Decorlux

What Decorlux does

Decorlux — formally DECORLUX Decoração e Iluminação — is a privately held Portuguese home-decoration and lighting retailer founded in 2002 and headquartered in a single showroom in Vila Nova de Famalicão, Portugal. The company sells a multi-category assortment of residential interior products — custom-made curtains, carpets and rugs, quilts and bedspreads, wallpaper, blinds (blackouts, wood laminate, Venetian, solar screens, awnings, roller shutters), lighting fixtures, and home-automation motor systems — sourcing fabrics and carpets from recognized Portuguese and international brands including Aldeco, Fernando Roda, Mota e David, Marques Monteiro e Soares, Arnit, Lusotufo, Porto Oriente, and Carvin. Beyond retail, the company operates an in-house curtain manufacturing capability that supports made-to-measure orders across multiple finishing styles (hooks, eyelets, double tabs, pressed pleats, roman shades, Venetian blinds) and offers installation and maintenance services for wallpaper, lighting, blinds, and gate/garage motors.

The business model combines one-time product sales with professional-services revenue: customers purchase merchandise on-site at the showroom and may opt into end-to-end project accompaniment from conception to completion. Distribution is exclusively physical — a single retail storefront at Avenida de França in Calendário, Vila Nova de Famalicão — with no e-commerce channel disclosed. The customer base consists of individual residential homeowners undertaking decoration projects in the local Portuguese market, segmented horizontally across multiple interior categories rather than vertically by use case. Pricing is not publicly disclosed and quotes are handled on a per-project basis.

The company is small (approximately 16 employees), family/private in character with no institutional investors, no parent company, no subsidiaries, no patents or trademarks on record, no M&A activity, and no disclosed funding. It has operated continuously for over 20 years, with brand-supplier relationships and an in-house production capability serving as the principal commercial differentiators. There are no technology, AI/ML, software, app, or API components to the business; it is a traditional retail-and-services operation.

Name

Decorlux

Legal name

DECORLUX Decoração e Iluminação

Website

https://decorlux.com.pt

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Decorlux is a privately held Portuguese home-decoration and lighting retailer founded in 2002, operating a single showroom in Vila Nova de Famalicão that sells custom curtains, carpets, blinds, wallpaper, lighting, and home-automation products, with in-house curtain manufacturing and installation services for individual residential homeowners.

Ownership category

akta.pro rank

Product category

Home decoration and lighting retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

akta.pro secondary industries

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)

Keywords

• Home decoration products
• Custom curtain making
• Interior lighting solutions
• Window blinds installation
• Home automation motors

Headquarters

HQ city

Vila Nova de Famalicão

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Sale of home decoration products including curtains, carpets, rugs, bedding, wallpaper, blinds, lighting fixtures, and home automation systems.
2. Customization Services: Made-to-measure curtain making and custom personalization of bedding products (duvets, pillows) to special measurements.
3. Installation and Maintenance: Wallpaper installation, lighting installation and maintenance, motor installation for blinds and shutters, and gate/garage motor assistance services.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Decorlux is a physical retail and service business that sells home decoration and lighting products — including made-to-measure curtains, carpets and rugs, quilts and bedspreads, wallpaper, interior and exterior blinds, lighting fixtures, and home automation motors — from a showroom in Vila Nova de Famalicão, Portugal. The company provides in-house curtain manufacturing, custom measurements, professional installation, and ongoing maintenance, and offers end-to-end project accompaniment from conception to completion when requested by the customer.

Product overview

DECORLUX is a physical retail and services company offering a comprehensive home decoration portfolio. Founded in 2002 and based in Vila Nova de Famalicão, Portugal, the company provides a unified offering of curtains, carpets and rugs, quilts and bedspreads, wallpaper, blinds (estores), lighting, and home automation systems. The product line spans from traditional to contemporary designs, featuring custom-made options with branded fabrics from manufacturers like Aldeco, Fernando Roda, and others. The company also offers project consultation, custom measurements, installation, and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cortinas (Custom Curtains) Made-to-measure curtains with various finishing styles (hooks, eyelets, double tabs, pinched pleats, roman shades, venetian blinds), crafted in-house from fabrics sourced from brands such as Aldeco, Fernando Roda, Mota e David, Marques Monteiro e Soares, Arnit, and other international publishers. Targeted at residential customers seeking customized window treatments.
• Tapetes e Alcatifas (Carpets and Rugs) Range of carpets and rugs from classic to contemporary styles, including children's and youth collections, sourced from suppliers such as Lusotufo, Porto Oriente, and Carvin. Custom measurements are available depending on carpet type. Targeted at residential customers decorating interior floors.
• Edredons e Colchas (Quilts and Bedspreads) Catalog range of quilts and bedspreads for bedroom decoration, with personalization options for quilts and pillows at special measurements. Targeted at residential customers decorating bedrooms.
• Papel de Parede (Wallpaper) Wallpaper in bold and diversified designs following current trends, sold together with professional wallpaper installation services. Targeted at residential customers decorating interior walls.
• Estores (Blinds) Range of residential blind solutions including blackout blinds, wood laminate blinds, venetian blinds, solar screens, awnings, and roller shutters. Targeted at residential customers seeking window shading solutions.
• Iluminação (Lighting) Lighting fixtures and solutions ranging from traditional designs to bold contemporary styles, sold together with consultation, installation, and maintenance services. Targeted at residential customers illuminating interior spaces.
• Automatismos (Home Automation Motors) Motor installation services for roller blinds and shutters, plus installation and technical assistance for street gate and garage gate motors. Targeted at residential customers seeking motorized control of blinds, shutters, and gates.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• AldecominorOthersCurtain fabric brand represented by Decorlux. Aldeco is an international fabric brand whose products are sold through Decorlux's showroom.
• Fernando RodaminorOthersCurtain fabric brand represented by Decorlux. Fernando Roda is a Portuguese fabric brand available through Decorlux's custom curtain making service.
• Mota e DavidminorOthersCurtain fabric brand represented by Decorlux. Mota e David products are part of Decorlux's curated fabric collection for made-to-measure curtains.
• Marques Monteiro e SoaresminorOthersCurtain fabric brand represented by Decorlux. This traditional Portuguese fabric brand is included in Decorlux's fabric offerings.
• ArnitminorOthersCurtain fabric brand represented by Decorlux. Arnit is included among Decorlux's fabric suppliers for custom curtains.
• LusotufominorOthersCarpet and rug brand supplied to Decorlux. Lusotufo is a recognized name in quality carpets available at Decorlux.
• Porto OrienteminorOthersCarpet and rug brand supplied to Decorlux. Porto Oriente products are part of Decorlux's carpet and rug offerings.
• CarvinminorOthersCarpet and rug brand supplied to Decorlux. Carvin is among the carpet brands represented at Decorlux.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Wayfair: Global online home goods retailer offering furniture, decor, lighting, rugs, bedding, and window treatments across Europe. Comparable on broad home-furnishing assortment including curtains, blinds, rugs, and lighting; competes on scale and e-commerce convenience versus Decorlux's local showroom and installation model.
• IKEA: Global home furnishings retailer with a strong Portuguese retail footprint, offering furniture, textiles, lighting, blinds, and home accessories. Comparable on broad home-furnishing assortment and Portuguese customer base; competes primarily on price and self-service versus Decorlux's project-led, customized full-service model.
• Leroy Merlin Portugal: Major home improvement and decoration retailer in Portugal, selling curtains, blinds, wallpaper, lighting, flooring, and home automation products with installation services. Directly comparable on assortment categories and Portuguese market presence; operates as a broad-line DIY/home-improvement incumbent versus Decorlux's specialized decoration focus.
• H&M Home: Mass-market home textiles and decoration retail brand within H&M Group, selling bedding, curtains, cushions, rugs, and decorative accessories. Comparable on home textile assortment and residential customer focus, but lacks custom manufacturing and installation services.
• Zara Home: Global home textiles and decoration brand owned by Inditex, retailing bedding, curtains, rugs, lighting, and decorative accessories online and in physical stores. Comparable on assortment (textile-heavy home decoration) and target residential customer, but operates at global scale and lacks Decorlux's custom curtain manufacturing and installation services.

Direct peers

• Maisons du Monde: European multi-channel home decoration retailer offering furniture, textiles, lighting, and decorative accessories with showrooms and a strong project/inspiration-led brand. Directly comparable to Decorlux on product mix (curtains, rugs, lighting, decorative accessories) and end-consumer target, though operating at much larger scale.
• Westwing: European online home and living retailer active in Portugal, offering curated furniture, textiles, lighting, and decorative accessories. Comparable on home decoration assortment and Portuguese customer reach; competes via e-commerce/curation rather than custom manufacturing and showroom-led service.

Regional players

• JYSK Portugal: Scandinavian home furnishings chain with multiple Portuguese stores, retailing bedding, curtains, rugs, lighting, and home accessories. Comparable on residential home furnishings assortment and Portuguese retail footprint; competes on price-led, packaged-goods model versus Decorlux's custom service offering.
• AKI Bricolage: Portuguese home improvement and decoration chain offering DIY, decoration, lighting, flooring, and home accessories with a national store network. Comparable on assortment categories including curtains, blinds, lighting, and wallpaper, and on Portuguese consumer market; competes more on DIY/self-installation versus Decorlux's made-to-measure and installation services.

Others

• Worten: Portuguese consumer electronics and home appliances retailer with a growing lighting and smart-home offering. Comparable as a Portuguese omni-channel retailer increasingly active in smart lighting and home automation categories where Decorlux also operates; not a direct decoration competitor.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/decorlux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorlux