Frascolex Industria E Comercio

What Frascolex Industria E Comercio does

Decorlex, the operating brand of Frascolex Industria E Comercio, is a private São Paulo-based seller of customized glassware for Brazilian companies, event organizers, bars, restaurants, hotels, and individual consumers. Its portfolio includes cups, mugs, stemware, pitchers, jars, carafes, growlers, and plates. Personalization is performed through vitrified screen printing at 580°C-630°C, direct screen printing, vitrified decals, and laser engraving; the company reports that its vitrified prints withstand more than 500 industrial wash cycles.

Revenue comes from one-time, quote-based customized orders with a stated minimum of 50 units and a 20-business-day production lead time. The company sells through its own website, WhatsApp, phone, and contact form, while also using Instagram, TikTok, and a blog to attract demand. It states that it delivers across Brazil and can produce hundreds to thousands of units, but it does not disclose public prices, realized sales volumes, customer concentration, or validated customer case studies.

Name

Frascolex Industria E Comercio

Legal name

Frascolex Industria E Comercio

Website

https://decorlex.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Decorlex, the operating brand of Frascolex Industria E Comercio, customizes and sells glass cups, mugs, drinkware, pitchers, jars, and related products for Brazilian businesses, event organizers, hospitality venues, and individual consumers using durable printing, decal, and laser-engraving methods.

Ownership category

akta.pro rank

Product category

Custom Glassware Manufacturing

NAICS

Glass and Glass Product Manufacturing (32721), Glass Container Manufacturing (327213)

SIC

Glass Products, Made Of Purchased Glass (3231), Glass Containers (3221)

akta.pro primary industry

Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE)

akta.pro secondary industries

Prepress, Plate-Making & Artwork Services (IMALAKAM), Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA)

Keywords

• Custom glassware
• Glass personalization services
• Promotional drinkware
• Branded glass products
• Corporate glass gifts

Headquarters

HQ city

Sao Paulo, Sp

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Customized Glass Products: One-time sale of personalized glass utensils including cups, mugs, glasses, goblets, jars, carafes, and glass containers. Customers provide artwork/design or company creates custom designs. Minimum order quantity of 50 units with 20 business day production lead time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Frascolex Industria E Comercio (doing business as Decorlex) manufactures and sells personalized glass utensils, including cups, mugs, goblets, jars, carafes, pitchers, growler bottles, and moringa sets. The company applies client artwork or company-created designs to glassware using vitrified screen printing, laser engraving, and vitrified decal techniques. Minimum order quantity is 50 units with a 20 business-day production lead time, and delivery is made throughout Brazil.

Product overview

Decorlex (Frascolex Industria E Comercio) is a Brazilian glass customization company offering personalized glassware products. The core product portfolio consists of four main categories: customized cups (Copos Personalizados), customized mugs (Canecas Personalizadas), customized glasses (Taças Personalizadas), and other customized products (Outros Produtos Personalizados) including pitchers, jars, growler bottles, and water carafes with cups. The company uses two primary personalization technologies: vitrifiable screen printing (serigrafia vitrificável) with high-temperature firing (580°C-630°C) for durability exceeding 500 industrial wash cycles, and laser engraving for precise minimalist designs. Products serve the HORECA sector (hotels, restaurants, cafes), corporate gifting, and social events (weddings, baptisms, corporate celebrations). Minimum order quantity is typically 50-100 units with 20 business day production lead time.

Differentiator

Problem solved

Functional benefit

Products and services

• Copos Personalizados (Customized Glass Cups) Customized glass cups available in multiple models (Americano, Lager, Cylinder Rocks, Oca, Atol Tubo, Caldereta, Bristol LD, Munich, Joinville, Tulipa, and others) tailored to beverage types such as beer, coffee, juice, and soft drinks for bars, breweries, coffee shops, and events.
• Canecas Personalizadas (Customized Glass Mugs) Customized glass mugs available in styles such as Bristol, Nevada Irish, Tarsila, Aspen, and Taberna models designed for beer and beverage service in bars, breweries, and HORECA settings.
• Taças Personalizadas (Customized Wine and Cocktail Glasses) Customized wine, champagne, and cocktail glasses offered in numerous styles including Margarita, Mistic, Conhaque, Gin, Dublin, Galant, Floripa, Barone, Celebra, Brunello, Windsor, Martini, and Belga, with optional gold filigree edges and differentiated artwork for events and hospitality use.
• Outros Produtos Personalizados (Other Customized Glass Products) Additional customized glass products including American-style pitchers (Jarra Americano), lidded pitchers (Jarra Com Tampa), glass jars with lids (Pote de Vidro in 150, 300, 600, 800ml and 1L capacities), growler bottles, moringa water sets with cup, and cups and plates.
• Serigrafia Vitrificavel (Vitrified Screen Printing Service) Screen printing service using vitrifiable inks applied through continuous furnaces at 580–630°C, producing molecular fusion of pigment to glass with 500+ industrial wash cycle resistance. Available as a customization option for Decorlex's full glassware range.
• Gravação a Laser (Laser Engraving Service) Laser engraving service that creates controlled micro-fractures on glass surfaces producing elegant satin/frosted effects with micrometric precision, suitable for discreet minimalist branding, with no chemical emissions.

Quantifiable outcome

• Serigrafia vitrificavel withstands 500+ industrial wash cycles without fading or damage
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Nadir Figueiredo: Brazil's largest glass container and tableware manufacturer, producing cups, mugs, and jars at industrial scale. Comparable because it serves the same HORECA and consumer drinkware market that Decorlex personalizes, though at a commodity rather than customization layer.
• Arc International: Global leader in tableware and glassware (Luminarc, Arcoroc brands). Comparable because it serves the same HORECA drinkware market, though at massive scale with standard decoration rather than small-batch personalization.
• Owens-Illinois (O-I Glass): World's largest glass container manufacturer with global footprint across beverage, food, and personal care packaging. Comparable as a broad incumbent operating adjacent glass container categories that overlap with Decorlex's jar and pitcher lines.
• Spiegelau: German premium glassware manufacturer with strong HORECA and wine-by-the-glass presence. Comparable for the premium positioning of its wine, beer, and cocktail glassware overlapping with Decorlex's tacas and copo categories.
• Libbey: US-based glassware manufacturer with extensive HORECA catalog including customized and decorated glass programs. Comparable because it offers both mass-market drinkware and personalization services targeting the same foodservice and event markets.
• Bormioli Rocco: Italian glassware manufacturer with deep HORECA and retail glass catalog. Comparable as a broad incumbent serving the same end markets (bars, restaurants, hotels, home) with overlapping product categories like cups, mugs, and goblets.
• Schott Zwiesel: German premium crystal glassware brand specializing in wine, champagne, and bar drinkware. Comparable because it serves the same premium HORECA and event-glass segment that Decorlex targets with its goblet and stemware catalog.

Direct peers

• Cristais São Marcos: Brazilian glassware manufacturer offering customized and decorated drinkware for bars, restaurants, and corporate clients. Direct peer because it competes head-to-head with Decorlex in personalized glassware for the same HORECA and event segments in Brazil.
• Cristais Tupy: Brazilian glassware producer offering decorated cups, mugs, and goblets with corporate branding. Direct peer because it competes for the same Brazilian HORECA, event, and corporate gifting glassware personalization market.

Regional players

• Crisa (Vidrio y Cristal): Mexican glassware manufacturer with broad drinkware catalog and customization capabilities. Comparable as a regional custom glassware provider serving LATAM HORECA and corporate gifting segments, though primarily Mexico-focused rather than Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@decorlex4
• Instagraminstagram.com/decorlex
• LinkedInlinkedin.com/company/frascolex-industria-e-comercio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frascolex Industria E Comercio