DECOR SOCIAL

What DECOR SOCIAL does

Decor Social is a Brazilian nonprofit organization (organização sem fins lucrativos) founded in May 2018 and headquartered at Rua Arandu 205 in São Paulo's Itaim Bibi district. It renovates and decorates living spaces inside institutional child-welfare shelters (abrigos) across the São Paulo metropolitan area, delivering 38+ projects that have refurbished over 15,563 m² and directly impacted more than 3,138 children and adolescents. The organization serves three counter-party audiences: shelter institutions that receive the renovations (recipients), individual and corporate supporters who fund the work (payers), and volunteer professionals — architects, interior designers, and landscapists — who donate execution labor.

The underlying methodology is the proprietary DS Model (Decor Social Model), a documented social-design framework that combines neuroscience with qualified listening of children, collaborators, and partner organizations. Projects are executed at reduced cash cost because volunteer professionals supply the skilled labor and material sponsors (Cosentino, Eucatex, Instituto Coral, Schneider Electric, among others) donate finishes, fixtures, and surfaces. The technology stack is conventional — a Wix website, tilda.ws donation pages, WhatsApp community channels, and standard social media — with no disclosed AI, API, or proprietary software layer.

Revenue is generated through four streams: (1) the Clube Decor Social recurring subscription program with tiered monthly plans ranging from R$30 (individual) to R$600 (business) and up to R$1,000 (retailers); (2) corporate sponsorship and ESG partnerships packaged with the Selo Decor Social certification; (3) one-time individual donations via tilda.ws; and (4) in-kind product donations from companies. The leadership team is founder-led by Kátia Perrone (CEO) with co-founders Lucy Amicon (Institutional Director) and Andrea Bonventi (Event Volunteer), supported by a Fiscal Council and Consultative Council. No external funding rounds, parent company, or M&A activity have been disclosed.

Name

DECOR SOCIAL

Legal name

Decor Social

Website

https://decorsocial.org.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Decor Social is a São Paulo–based nonprofit founded in 2018 that renovates and decorates Brazilian child-welfare shelters using a proprietary social-design methodology, funded through individual donations, corporate ESG sponsorships, and the Clube Decor Social recurring membership program, with projects executed by 1,300+ volunteer professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Clube Decor Social Membership: Monthly subscription plans for individuals (R$30-R$120/month) and businesses (R$100-R$600/month), with additional tiers for retailers and small businesses up to R$1,000/month. Provides recurring revenue through digital membership with benefits including digital ID cards, exclusive website access, event pre-sales, WhatsApp community access, and partner store benefits.
2. Corporate Sponsorship and Partnerships: Companies can sponsor projects or become support/patnership categories with the Selo Decor Social certification. Provides ESG partnership opportunities with customized proposals for strategic social responsibility commitments.
3. Product Donations: Companies donate new or discontinued products for use in renovation projects. Institutions can request product donations through registration forms.
4. Individual Donations: One-time donations from individuals through dedicated donation pages, supporting project execution.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Decor Social is a Brazilian nonprofit organization that renovates and redesigns child welfare institutions (abrigos/shelters) using a volunteer network of more than 1,300 design and construction professionals. The organization delivers end-to-end social design projects combining interior renovation, decoration, and environmental upgrades tailored to the developmental needs of children and adolescents living in shelters.

Product overview

DECOR SOCIAL is a Brazilian nonprofit organization founded in May 2018 that specializes in social design projects combining architecture, interior design, and landscaping to transform living spaces for children and adolescents in vulnerable social situations. The organization operates through a portfolio of interconnected offerings: its core Design Social Projects deliver renovations to child welfare institutions using a proprietary methodology combining neuroscience and social design; the Clube Decor Social membership program provides recurring revenue through tiered monthly subscriptions for individuals, students, businesses, and retailers; the Selo Decor Social certification recognizes corporate ESG partners; and volunteer programs engage professional architects, designers, and landscapers. The model is supported by a network of corporate sponsors, institutional partners, and over 1,300 professionals and volunteers who have transformed more than 15,000 m² across 38+ completed projects in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Clube Decor Social: A support network of people and companies willing to collaborate to transform living spaces for children and adolescents in social vulnerability situations. Offers membership plans for individuals, students, legal entities, and small businesses.

Products and services

• Design Social Projects Core service offering in which Decor Social renovates and redesigns child welfare shelters (abrigos) through a volunteer network of 1,300+ design and construction professionals. Targeted at nonprofit child welfare institutions serving children and adolescents in situations of social vulnerability.
• Clube Decor Social Subscription membership program that allows individual supporters and small businesses to contribute monthly to Decor Social projects and receive branded benefits in return. Offered in tiers including Padrinho (R$40), Premium (R$60), VIP (R$100), and Corporate (R$250).
• Selo Decor Social Corporate partnership certification recognizing sponsoring brands that fund and contribute materials or services to Design Social Projects. Targets companies seeking social impact branding and ESG-aligned sponsorship opportunities.
• Professional Volunteer Program Volunteer engagement program that recruits and coordinates architects, interior designers, engineers, decorators, and construction professionals to contribute pro bono services on shelter renovation projects.
• DS Model (Design Social Methodology) Proprietary methodology combining neuroscience and social design to guide shelter renovation projects so that the resulting environments support cognitive, emotional, and social development of institutionalized children.

Quantifiable outcome

• 38+ projects delivered across São Paulo region
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Instituto CoralflagshipStrategic or Co-development PartnerPaint and coating partner providing products for shelter renovation projects. Listed as both project sponsor and Selo Decor Social partner, indicating significant ongoing collaboration.
• FEACcoreStrategic or Co-development PartnerPartner organization supporting shelter projects including SAICA Convívio Aparecida I project in Campinas. Supports institutional shelter operations.
• ABMTHScoreStrategic or Co-development PartnerPartner organization collaborating on shelter renovation projects.
• Mescla SeguroscoreGTM or Marketing PartnerInsurance company partner with Selo Decor Social certification. Patricia Buarque from Mescla Seguros featured on institutional supporter page.
• GoodStorageminorGTM or Marketing PartnerStorage company partner with Selo Decor Social certification offering member benefits.
• IED (Istituto Europeo di Design)coreStrategic or Co-development PartnerDesign education institution partner offering course discounts to Clube Decor Social members. Supports student development through Banco de Talentos program.
• Instituto SuperbidcoreStrategic or Co-development PartnerPartner organization contributing to shelter renovation projects including República Feminina Superbid. Multiple projects completed together.
• EucatexflagshipStrategic or Co-development PartnerMajor surface materials manufacturer providing products for shelter renovations. Listed as Selo Decor Social partner.
• CosentinoflagshipStrategic or Co-development PartnerGlobal surface materials company providing products for shelter renovation projects. Major supplier partner.
• Schneider ElectriccoreStrategic or Co-development PartnerElectrical infrastructure partner providing products for shelter renovation projects.
• CasacorflagshipStrategic or Co-development PartnerMajor design and architecture exhibition partner hosting DS Talks conversations about social impact of architecture and design.
• ABD (Associação Brasileira de Designers)coreGTM or Marketing PartnerProfessional association supporting Decor Social as institutional supporter.
• Belas ArtescoreStrategic or Co-development PartnerArchitecture and design education institution listed as institutional supporter.
• UNIPminorStrategic or Co-development PartnerUniversity listed as institutional supporter for volunteer and student engagement.
• C3 ClubeminorChannel Partner/ Reseller/ DistributorPartner company offering member benefits to Clube Decor Social subscribers.
• MarisolcoreGTM or Marketing PartnerFurniture and home products company partner with Selo Decor Social certification.
• SteckminorStrategic or Co-development PartnerElectrical products company listed as institutional supporter.
• ElluceminorChannel Partner/ Reseller/ DistributorPartner company offering member benefits to Clube Decor Social subscribers.
• InvistaminorGTM or Marketing PartnerTextiles and fabrics partner listed as institutional supporter.
• AvenuesminorStrategic or Co-development PartnerEducation institution partner listed as institutional supporter.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Public Architecture: A US-based nonprofit that connects design professionals with public-interest projects, very similar to Decor Social's volunteer-driven model that deploys architects and designers for social impact. Closest direct functional analog.
• Design that Matters: A nonprofit that uses professional design expertise to solve social problems for underserved communities. Comparable to Decor Social's Social Design methodology and volunteer architecture network.
• Architects Without Borders: International volunteer-based architecture organization delivering pro-bono design services to vulnerable communities. Same volunteer-driven model and social impact focus as Decor Social.

Broad incumbents

• Fundação Abrinq pelos Direitos da Criança e do Adolescente: One of Brazil's largest child welfare nonprofits, focused on protecting children's and adolescents' rights. Comparable primary beneficiary group (sheltered children) but at vastly larger scale and broader mission scope.
• Habitat for Humanity Brazil: Large Brazilian nonprofit focused on housing for vulnerable populations. Operates at much greater scale than Decor Social but shares the focus on improving shelter conditions for low-income communities.

Regional players

• Instituto Akatu: Brazilian nonprofit focused on conscious consumption and social-environmental impact. Comparable as a Brazilian social-impact NGO that engages corporates and individuals around sustainability, though not shelter-focused.

Others

• CASACOR: Brazil's largest architecture and interior design exhibition. Already a flagship partner of Decor Social, providing visibility and event platforms (DS Talks). Compares as a major ecosystem participant in Brazilian design.
• AIGA (American Institute of Graphic Arts) Design for Good: Professional design association running social impact programs that mobilize designers for pro-bono community work. Shares the volunteer professional activation model and design-for-impact ethos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeU3d4bf_bhj5_SeYkSX1dQ/featured
• Facebookfacebook.com/decorsocial
• LinkedInlinkedin.com/company/decorsocial
• Instagraminstagram.com/decor_social
• Pinterestbr.pinterest.com/decorsocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DECOR SOCIAL