxury retail positioning.

Name

Simone

Legal name

SIMONE Naturally Inspired Living LLP

Website

https://simone.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SIMONE is a founder-led luxury home décor retailer operating a flagship showroom in South Mumbai and an e-commerce site, offering curated furniture, accessories, lighting, textiles, and design consultation services to affluent Indian homeowners and interior designers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Product Sales: The primary revenue stream comes from selling curated home décor products including furniture, decorative accessories, tableware, lighting, bed & bath linen, wall art, decorative cushions, and fine fabrics through the physical showroom and website.
2. Home Design Consultation Services: Fee-based interior styling and design consultation services offered to customers. A consultation fee of Rs. 5000/- is charged for personalized design guidance including mood boards, space solutions, curated shopping lists, and end-to-end service support.
3. Gifting Services: Curated gift products and gift cards with signature SIMONE packaging. Gift cards have 12-month validity from purchase date, providing a flexible gifting option for special occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SIMONE (SIMONE Naturally Inspired Living LLP) is a luxury home décor retailer based in Colaba, Mumbai, India. The company curates and sells premium home furnishings, including furniture, lighting, tableware, textiles, wall art, and decorative accessories, through its flagship showroom and e-commerce channel. SIMONE also offers in-store home design consultation services and gift cards for affluent residential customers.

Product overview

SIMONE is a luxury home décor retail store offering a curated selection of products across multiple categories including furniture, decorative accessories, tableware, lighting solutions, bed & bath linen, wall art, decorative cushions, and fine fabrics. The store also provides home design styling services and gifting options. The product portfolio is organized as individual category-based offerings rather than a unified platform architecture, with D'Decor fine fabrics and FabriCare high-performance fabrics representing key textile partnerships, while home design consultation services complement the retail product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Curated collection of premium home furniture pieces sourced from artisans and luxury brands for affluent residential customers.
• Decorative Accessories Curated decorative accessories and accent pieces designed for luxury home interiors.
• Tableware Premium tableware collections including dinnerware, serveware, and dining accessories for luxury dining settings.
• Lighting Curated lighting fixtures and designer lamps for luxury home interiors.
• Bed and Bath Linen Premium bed and bath linen collections including sheets, towels, and bath accessories.
• Wall Art Curated wall art pieces and decorative wall installations for luxury interiors.
• Cushions Designer cushion collections in premium fabrics for luxury home interiors.
• Fine Fabrics Premium fabric offerings for upholstery and interior design applications.
• Gifting and Gift Cards Curated gifting options and gift cards for luxury home décor purchases.
• Home Design Consultation In-store home design consultation services for customers seeking expert interior design guidance for their homes.

Quantifiable outcome

• Premium brand positioning validated by features in Vogue, Architectural Digest, ELLE DECOR, Fortune, and GQ

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• HomeTown: India's large-scale home and furniture retailer (Future Group) operating stores across metros. Comparable in multi-category home assortment, but operates at much larger scale and broader price positioning than SIMONE's boutique model.
• Home Centre: Large-format Indian home and furniture retailer (Landmark Group) offering furniture, décor, and furnishings across value and mid-premium tiers. Comparable as a multi-category home retailer in India, though at broader, more mass-market positioning than SIMONE.
• Pottery Barn: Global premium home furnishings retailer (Williams-Sonoma) offering furniture, textiles, and décor across categories. Comparable to SIMONE in curated premium home positioning, design-forward aesthetic, and lifestyle-driven retail concept.
• Westside Home: Trent/Tata-operated fashion and home retail chain with home décor sections. Comparable in Indian premium-retail context and curated home assortments, though home is a secondary category within a broader fashion-led portfolio.

Direct peers

• India Circus: Indian premium home décor retail brand rooted in signature design language, offering décor, lighting, tableware, and textiles. Comparable to SIMONE in curated, designer-led luxury home assortment and gifting orientation.
• Nicobar: Indian modern luxury lifestyle brand with apparel, home, and travel categories. Comparable to SIMONE in premium design-led aesthetic, boutique retail experience, and India-based designer-founder identity.
• Good Earth: Indian luxury home décor and lifestyle brand with curated collections across furniture, textiles, tableware, and gifting. Directly comparable to SIMONE in premium positioning, multi-category home curation, and flagship boutique-led retail model across metros.
• Address Home: India-based luxury home furnishings retailer offering furniture, décor, lighting, and bedding through flagship stores and e-commerce. Directly comparable in product breadth, premium pricing, and designer-forward positioning.
• The Wishing Chair: Indian luxury home décor retailer offering curated furniture, lighting, and accessories through boutique and online channels. Closely comparable to SIMONE in premium positioning and curated multi-category home assortment.
• Pure Home + Living: India-based home décor and lifestyle retailer from the Lifestyle group, offering furniture, textiles, lighting, and accessories across categories. Comparable to SIMONE in multi-category home curation and physical retail presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/simonenaturallyinspired
• Facebookfacebook.com/simonenaturallyinspired
• LinkedInlinkedin.com/company/simone...naturally-inspired

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simone