Decotric GmbH

What Decotric GmbH does

Decotric GmbH is a privately held German manufacturer of construction chemicals, headquartered at Im Schedetal 1 in Hann. Münden, Lower Saxony. The company formulates and produces a full-range portfolio ('Vollsortiment') of products for wallpapering, filling and smoothing, bonding and fixing, priming and isolating, mould remediation, bath and sanitary maintenance, renovating, and paints and special coatings, sold primarily under the umbrella of sub-brands decomur, decofill, SchimmelX, proNatur, Glutolin, Glutoclean, pufatherm, and baufan, with related-entity distribution of WEPOS Chemie GmbH products. The portfolio emphasizes water-based, solvent-free, and low-emission formulations, daily in-house laboratory quality testing, and DGNB/QNG sustainability certifications supporting qualification for state-funded green-building projects; legacy product Fein-Makulatur has been on the market since 1928, evidencing multi-decade category presence.

The company generates revenue by manufacturing and selling branded construction-chemical SKUs through building materials and specialist retailers ('Bau- und Fachmärkte') across the DACH region and through export channels internationally, with a separate dedicated head of DIY sales. Decotric operates a centralized production site integrated with a 36,000-pallet warehouse using software-supported picking for delivery reliability, and supports the channel with qualified field application technicians. Its customer base spans professional tradespeople (Handwerk), DIY consumers, and the trade/retail partners that stock its products; the company is privately held under sole owner and managing director Gerhard Jordan, alongside managing directors Volker Borkowski and Dietmar Böttger, management board member Andreas Rupprecht, and sales leads for Germany/Austria, exports, and DIY. Go-to-market is purely channel-led (no direct e-commerce or DTC indicated), pricing is not publicly disclosed, and the multilingual digital footprint across roughly 27 language sites provides international reach without an obvious proprietary technology platform beyond formulation and logistics.

Name

Decotric GmbH

Legal name

Decotric GmbH

Website

https://decotric.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Decotric GmbH is a German manufacturer of construction chemicals headquartered in Hann. Münden, producing wallpapering, filling, priming, bonding, and renovating products across multiple sub-brands for distribution through building-materials retailers to professional tradespeople and DIY consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hann. Münden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Building Materials Retail: Decotric manufactures and sells a full range of wallpapering, filling, bonding, priming, and renovating products to building materials and specialist retailers (Bau- und Fachmärkte) for professional tradespeople and DIY consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Decotric GmbH manufactures and sells a full range of construction chemicals — including wallpaper adhesives, fillers and smoothing compounds, bonding and fixing adhesives, primers and insulating paints, mould remediation products, bath and sanitary cleaners, renovation products (paint strippers, graffiti removers, cement-fade removers), and specialty paints — under multiple sub-brands to building materials and specialist retailers serving professional tradespeople and DIY consumers. The company emphasises Made-in-Germany quality with daily in-house laboratory testing, software-supported logistics with 36,000 pallet spaces, and many products carrying DGNB/QNG sustainability certifications.

Product overview

Decotric GmbH is a full-range manufacturer of construction chemicals based in Hann. Münden, Germany, producing high-quality products for wallpapering, filling, smoothing, priming, bonding, and renovating applications. The company operates multiple sub-brands including decotric (main brand), decomur (fillers and smoothing compounds), decofill (fillers), SchimmelX (mould remediation), proNatur (natural paints), Glutolin (wallpaper adhesives), Glutoclean (cleaning products), pufatherm (thermal insulation), and baufan (construction chemicals). Products are organized into categories: Tapezieren (wallpaper adhesives including Kraft Kleister MC, Vliestapeten-Kleister MC, Vliestapeten-Rollkleister, Spezialkleister, and accessories), Spachteln (fillers including decomur Fill+Finish, decomur Super-Haftspachtel, decofill products), Grundieren und Isolieren (primers including Tiefengrund LF, Aqua-Deck Isolierfarbe, Anstrichgrund), Schimmelbekämpfung (mould treatment products), Bad und Sanitär (bathroom maintenance), Renovieren (paint strippers, cleaners, graffiti removers), and Bunt und kreativ (paints and special coatings). The company emphasizes quality manufacturing in Germany and offers products for both trade professionals and DIY consumers through construction and specialist retailers.

Differentiator

Problem solved

Functional benefit

Brands

• decomur: Product line including Fill+Finish fillers, Super-Haftspachtel (super bonding filler), Leichtspachtel (light filler), Roll-Spachtel (roll filler), and Leichtfüller (light filler) for filling and smoothing applications
• decofill
• SchimmelX
• proNatur
• Glutolin
• Glutoclean
• Solupaint
• Soluwash S
• Aqua-Deck
• Aqua-Reno rapid

Products and services

• Tapezieren (Wallpapering product line) Wallpapering product category including wallpaper adhesives (Kraft Kleister MC, Vliestapeten-Kleister MC, Spezialkleister), primers (Tapetengrund weiß, Tapeten-Wechselgrund), removers (Tapeten-Ablöser, Tapeten Schnell-Löser), and accessories for professional tradespeople and DIY consumers.
• Kleben (Bonding and Fixing product line) Adhesive products for bonding wall coverings and borders, including Wandbelags- und Bordürenkleber, Glasgewebe-Kleber GF, and Klebkraft-Verstärker. For professional tradespeople and DIY consumers.
• Spachteln (Filling and Smoothing product line) Fillers and smoothing compounds including decomur Fill+Finish, decomur Super-Haftspachtel, decomur Leichtspachtel, decomur Roll-Spachtel, decofill Fertigspachtel, decofill Füllspachtel innen, Glätt- und Füllspachtel, and Modellgips. For professional tradespeople and DIY consumers.
• Grundieren und Isolieren (Priming and Isolating product line) Primers and insulating paints including decotric Tiefengrund LF HydrosolAcrylat, Haftgrund für Putz und Estrich, Gel-Tiefengrund, Multi-Haftgrund PD, Aqua-Deck Isolierfarbe 2 in 1, Anstrichgrund weiß, and Ausbesserungsfarbe Rapid Weiß. For professional tradespeople and DIY consumers.
• Schimmelbekämpfung (Mould Remediation product line) Mould treatment products including Schimmelspray, Schimmelentferner chlorfrei, and Algen- und Schimmel-STOP products. For professional and consumer mould remediation.
• Bad und Sanitär (Bath and Sanitary product line) Bathroom and sanitary maintenance products including Silikon-Entferner Komplett-Set, Sanitär Schimmel-Stop, and Fliesen- und Fugen-Reiniger. For professional tradespeople and DIY consumers.
• Renovieren (Renovation product line) Renovation products including Abbeizer intensiv, Farb- und Graffiti Abbeizer, Anlauger, Graffiti Ex, Kleber-Entferner, Salpeter-Entferner, Zementschleier-Entferner, Solupaint P, Soluwash S, Solupast D, and Fassaden-Imprägnierung products. For professional tradespeople and DIY consumers.
• Bunt und kreativ (Paints and Special Coatings product line) Paints and special coatings including FIX 2000 Ölsperrbeschichtung and Beton- und Fußbodenfarbe. For professional and consumer decorative and protective coating applications.
• Zubehör (Accessories) Application accessories including Bordürenkleber with integrated brush, GTV Roller for adhesive application, and various application tools for wallpapering and renovation work.
• Aqua-Deck Isolierfarbe 2 in 1 White renovation and insulating paint on water basis. Reliably isolates nicotine, soot and grease stains, water marks, and contents from drywall, OSB and wood construction boards. Available in 250 ml.
• Aqua-Reno rapid AR4 Quick-drying, solvent-free renovation paint with powerful barrier properties and excellent coverage. Acts as a barrier against nicotine, soot, grease and water stains, wood contents in OSB, MDF, chipboard or other wood materials. Available in 2.5 L.
• Vliestapeten-Kleister MC Resin-reinforced methylcellulose adhesive for non-woven wallpapers. Designed for wallpaper machines, brush application, and wall bonding technique with high adhesive strength for smooth and embossed non-woven wallpapers. Available in 200 g.
• Vliestapeten-Rollkleister gebrauchsfertig Ready-to-use roller adhesive for smooth and structured non-woven wallpapers and other dimensionally stable wall coverings. Allows quick and clean adhesive application directly to the wall with a roller. Available in 2.5 kg.
• Vlies & Gewebe Kleber GK Special adhesive for renovation and reinforcement non-woven, embossed non-woven, non-woven textured wallpaper, glass fabric, textured wallpaper and heavy wall coverings. Ideal for paintable wall coverings. Available in 500 g.
• decotric Tiefengrund LF HydrosolAcrylat Solvent-free primer that stabilizes porous, sandy and calcareous surfaces and regulates absorbency. For plaster, concrete, drywall panels and similar substrates. Available in 1 L.
• decomur Leichtfüller Ultra-lightweight white filler compound for joint connections of windows, doors and baseboards, and for filling insulation boards and cornices. Remains slightly flexible after curing. Available in 310 ml.
• Tapezier-Grund Special primer for wallpapering on plaster, concrete, drywall and similar substrates. Makes sandy, chalky and porous substrates firm and regulates absorbency. Available in 2.5 L.
• Multi-Haftgrund PD Fine-structured special adhesion primer for non-absorbent substrates. Creates a secure adhesion bridge for wall fillers on painted surfaces and wall tiles. Available in 4 kg.
• Graffiti Ex Removes paint smears and graffiti. Ready-to-use spray that dissolves spray paints, colors and felt-tip pens on all solvent-resistant surfaces such as metal, glass, wood, tiles, concrete, brick and natural stone. Available in 500 ml.
• Fassaden-Imprägnierung Silifirn W Solvent-free siloxane facade impregnation for mineral substrates. Protects against moisture and driving rain through hydrophobization. Available in 1 L.
• Tapetengrund weiß Covering primer for compensating color tone differences of the substrate before wallpapering. Ideal substrate preparation for translucent wallpapers, especially non-woven wallpapers. Available in 2.5 L.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• SchimmelXminorOthersRelated brand specializing in mould remediation products. Part of the decotric brand family.
• proNaturminorOthersRelated brand for natural paints and coatings. Part of the decotric brand family.
• GlutolinminorOthersRelated brand for wallpaper adhesives. Part of the decotric brand family.
• GlutocleanminorOthersRelated brand for cleaning products. Part of the decotric brand family.
• pufathermminorOthersRelated brand. Part of the decotric brand family.
• baufanminorOthersRelated brand for construction products. Part of the decotric brand family.
• WEPOS Chemie GmbHminorOthersSeparate company contact under decotric. Located in Kempen, Germany. Contact information provided for WEPOS products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bostik (Arkema): Global adhesives manufacturer owned by Arkema, with strong presence in construction adhesives, wallpaper pastes, and bonding products. Directly overlaps with Decotric's bonding/fixing and wallpapering categories.
• Mapei S.p.A. Italian global construction chemicals manufacturer offering adhesives, sealants, primers, and surface preparation products. Competes with Decotric in the European construction adhesives and renovation chemicals market.
• Remmers GmbH: German family-owned construction chemicals specialist offering primers, fillers, coatings, and renovation products. Comparable mid-sized German specialty chemicals competitor with similar trade and DIY distribution model.
• Pattex / Pritt (Henkel Consumer Adhesives): Henkel's consumer-facing adhesive brands covering wallpaper pastes, mounting adhesives, and DIY bonding products. Direct overlap with Decotric's Glutolin and wallpapering categories in retail DIY channels.
• Pufas Werk KG: German manufacturer specializing in wallpaper adhesives, removers, and related renovation chemicals. Closely competes with Decotric in wallpaper pastes, fillers, and primers for the DACH DIY and professional trade market.
• Dörken GmbH & Co. KG: German family-owned manufacturer of construction chemicals including primers, coatings, and surface protection products. Similar mid-sized German specialty chemicals profile with comparable DACH trade and DIY distribution.

Broad incumbents

• Knauf Group: Major German building materials group producing drywall systems, fillers, plasters, and surface preparation products. Competes with Decotric in fillers, smoothing compounds, and primers via integrated construction systems.
• Saint-Gobain (Weber): Global building materials group with its Weber brand producing mortars, fillers, renders, and surface preparation products. Competes with Decotric in fillers and primers within a much broader construction materials portfolio.
• Henkel AG & Co. KGaA: Global leader in adhesives and consumer brands, including the Metylan wallpaper paste brand. Directly competes with Decotric's Glutolin wallpaper adhesives while also offering much broader industrial and consumer chemical portfolios.
• Sika AG: Swiss-listed global leader in construction chemicals, sealants, and coatings. Overlaps with Decotric in primers, fillers, and surface preparation products but serves a much broader construction market including infrastructure and industrial segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/decotric-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decotric GmbH