De Cultuurschool

What De Cultuurschool does

De Cultuurschool ("The Culture School") is a cultural education B2B service provider headquartered in Rotterdam, Netherlands, founded in 2011 and led by co-directors Quinten Smith and Simone den Haan. The company organizes customized cultural workshops, full-day Cultuurdagen ("Culture Days"), multi-week Leerlijnen ("Learning Paths"), and Invaller voor de klas ("Substitute for the Classroom") teaching services for primary, secondary, special, and MBO (Dutch vocational education) institutions across South Holland. It also delivers creative team-building activities (e.g., 010fotosafari, VR Paint Experience, Levend Schilderij / greenscreen), festival programming (Festivullers, Jumpshots), and leisure events for corporate and organizational clients. Service delivery is built around a curated network of more than 75 freelance artist-educators, each described as didactically qualified and active in their discipline, spanning photography, film, digital media, VR, theater, music, urban arts, visual arts, citizenship (Burgerschap), and entrepreneurship.

The core operational model is full-service program delivery: a school or organization describes a need and De Cultuurschool designs, staffs, and operates the resulting workshops end-to-end, inclusive of materials, preparation, travel costs, and on-site logistics. A distinguishing operational feature is its student choice system, which allows participants to self-select workshop tracks — enabling per-student personalization inside programs that scale to 95 workshops and 3 performances for cohorts of up to 1,800 students. The company has developed specialized themed programs, including Rotterdam Ontrafelt — an interactive educational walk on Rotterdam's colonial and slavery history co-developed with Stichting Je Moeder and RUTU Rotterdam, and funded by Fonds voor Cultuurparticipatie and Gemeente Rotterdam — Stadsexpedities ("City Expeditions," with 235 themed routes delivered to 5,000 Albeda MBO students), and Schitteren! ("Shine!," a three-week creative-development project at Ilex College). A weekly children's program operates at CreativeSpace Rozenburg (Lekstraat 2) in partnership with youth organization Dia Jeugd.

De Cultuurschool generates revenue under a transparent per-class / per-workshop pricing model (inclusive of all materials, prep, travel, and instructor fees; no hidden costs), accepting CJP and Cultuurkaart payment for school and youth bookings. Go-to-market combines direct outreach, website inquiries, social channels on Facebook/Instagram/LinkedIn, and partner referrals across Rotterdam school networks and festival organizers; corporate offerings are also routed through Rotterdam Business Events and Citysafari. The head office is at Overblaak 58 between the Rotterdam cube houses. The company has no app, no API, no AI/ML components, no disclosed external investors, and no subsidiaries, operating as a bootstrapped, founder-led private entity in a single Dutch region.

Name

De Cultuurschool

Legal name

De Cultuurschool

Website

https://decultuurschool.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

De Cultuurschool is a Rotterdam-based cultural education B2B service provider, founded in 2011, that organizes custom workshops, culture days, learning paths, and creative programs for schools, companies, festivals, and organizations through a network of more than 75 freelance professional artist-educators.

Ownership category

akta.pro rank

Product category

Cultural Education Services

NAICS

Fine Arts Schools (611610), Fine Arts Schools (61161), Arts, Entertainment, and Recreation (71)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

akta.pro secondary industries

Cultural Festivals & Events Organizations (BPAGAHAG), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Cultural education services
• School workshop programs
• CKV culture days
• Corporate team building
• Arts education delivery

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Workshop and Cultural Day Services: Revenue generated through fees for cultural workshops, CKV days, and custom cultural programs delivered to schools and organizations. Pricing is transparent per class, inclusive of materials, preparation, travel costs, and instructor fees with no hidden costs.
2. Festival and Event Activities: Revenue from providing cultural activities at festivals and events, including turn-key solutions with equipment, materials, supervisors, preparation, and transport included.
3. Corporate Team Building: Revenue from company outings and team-building activities such as the 010fotosafari, VR Paint Experience, and other creative corporate workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

De Cultuurschool designs, organizes, and delivers custom cultural education programs and workshops for schools, companies, festivals, and community organizations in the Rotterdam region. The company provides full-service cultural days, CKV (cultural education) workshops, learning paths, substitute teaching, corporate team-building activities, and festival programming through a network of 75+ professional freelance artist-educators, handling all materials, instructors, and logistics from concept to execution.

Product overview

De Cultuurschool is a cultural education organization based in Rotterdam operating since 2011, working with over 75 freelancers in the cultural and social sectors. The company offers a portfolio of products under two main divisions: Onderwijs (Education) and Vrije Tijd (Leisure). The Education division provides Cultuurdagen (culture days), CKV Workshops, Leerlijn (learning paths), and Invaller voor de klas (substitute teaching) services. The Leisure division offers corporate team activities (010fotosafari, VR Paint Experience), festival programming (Festivullers, Jumpshots), and leisure workshops (Greenscreen, living painting). Additionally, specialized programs include CreativeSpace Rozenburg (weekly children's program), Stadsexpedities (city exploration expeditions), Rotterdam Ontrafelt (interactive history program), and Schitteren! (student creative development project). The workshop portfolio spans across Fotografie en film, Digitale media, Taal en theater, Urban arts en muziek, Kunst en beeldende vorming, and Burgerschap en ondernemerschap categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultuurdagen (Culture Days) Custom-made full-day cultural programs for schools where students participate in multiple creative workshops across disciplines such as music, theater, street art, and digital art. De Cultuurschool handles the full organization from start to finish, with capability to scale up to 95 workshops, 3 performances, and free-choice programming for 1,800 students.
• CKV Workshops Individual cultural education (CKV) workshops bookable separately or combined into larger programs, aligned with the Dutch CKV (culturele en kunstzinnige vorming) and Burgerschap curriculum requirements for secondary and MBO schools.
• Leerlijn (Learning Paths) Extended lesson series for MBO level 1 students focused on citizenship (burgerschap) and elective modules (keuzedelen), providing multi-session learning beyond standalone workshops.
• Invaller voor de klas (Substitute Teaching) Substitute teacher services for schools covering subjects such as citizenship, media literacy, or technology, offered for a single day or extended trajectories.
• 010fotosafari Corporate team-building activity combining street photography, Rotterdam architecture, and guided walks where teams explore the city and take photos under professional photographer guidance.
• VR Paint Experience VR-based creative workshop where participants wear VR headsets and create art in a virtual environment, learning about virtual reality while producing digital artwork. Sufficient headsets are available for the entire class simultaneously.
• Levend Schilderij (Living Painting / Greenscreen) Greenscreen photography activity where participants transform into living artworks in themes such as space adventure, beach relaxation, or fantasy worlds, and receive their photo at the end of the activity.
• Jumpshots Festival activity where participants create jump photos that appear to show them flying, and receive a 'flight certificate' along with their photograph.
• Festivullers Turn-key festival activities including equipment, materials, supervisors, preparation, and transport, with a party tent provided at dry locations.
• CreativeSpace Rozenburg Weekly creative program for children aged 6-12 held every Wednesday from 14:30-16:00 at Lekstraat 2 in Rozenburg, with rotating artists leading creative activities, operated in partnership with Dia Jeugd.
• Stadsexpedities (City Expeditions) Exploration programs where students discover Rotterdam through themed routes including Rotterdam Wereldstad, Groene Stad, Cultuurstad, Ondernemersstad, and Stad van de Toekomst, combining art, entrepreneurship, and citizenship education.
• Rotterdam Ontrafelt Interactive educational program about Rotterdam's colonial and slavery history and its significance in contemporary society, delivered as a guided walk in the historical setting of Haringvliet with discussions and collaborative solutions for contemporary city issues.
• Schitteren! (Shine!) Three-week creative development project where students at Ilex College take control of their own creative development by choosing between different directions and workshops to discover their strengths and interests.
• Workshop Categories Portfolio Wide-ranging workshop offerings across six categories: Fotografie en film (photography, video, stop motion, vlogging); Digitale media (VR, AR, 3D art, web design); Taal en theater (creative writing, spoken word, drama); Urban arts en muziek (beatmaking, rap, street art, DJ); Kunst en beeldende vorming (graffiti, illustration, botanical drawing); and Burgerschap en ondernemerschap (personal development workshops).

Quantifiable outcome

• Cultural day capability: up to 95 workshops, 3 performances, and free student choice for 1800 students
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Rotterdam Business EventsminorGTM or Marketing PartnerPartnership for offering bedrijfsuitjes (company outings). De Cultuurschool's corporate activities are offered through Rotterdam Business Events platform alongside their own direct offerings.
• UrbanGuidescoreStrategic or Co-development PartnerCollaboration for stadsclinics (city clinics) and Stadsexpedities - educational programs exploring Rotterdam's history, architecture, and sustainability themes. Partnered for the Rotterdam Ontrafelt project and other city-based educational programs.
• Stichting Je MoedercoreStrategic or Co-development PartnerFoundation partner for Rotterdam Ontrafelt project - an interactive education program about Rotterdam's colonial and slavery history. Stichting Je Moeder led the project development.
• RUTU RotterdamcoreStrategic or Co-development PartnerPartner organization in the Rotterdam Ontrafelt project, contributing to the interactive educational program about Rotterdam's colonial history.
• CitysafariminorChannel Partner/ Reseller/ DistributorDistribution partner for 010fotosafari - Rotterdam street photography and architecture walking tours. Can be booked directly or through Citysafari.
• Dia JeugdcoreStrategic or Co-development PartnerYouth organization partnership for CreativeSpace Rozenburg - weekly creative activities for children aged 6-12 held every Wednesday at Lekstraat 2 in Rozenburg.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kunst Centraal: Kunst Centraal is a Dutch cultural education organization based in Utrecht that delivers workshops, learning paths, and cultural programs to schools in the Utrecht region. It is comparable to De Cultuurschool in service offering (CKV/cultuurdagen for schools, learning trajectories, substitute teaching) but operates in a different Dutch region.
• CultuurExpress: CultuurExpress is a Dutch B2B cultural education provider delivering workshops and cultural programs to primary and secondary schools nationwide. It competes head-to-head with De Cultuurschool on CKV, cultuurdagen, and school-based cultural programming, with the main difference being CultuurExpress's national reach versus De Cultuurschool's Rotterdam concentration.

Broad incumbents

• Cultuurfonds: Cultuurfonds is a major Dutch cultural funding foundation that supports arts and heritage projects across the Netherlands. It is a broader incumbent and potential funding source for De Cultuurschool, operating in the same cultural participation ecosystem.
• LKCA (Landelijk Kennisinstituut Cultuureducatie en Amateurkunst): LKCA is the Dutch national knowledge institute for cultural education and amateur arts, supporting and coordinating cultural education across the Netherlands. It is a broader incumbent that shapes the policy and funding environment in which De Cultuurschool operates, rather than a direct competitor.

Regional players

• MOOSS: MOOSS is an Amsterdam-based cultural education organization providing arts and culture workshops, cultural days, and learning programs to schools. It is highly comparable in business model and target customer (Dutch schools) but serves the Amsterdam region rather than Rotterdam.
• Rotterdam Festivals: Rotterdam Festivals funds, supports, and curates cultural festivals and events in the Rotterdam region. While not a direct competitor on workshops, it is a comparable Rotterdam-based cultural organization that influences De Cultuurschool's festival side and is a potential partner/funder.

Emerging players

• Outschool: Outschool is an online marketplace for live classes (including arts, music, theater, and creative workshops) connecting instructors with learners globally. It represents an emerging digital channel that could either complement or compete with De Cultuurschool's in-person workshop model.
• Superprof: Superprof is a global peer-to-peer platform connecting students with private tutors and instructors across disciplines including arts and music. It represents an emerging digital marketplace model for arts instruction that competes for the same freelance instructor pool De Cultuurschool relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/237632492953038
• LinkedInlinkedin.com/company/de-cultuurschool
• Instagraminstagram.com/decultuurschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Cultuurschool