What Decoral does

Decoral Aplicaciones Decorativas S.L.U. is a Barcelona-based decorative finishing services provider that has operated in the Spanish market since 1960. The company specializes in the professional application of decorative finishes for walls, ceilings, and floors in both interior and exterior settings, with service offerings spanning paints and stuccos, wallpapers, vinyl and textile wallcoverings, and microcement installations. Its work covers contract projects, new construction, rehabilitation, renovation, and space updates for commercial and residential clients.

Decoral serves multiple verticals including hospitality, healthcare, retail, corporate branding, interior design, contract projects, and public organizations, with additional work for individual consumers. The company operates a consultative, sales-led go-to-market model in which it meets with each client to understand requirements and delivers customized finishing plans, executing both large multi-space projects and single-room adjustments. It collaborates with first-tier materials suppliers to access the latest decorative finishes.

The firm is privately held as a Spanish S.L.U. (Sociedad Limitada Unipersonal), headquartered in La Palma de Cervelló, Barcelona province, with a current headcount of approximately 12 employees. Revenue is generated through professional services on a quote-based pricing model with no publicly disclosed rates, and distribution is exclusively through direct client engagement in the Catalonia/Barcelona region.

Name

Decoral

Legal name

Decoral Aplicaciones Decorativas S.L.U.

Website

https://decoral-sl.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Decoral Aplicaciones Decorativas S.L.U. is a Barcelona-based decorative finishing services provider specializing in paints, stuccos, wallpapers, vinyl/textile coatings, and microcement for hospitality, healthcare, retail, corporate, and residential clients in Catalonia, Spain.

Ownership category

akta.pro rank

Product category

Decorative Finishing Services

NAICS

Painting and Wall Covering Contractors (23832)

akta.pro primary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

akta.pro secondary industry

Texture, Skim Coating & Decorative Finishes (Popcorn Removal, Knockdown, Venetian) (HSAPAHAF)

Keywords

• Decorative finishing services
• Paint application services
• Wallpaper installation services
• Microcement coatings
• Interior exterior wall finishes

Headquarters

HQ city

La Palma de Cervelló

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Decorative Finishing Services: Decoral generates revenue through providing professional decorative finishing services including paint applications, stucco work, wallpaper installation, vinyl and textile wall coverings, and microcement installations. Services are provided to businesses, public organizations, and individual consumers for new projects, rehabilitation, renovation, and space updates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Decoral provides professional decorative finishing application services for walls, ceilings, and floors in both interior and exterior settings. Its service portfolio includes paint and stucco applications, wallpaper installation, vinyl and textile wallcoverings, and microcement coatings, delivered to commercial, institutional, and residential clients across the Barcelona region.

Product overview

Decoral Aplicaciones Decorativas S.L.U. is a decorative finishes service provider rather than a software product company. Their offering consists of a unified set of professional application services for decorative surfaces. The core services include Aplicaciones de Pinturas y Estucos (painting and stucco applications), Papeles Pintados (wallpaper installation), Revestimientos Vinílicos y Textiles (vinyl and textile wallcoverings), and Microcementos (microcement finishes). These services collectively cover walls, ceilings, and floors for both interior and exterior applications across sectors including hospitality, healthcare, retail, corporate branding, and interior design. The company works on contract projects, new construction, rehabilitation, renovations, and space updates, collaborating with first-tier suppliers to offer the latest products and finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Aplicaciones de Pinturas y Estucos (Paint and Stucco Applications)

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• First-tier SupplierscoreOthersDecoral collaborates with first-tier suppliers to offer the latest products and finishes in decorative applications. This partnership ensures access to cutting-edge decorative materials including paints, stuccos, wallpapers, vinyl and textile coatings, and microcement products.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Topciment: Spanish manufacturer and applicator of microcement and decorative coatings. Highly comparable to Decoral in microcement application services, decorative finishes, and serving architects and interior designers across residential and commercial projects.
• Luxury Concrete: Spanish specialist in microcement products and decorative finishes for floors and walls. Comparable to Decoral as a Spain-based decorative surface specialist serving residential and commercial interior projects with modern finish techniques.

Broad incumbents

• AkzoNobel: Global paints and coatings manufacturer (Dulux, Sikkens, etc.) supplying decorative paints used in architectural finishing. Comparable to Decoral through the paints and decorative coatings product category Decoral applies, though AkzoNobel is a manufacturer rather than an application service provider.
• Farrow & Ball: Premium decorative paint and wallpaper brand with a heritage positioning and showroom-based retail. Comparable to Decoral in the high-end decorative paint and wallcovering category, though operating as a manufacturer/retailer rather than an applicator.
• Benjamin Moore: Premium North American paint brand with strong designer/specifier channel. Comparable to Decoral in the premium decorative paint segment and the interior design specification channel, though operating as a manufacturer/retailer rather than a finishing applicator.
• Sherwin-Williams: Major global paint manufacturer with extensive architectural coatings lines for residential and commercial projects. Comparable to Decoral through the decorative architectural paint category, although Sherwin-Williams is a product manufacturer, not an applicator.

Regional players

• Pinturas Isaval: Spanish paint and coatings manufacturer specializing in architectural and decorative paints. Comparable to Decoral as a Spanish regional player in architectural decorative coatings, though Isaval is a manufacturer and supplier rather than an applicator.
• Procolor: Spanish decorative paint brand distributed through professional painter networks. Comparable to Decoral through the Spanish architectural decorative paint category and shared professional-painter channel, though Procolor is a paint brand rather than an applicator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/decoral

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decoral